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49

Teaching about
Food, Sex and
Gender in
the Classroom
E S S AY
BY RICHARD WILK

ABSTRACT
Teaching about Food, Sex and Gender in the Classroom
In this essay Richard Wilk shares his experience with teaching a course on food, sexuality and
gender and the challenges it proved to provide during the semester: not only was finding litera-
ture and putting the syllabus together demanding tasks, there was also a series of rather uncom-
fortable, affective moments in the class during the semester. Wilk presents perspectives on teach-
ing the theme of food, sexuality and gender and highlights the importance of current discus-
sions about gender and sexuality in contemporary food studies.

KEYWORDS
Gender, sexuality, food, teaching, academia/
køn, seksualitet, mad, undervisning, akademia

Richard Wilk is a Distinguished Professor in the Department of Anthropology at Indiana University.


50 WOMEN, GENDER & RESEARCH, NO. 3-4 2015

H ave you ever felt guilty


about something you ate, maybe an indul-
it seemed like a real challenge to design a
course on food for students in the Indiana
gence that you knew was bad for you? Do- University department of Gender Studies,
es food ever make you feel romantic or where most of the students had no back-
amorous? Have you ever worried about ground in food studies or anthropology. I
what you should eat on a date? Food goes wondered if there would be enough stu-
right at the center of the way we experience dent interest among a group who generally
and perform gender, and eating is deeply frowned on traditional North American
connected both physically and emotionally gender roles that make food into ‘women’s
with our sexuality and romantic relation- business.’ Food preparation is after all one
ships. We even use food words to describe of the most highly gendered tasks in Euro-
sexual acts, and sing about buns, candy American society, and food advertising is
sticks, and bearded clams. full of exploitative sexual and erotic image-
At some point in teaching any University ry. I also wondered if there was enough real
course on food, gender is going to enter subject matter to fill a semester, and if I
the conversation, either explicitly or impli- would find enough books and articles to
citly. Conversely, in a good course in gen- use as class readings, and to inform my own
der studies, food may be a silent presence approach to the topic. I need not to have
in the classroom, particularly when the dis- worried about the first issue, since the class
cussion turns to body image. This is becau- filled up in the first few days of registration,
se food is profoundly gendered in every and there was a substantial waiting list. Stu-
culture, in all of history and human evoluti- dents were thoroughly engaged in the class,
on, and in every corner of the contempora- and found everything easy to relate to their
ry mediascape. Anthropologists have studi- own lives. As I worked on a syllabus I
ed how many cultures forbid or prescribe quickly found that I wanted to cover far
specific foods according to gender and life more topics and issues than I could fit in a
stage, and many are believed to affect po- single semester, but I also discovered that
tency or fertility. The language of food is there was very little social science research
full of sexual metaphor and meaning, pro- or publication on some of those topics.
viding the basis for double-entendre, satire The process of course design was actually
and humor. The connection between food energized by the missing literature – it led
and sex is celebrated in song and other per- me to good questions about selective
forming arts. For these reasons, whenever blindness and the marginalization of many
you teach about food, gender and sexuality gendered topics. The gaps also meant that
are never far behind – and in a consumer the class was often exploring unknown ter-
culture they are often right out front. In ritory so the students’ own research and
the USA the mass media is saturated with writing was a process of real discovery.
gender and sexual themes connecting di- What I did not anticipate though, was the
rectly with food, and with images now de- connection between food, sex and gender
fined as ‘food porn.’1 becoming so intimate and personal, which
My decision to develop a new class on meant that classes were often charged with
Food, Sex and Gender (FSG) at Indiana an emotional weight I had never before
University in the spring of 2010 was sensed in the classroom.
prompted by my experiences separately tea-
ching classes on gender and consumer cul-
ture, and on food and culture. Nevertheless
TEACHING ABOUT FOOD, SEX AND GENDER IN THE CLASSROOM
51
SENSES, SENSITIVITY 2010 I taught broader undergraduate clas-
AND EMBODIMENT ses on gender and consumer culture, in-
Advertising no longer hides assumptions cluding a class I called ‘Extreme Masculini-
about gender and sex or uses them ginger- ties’. This gave me some experience in tea-
ly, indirectly and with subtlety. Instead ching sensitive and personal topics, particu-
todays advertisers loudly and overtly use larly as the only straight white male in a ve-
sex and gender to sell, and gender plays a ry diverse gender studies faculty. But food
key role in the process of ‘segmentation’2 in turned out to be more highly charged than
modern marketing. This leads to absurditi- other kinds of material culture, particularly
es like separate bottled water for men, wo- because of the associations between food,
men, boys and girls (there are several web- weight and sexuality.
sites devoted to unnecessarily gendered The first time I taught the course, I fo-
products3). A constant bombardment of und that the most uncomfortable topic for
gendered advertising and marketing helps me to teach about was weight, and I did
create a consumer culture where it just not know how to address students who we-
seems ‘natural’ that men and women re clearly larger than today’s beauty norms
should need different toothbrushes, that allow. It seemed very difficult to lecture
women enjoy changing diapers, and that about and discuss the topic without in so-
men love red meat while women prefer me way singling these students out, or in
white. some way excluding them. I did not feel
Because of the close relationship between comfortable asking heavier students to talk
these topics, almost every course on food about their own experiences, certainly not
must deal in some way with gender and in the same way I might ask an Iranian stu-
sexuality, if only because social roles in food dent to explain the difference between
production and preparation are so highly Persians and Arabs. I thought a lot about
gendered in developed countries. Classroom the sources of my discomfort, sensing that
discussion of sex and gender in a food stu- there was a big gap between what I thought
dies course become awkward and personal about weight and sexuality and how I ‘felt’
for both teachers and students, particularly about it. Beauty ideals cannot simply be
on topics like gender roles in cooking, body changed by changing the mind, because
images, the boundaries between ‘normal’ they are so deeply embodied. Realizing this
and deviant eating, and the way emotional gave me some traction in finding a way to
states can be expressed or internalized talk about weight in a more productive
through food. way, without just saying that ‘fat shaming’
This sensitivity can also be a very direct was wrong.
way to broaden students understanding of The second time I taught the course I
the social and cultural roles of food in our decided the best way was to being the dis-
lives. Even more importantly, discussions of cussion of body size was with my own ex-
gender and sexuality can help forge a close perience of weight. I was a thin person
relationship between the often abstract and most of my life, and have only gained
exotic examples in readings, and the stu- weight when middle-aged. In the previous
dents own daily experiences. It builds a five years I had gone from overweight to
sense of history, and punctures easy as- obese and diabetic. My body changed, but
sumptions about what is ‘natural’ for hu- my attitudes about weight did not, and that
man beings. This is why it is worth taking disconnection, along with other changes
the time and effort to engage with sex and that are a part of aging, shook my sense of
gender in the food studies classroom. self, challenged my masculinity and sexuali-
Before I developed my FSG class in ty and caused a good deal of emotional
52 WOMEN, GENDER & RESEARCH, NO. 3-4 2015

