Slide 1: Introduction

The section of CW1 consist a brief summary about the chosen organization H&M. It also
focused on the types data H&M utilised with the brief concept of orthodox market is
provided as well. Technological development as well as impacts on the chosen company was
also discussed in CW1. This PowerPoint Presentations is prepared which will highlight on the
concepts of the various aspects related to quantitative as well as qualitative analysis. It will
highlight on the concepts of correlation, regression and time series analysis as well. Problems
for these sections will also be highlighted with ample information. The term marketing
research can be described as the methodical collection and recording of information about the
issues relating to the merchandises produces by the company. The process of marketing
consist of steps including the defining the issues, development of the approaches for the
issues, making of the research design, collecting data as well as making the data and
reporting it.
Slide 2: Concept on Quantitative Data
 Definition
 Role of quantitative data in modern research
 Designing the questionnaire
The term quantitative research data is the process for the gathering and examination of the
numerical information. It is mainly used for getting the patterns which is also used for
obtaining the prediction as well as analyzing the basic relation. This method also helps in
generalization of the results for larger populations and it can be stated that the fundamental
role of this research method in the area of modern marketing is to produce question as well as
asking them to the targeted audience to get the opinion about the products. The questionnaire
can be designed by the means of specific approaches such as making decisions on the needed
information, describing the targeted audience, selecting the techniques as well as developing
the question.
Slide 3: Analysis of the Quantitative Data
 Analysis of the quantitative data
 Role of the questionnaire in collecting quantitative data
 Examples on H&M
The quantitative data can be analysed by the means of various methods like the cross
tabulation which is uses the fundamental tabular form for the purpose of drawing the
deductions within the large data sets among the research study. The other method is the trend
analysis where the statistical techniques are used for looking onto the information that has
been collected. Questionnaires have the most important role in collecting quantitative data
since this ensures obtaining specific data for the products. H&M has hosted various sessions
regarding the new launched products. It has found that out of 500 respondents 360 people
have provided with positive feedback on the products and made it a successful one.
Slide 4: Concept of Qualitative Data
 Definition
 Role of qualitative data in modern marketing research
 Designing an interview
The term qualitative data includes gathering and analysis of the non-numerical data for
obtaining the ideas and perspectives. This mainly highlights on the gathering of information
through the interviews which can be structured or semi-structured. The main role of this data
within the modern marketing research is used for developing new concepts as well as
obtaining realist views of how the customers can react to the products. A structured interview
is planned by the crafting of the job definition as well as listing out the needs and this can
also be performed by the creation of role-specific questions as well.
Slide 5: Analysis of the Qualitative Data
 Analysis of qualitative data
 Role of the interview in collecting qualitative data
 Examples on H&M
The qualitative data analysis can be performed by the means of certain methods like text
analysis where the analysis techniques are different from the other research techniques. This
can be utilised by the market researchers for decoding what the respondents think about the
products. The role of interview for the collection of data is highly effective since this helps in
getting specific perspectives about the product from the consumers. H&M has conducted
interviews which have helped them to learn about the responses that are much clear for the
improvement of the products.

Slide 6: Concept on Correlation Analysis

 Definition and use of correlation analysis
 About positive correlation, negative correlation and no correlation
 Examples
The term correlation analysis is mainly defined as the techniques of statistical assessment
used for the examination of strengths of the connection within two variables. This is mainly
performed through numerically measuring the parties and this is fundamentally utilised for
the measurement of the strengths of the connection within two and then the results are being
analysed. A positive correlation is something within the two variables where the parties can
move to one single way. Whereas the negative correlation defines that both the parties and
the variables are against of each other. No correlation defines that no relationship is present
among two parties. For example if H&M measure the correlation index and it comes 0.8, then
it can be claimed that H&M has good correlation with another party.
Slide 7: Concept on Regression Analysis
 Definition and use of regression analysis
 Identification of the relationship between the variables
 Examples
The term regression analysis is defines as the set of procedure that are statistical for the
estimation of the connection within the variable that dependent as well as the independent
variable. This is also used for the prediction of the upcoming areas within the targeted
consumers. The main use includes the series modelling and this consists of the recognition of
the connections within the variables. The identification is mainly performed by simple linear
regression and defining the connecting within the variables. For instance, H&M can use this
for grouping the consumers, where those consumers will rate their brand.
Slide 8: Concept on Time Series analysis
 Definition
 About the types like the trend, cyclical and random
 Examples
The term time series analysis can be defined as the statistical technique that is used for the
analysis of the designs of the information points that are considered overtime for the
forecasting of the future. The fundamental elements which are used by the means of this time
series consist of several types such as the trends as well as cyclical. In trend it is augmented
or reduce inside the series of data and for cyclical the variations happens at irregular intervals
since there are various situations.
Slide 9: Issues of Correlation Analysis
 Advantages
 Disadvantages
  Limitations
The advantages include the occurrence and the absence of the connections within the two
factors for providing the directions of areas. On the other hand it has some disadvantages like
it can only be used when the parties are on one single scale. There are certain limitations as
well which includes effects which cannot be established among this. The other is it can even
be the not know party which can cause issues as well.

Slide 10: Issues of Regression Analysis

 Advantages
 Disadvantages
 Limitations
The advantages consist of the simplicity of this analysis since it is easy to apply, whereas the
disadvantages consist of the shortage of practicality and the problem, it also do not offers any
response and this makes it quite harder sometimes. This method has a lot of limitations where
it is assumed that it can affect the connections within the variables as well.
Slide 11: Issues of Time Series Analysis
 Advantages
 Disadvantages
 Limitations
Time series analysis can provide assistance for the identification of the designs and this can
also assist for the creation of the opportunities of clearing the information. Whereas it consist
of certain disadvantages like generalization from the one study and also getting suitable
measures as well. There are certain limitations as well including the problem that consist of
getting precise recognition of the proper model for presenting the data.

Slide 12: Impact of Big data on Decision Making

 Role of Big data on statistical analysis
 Big data vs variables
 Impact on decision making
 Issues with Big data
The role of big data among the statistical analysis is described as the gathering and the
examination of the information sets that are tough as well as connected to the volumes as well
as diversity and for cases the rate. Big data is mainly described as the large quantity of data
while variables denote to the person or a thing. This study assist to get better the decision-
making procedure as it turns out to be more and more significant. Obtaining the big data
analysis can get better the client engagements and improve the competence of the commerce.
Slide 13: Data collection and use for decisions making
 Using survey questionnaires
 Using interviews
 Using focus groups
Utilization of the survey questionnaires are quite important for a product since this give the
company H&M the overview of the products and if there is any changes, those alterations can
be made easily. Utilization of the interviews provide the company specific details of the
products that will helps in improving the product and on the other aspect the focus groups can
provide information related to the product number of times for enhancing the product.
Slide 14: Conclusion
It can be stated that the term quantitative research data is the process for the gathering and
examination of the numerical information. The quantitative data can be analysed by the
means of various methods like the cross tabulation which is uses the fundamental tabular
form for the purpose of drawing the deductions within the large data sets among the research
study. The term correlation analysis is mainly defined as the techniques of statistical
assessment used for the examination of strengths of the connection within two variables. The
term regression analysis is defines as the set of procedure that are statistical for the estimation
of the connection within the variable that dependent as well as the independent variable.
Hence almost every aspect is clear in the above part with ample information.