HOW TO FIND

PROFITABLE PRODUCTS
TO SELL ON LAZADA
22/06/21
 COURSE OVERVIEW
INTRODUCTION
Not sure what to sell in Lazada? In this module, we’ll
show how you can search for products to sell on
Lazada. You’ll learn about market research and key
questions to answer before selecting a product to sell

WHAT YOU’LL LEARN

1. How to start sourcing for an idea/product to sell

2. What are the key questions you need to answer

before you start selling

3. How to do market research to determine if there

will be demand for the product

4. Evaluate your product performance and react

accordingly

© Lazada South East Asia Pte Ltd, [2021]

 01 02
It Begins With An Doing Your Market
TABLE OF Idea Research

CONTENTS 03 04
Testing The Market Evaluate And React
Based On Findings

05
Category Wishlist

© Lazada South East Asia Pte Ltd, [2021]

 IT BEGINS WITH AN IDEA

Do you want to go into business doing Do you want to go into business doing
OR
something you are passionate about? something you think will bring you profit?

© Lazada South East Asia Pte Ltd, [2020]

IT BEGINS WITH AN IDEA #
How to build on an idea – brainstorm and expand, or take a look at our Assortment
Wishlists!

01 Brainstorm Ideas 02 Assortment Wishlists

• Expand on ideas and sources you might ▪ Check out the Assortment Wishlist course on Lazada
already have. University.
• Keep working and expanding this picture ▪ Get to know what are the current trends, most
until you identify what works. wanted items per categories on the Lazada Platform!

© Lazada South East Asia Pte Ltd, [2021]

IT BEGINS WITH AN IDEA #

Mind Mapping Tool

© Lazada South East Asia Pte Ltd, [2021]

WHERE CAN I SEARCH FOR HOT PRODUCTS?
1. Marketplaces

© Lazada South East Asia Pte Ltd, [2021]

WHERE CAN I SEARCH FOR HOT PRODUCTS?
Example

© Lazada South East Asia Pte Ltd, [2021]

WHERE CAN I SEARCH FOR HOT PRODUCTS?
Example

© Lazada South East Asia Pte Ltd, [2021]

WHERE CAN I SEARCH FOR HOT PRODUCTS? #

2. Social forums

© Lazada South East Asia Pte Ltd, [2021]

WHERE CAN I SEARCH FOR HOT PRODUCTS? #

3. Product review blogs

© Lazada South East Asia Pte Ltd, [2021]

 ASK YOURSELF THESE QUESTIONS TO
HELP YOU CHOOSE THE RIGHT
PRODUCT

© Lazada South East Asia Pte Ltd, [2021]

 CHOOSING THE
RIGHT PRODUCT TO
SELL
Sales & Pricing Based
Criteria
1. What is the product’s ideal selling price?
2. Does the product have a good profit
margin?
3. Is there an opportunity for recurring sales?
4. What will be the shipping costs?
(Can you offer Free Shipping)

© Lazada South East Asia Pte Ltd, [2021]

 CHOOSING THE
RIGHT PRODUCT TO
SELL
Market Based Criteria
1. Is my target market big enough?
2. Can my target market afford the product?
3. Is there long-term demand?
4. Is the demand mostly seasonal?
5. Is the product readily available in local
stores?

© Lazada South East Asia Pte Ltd, [2021]

 CHOOSING THE
RIGHT PRODUCT TO
SELL
Product Based Criteria
1. Is the product solving a painful problem?
2. Is the product durable?
3. Is the product consumable?
4. Is the product non-perishable?
5. Are there varieties of the product?
6. Is there high potential for great visuals?
7. Does selling the product involve regulation?

© Lazada South East Asia Pte Ltd, [2021]

EVALUATE YOUR PRODUCT CHOICE WITH THESE CRITERIA
Criteria IDEA #1 IDEA #2 IDEA #3
Sales & Pricing Based Criteria
What is the product’s ideal selling price?
Does the product have a good profit margin?
Is there an opportunity for recurring sales?
Can you offer Free Shipping?
Market Based Criteria
Is my target market big enough?
Can my target market afford the product?
Is there long-term Demand?
Is the demand most seasonal?
Is the product readily available in local stores?
Product Based Criteria
Is the product solving a painful problem?
Is the product durable?
Is the product consumable?
Is the product non-perishable
Are there varieties of the product?
Is there high potential for great visuals?
Does selling the product involve regulation?