pain. But because I gained weight as an that our experiences become embodied, the
adult, I did not experience anything like way we experience them emotionally and
the trauma and rejection that goes along physically rather than just through logic
with being an overweight child and ado- and reason. This proved to be a vital ele-
lescent. I was able, though, to relate my ment in our readings and discussion of fat
own experiences as a very short child and shaming, fat liberation, dieting and diet
adolescent – I was always very much shor- culture, and attuned everyone to the subtle
ter than my peers, in a masculine culture ways everyday speech and behavior are ba-
defined by sports. I was bullied and threat- sed on cultural assumptions about the
ened, assaulted and humiliated simply be- desirable body.
cause I was very short (a ‘shrimp’), some- Mimi Nichter’s book Fat Talk (2001)
thing I had no control over (not helped by proved to be an ideal bridge to move the
the fact that I was such a wise-ass). The ex- discussion from the personal to the analyti-
perience of social rejection based on appea- cal (and eventually the political). The book
rance and embodiment left me with very helps them see how everyday conversations
conflicted attitudes towards others with de- convey a close relationship between food,
viant bodies and it obviously had some- morality and femininity, while feeding inse-
thing to do with my becoming an anthro- curity and unhealthy practices like ‘crash-
pologist. dieting’. This lesson is driven home by a
I did not want to turn my classroom into short assignment which asks them to find
a confessional, but I think opening up my examples of ‘fat talk’ in public speech and
own experiences made it much easier for all mass media, or in their dorms, sororities, or
of us to discuss gendered and sexed bodies workplaces. The responses to this assign-
in class.4 But how to begin on such a diffi- ment have taught me that the kind of wo-
cult topic? I demonstrated by talking about man to woman ‘fat talk’ Nichter discusses
the power of my gaze in the classroom, ex- has morphed and changed dramatically. In
plaining that if I looked at the bigger stu- a world of social media, explicit and casual
dents while I was lecturing, I could make talk about beauty, sexuality and bodies has
them uncomfortable by making it seem taken new forms, many of which I knew
that I was talking about them. But if I nothing about until I taught this course.
avoided looking at them, I was excluding When I asked the class to discuss the mea-
them from the conversation, a form of nings of ‘BBW’ (Big Beautiful Women), a
shunning. I could then ask the students to loud debate revolved around the question
think about how to deal with this dilemma. of whether mainstream gender stereotypes
I was very fortunate to have an assertive have really changed, or if resistant subcul-
young African-American in the class, who tures would always remain marginal.5 I
immediately recognized that this was exact- eventually brought this discussion around
ly the issue that left her feeling marginali- to the idea that pleasures and appetites can
zed in classes where she was always a mino- be a form of coercion and discipline –
rity. As she said: “you did not want every bringing them directly to understanding of
class to be about race, even though race Foucault’s work on structural violence,
was part of every classroom”. Even though without turning the class over to several
she had by necessity become a sophisticated weeks on neo-marxism, cultural studies and
and quick judge of peoples’ attitudes French social theory.
towards her blackness, she still started out The most challenging part of the class
every class with the same sense of distance for me personally came when I had the stu-
and uncertainty. This turned the discussion dents watch the film Precious by Lee Da-
away from difference, and towards the way niels (2009) about halfway through the se-
TEACHING ABOUT FOOD, SEX AND GENDER IN THE CLASSROOM
53

