Contents

1.ExecutiveSummary.............................................................................................................................

2.Companyprofile...............................................................................................................................

3. Products and Services......................................................................................................................

4. MarketAnalysis...................................................................................................................................

Target market...................................................................................................................
Competition....................................................................................................................4

5 Marketing Plan

Business Strategy

Competitive Edge

Sales Strategy

Pricing Strategy

6. SWOT Analysis.

7 Management and personnel

Management Plan.

Personnel Plan

8 Financial Plan.

Assumptions and Parameters

Start-up costs

Total Operating Costs

Total investment cost and Financial Plan of the Project

The total investment cost of the project is bir

Financial Plan of the Project

Projected revenue of the project.

Projected Income Statement

Projected cash flow statement

Projected Balance Sheet Statement

Executive Summary

Abaynesh garment manufacturing company is a ready-made garment manufacturing

companylocated in manufacturing shade of Kechenie medhanialem, Gulele sub city, Addis Ababa.
Wehave been able to secure a working shade in that strategic area. The company will be involved
inthe production of ready – made garments like ties, polo shirts etc. Our business goal is to
becomeamong the leading ready-made garment manufacturing companies in the area and we will
makesure that every readymade cloth that leaves our factory can favorably compete with the
goodbrands in the industry.

Our workers are going to be selected from a pool of experienced garment factory workers. Wehave
put plans in place to build state of the art machineries. We will procure brand sewing,cutting and
overlooking machines from brand suppliers. Our company will manufacture highquality garments for
both the high – end customers and also for low income earners. Apart fromproduction of ready-
made garments, we will also be engaged in the customized production ofclothes for customers
based on their demands.

Abaynesh garment manufacturing Company is solely owned by abaynesh. She is fashionenthusiast

with over one and half year worth of experience in the fashion industry. She willoccupy the position
of the general manager of the organization. She has graduated in FashionDesigning from Hewan
fashion designing school and She had worked in Teddy and TsegayGarment as a fashion designer
andSewing Machine Operator for one and half years.

Our Mission and Vision Statement

Our vision is to establish a ready-made garment manufacturing company that can beamong the
leading in the city.

Our mission is to build a ready-made garment manufacturing company that will designproduce high
quality ready-made garments.

Company profile

AbayneshGarment Manufacturing company is wholly owned by Mrs. MahletLuelebirhanTefera. The

company will initially formed as a sole proprietorship in Addis Ababa, Gulele subcity, Kechenie area,
and to achieve more success in that market it will expand to other areas inthe near future.