MN4057QA Digital Business Management and Emerging

Technologies
Assessment 1 Specifications and Marking Criteria

Assessment Title Assessment 1 – Individual Digital Report

Module Title Digital Business Management and Emerging Technology

Module Code MN4057QA Number of Credits 15

Module Leader Dr Kamal K Pal

Assessment Weighting (%) 100%

Friday 2nd Dec 2022 by 3 PM.
Submission Deadline

Procedure for/where to Turnitin via Weblearn under ‘online submission’ tab and
submit work assessment link (the submission link will be available from
1st Oct 2022)

Feedback Date TBC

Word Limit N/A

Format Digital Report (you are expected to answer the tasks

mentioned in ‘assessment task’ section of this document in
the form of digital report i.e. video presentation, in the form of
website, blog, voice over presentation etc.)

General Information

• This is an individual assessment.

• Each student must only submit their work online using ONLY Weblearn Turnitin link. Please
follow the instructions provided in Weblearn’s “Online Assessment” folder. Your work will
NOT be assessed if you failed to submit online before Friday 2nd Dec 2022 by 3 PM.
• Note: Your digital report submissions must contain the Harvard referencing.
• You will be marked as fail if you have missed the deadline for online submission.
• Your assignment will be scanned by a plagiarism detecting tool (turnitin). Your
assignment must be a piece of personal and genuine work.

Specific Instructions

• You are expected to do much background reading from textbooks and other
academic journal articles, news mediums as well as conduct adequately research
evidence to supportyour review and discussion.
 • Reference style must follow Harvard Reference Systems. The university library
web sitehas “A guide to academic referencing” at
https://student.londonmet.ac.uk/media/london- metropolitan-university/london-met-
documents/professional-service-departments/library-
services/referencing/HarvardReferencingGuideFull2016-05.pdf

Assessment Tasks
Firstly, you must research and select a company website which has not been
selected by your peers.
• Note: Please do not start work on the company website until it has been
approved by your seminar tutor. Please email your seminar tutor about your
choice of company.
• The chosen company website will be allocated to students on a first
come first serve basis.
This assignment requires each student choose a website of a company and
research on their websites and online business strategies and,

1. Identify the E-business model that the website pursues (week 1 topic)
Consider E-business concepts and approaches to comment on specific
strengths and weaknesses of your chosen website.
2. Identify competitive strategy and digital business strategy the company
has followed and provide recommendations/suggestions with clear
justifications (week 2 topic).
3. Identify their digital marketing strategies and options and provide
recommendations/suggestions with clear justifications (week 4 topic).
4. Using similar web market intelligence platform (similarweb.com) please
discuss the customer traffic data and provide recommendations/suggestions
for further improvement with clear justification (week 4 topic).
5. Identify the company’s e-CRM and social network channels linked with
the website and provide recommendations/suggestions for further
improvement with clear justification (week 5 topic).
6. Identify the cyber security measures the company website has in place
discuss if the company website comply with e-business ethics and provide
recommendations/suggestions with justification (week 9 and10 topic).

**** Please use theories or concepts from academic sources to support your
discussion, recommendations, justifications and reference them using
Harvard referencing style.
Grading Criterion

Grade Indicative Criterion

Mark
Range
Application of Business Theory
A very good answer demonstrating a comprehensive consideration of the academic issues, configuring your response to
enable different arguments to be presented in a logical order.

Identification of useful concepts and scenarios

A good answer demonstrating a comprehensive consideration of concepts or scenarios that aid understanding of the
websites business in a coherent or detailed way.

Evaluation of e Business Model / Approaches

A very good answer demonstrating a comprehensive consideration of the eBusiness approach of the website. Your
70-100 (A) response enables different arguments to be presented in a logical order.

Clarity & Cohesion of Findings

An excellently constructed piece of work which clearly demonstrates the student’s ability to use the data to come up with
solutions. It has a logical flow and the conclusions follow naturally from the evidence presented. No doubts are left in the
reader’s mind as to their validity.

Quality and justification of Recommendations

A very well constructed presentation which clearly demonstrates the student’s ability to develop ideas cohesively into clear
recommendations.
Presentation and Referencing
Excellent presentation skills, very well presented and referenced no major flaws.
 Application of Business Theory
A good range of literature used. The answer demonstrates appreciation of its appropriateness.

