Professional Documents
Culture Documents
Project Report
on
“STUDY ON CORPORATE SOCIAL RESPONSIBILITY OF TATA
CONSULTANCY SERVICES LTD”
Submitted to
Maratha Mandir’s
Babasaheb Gawde Institute of Management Studies
Mumbai Central
Submitted by
ROHAN UTTAM DESAI
Roll no. 06
Under the Guidance of
Mr. Aakash Rebello
SOCIAL PROJECT
Batch: 2021-23
Master of Management Studies (MMS)
University of Mumbai
DECLARATION
I ROHAN UTTAM DESAI & Roll no 06, Semester IV student of Master of Management
Studies, of Maratha Mandir’s Babasaheb Gawde Institute of Management Studies, hereby
declare that I have successfully completed social project Study on Corporate Social
Responsibility of Tata Consultancy Services Ltd. The information incorporated in this project
is true and original to the best of my knowledge.
CERTIFICATE
This is to certify that ROHAN UTTAM DESAI & Roll no 06, Semester IV has successfully
completed the social project work under my supervision. The information incorporated in this
project is true and original to the best of my knowledge.
Date: _________________
MARATHA MANDIR’S
Babasaheb Gawde Institute of Management Studies
Mumbai Central
CERTIFICATE FROM THE INSTITUTE
This is to certify ROHAN UTTAM DESAI & Roll no 06, Semester IV is a Bonafide student
of this Institute. As a part of academic fulfillment of Master of Management studies (M.M.S)
examination, the student has completed social project Corporate Social Responsibility of Tata
Consultancy Services Ltd.
Name &Signature: Institute stamp:
(Director)
Date: _________________
Acknowledgment
I would like to express my special thanks of gratitude to Prof. Dr. Vidya Hattangadi for her
able guidance and support for completing the project and giving her time so generously. She
was very helpful throughout the project and shared her valuable knowledge which helped me
in the research.
(Student name)
INDEX
SR TITLE PAGE
NO. NO
1. INTRODUCTION TO THE
TOPIC
2. LITERATURE REVIEW
3. THEORETICAL
FRAMEWORK
4. METHODOLOGY
5. CONCLUSION
6. RECOMMENDATIONS
7. REFERENCE LIST
8. APPENDICES
Chapter 1: INTRODUCTION
IMPORTANCE OF CSR :
Corporate social responsibility (CSR) plays a major role in developing the
economy of a country. It can be defined as the way in which a company
manages various business entities to produce an impact on the society.
Companies with high CSR standards are able to demonstrate their
responsibilities to the stock holders, employees, customers, and the general
public. Business organizations that have high corporate social responsibility
standards can attract staff thereby reducing employee turnover and cost of
recruitment.
What is the importance of corporate social responsibility? Anyone can give a
clear answer to this question. Companies voluntarily contribute a large sum of
money to make a better society and a clean environment. Corporate social
responsibility is a process in which all companies come together as one and
take part in the welfare of the society. Many organizations conduct campaigns
to create awareness among corporate, civic bodies, and government bodies
about the importance of corporate social responsibility.
BENEFITS OF CSR:
Organizations of all sizes are rapidly discovering that Corporate Social
Responsibility (CSR) and sustainable business practices can foster improved
green programs and overall environmental stewardship. Today, we are seeing
increased awareness and active participation by business professionals in the
development of CSR policies. Organizations are increasingly more involved in
green initiatives by adopting sustainable processes and practices, adapting
products and services to the low-carbon economy and innovating in all areas
their business. The net positive on reducing waste, designing green buildings,
implementing green operations and maintenance plans — all have continually
proven to yield a positive return on investment (ROI). CSR has come to rely
on a more complex set of factors than corporate governance alone, and
likewise also depends on sustainable development, environmental impact and
supply chain management. The development of the new carbon trading
markets, verified emission reductions (VERs), also known as carbon offsets,
and renewable energy credits (REC‘s), it has become easier for organizations
to create and measure direct ROI from CSR. Likewise, CSR efforts have
shown to yield measurable returns in waste reduction, improved efficiency,
diminished liabilities, improved community relations, and brand recognition.
