Professional Documents
Culture Documents
Practices
Guidance for AWS Partners to advocate for cloud procurement industry
standards in federal acquisitions
2022
Notice: This document is provided for informational purposes only. Partners are responsible for making their own
independent assessment of the information in this document and any use of AWS’s products or services. This document
does not create any warranties, representations, contractual commitments, conditions, or assurances from AWS, its affiliates,
suppliers, or licensors. Hel
Cloud Procurement Best Practices for AWS Partners
Notice: This document is provided for informational purposes only. Partners are responsible
for making their own independent assessment of the information in this document and any
use of AWS’s products or services. This document does not create any warranties,
representations, contractual commitments, conditions, or assurances from AWS, its affiliates,
suppliers, or licensors.
Table of Contents
Overview ....................................................................................................................................1
Engaging and Educating Customers ................................................................................................. 1
Topic Overview ..........................................................................................................................3
Understanding Cloud as a Commercial Item ................................................................................... 4
Contract Flow-Downs .......................................................................................................................... 4
1. Security and Assurance in the AWS Cloud ........................................................................5
2. AWS Terms and Conditions................................................................................................7
3. Cloud Pricing ......................................................................................................................8
Budgeting for Cloud ............................................................................................................................. 8
Bundling Services in a Single CLIN Structure .................................................................................. 9
4. Effective Evaluation Criteria and Contractor Qualifications ......................................... 10
Evaluating Price Effectively ..............................................................................................................10
Assessing Technical Approach to Innovation ................................................................................10
Validating Offeror’s Expertise, Experience, and Capabilities ......................................................11
Demonstrate Ability to Perform: AWS Partner Tiers and Competencies ............................11
Highlight Workforce Capabilities: Staff Certifications ...........................................................11
AWS Partner Training ............................................................................................................. 12
Validate Ability to Resell/Distribute AWS: AWS Solution Provider or Qualified
Distributor.......................................................................................................................................13
5. Facilitating Cloud-Centered Programs ........................................................................... 14
Facilitating Migrations and Modernization ....................................................................................14
Streamlining the ATO Process .........................................................................................................14
6. Governance and Management Considerations .............................................................. 16
Setting Up Cost Monitoring and Budgets ......................................................................................16
Protecting Root Account Access ......................................................................................................16
Determining Access to Data .............................................................................................................17
7. Technical Considerations ................................................................................................ 18
Offering a Breadth of Managed Services by CSP..........................................................................18
Enabling Effective Multi-Cloud Solutions ......................................................................................18
Conclusion .............................................................................................................................. 20
Additional Resources.............................................................................................................. 20
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document i
2022
Cloud Procurement Best Practices for AWS Partners
List of Figures
Figure 1. AWS Shared Responsibility Model. ........................................................................................ 5
Figure 2. Partner Model Determines Level of Involvement in Customer Responsibility. ............. 6
Figure 3. AWS Certification Programs................................................................................................. 12
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document ii
2022
Cloud Procurement Best Practices for AWS Partners
Overview
United States (US) government procurement regulations impose specific procurement rules
designed for traditional IT purchases, such as hardware and software. Effective cloud
procurement, however, is unlike traditional technology purchasing. Cloud procurement
demands re-evaluation of, and in some cases education on, the effective procurement
strategies needed to fully benefit from the cloud and its flexible pricing terms.
This Amazon Web Services, Inc. (AWS) whitepaper provides business, technology, and
acquisition professionals in our AWS Partner Network (APN) with guidance on common
practices to build successful public sector cloud procurement strategies. The guidance in this
document is based on best practices we have seen our customers use in procurements, and on
our experience collaborating with our partners to deliver hyperscale, reliable, and secure
cloud infrastructure successfully to millions of customers worldwide.
How to Use this Document
Partners should use this document to help US federal customers design cloud solicitations
that adopt to these best practices or modify existing contracts to align with the cloud services
model. Partners should articulate these considerations in customer conversations before a
procurement and within their responses to market surveys, RFIs, and draft RFPs.
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 1
2022
Cloud Procurement Best Practices for AWS Partners
feedback on the customer’s procurement model, whether through group question and
answer (Q&A) sessions or on a one-on-one basis.
• Review and engage with draft documentation. Thoroughly review draft solicitation
documents and market survey materials to understand scope, potential terms and
conditions, and other requirements. Provide detailed feedback during the market
survey timeframe that highlights any problematic areas for cloud procurement,
sections that require clarification, etc. Throughout this whitepaper, we offer examples,
including sample solicitation language, via “Education in Practice” callout boxes that
AWS Partners can reference to help customers make solicitations appropriate for
cloud procurement.