Identification of useful concepts and scenarios

A good answer, structures the problem in a logical way using concepts or scenarios to aid understanding of the websites
business demonstrating a reasonable breadth of understanding of the issues.

60-69 (B) Evaluation of e Business Model / Approaches

A good answer; logical evaluation of the e Business approaches demonstrating a good breadth of understanding of the
issues

Clarity & Cohesion of Findings

A Very well constructed presentation. Literature evaluated not merely a précis. The work is reasonably soundly argued and
the conclusions are largely convincing.

Quality and justification of Recommendations

Literature supports the recommendations which have been developed from the information collected.

Presentation and Referencing

Very good presentation skills demonstrated, A wide range of references used.
 Application of Business Theory
An adequate use of available sources. Some attempt at evaluating literature.

Identification of useful concepts and scenarios

An average answer using some concepts or scenarios that might aid understanding of the websites business in a reasonably
coherent way.

Evaluation of e Business Model / Approaches

50-59 C An average answer; consideration of some of the e-Business approaches reviewed in a reasonably coherent way.

Clarity & Cohesion of Findings

Some appropriate points made but more as a list then as a unified piece of work. ‘Reader presented with bricks rather than
building’. The work is reasonably argued but the conclusions are not entirely convincing.

Quality and justification of Recommendations

Secondary sources provided to support the points made, but generally with significant lack of clarity of recommendation.

Presentation and Referencing

Good presentation with an acceptable range of references. Harvard standard correctly applied.
 Application of Business Theory
Heavy reliance on very limited sources. Little evidence of any attempt to collect a broader range of information. Minimal
evaluation of literature.

Identification of useful concepts and scenarios

A poor response; a narrow view with limited use of concepts or scenarios that might aid understanding of the websites
business in a coherent or detailed way,

40-49 D Evaluation of e Business Model / Approaches

A poor response, a very narrow view of the eBusiness approach of the website, only considering a limited range of issues

Clarity & Cohesion of Findings

A limited number of points made with little attempt to interrelate them to form a coherent discussion. Poorly argued with
rather unconvincing conclusions. Doubts that the conclusions are valid .Poor use of any external data to support the points.

Quality and justification of Recommendations

A limited number of points made with little attempt to interrelate them to form a coherent discussion. Poor use of any external
data to support the recommendations.

Presentation and Referencing

Presentation is acceptable, but referencing at minimal standard with few references.

Application of Business Theory
Some attempt to use secondary data. Very limited sources with no evaluation.

Identification of useful concepts and scenarios

Condoned Pass A referral answer; does not consider any concepts or scenarios that might aid understanding of the websites business in a
coherent or detailed way.
30-39 (F1)
Evaluation of e Business Model / Approaches
A referral answer; does not evaluate the businesses approach of the chosen website in a coherent or detailed way.

Clarity & Cohesion of Findings

Some evidence of an attempt to provide an answer to the question but insufficient detail to pass. No real attempt to move on
from a few pieces of information. Poorly argued and with conclusions that just do not follow from the evidence presented.
 Quality and justification of Recommendations
Some evidence of an attempt to provide an answer to the question but insufficient detail to pass. No real attempt to move on
from a few pieces of information. Poorly argued with no real recommendations.

Presentation and Referencing

Poor presentation skills demonstrated, inadequate referencing.

Application of Business Theory
Very little or no use of published work.

Identification of useful concepts and scenarios

A failing answer; does not demonstrate an understanding of the issues posed in the question.

Evaluation of e Business Model / Approaches

A failing answer does not demonstrate an understanding of the issues posed in the question.
Under 30 (F2)
Clarity & Cohesion of Findings
A random collection of statements based on the students own point of view with no obvious attempt to draw analysis to a
conclusion

Quality and justification of Recommendations

A random collection of statements based on the students own point of view with no attempt to use evidence to support the
recommendations.

Presentation and Referencing

Very poor - unacceptable referencing and presentation.

(0%) Nothing submitted, and extension not agreed before due date; or work containing nothing of any relevance or merit.
HM 0 Work failed due to unfair practice (cheating - including use of essay mills,
collusion, plagiarism)