CHALLENEGES TO CSR:
Various challenges in CSR implementation are like:
1. Knowledge: Indian society lack knowledge about CSR. The participation
and involvement in CSR activities remain low and neglected. Sometimes
the companies engaged in CSR, do not establish a proper communication
with the impacted society.
2. CSR Network Capabilities: The instrumentalists for CSR execution like
NGOs are not equipped with proper resources. NGOs lack expertise and
professionalism to handle CSR implementation and follow up. This
machinery needs to be geared up by making them more efficient and
professional.
3. Transparency: There exists a hesitation on the part of some corporate to be
open in their CSR funds, implementation and reporting. This leads to
hamper the trust building which is the success of any CSR initiative.
4. NGOs: Still there is dearth of sufficient numbers of NGOs which can take
up the task of CSR activities in rural and remotes areas which need this
most.
5. Advertising: The focus of CSR initiatives can be induced through positive
and meaningful publicity. The publicity should not end up on photo
session opportunity.
6. Perception: So far the CSR attempts are taken with narrow vision and
sometimes dishearten the corporate. Mass awareness is required to be
created for attracting public alignment on CSR.
7. Implementation: Uniform and needful deployment of CSR activities is also
an issue. Lack of cohesiveness among the implement ting agencies
sometimes lead to duplication or ignorance of some areas.
8. Clarity on CSR guidelines: Clarity on CSR guidelines are missing. The
activities, CSR fund allocation to each type of activities, priorities of CSR
concern are missing. Directives and mandate clarity will make s CSR
implementation effective.
Form of Ownership:
Tata Consultancy Services restricted (TCS) is an Indian international
information technology (IT) service, consulting and business Solutions
Company headquartered in the city, Maharashtra. It is a subsidiary of the Tata
cluster and operates in 46 countries.
It was based by Jamsetji Tata in 1848 and it's one amongst India’s most
respected institution establishments these days. Their mission reflects the Tata
Group's long commitment to providing excellence to assist customers to attain
their business objectives by providing innovative, best in class consulting, IT
solutions and services, and to actively interact all stakeholders in an
exceedingly productive, cooperative, and interdependent relationship. TCS'
ability to deliver high–quality services and solutions area unit unmatched. It is
largest IT leader in India. It provides services to a big selection of segment-
like banking services, energy, resources & utilities, government, telecom,
media services, etc.TCS has created TCS Foundation as CSR project
implementation arm in 2015. Administrators of Tcs Foundation are
Chandrasekaran Natarajan, Mukund Govind Rajan, Barindra Sanyal, Roopa
Purushothaman and Ajoyendra Mukherjee. It is classed as a Non-govt
company and is registered at Registrar of firms, Mumbai.
Its licensed share capital is Rs.40,000,000 and its paid-up capital is Rs.
10,000,000.
Shareholding Pattern - Tata Consultancy Services Ltd.
% Of Shares
Promoters Foreign Institutions Financial Institutions
General Public Nbanks Mutual Funds Others
Central Govt
2% 1%0%
4%
5%
16%
72%
CORPORATE SOCIAL RESPONSIBILITY POLICY OF
TCS:
TCS is a global Indian corporation that offers business solutions, BPO
services, and IT services. With a solid track record in the past, it is positioned
for rapid expansion both in India and internationally in the future. The idea of
the Tata Group aims to create powerful, sustainable businesses that show a
commitment to the environment that is deeply ingrained in society. As a
member of Tata Group, TCS is dedicated to serve the local community and its
surroundings. It stands for creating dependable, environmentally conscious
companies that are based in the community. It's always acknowledged the
responsible behaviour towards the larger community in which they operate.
The history of the Tata Group and the founder’s philosophy and dedication to
raise the standard of living in communities are the foundation of TCS’
corporate social responsibility commitment. In order to address the need of the
most underprivileged groups in the community, TCS believes that
communities must overcome challenging issues. To that end, the company’s
CSR strategy makes the best use of the organization’s knowledge and
experience to develop specialized, localized and collaborative solutions. In the
case of TCS, CSR activity is a management concept wherein groups combine
social and environmental issues of their enterprise operations and interactions
with their stakeholders. CSR is commonly understood as being the manner via
which a business enterprise achieves a stability of economic, environmental
and social imperatives even as on the equal time addressing the expectancies
of shareholders and stakeholders. Anything this is useful for the society may
be known as CSR and such interest have to be proven with the aid of using
business enterprise on their internet site and corporation ought to take approval
from Board of Directors of the company.
