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By Marco Mottola, CEO/Founder at Trigger Digital. He oversees
advertising operations, business development and client partnerships for
the agency. The key to getting the most out of your business’s social media
presence lies in adopting the right platforms. Each platform has its unique
advantages and disadvantages. In this article, we’ll look at the five best
social media platforms for businesses and how each one can benefit your
brand.
Facebook
Facebook has been the biggest social media platform in the world for years.
Currently, it has well over two billion active users. Many social media users
have Facebook accounts, which makes it a top platform for businesses.

Due to its extensive appeal and reach, Facebook allows you to turn your
client base into a community. You can create a Facebook page for your
business and post appealing behind-the-scenes images of your company.
You can also inform your followers of new deals on your products and
services.
Another advantage of Facebook is that it’s remarkably easy to create an
account and a business page. Once you’ve done that, start uploading photos
and reaching out to other Facebook users to gain followers. I recommend
that 99% of your Facebook posts be centered around your business. Posts,
videos, photos and contests work well on this platform. You can also use
Facebook to cross-promote fresh content on your website, thus boosting
your traffic.
However, Facebook does have its drawbacks. First, the platform demands
interaction with followers, so you need to have a team in place to engage
potential clients. Moreover, I’ve found that Facebook is best suited for
smartphones, and this can have an adverse effect on your business’s
Facebook page.
Twitter
With 330 million monthly active users, Twitter is another attractive social
media platform for both small and large businesses. The network provides
its users with new content and information from all over the internet.
There’s hardly a brand in the world today without a Twitter account to keep
its customers updated.

One of the biggest benefits of Twitter is that while its audience isn’t as
broad as that of Facebook, the platform is among the most accessible.
Twitter allows you to be concise, informative and engaging in just one
tweet. As people retweet what you've written, you appeal to a broader
audience.
Perhaps the biggest drawback of Twitter is that it limits you to 280
characters per message. That means you don’t have a lot of room to get
your entire message to your followers if you wanted to post something
longer. Moreover, everything gets posted on the timeline chronologically,
and that makes it easy for people to miss your message.
Instagram
Instagram may be a relatively young social network, but its growth has been
exponential. Today, the network has over 1 billion monthly active users,
most of whom are 34-years-old or younger. Thus, Instagram is the best
social media platform for brands targeting young, hip demographics.
Instagram usage also skews toward urban areas, so if your company focuses
on digital tech and fashion, this platform is ideal.
Short videos and photos containing short text do very well on the platform.
Instagram also integrates with your Twitter and Facebook accounts,
meaning you can use the same content across multiple networks.
One of the drawbacks of Instagram is that you need to have decent
photographing skills to excel. Also, Instagram doesn’t allow much space for
you to describe your photos outside of photo captions.
LinkedIn
Of all the social media platforms, LinkedIn is by far the best when it comes
to professional contacts and netoworking. The platform has a thriving
community of approximately 610 million self-reported users, made up of
employees and business owners across industries. Users connect on a
professional level, which makes this platform more formal than other social
networks.
As you might expect, LinkedIn users generally respond better to B2B
content as opposed to B2C posts. In other words, I’ve found that a company
that seeks businesses as clients will typically do better on LinkedIn than a
company that markets directly to consumers.
Most influencers and decision-makers of the business world are on
LinkedIn, and if you can effectively get your message to them, your chances
of getting a sale and gaining recognition are higher.
A minor drawback of LinkedIn is that it has fewer users than the other
platforms discussed above. Therefore, your reach may not go as far as it
would have on Facebook or Instagram, for instance. Also, there’s less
interaction on LinkedIn compared to other platforms.
YouTube
With approximately 2 billion monthly users, YouTube is the second-largest
search engine after Google. Music and comedy do particularly well on this
platform, although that doesn’t mean business owners can’t use the
platform to promote their brands.
So, how do you make the most of YouTube when trying to reach your
audience? Well, you have a variety of options. You can make instructional
videos, product reviews and similar kinds of content for your target market.
The best part of using YouTube is that your videos also show up in Google
search results, boosting your visibility. You can also cross-promote content
on different social media platforms.
Perhaps the biggest drawback of using YouTube is that your videos need to
be high quality, entertaining and informative to gain traction. That means
allocating a budget toward YouTube content creation.
Choosing The Best Social Media Platform For Your Business
The social media platform you choose for your business can play a
significant role in the success of your social media marketing strategy. The
thing to keep in mind is that there are pros and cons for every platform out
there. Go for the platform with strengths that can benefit your company for
years to come.
https://www.forbes.com/
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https://www.researchgate.net/

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https://statista.com/

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https://cartoonmovement.com/