• Scrutinize and clarify final solicitation documentation. Review solicitation materials
as soon as final documentation is released. If there are any sections that conflict with
cloud operating models, that contradict one another, or that otherwise require further
clarity, ask the customer questions about these sections during the Q&A period.
Any time you are engaging with customers, frame considerations and guidance in terms of
how it will help the customer meet their objectives. Help customer stakeholders understand
how best practices or feedback will enable them to reach their goals more effectively or
faster. For instance, using a cloud-friendly pricing structure will ensure that customers can
take advantage of a consumption-based model—a model in which customers avoid
overpaying by paying only for the services they need, according to how long they are used
for. This kind of pricing structure eliminates the need for upfront capital expenditures to
purchase data center equipment.
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 2
2022
Cloud Procurement Best Practices for AWS Partners
Topic Overview
This whitepaper covers the following topics and best practices related to partner-led cloud
procurements.
1. Security and Assurance in the AWS Cloud. Understand that security and
compliance responsibilities are shared between the cloud service provider
(CSP) and cloud customers—and in some cases, our AWS Partners who work
with those customers. AWS Partners and customers should feel confident
about the responsibilities they hold and how to architect appropriately to
meet their requirements and standards.
2. AWS Terms and Conditions. Recognize that cloud services are purchased as
a commercial item, and consider which terms and conditions are appropriate in
this context. CSP terms and conditions are designed to reflect how a cloud
model functions: CSPs operate at massive scale and offer standardized
services. As such, it is critical that a CSP’s terms and conditions are
incorporated and used to the fullest extent practicable. For example, flow-
downs are generally not relevant since AWS (and most CSPs) would not serve
as a subcontractor but as a supplier or vendor.
3. Cloud Pricing. Guide your customers to help them estimate, budget for, and
appropriately procure cloud resources within mandated procurement
regulations. The customer may need assistance understanding how to take
advantage of a pay-as-you-go structure and avoid static pricing approaches,
such as catalogs.
4. Effective Evaluation Criteria and Contractor Qualifications. Highlight the
realities of cloud contracting and clarify specific areas where customers should
seek effective partners for their cloud journey. We provide considerations for
how these areas may be reflected in cloud procurement evaluations.
5. Facilitating Cloud-centered Programs. Showcase how migrating to the
cloud can streamline modernization, hasten the time to comply with
regulations, and provide other incentives and benefits to customers.
6. Governance and Management Considerations. Differentiate levels of access
to account settings and responsibility for ongoing governance and
management. Customers may not understand what they can or should handle
in-house versus outsource in a cloud model. These tasks may include resource
monitoring or managing user identity and access.
7. Technical Considerations. Guide your customer in how to best achieve
technical requirements or system objectives, including factoring the pros and
cons of managed services (versus platform-as-a-service or infrastructure-as-a-
service products), open-source products, and multi-cloud environments.
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 3
2022
Cloud Procurement Best Practices for AWS Partners
Contract Flow-Downs
AWS is a Cloud Service Provider (CSP) and provides the same fundamental services to all
customers. Since AWS is a commercial services provider, we are not acting as a subcontractor.
We do not provide managed services tailored to fit a Partner’s specific end customer needs,
including those of government customers under government contracts. Given AWS is not a
subcontractor, government contracting clauses are generally inapplicable to AWS and should
not be flowed down from a Partner. Partners should help educate customers that CSPs are
not subcontractors and as such, flow-downs are generally inapplicable to them.
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 4
2022
Cloud Procurement Best Practices for AWS Partners
Figure 1. AWS Shared Responsibility Model. This model reflects the respective responsibilities that AWS
and the customer each have for securing the cloud and the resources and data it holds. Other parties such
as a software provider or AWS Partner may sometimes hold security responsibilities.
In partner-led acquisitions, there is another party to factor into this model—the partner. The
level of CSP and customer responsibilities in the shared responsibility model depend on the
cloud deployment model, as shown in Figure 2. For example, a reseller may pass along the
same shared responsibility model while a managed service provider may take on many of the
customer responsibilities in the Shared Responsibility Model. AWS Partners should
encourage customers to be clear about their desired level of responsibility in a cloud
procurement.
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 5
2022
Cloud Procurement Best Practices for AWS Partners
Figure 2. Partner Model Determines Level of Involvement in Customer Responsibility. Based on the
type of partner support model, an AWS Partner may hold most, some, or none of the customer’s
responsibilities in the AWS Shared Responsibility Model.
