AESTHETICS MARKET RESEARCH

1. Market analysis

Market overview
 What is the '£' value of the aesthetic training sector in the UK? / Can we funnel this to
know what % of this relates to foundation training? 

 How quickly is the market expanding or contracting?

What is the market size?

Global
UK
UK major cities (Manchester, Birmingham, Liverpool, London, Cardiff,
Edinborough etc). 

How many buyers are there?

Market trends analysis

 What are the current trends / problems or issues facing the sector
 How many Registered Healthcare professionals (HCP) are there in the UK? What is the
average age, how will this number look over the next 5, 10 years? Can we create a
persona of these HCP's and who our target customer is?
 How many aesthetic practitioners are there in the he UK? How is this number expected to
grow in the UK & Globally? 
 What are the most common professional bodies they are registered with?  

Competitive landscape
What are the barriers to entry?

What is the bargaining power of suppliers?

What is the industry value chain?

What is the intensity of the competition?

Is there a threat of new entrants or substitute products or services?

Competitors analysis
What are the top 3-5 professionals training in aesthetics; Dentists, Pharmacists, etc ?

Who are the current market leaders nationally & regionally?

Company Name About Offer Reviews KSF Revenue

Harley Academy 

Dermal Medical 

Cosmetic
Courses 

Mata Courses
Harley St

Facethetics

SkinViva

Avanti
Aesthetics

Bob Khanna
Competitive market mix audit

Opportunity analysis
Analyzed factors Opportunity Opportunity
rank
Environmental

Market

Market potential

Competitive
analysis

Alignment with
purpose/mission

Other factors:
Economic
Technological
Political and legal
Cultural and
social