Professional Documents
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Journal 2
Journal 2
Best practices in collective action for business integrity: General success factors and
case studies from Eastern Europe
Author(s): Jennifer Schöberlein and Nieves Zúñiga
Transparency International (2019)
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Collective action has emerged as one of the most promising approaches to promote business integrity.
This is due to its ability to bring different capacities and interests to the table, speak to business motivations,
level the playing field, strengthen individual action, facilitate peer learning and promote activities in the
wider business environment. Best practices have emerged with increased global implementation. While
collective action is heavily context-specific, general success factors include: identifying and engaging the
right stakeholders; investing sufficient time and resources; engaging the right facilitators; setting achievable
objectives; establishing appropriate governance structures; managing expectations; speaking to
stakeholder motivations; and creating sustainability strategies. In Eastern Europe, initiatives have been
building on these experiences to establish successful collective actions for business integrity, for example,
by introducing integrity certifications, building multi-stakeholder alliances, entering into enforceable
integrity pacts, creating industry-wide efforts and providing relevant knowledge.
This document should not be considered as representative of the Commission or Transparency International’s
official position. Neither the European Commission,Transparency International nor any person acting on
behalf of the Commission is responsible for the use which might be made of the following information.
This Anti-Corruption Helpdesk is operated by Transparency International and funded by the European Union.
Main points
Contents
— There is no one-size-fits-all in collective
1. Introduction action. The right approach depends on
2. Collective action to advance business context and goals.
integrity
3. Best practices in collective action — To be successful, Initiatives need to: pick
4. Implementation in Eastern Europe the right facilitators, identify the right
5. References stakeholders, spend time building trust,
address motivations, and develop
sustainability and impact assessment
Introduction
strategies, among others.
Corruption not only has negative effects on
economic growth and sustainable development, it — In Eastern Europe, joint activities and
is also severely damaging for business. networks have been successful in raising
High levels of corruption reduce investment, awareness, building capacity and creating
hamper competitiveness and increase the cost of common codes of conduct.
doing business, while the associated
ineffectiveness of the public sector makes — Integrity pacts have been successful in
business operations less reliable. It is thus in the increasing transparency, trust and
interest of business to contribute to countering competition in public procurement
corruption and to work towards a business
processes.
environment that respects fair competition,
encourages innovation, follows transparent and
reliable frameworks and processes, and allows for withstanding corruption difficult if they are unable
effective and efficient processes. to absorb potential short-term losses
While engagement from the private sector is (Transparency International 2018; UNGC 2015;
paramount, anti-corruption measures and World Bank 2006).
advancing integrity in business can be a Collective action approaches driven by or which
challenging endeavour. Even companies willing to involve business have emerged as a promising
do business ethically might find doing so tool to counter corruption, and a set of best
challenging if they feel they are on their own and practices have emerged that increase their
lack sufficient leverage to affect change likelihood of success in advancing business
individually. Especially in contexts where integrity. These best practices and opportunities
corruption is widespread and systemic, where the for collective action are discussed below as well as
economy is instable or in transition or laws are ways in which they have been implemented in
insufficiently enforced, companies may find Eastern Europe.
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