mester, after we had discussed body image lecture and one discussion each week, with
and cultural difference. This film brings to- several breaks for the students to talk about
gether themes of oppression, sexual abuse, their individual research projects. I have
color and poverty in the story of a young not yet found a linear theme that would
black woman and her horrible mother. provide a logical order of topics for the se-
Food plays an important role in the story as mester, so instead I decided to start with
both substance and symbol of oppression my own individual and family relationships
and liberation. I saw a lot of depth and with food. First I assign them a short paper
complexity in the story, and thought it wo- I published on the contrast between my wi-
uld emphasize my argument about the am- fe’s family meals and my own, and how it
biguity of resistance in consumer culture, took many years for us to reach an accom-
and open a discussion of the way we are all modation for our own meals (Wilk 2006).
in some ways ‘willing victims’ of an oppres- Next they read Ruth Reichl’s Tender at the
sive system. Bone (2010), an engaging and personally
Instead most of the students hated the revealing autobiography in which food
film and resisted the way I read it. Some plays a constant role. It is not hard for stu-
felt offended and objected to having to dents to understand how Reichl’s relation-
watch it. Others found it boring, and could ship with her mother was expressed and
not see the connection with the class. Most embodied through meals, and how she
of their written responses said the film was used food as a way to work through her
about willpower, and showed how you can own difficult relationships.
escape from oppression if you are willing to This book is also a good way to emphasi-
work for it, a theme they found unconvin- ze the specificity of history, since Reichl
cing. Even the brightest students did not was closely involved with the 20th century
really get the issues and points which I transplantation of French food to the USA.
thought were prompted by the film, and Later in the book food was the center of
they were cool and unconvinced by my ar- her participation in the counter-culture of
gument. the Bay area in the 1960s and early 70s.
The first time this happened I thought it Then we follow the women’s movements
could just be that particular class, so I tried of the 1980s, when she develops a profes-
again the second time I taught the course, sional voice as a writer and critic. One of
only to meet the same reaction. How could the most important themes in the book is
I so misjudge their response? Is this just the the way food is both cause and consequence
distance created by age (after all I am 40 in her complicated and difficult relationship
years older than most of them)? A failure with her mother. While reading this book
like this is a caution about assuming too the students are starting to write their own
much, and a reminder that good teaching narratives about food in their lives – materi-
requires a kind of indirect ethnographic al we use later in the semester when we dis-
work on student life and culture. Each cuss class, ethnicity and culture. I find this
semester is an experiment with different an effective way to teach the basic lessons
methods of intervention and interpretation, of cultural relativism and ethnocentrism –
so any course in Food, Sex and Gender will we always find unexpected diversity which
be as much a lesson to the teacher as it is to puts their ideas of ‘normal’ in a different
the student. perspective.
Once the students are engaged with
food as an intellectual project, my next step
COURSE DESIGN is to give them a short introduction to the
The original pattern of the course was one basic theoretical tools used by anthropolo-
54 WOMEN, GENDER & RESEARCH, NO. 3-4 2015

