EVENT MARKETING

UCM20602L

INTRODUCTION:

Event marketing is a strategy marketers use to promote their brand, product, or service with
an in-person or real-time engagement. Events can be online or offline, and companies can
participate as hosts, co-hosts, participants or sponsors. Whether online or in-person, event
marketing is the ultimate way to connect with your audience, showcase your brand, and drive
results.

Event marketing is a type of marketing that implies promoting a brand, product, or

service by holding, participating in, or attending events. Event marketing helps build
more profound relationships with customers and educate them about your product.

Event marketing mostly relies on emotions and the activity of the human brain. Event
marketing uses emotions and is based on the fact that people remember what they are
experiencing. Emotional stimulus significantly affects the image of the offered service or
product. Psychologists proved that while stimulated by emotions, the brain remembers certain
facts and pieces of information better. Experiencing something makes it more memorable. In
this condition, it is more likely that the brand will stay in the receiver's mind and create a
long-lasting image.

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EXIBITION: BOOK FAIR

Exhibition is an organized presentation and display of a selection of items. In practice ,

exhibitions usually occur within a cultural or educational setting such as a museum, art
gallery, park, library, exhibition hall etc. Exhibitions can include many things such as art in
both major museums and smaller galleries, interpretive exhibitions, natural history museums
and history museums, and also varieties such as more commercially focused exhibitions
and trade fairs.

BOOK EXCIBITION:
A book fair is a display or exhibit of books typically by a group of publishers or book dealers
for promoting sales and stimulating interest. Both professional and consumer book fairs are
important for the book industry. They bring together all types of retailers, publishers and
book lovers together in a single platform.

CHENNAI BOOK FAIR:

UsedBooksFactory is an online venture to serve preowned books throughout India. They are
India's first market place for second hand books. Thus partner with multiple second hand
retailers and markets around various cities, thus expanding our inventory and ease of access.

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They deal with educational sector including School, College, University and recreational
sector including Novels, activity oriented books for kids. Starting as a small business in
Chennai, their big dreams to spread their wings over the globe. Their aim is to bind the gap
between people looking for used books and the ones disposing the same.

They are taking steps towards partnering with schools and universities, to collect and
distribute books, and thus encourage students to follow "Reduce,Reuse and Recycle" ,
thereby making this place better and greener. They welcome schools and colleges to Contact
them for the same. With a motivated team, they strive to deliver books with best quality and
efficient shipping methods.

The details of stall are mentioned below;

They observed a lot of books going to trash, and eventually started collecting books from
waste paper marts. A lot of efforts were taken to distinguish and segregate good quality used
books. So they eventually learned and moved to other sources to collect used books. With
technology, which they believe online used bookstore is the best way to deliver old books to
doorstep. They started storing books in a small house and gradually moved to a small
warehouse located at Manpakkam,Chennai, Tamil Nadu, India.

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With growing customer needs, they converted themselves from an in-house inventory to
marketplace, thus partnering with multiple sellers. UsedBooksFactory has become a go-to
bookstore for buying books at cheap rates without compromising on quality.

EVENT SCHEDULE:

Unlimited book fair is organised by used book factory . The fair started on 23rd December
2022 and Ended on 30th January 2023.

They collect used books from many sources and pile it up in their warehouse. These include
collecting books from customers who like to donate and give away the books, customers who
wish to sell their preowned old books.

Their QA team segregates these books based on quality. Major filtering takes place here,
with worn-out books being recycled. Soiled books are reshaped and cleaned. They have a
knowledgeable team which separates these books genre wise. Their core team lists these
books on the website, and is thus available to users.

They believe Education's prime support is books. They have taken steps to distribute books to
financially weak students to support them.

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They have social media handle and a online website for shopping books. They post blog on
their website and it's easy to find books at lesser cost.

They have 2 boxs

1. Suprise Box

They have a surprise box for ₹999, we have to select our favourite gen and the books, we get
free bookmarks for each book , Surprise Merchandise (Book themed Keychain & Badge) and
free delivery

2. UBF box

We have to select 10 books, we get free delivery + Bookmarks for each books
Website - https://www.usedbooksfactory.com/about-us/