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 6
2022
Cloud Procurement Best Practices for AWS Partners
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 7
2022
Cloud Procurement Best Practices for AWS Partners
3. Cloud Pricing
Many commercial cloud-based solutions operate on an on-demand, pay-as-you-go pricing
model, which is incongruous with traditional procurement rules and appropriations models
for fixed IT costs. The pay-as-you-go model significantly reduces costs and encourages
efficiencies by allowing for customers to pay only for the resources they consume. With the
pay-as-you-go model, customers pay for resources at commercial rates that may fluctuate
based on usage and innovation. Often, due to the economies of scale with cloud, cloud
services prices are reduced over time.
AWS Partners should help customers build a cloud acquisition model for on-demand, pay-
as-you-go services. AWS Partners can use tools like Migration Evaluator, the AWS Pricing
Calculator, and AWS Pricing Documentation to help educate customers about the
components of cloud pricing and provide granular pricing estimates for solutions and
workloads. By leveraging these tools and AWS best practice guidance, partners can discover,
assess, and design compelling solutions using AWS services, and provide customers with a
total cost of ownership (TCO) and cost modeling analysis to help accelerate cloud
procurement decisions.
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 8
2022
Cloud Procurement Best Practices for AWS Partners
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 9
2022
Cloud Procurement Best Practices for AWS Partners
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 10
2022
Cloud Procurement Best Practices for AWS Partners
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 11
2022
Cloud Procurement Best Practices for AWS Partners
Figure 3. AWS Certification Programs. We offer a wide variety of certifications that help you validate
your cloud expertise. AWS Certifications are industry-recognized credentials that help professionals
highlight in-demand skills and allow organizations to build effective, innovative teams for cloud
initiatives.
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 12
2022
Cloud Procurement Best Practices for AWS Partners
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 13
2022
Cloud Procurement Best Practices for AWS Partners
more. Our ATO on AWS Partners help customers navigate, automate, and accelerate building
compliant workloads on AWS and reduce time and cost. Our team will help connect
customers to AWS Partners based on specific consulting, deployment, and integration
expertise.
Once AWS Partners meet the requirements in the ATO on AWS Program checklist, you can
apply to join the ATO on AWS Program. Once approved to join the program, you will be
assigned a Security Partner strategist to seek guidance on your specific business needs. You
can immediately take advantage of AWS ATO Partner benefits, including your AWS Partner
badge with ATO on AWS designation, funding, marketing resources, and more. Learn more on
the ATO on AWS Program website.
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 15
2022
Cloud Procurement Best Practices for AWS Partners
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 16
2022
Cloud Procurement Best Practices for AWS Partners
the root user. The AWS root user account should only be used for specific tasks. For example,
only the root user can close the account, change or cancel an AWS Support plan, sign up for
AWS GovCloud (US), or change account settings. It is also required to transfer ownership of
CSP accounts and resources, which can be critical during contract transitions. This AWS
Account Management Reference Guide provides more information about managing an AWS
account, including considerations and best practices around root account access.
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 17
2022
Cloud Procurement Best Practices for AWS Partners
7. Technical Considerations
AWS Partners should help customers understand critical technical requirements and
considerations in a cloud procurement, as detailed in the subsections below.
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 18
2022
Cloud Procurement Best Practices for AWS Partners
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 19
2022
Cloud Procurement Best Practices for AWS Partners
Conclusion
Cloud procurement is unlike that of traditional IT. When structuring a cloud procurement and
developing procurement strategies, AWS Partners can provide support to customers through
education, recommendations, and specific inputs for sample procurement language. AWS
created this whitepaper to provide our AWS Partners with a resource to assist in building
successful cloud procurement strategies. The information in this whitepaper is based on our
experience helping Partners successfully deliver cloud infrastructure to their Public Sector
customers around the world.
Should you have further questions or need additional help, please reach out to your
designated AWS APN Alliance Lead Contact.
Additional Resources
The following links provide additional resources in the form of blogs, whitepapers, training,
and handbooks:
• Cloud Procurement Best Practices
o Blog available at https://aws.amazon.com/blogs/publicsector/cloud-
procurement-best-practices-us-federal-government-agencies/
o Whitepaper available at https://d0.awsstatic.com/whitepapers/10-considerations-
for-a-cloud-procurement.pdf
• Additional free AWS training courses for AWS Partners are available online by specific
topics from accreditation courses to technical subjects at
https://aws.amazon.com/partners/training/course-descriptions/
• For an overview of cloud acquisition considerations and best practices, we
recommend the Getting Started with Cloud Acquisition course available on Skill
Builder.
• Cloud Infrastructure Services Providers in Europe (CISPE) Buying Cloud Services in
Public Sector Handbook available at https://cispe.cloud/buying-cloud-services-in-
public-sector-handbook/
Use or disclosure of data contained on this sheet is subject to the restriction on the table of contents page of this
document 20
2022