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  • Stps Basis For POD An POP (Correlational?) : Competitive Frame of Reference

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    Rohan Smith
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    This document discusses various marketing strategies and frameworks. It covers STP analysis, market segmentation, market sizing, the 4Ps of marketing, Porter's value chain framework, PESTLE analysis, market growth strategies, SWOT analysis, Porter's generic strategies, demand forecasting, market research, consumer behavior models, the consumer and business buying processes, and product lifecycle management. It also briefly mentions market leaders' strategies, types of alliances, competitive frames of reference, forces that drive consumers, and identifying target market segments.

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    This document discusses various marketing strategies and frameworks. It covers STP analysis, market segmentation, market sizing, the 4Ps of marketing, Porter's value chain framework, PESTLE analysis, market growth strategies, SWOT analysis, Porter's generic strategies, demand forecasting, market research, consumer behavior models, the consumer and business buying processes, and product lifecycle management. It also briefly mentions market leaders' strategies, types of alliances, competitive frames of reference, forces that drive consumers, and identifying target market segments.

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    © All Rights Reserved
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    5 views2 pages

    Stps Basis For POD An POP (Correlational?) : Competitive Frame of Reference

    Uploaded by

    Rohan Smith
    This document discusses various marketing strategies and frameworks. It covers STP analysis, market segmentation, market sizing, the 4Ps of marketing, Porter's value chain framework, PESTLE analysis, market growth strategies, SWOT analysis, Porter's generic strategies, demand forecasting, market research, consumer behavior models, the consumer and business buying processes, and product lifecycle management. It also briefly mentions market leaders' strategies, types of alliances, competitive frames of reference, forces that drive consumers, and identifying target market segments.

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    © All Rights Reserved
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    of 2

    Chapter 2

    STPs

    Basis for POD an POP(Correlational?)

    Competitive frame of reference

    Forces Drives consumers

    Business Buying

    Different staretigies for market leaders (First movers)

    Market Alliances (4 Kinds) (Chapter2)

    Diversive, forward, background, horizontal strategies (Chapter 2)

    How do you target market, penetrated, differentiated

    Estimate market size, potential

    What is marketing?

    Marketing suit not marketing situ

    What can be marketed

    How can be marketed

    Different types of demands

    Different kinds of markets

    Needs, want and demand

    Stated and unstated needs

    STP

    Paid, earned and owned

    Impresseions and engagement

    Porters value chain framework

    Pestle analysis

    4ps of marketing(47)

    Value delievery process(Value chain analysis pg-57,58) (Primary, Secondary)

    Different b/w mission and vision

    Different (Pg64-67) Market growth strategies (Penetration, Integration, Diversification)

    SWOT

    Porters Generic Strategies

    Different types of alliances(Pg-75)


    Forecasting Demand(Very Important)

    Demand measurement( Ch-3, Potential, Target, Video Recorded)(Chain ratio method) (Pg-107-115)

    Conducting Market Research(Vey Imp)

    Consumer behaviour(Ch-6)

    Consumer behaviour depends upon (Entire Chapter)

    Floyds< Maslow, Hersbergs, Maslow Hireearhy (187-191)

    Buying Decision process (195-onwards)( Both Consumer and Business Buying)

    Decision heuristics(204/715)

    How is business buying different diff from consumer buying

    What is business buying process(Recorded)

    Different stages of business buying

    Identifying targets and segments

    Recorded

    Competitve frame of segments

    Market strategies

    Strategy for challegers and followers

    Product lifecycle.

    Ansoffs Matrix

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