gists in understanding food, from the evo- reveres fatness as a sign of female beauty,
lutionary to the highly symbolic. Since the and young women, and girls are still ‘fat-
best way to learn theory is to apply it, I tened up’ to make them desirable. We also
break the class up into sections and have talk about the Lodabba in northern Ghana,
each section use a different theory to analy- where men get dressed up and use elabora-
ze the same Egyptian meal. We use the sa- te make-up, so women will find them beau-
me meal as a vehicle for a short history of tiful, and choose them as husbands. I dis-
food studies as an interdisciplinary field, cuss my own work in Belize on beauty pag-
and then some core readings on feminist eants, ideal body types, and the conflict be-
food studies (Avakian and Haber 2005). I tween local and global standards. I use this
provoke students to think about why it has to make the specific point that sexiness in
taken so long for gender and women’s stu- many parts of the world is not as ‘visual’ as
dies to engage with food, given that wo- in the USA; that in Belize public perform-
men in so many cultures are exclusively ance is much more important for both men
tasked with cooking, serving and cleaning and women than physical appearance.
up after meals. The more general point here is about
My point in these readings, lectures and commensality, the power of sharing food
discussions is to show how a critical and re- production and consumption. Our first so-
flexive approach to knowledge and research cial relationship in life is created by feeding
can help explain changing academic topics, at the breast or bottle, and the foods we eat
and prompt students to think of ‘blind together literally creates our social bodies.
spots’ where important issues are missing But given all the reasons why food con-
or thinly covered. This introduces students sumption is so essential in the creation of
to the importance of a sociology of know- our gendered bodies, why is this such a
ledge, and it also primes them for their blank spot in the university curriculum? To
term paper assignments. They are looking dramatize this point, I give an overnight as-
for topics where there is not much research signment asking students to search the web
or publication, particularly in the area of for syllabi at other universities that connect
food and sexuality. I urge them to pursue food with gender or sexuality, and more
primary research for their projects, using broadly with class and power.
advertisements, literature, visual art, mass I devote the second half of the class to a
media, cookbooks, trade journals, blogs, sequence of topical discussions, starting
and academic literature. This assignment is with the importance of gender in food pro-
so different from the usual term paper that duction and trade. Deborah Barndt’s work
I need to keep asking them to develop their (2007) on the exploitation of women in to-
topics, talking about them in class, with me mato production connects with other ways
in office hours, and with other students. that women are oppressed through violen-
The following sections of the class take ce and gender norms. This topic can be an
up the issue of food, embodiment, and opening to the gender activism of internati-
particularly fatness. This is one of the few onal groups like Other Worlds and La Via
areas of the course where there is abundant Campesina, and local groups like women’s
popular, literary and academic material to shelters and food banks. It can also be an
use in teaching. To make the key anthropo- entry into the concepts of food sovereignty
logical point that beauty and sexiness are and food security, and controversies over
culturally constructed, we start out reading infant feeding and the unequal effects of di-
Rebecca Popenoe’s monograph Feeding et on adult health.
Desire (2003). This is a sensitive study of As I mentioned above, it is very hard to
Moors in northeastern Africa, a culture that find good research on sexuality and food,
TEACHING ABOUT FOOD, SEX AND GENDER IN THE CLASSROOM
55