© Lazada South East Asia Pte Ltd, [2021]

 01 02
It Begins With An Doing Your Market
TABLE OF Idea Research

CONTENTS 03 04
Testing The Market Evaluate And React
Based On Findings

05
Category Wishlist

© Lazada South East Asia Pte Ltd, [2021]

DO YOUR RESEARCH #

Validate your product ideas!

1. Online Research 2. Offline Research

© Lazada South East Asia Pte Ltd, [2021]

 DO YOUR RESEARCH

Online Research
• Check the market and observe the competition
• Online Interviews – business news, trustworthy
blogs, online magazine
• Check Social Media
• Keyword Planner for Google AdWords and
Google Trends
• Check Facebook Ads Manager
• Gain potential customer insight with online
survey forms, polls, quizzes, etc.

© Lazada South East Asia Pte Ltd, [2020]

 HOW TO CHECK TARGET MARKET
SIZE AND INTEREST?

2 3

© Lazada South East Asia Pte Ltd, [2020]

 DO YOUR RESEARCH

Offline Research
• Discuss with (potential) customers – analyse your
network and further beyond (i.e.. using focus groups)
• Physically being where your (potential) customer is
E.g.: Sales Fair, brand sales
• Gain potential customer insight through feedback form,
survey, polls, samples, etc.
• Checks on local stores offering the products potential
competitors and their customers

Top-tip: Send Samples when you can’t reach customers physically!

© Lazada South East Asia Pte Ltd, [2020]

 01 02
It Begins With An Doing Your Market
TABLE OF Idea Research

CONTENTS 03 04
Testing The Market Evaluate And React
Based On Findings

05
Category Wishlist

© Lazada South East Asia Pte Ltd, [2021]

TEST THE MARKET #

Start Selling!

© Lazada South East Asia Pte Ltd, [2021]

TEST THE MARKET #
Sell better with these tools
Chat (IM)
Engage buyers directly

LORIKEET/CONTENT PROMOTION TOOLS

SCORE Use Vouchers, Free Shipping
Rich product content with key & Flexi Combo to drive sales
attributes filled

POWER OF 5

SELLER PICKS STORE BUILDER

Boost product visibility Improve in-store experience

© Lazada South East Asia Pte Ltd, [2021]

TEST THE MARKET #

Join campaigns for maximum exposure

© Lazada South East Asia Pte Ltd, [2021]

 TEST THE MARKET
Analyse product traffic and sales data

Find business data in

the metrics provided.
2 1. Select Business
Advisor
2. Data you can find:
• Traffic
• Product
• Sponsored Services
• Promotion
1 • Service

© Lazada South East Asia Pte Ltd, [2021]

 TEST THE MARKET
Learn how your customers feel about the product

© Lazada South East Asia Pte Ltd, [2020]

 01 02
It Begins With An Doing Your Market
TABLE OF Idea Research

CONTENTS 03 04
Testing The Market Evaluate And React
Based On Findings

05
Category Wishlist

© Lazada South East Asia Pte Ltd, [2021]

 EVALUATE FEEDBACK, AND REACT
Happy Customers = More Sales

Review questions asked by

customer/(potential)
1
Good product & service brings 3
buyers
positive reviews & ratings
© Lazada South East Asia Pte Ltd, [2020]
 01 02
It Begins With An Doing Your Market
TABLE OF Idea Research

CONTENTS 03 04
Testing The Market Evaluate And React
Based On Findings

05
Category Wishlist

© Lazada South East Asia Pte Ltd, [2021]

CATEGORY WISHLIST
TOP 5 KEYWORDS
General Merchandise
1. Foldable Bicycle
2. LEGO
3. Xiaomi ( Home & Living Range)
4. Gaming Chair
5. Study Table

© Lazada South East Asia Pte Ltd, [2021]

 SUMMARY

• Market Research does not end with one cycle. You constantly need to review the
market needs and demands to keep up with trends and buyer needs.
• To achieve a successful and needful assortment in the market, strong research is
required. However, the follow-up is equally important. For example, you need to pay
attention to Reviews and Ratings, Q&A and more.
• It’s crucial to evaluate feedback and reviews from your customers and use the
information to enhance your products and services. Remember happy customers lead
to more sales!

© Lazada South East Asia Pte Ltd, [2020]