TCS’ CSR programms are “Impact through Empowerment.” TCS has a
diverse range of global CSR initiatives in the areas of education, health and
environment: volunteering, funding and pro bono leveraging of IT capabilities.
Corporate Social Responsibility Committee at TCS:
One meeting of the CSR Committee was held during the year. Four executive
gatherings of TCS Foundation, a Section 8 organization which was fused with
sole target of carrying on CSR exercises of the Company, were held amid the
year.
Name Category
Mr.N.Chandrasekaran (Chairman) Non Independent, Non Executive
Gender
FEMALE
37%
MALE
63%
Parameters Percentage
18-30 years 57%
30-40 years 27%
40-50 years 12%
Above 50 years 4%
Age
18-30 yrs
30-40yrs
40-50yrs
Above 50
3. Education qualification :
Parameters Response
Graduate 19%
Post graduate 65%
Professionals 10%
Other 6%
Educatinal Qualification
Pro-
fes-
sionals
10% Other
6%
Graduate
19%
Post graduate
65%
Parameters Response
Yes 70%
No 5%
May Be 10%
I Don’t Know 15%
15%
10%
5%
70%
Parameters Response
Yes 69%
No 5%
May Be 16%
16%
5%
69%
Parameters Response
40%
Lack of knowledge
Lack of Institutinal Ass.
High costs
23% Lack of corporate skill
20%
Parameters Response
Waste Recycling 30%
Sustainable packaging 15%
Develop environmental product 40%
Use of renewable resources 15%
Waste Recycling Sustainable packaging
Develop environmental product Use of renewable resources
15%
30%
40%
15%
Secondary data:
Secondary data has been gathered from a variety of sources, including annual
reports of the company, company’s website and internet databases. The
researchers have selected TCS for the study since it was ranked number 28
among India’s top 100 companies contributing towards sustainability and CSR
in the Responsible Business Ranking 2021 by Futurescape. Critical analysis of
TCS’s 5 year annual reports from 2017-18 to 2021-22 have been done, and all
CSR contribution have been taken into account.
Table 1 discloses the Net Profit after tax, CSR Budget and CSR Expenditure
by Tata Consultancy Services Ltd. for 5 financial years, i.e. from the year
2017-18 to 2021-22. This table indicates that in FY 2017-18 & 2018-19 there
is a huge difference in the CSR budget and the expenditure resulting increase
in unspent money. However, from 2019-20 onwards the difference in the
budget and the expenditure is quite negligible which exhibits better
performance in CSR activity of TCS. They are spending beyond its obligation.
The CSR expenditure is approximately 2% each year except for the year 2017-
18 and 2018-19. It is also clear from the above table that from 2019-20 the
CSR expenditure every year is more than the budget of that year.
It is a good sign for the betterment of society. Table 1 is represented
graphically in Figure.
(Figure: CSR Budget & CSR Expenditure From financial year 2017-18 to 2021-22)
Fig depicts that there is subsequent increase in both i.e. CSR budget & CSR
expenditure from the financial year 2017-18 to 2021-22. However, a
remarkable increase in the CSR expenditure has been noted in the year 2019-
20. Henceforth, a static increasing trend has been experienced in CSR budget
as well as in the CSR expenditure.
From the financial year 2017-18 to 2021-22, the share prices of TCS on BSE
& NSE are displayed on Table 3. There is a listing of the opening price at the
beginning of the financial year, the closing price at the end of the financial
year, the highest and the lowest price during the financial year. The data shows
a positive change in opening, highest, lowest and closing price of the
corporation in both the Stock Exchanges i.e. BSE and NSE from financial year
2017-18 to 2021-22. So, the share price of TCS shows a positive consistent
trend for BSE as well as NSE.
Table 4: Sector wise distribution of CSR initiatives:
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