and it is a bit shocking to find so little soci- that students can research on the internet.
al sciences on topics like aphrodisiacs and In the future I would like to develop a sec-
sexual food play. In The Pornography of Me- tion of the course on ‘Food Porn,’ which is
at, the Sexual Politics of Meat, and many a popular but poorly defined concept, re-
other popular works Carol Adams (1990) lated to food hacking, biohacking, fermen-
has presented one of the few sustained ar- tation, foraging, gleaning, freeganism, ur-
guments about food and sexuality. Adams ban agriculture, open source food and
claims that feminism requires vegetaria- other new trends in the online food com-
nism, and eating meat is a form of brutality munity, all of which have unvoiced gende-
grounded in male identity. She equates kil- ring.
ling and eating animals with male violence
against women, and looks to Christian and
feminist traditions of healing and non-vio- CONCLUSIONS AND CONFESSIONS
lence for an alternative. Adams is a regular The student rosters in my food classes at
and popular lecturer on college campuses. Indiana University reflect the profound
Historians tell us that vegetarianism in gendering of the topic; there are usually 8-
Europe and North America has a deep hi- 10 female students for every male. The first
storical connection with radical movements time I taught FSG in the spring semester of
for woman’s suffrage, abolitionism, and pa- 2009-10, 26 women and two men enrol-
cifism and it is helpful to see Adams’ work led, a ratio that was typical in other gender
in this tradition. In class I ask why her ideas studies courses, but more skewed than my
are so appealing, rather than setting out to food classes taught in anthropology, where
debunk them. Students find many of the we have a number of male graduate and
logical flaws of her argument, but they still undergraduates students seeking minor, as
feel sympathy with it, and they cannot deny well as graduate students in our Food Stu-
the power of the images she uses in her dies PhD track.6
books and lectures. By this point in the se- Colleagues tell me that they see a lot
mester they have found other ways to con- more men in food classes that are concer-
nect food with gender and sexuality that ned with sustainability, food production
are more logical and plausible. From the and environmental issues, which again re-
beginning of the class we have talked about flects the dominant gendered division of la-
the historical reasons why meat has been bor. I often call attention to gender imba-
associated with masculinity, and they have lance in the classroom in the very first class
also been exposed to other cultures which meeting, as a way to explain the substance
do not gender classify foods in this particu- of the course. In that first meeting I also
lar way. show slides of different foods, asking them
I can see many topics that could fit into to say whether they think of the food as
the second half of this course, depending male or female; some examples (hambur-
on the interests of instructors and students. ger, sliced turkey breast) are clear to every-
In 2014 I added a section on female far- one, while others, such as hot dogs and
mers in the USA, and invited a local farmer diet soft drinks evoke a fertile disagree-
to come and talk about her experiences. I ment, particularly when the class includes
also like to teach about my own historical international and minority students. This is
research on the diets of ‘manly men’ in the also a good time to point out that there is a
extractive industries of the Americas. There clear difference between the real and the
is now enough literature to have a section ideal, since many women love beef, and
on queering food and there are many po- men eat a lot of green salads and turkey. I
pular sources on LGBT food and identity find it particularly interesting when stu-
56 WOMEN, GENDER & RESEARCH, NO. 3-4 2015

