ADVERTISING

Use the cause-effect structure to connect the ideas given:

1. Celebrity endorsement => make a product more appealing => attract potential customers => boost
sales
 Celebrity endorsement could make a product more appealing, and thus, this can attract potential
customers, there by boosting sales.

2. Online advertisements => reach potential customers => increase sales => boost economic
development
 Online advertisements are like to allow companies to reach potenial customers, there fore this
can help increase sales, thereby boosting economic develepment

3. Promotional campaigns => increase brand awareness of new products => reach potential
customers
 Promotional campaigns tend to can help increase brand awareness of new products. This
provide products companies with the opportunity to reach potential customers.

4. Exaggerate the quality of the products => misleading information => disappointment => return the
products at their own expense
 Exaggerating the quality of the products can result in misleading information. This can be like to
express lead to customers’ disappointment, so customers As a result, they may return the products
at their own expense.

5. reduce the prices of products => engage current customers => boost sales
 Reducing the prices of products should allow current customers to be engaged can help
businesses engage current customers . Therefores, products could , thereby boosting sales

6. billboards on the streets => promote their products => reach a wider range of target audiences
(passing pedestrians + drivers)
 Billboards on the streets can help company companies to promote their products, thereby
reaching . This helps them a wider range of target audiences such as passing pedestrians and
drivers.

7. conduct market research => be aware of customers’ needs => customize products’ quality

Conducting maketrket research allow enterprises to be aware of customers’ needs; and thus, they
can customize products’ quality

8. launch a product => run marketing campaign => introduce the product to customers

Launching a product stems from Most companies runing marketing campaign before lanching a
product , The reason for this is that enterprise, which helps them introduces the product to customers