Career Skills- Retail & Sales Course Outline

Introduction to Marketing Management:

Introduction to Marketing Evolution of Marketing Concept Understanding the Core Concepts of Marketing Marketing Mix- Overview Difference Between Marketing & Sales Assignments & discussions

An Introduction to the World of Retailing

Retailing- An Introduction The Global Retail Scenario Indian Retail Industry Over-view Different Retail Formats In India Different Types of Store Layouts Assignments & discussions

Sales Management
Introduction Personal Selling Role play Selling In Retail Outlets Some Important Selling theories Some Key Issues Related Sales Case Studies Assignments & Discussions

Market Research:

Retail Store Operations

Introduction to Retail Store Operations Merchandising Some effective Visual Merchandising Techniques Store Ambiance & its impact on consumers Point of Purchase Inventory Management House Keeping- 5s concept Inventory shrinkage- Causes & Its Prevention Cases & Assignments

Consumer Behavior in Retail Sector

Introduction to Consumer Behavior Consumer Decision Making Process Family & House Hold Motivation, Learning, Perception Reference Group & Word of Mouth Communication Case Studies Assignments & Discussions

Careers in Retail:
Career Trends in Retail Job Description- Sales Executive, Store Manager, Floor Supervisor, etc. Career Path In Retail Sector

Effective Customer Service:

Introduction to Customer Service Customer Satisfaction Customer Retention- Building Up Long Term Relationship Customer Relationship Management

Social CRM (SCRM)- An emerging New Trend

Personal Grooming & Interview Skills (Workshop Mode)

Effective Communication Skills Developing Effective Listening Skills Team Building Resume Writing Interviewing Skills