Product analyzation:

 Product Description: Kodak ColorPlus 200 is a color negative film produced by Kodak that is
available in both 35mm and 120 formats. It is designed for general-purpose photography,
including portraits, landscapes, and street photography.
 Target Market: The target market for Kodak ColorPlus 200 is amateur photographers who are
looking for an affordable, versatile film that produces natural-looking colors and fine grain.
 Product Features: Kodak ColorPlus 200 has a nominal sensitivity of ISO 200, making it suitable
for use in a wide range of lighting conditions. It produces rich, vibrant colors that are true-to-life,
with good contrast and sharpness. The film has a medium grain structure that is pleasing to the
eye and gives images a classic, film-like look.
 Design and Aesthetics: As a physical product, Kodak ColorPlus 200 comes in a standard film
canister with clear labeling indicating the film type, format, and sensitivity. The film itself has a
neutral color balance and natural-looking skin tones, which make it a popular choice for portrait
photography.
 Materials and Construction: The quality of materials and construction of Kodak ColorPlus 200
are generally considered to be good, with a sturdy film base and an effective anti-curl layer that
reduces the likelihood of curling or distortion during processing.
 Performance and Functionality: Kodak ColorPlus 200 performs well in a variety of lighting
conditions, producing consistently good results with minimal adjustments needed in post-
processing. It is forgiving of exposure errors and produces good detail in both highlights and
shadows. However, its performance can be affected by poor processing techniques, such as
using expired or improperly mixed chemicals.
 Packaging and Presentation: Kodak ColorPlus 200 is typically packaged in a standard film
canister with clear labeling, which is easily recognizable and easy to use. However, the packaging
and presentation may be seen as plain or unremarkable compared to some other film brands.
 Value Proposition: Kodak ColorPlus 200 is an affordable film that offers good value for its price
point. It is widely available and well-regarded among amateur photographers who are looking
for a reliable, versatile film that produces high-quality results.

Competition analyzation:
Each of films below offers its own unique characteristics and advantages, and the choice between them
will depend on the specific needs and preferences of the photographer. Kodak ColorPlus 200 is generally
regarded as a reliable and versatile option that offers good value for its price point, but photographers
may choose to use a different film depending on their specific shooting style and preferences.

 Fujicolor C200: Fujicolor C200 is a similar film to Kodak ColorPlus 200, with a nominal sensitivity
of ISO 200 and a similar color balance and grain structure. It is widely available and well-
regarded among amateur photographers.
 AgfaPhoto Vista Plus 200: AgfaPhoto Vista Plus 200 is another affordable, ISO 200 color negative
film that is designed for general-purpose photography. It has good color saturation and contrast,
but can be prone to color shifts in certain lighting conditions.
 Lomography Color Negative 400: Lomography Color Negative 400 is a higher sensitivity film than
Kodak ColorPlus 200, with a nominal sensitivity of ISO 400. It produces more pronounced grain
 and a more vintage look than Kodak ColorPlus 200, but can be more difficult to use in certain
lighting conditions.
 Ilford XP2 Super: Ilford XP2 Super is a unique black and white negative film that can be
processed in C-41 color chemistry. It has a nominal sensitivity of ISO 400 and produces high-
quality, contrasty images with good detail.
 Kodak Ultramax 400: Kodak Ultramax 400 is a higher sensitivity film than Kodak ColorPlus 200,
with a nominal sensitivity of ISO 400. It produces rich, vibrant colors and good contrast, but can
be prone to more pronounced grain and color shifts in certain lighting conditions.

Price:
 Fujicolor C200: The price is comparable to the Kodak ColorPlus 200, about $12-30 USD per
35mm roll.
 AgfaPhoto Vista Plus 200: The price is similar to the Kodak ColorPlus 200, about $10-20 USD per
35mm roll.
 Lomography Color Negative 400: The price is about $3-5 USD more than the Kodak ColorPlus 200
per 35mm roll.
 Ilford XP2 Super: The price is about $3-5 USD more than the Kodak ColorPlus 200 per 35mm roll.
 Kodak Ultramax 400: The price is similar to the Kodak ColorPlus 200, about $12-30 USD per
35mm roll.

Supplier:
 Fujicolor C200, AgfaPhoto Vista Plus 200 and Kodak Ultramax 400 are all manufactured and
distributed by world-renowned film makers.
 Lomography Color Negative 400 is manufactured by Lomography, a company specializing in the
production of analog photography products.
 The Ilford XP2 Super is produced by Ilford, a well-known black-and-white film producer.

Product quality:
 The Fujicolor C200 and AgfaPhoto Vista Plus 200 have comparable product quality to the Kodak
ColorPlus 200. However, some users claim that their quality is not uniform between batches of
products.
 The Lomography Color Negative 400 has larger film grain than the Kodak ColorPlus 200, creating
a distinctive classic photography style. However, the quality of the product may be affected by
the treatment.
 The Ilford XP2 Super is highly appreciated for its product quality, with good detail reproduction
and high contrast.
 The Kodak Ultramax 400 also has comparable product quality to the Kodak ColorPlus 200,
however it has higher light sensitivity and coarser film grain.