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2. Market Segments:
Float Glass:
This type of glass is largely used in construction for windows with
different varieties that include clear, tinted and mirrored float glass.
There are 3 main players in this segment (Tariq Glass, Ghani Glass and
Ghani Value Glass) with an estimated production capacity of ~1600
Tons per day.
List of float glass used in Pakistan
Annealed glass.
Tempered glass.
Insulated glass.
Laminated glass.
Coated glass.
Decorative glass.
Tableware:
This includes products such as dinner sets, cups and mugs etc. Tariq
Glass is the largest players in this segment (~60% of total production
capacity) while a number of other players are also operating within this
segment such as Balochistan Glass and Gunj Glass. The estimated total
production capacity of this segment stands at ~570 Tons per day.
Containers:
This segment can be further divided into:
Food & Beverage Containers:
This includes products such as Pyrex containers and jars for food as well
as glass bottles used for carbonated beverages. The main players in this
segment are Ghani Glass, Murree Brewery and Tariq Glass with an
estimated production capacity of ~435 Tons per day.
Pharmaceutical Containers:
This segment includes medicine bottles and containers of different
specifications as well as vials, ampoules and tubes (which are converted
into ampoules). Ghani Global is the only local manufacturer of tubes,
with the remaining demand being met through imports, and occupies a
market share of ~54% in this sub segment. In the ampoules sub-
segment, there is significant competition with Ghani Global accounting
for ~16% of ampoules supply. Other large manufacturers of ampoules
include pharmaceutical companies meeting their own requirements
such as Sami, Bosch and Indus as well as commercial producers such as
Friends Glass and Techno Glass. Ghani’s total manufacturing capacity
stands at ~24 Tons per day. Meanwhile, Ghani Glass holds significant
market share in medicine bottles sub-segment with a production
capacity of ~315 Tons per day.
4.Business Risk:
Demand Drivers: The glass sector derives its demand from a number of
industries including construction, food & beverages and the
pharmaceutical industry. While the food & beverage as well as
pharmaceutical industries have relatively inelastic demands they
account for smaller segments within the glass sector.
The largest segment is float glass which derives its demand from the
construction industry. Demand from the construction industry can
fluctuate depending on overall economic conditions. In addition, the
purchasing power of end consumers is also reduced during periods of
economic downturn which can reduce demand for the some segments
such as glass tableware.
Competition: The level of competition varies across different product
segments with certain segments such as containers having a significant
level of competition. In addition, a significant level of demand is also
being catered to by the import segment which increases the
competition level.
As from glass import data, it is concluded that glass fibers and glass
ware are the most favorite imported glass products, which has
considerable market in Pakistan, these two segments provides us
opportunities to work on them, but the float glass import figures are
almost negligible as compare to its glass market, which indicates that
it’s not favorite for importers, further details are given in conclusion.
6. Conclusion:
The Pakistan glass market has three main segments; float glass, table
ware and containers, from which float glass has considerable market
share. Unfortunately, since 2002 the decline in the imports of float
glass has been stated and it continued till now and specially in 2011,
with the establishments of two more glass manufacturing plants and
anti-import policies, the imported float glass market was effected
adversely and the Pakistani glass market started to become
monopolistic market, where 5 to 6 major player are manipulating the
market. In my conversation with the former known importer, I get to
know that, after 2015, two to three companies tried to enter in the
Pakistani glass market, but the big players started to manipulate the
market, by declining the prices to the considerable amount, when they
came to know that the LC is issued by SPB and the glass containers are
being cleared, in this way the imported companies and importers
suffered. On, the other hand Pakistan is also becoming emerging
exporter of float glass, according to available data, this also indicates
the local companies are fulfilling the local demand of float glass and