Code No Course Semester

No.
20MSPMMD RETAIL MANAGEMENT III / IV

Unit No Topics Hours

Introduction to Retailing: Concept of retailing, Functions of

retailing, Terms & Definition, Retail formats and types, Retailing 10
Unit I Channels, Retail Industry in India, Importance of retailing,
Changing trends in retailing.
Understanding the Retail Consumer: Understanding of Retail 10
shopper behavior – Shopper Profile Analysis – Shopping
Unit II Decision Process - Factors influencing retail shopper behavior –
Complaints Management - Retail sales force Management –
Challenges in Retailing in India- Case studies.
Retail Formats: Organized and unorganized formats – Different
organized retail formats – Characteristics of each format – 10
Unit III Emerging trends in retail formats – MNC's role in organized
retail formats.

Retail Location Selection: Importance of Retail locations,

Types of retail locations, Factors determining the location
Unit IV decision, Steps involved in choosing a retail location, 11
Measurement of success of location. Retail Operations and
Retail Pricing: Store administration, Receipt Management,
Customer service, Retail Pricing, Factors influencing retail
prices.
Retail Space Management and Marketing: Definition of
Space Management, Store layout and Design, Visual
Unit V Merchandising, Retail Communication Mix, POP Displays 11
Emerging trends in retailing: Changing nature of retailing,
Organized retailing, Modern retail formats, E-tailing, Challenges
faced by the retail sector.