Professional Documents
Culture Documents
Introduction to the world of retailing The Global Retail Scenario Retailing from an Indian Perspective Different Retail Formats in India Retail Location Decisions Different retail store layouts Free-Flow, Grid Layout, Loop Layout, Spine Layout Visual Merchandising Case Studies
Selling
Introduction Definition Importance Different Selling situations Personal Selling Process Personal Selling Theories
Strategic Marketing
Introduction Difference between strategy & plan Concept of SBU SWOT & SLEPT Analysis Porters Five Force Model Ansoff Model BCG Matrix