Report Title: Addressing Greenwashing in the FMCG

industry.
LSE100A Group 2B : Building green Economies
Seminar Group
Lauren Ashby
Joshua Egwuekwe
Kevin Krasniqi
Group Members
Yim Tang
Joe Wilding
June Yee
Competition and Markets Authority
Target audience:

3258
Word count:
https://sway.office.com/ASlijkydQHjTn60D?ref=Link
Sway URL (if applicable):

Declaration:
By submitting this report, the authors accept joint and individual responsibility for the authenticity of
their work, and declare that their work complies with School regulations on plagiarism, and is the
original, collaborative work of the authors. Any text, image, figure or other non-text element which
is not the authors’ own has been clearly identified and attributed to its original creator.

Checklist: Please ensure that you complete all the following tasks before submitting your work:
☐ Include in-text references for any ideas, text or non-text components which are not your own.
☐ Include a bibliography containing full references for every source cited in the report.
☐ Reference core readings and/or videos from LSE100 (Michaelmas and/or Lent Term).
☐ Use a minimum of two relevant systems thinking and/or change tools (e.g., systemic risk map,
power map/radar chart, intervention matrix, force field analysis, leverage points).
☐ Complete all the sections of the report (Executive Summary, Introduction, Addressing the
Problem, Challenges to making change, Action plan, Conclusion).
☐ Complete a brief description of the distribution of work amongst the group (below).
☐ Verify that all group members are satisfied with the final document.

Distribution of work:
Briefly describe how your group coordinated this project and shared responsibility for tasks.

Yim Tang – worked on the Executive summary, conclusion sections and designed our Sustainability
and Honesty Label.
June Yee – Introduction
Joshua Egwuekwe – Designed Sway document and iceberg model in the proposal. Worked on
Introduction and what has already been done sections.
Joe Wilding – Worked on the proposal and part of conclusion and action plan sections.
Lauren Ashby - worked on the challenges to the proposal section and designed force-field analysis
framework diagram (Lewin,1934).
Kevin Krasniqi – Worked on the Action plan and designed the action plan template