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Retail

Introduction to the world of retailing The Global Retail Scenario Retailing from an Indian Perspective Different Retail Formats in India Retail Location Decisions Different retail store layouts Free-Flow, Grid Layout, Loop Layout, Spine Layout Visual Merchandising Case Studies

Selling
Introduction Definition Importance Different Selling situations Personal Selling Process Personal Selling Theories

Strategic Marketing
Introduction Difference between strategy & plan Concept of SBU SWOT & SLEPT Analysis Porters Five Force Model Ansoff Model BCG Matrix

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