dents say that particular brands of beve- acy of the class subject allows for a great
rages, ingredients and fast food are gender- deal of freedom in following connections,
ed, so the class might discuss which brands exploring new topics, and tracing contem-
(or types) of beer or alcohol are more femi- porary trends and fashions. You will cer-
nine or masculine. Even in the first class, tainly learn a lot of new things about your
students have no trouble gendering cock- students, their engagement with social me-
tails, and identifying some kinds of eating dia and about today’s popular culture (so-
as gay or butch. me of which you may not want to know).
It is disappointing that despite the broa- You will also find yourself thinking about
dened appeal of cooking and eating among your own past, at the ways that our sexuali-
our students, men are still afraid to take ty and gendering have always been closely
food-related classes at Indiana University. intertwined with the things we put in our
This may just be a reflection of Indiana’s mouths.
overall conservatism, but on the other
hand, men are still dominant everywhere in
restaurant kitchens, as celebrity chefs, and
in writing for the mass media. Surveys
show that domestic cooking chores are mo- LITERATURE
re evenly divided in American homes, but · Adams, Carol J. (1990): The Sexual Politics of
this is mostly because women are cooking Meat. Continuum, London/New York.
· Avakian, Arlene V. and Haber, Barbara (2005):
less rather than men cooking more. There
From Betty Crocker to Feminist Food Studies. Uni-
are encouraging signs in the business versity of Massachusetts Press, Massachusetts.
world, but the food studies classroom is · Barndt, Deborah (2007): Tangled Route.
still full of gendered but unspoken issues. I Rowman & Littlefield Publishers, Lanham.
have just not been able to figure out a way Nitcher, Mimi (2001): Fat Talk. Havard Universi-
to get more men into my classes. ty Press, Havard.
I also have to admit that teaching FSG · Popenoe, Rebecca (2003): Feeding Desire. Rout-
has been much more stressful and difficult ledge, New York.
· Reichl, Ruth (2010): Tender at the Bone. Rand-
than my other classes, but it is also more
om House, New York.
exciting and engaging. There is no questi- · Wilk, Richard (2006): Serving or Helping Your-
on that food, sex and gender can be a vola- self at the Table, in: Food, Culture and Society.
tile combination in the classroom, and any 2006/9.
instructor has to be very clear about the
boundaries of acceptable language and de-
bate. It is often hard to define the point
where theory collides with deeply held and
embodied beliefs, where questioning a stu- NOTES
dent becomes a form of harassment, and 1. The online urban dictionary even defines the
how and when to use the teacher’s authori- term ‘food sex’ to mean ‘an orgasmic feast.’
http://www.urbandictionary.com/define.php?ter
ty. This can be especially difficult when the-
m=food+sex
re are gender, age, and cultural differences 2. In marketing, segmentation (sometimes called
among students, and between the students demographics) is the process of dividing markets
and the instructor. There are no simple into social and geographical sub-groups that can
answers for any of these issues, and as I said be individually targeted. This is often a strategy to
above, every class can become a voyage in- introduce new products by finding the groups
to terra incognita. most likely to be the first to buy or use the pro-
Nevertheless, I believe it is worth taking duct, becoming ‘trend leaders.’ Zip codes are
often used to show the geographic distribution of
up the challenge. The breadth and immedi-
the many market segments.
TEACHING ABOUT FOOD, SEX AND GENDER IN THE CLASSROOM
57

3. For example energy drinks, earplugs and choco- and Midwestern; teaching this class in a more di-
late eggs, see twentytwowords.com/ridiculously- verse setting could be very different.
gendered-products/ 6. At IU we have 16-week semesters with 150 mi-
4. I have discussed gender in my classrooms for nutes of class time each week, plus one exam week.
many years, because conversational norms disad- While this class was taught in gender studies, I
vantage women in classroom discussions. I use the now teach FSG in anthropology, as part of our un-
work of linguists Robin Lakoff and Deborah Tan- dergraduate minor in food anthropology. I allow
nen to explain how completely unconscious norms several graduate students into the class, and hold a
make it difficult for even the loudest women to be separate weekly graduate discussion section for
heard. them.
5. The student body at IU is still remarkably white

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