Blockchain Gaming Marketing Research

DappRadar November 2021 Report (Also Q3)

 %52 of total blockchain activities are constituted by blockchain-based games.

 Ronin network is one of the Unique Active Wallet protocols that enables to connect Axie Infinity.
Usage of Ronin network increased 72% UAW base comparetion month-over-month. Also, UAW
protocols used in other blockchain-based games such as Avalanche and Harmony experienced
monthly user increases of 88% and 65%.
 As of 2021, there has been a 500% increase in the mass of metaverse and blockchain-based
games in the Asian continent, which has 1.5 billion traditional players worldwide. It is predicted
that the increasing audience will be a game-changing factor that will directly affect the player
base of blockchain-based games by 2022.
 Metaverse-related activity exploded during the first half of 2021, fueled by virtual land sales that
hit US$42.6 million. Growth has continued with the market cap for virtual world dapps reaching
an all-time high, surpassing $4.6 billion at the end of November.
 For the first time, blockchain-based games using Play-to-Earn model surpassed 1 billion dollar in
NFT trading volume, growing 71% month-over-month.
 Value of virtual lands surpassed 4.6 billion dollar. This recent valuation represents 228% increase
from the end of October and impressive 904% from the end of September.
 The market cap of virtual land NFTs reached $4.6 billion in November 2021. This recent valuation
represents a 228% increase from the end of October and impressive 904% from the end of
September.
 Number of Unique Active Wallet which is enabled to play blockchain-based games and to trade
in-game assets securely, reached to 2.5 million daily averege. The number looks even more
impressive when compared to November 2020, as the number of daily average UAW has
increased 21,950% year-over-year. 

 The 5 most invested blockchain-based gaming companies in 2021:

1) Forte: $930 million
2) Sorare: $783 million
3) Dapper Labs: $607 million
4) Mythical Games: $270 million
5) Animoca Brands: $221 million
 During September, Splinterlands attracted more than 245,000 UAW on average per day.
Compared to the end of Q2, the game grew its player base by 3,267%. Additional metrics prove
that the demand for the game is certainly growing. For instance, the game registered over 153
million transactions during the quarter, 177% up from Q2. Meanwhile, the game generated
$1.18 million in transaction volume, a considerable 1,200% increase QoQ.  (Q3 2021)
 DappRadar Q1 of 2022 Report

 In the first quarter of 2022 alone investment in blockchain-based games exceeded 2.5 billion, up
150% from the total investment made last year. By the end of 2022, the total investment made
during the year is expected to exceed 10 billion dollars. Animoca Brands was among those with
investments, raising $360 million at a $5 billion valuation as it cements itself as one of the
leading Web 3 brands.

 The amount of capital investment in

blockchain games is indicative of a
positive overall trend for gaming. In
February, investors supported
blockchain game projects and
infrastructure with at least $722.5
million. This comes after blockchain
game-related projects raised almost
$1 billion in January. (February 2022)
 Blockchain-based games
play to earn and the number
of players connected to
gamefi dapps games with
UAW witnessed utopian
increases in the first quarter
of 2022 compared to the
previous year. The biggest
examples of this situation
are Splinterland with
337,000 daily average UAW
access, Crazy Defense
Heroes with 624% UAW
access increase, and Pegaxy
with 492% UAW access
increase.

 Many companies in the US are increasing their investments in these blockchain-based games as
they consider the $100 billion blockchain and web3 industry to be the future of their companies.
Square Enix, one of the creators of Final Fantasy, invested $2 million in The Sandbox in 2019.

 In the first quarter of 2022, land sales of 203 million dollars were realized in virtual worlds such
as Decentraland, The Sandbox, Cyrptovoxels, Somnium Space, which have drawn a more reliable
image with the involvement of various large companies such as Coca-Cola and Adidas in the
virtual world. The total virtual land sales since the first quarter of 2021 reached $ 789 million.
 Axie Infinity

 Axie has generated over $2.5 billion in trading volume.  In Q3 of 2021 alone, Axie Infinity
amassed $2.08 billion in trading volume or 83% of the game’s historical trading value.
 As of today, Axie is the most traded NFT collections with a total trading volume of 4.23 billion
dollars.
 Axie Infinity surpassed 2 million daily active users.

 According to the table below, Axie Infinity's monthly revenue in May 2021 was $7.3 million,
increasing by 497% to $36.3 million in June. At the same time, its total income is increasing
regularly. Currently, Axie Infinity, which has a total revenue of $ 1.3 billion compared to last year,
made its highest daily income with $ 17.5 million on August 6, 2021.
 The Sandbox

 Financial firms estimate metaverse economic potential to become at least an $8 trillion

market. (Q1 2022)
 With more than 1 million followers on Twitter and more than 300.000 Discord members, The
Sandbox has also managed to establish a large community that serves to spread blockchain-
based games in a short time. (July 2022)
 The Sandbox managed to create a metaverse universe with 325,000 visitors and a trading
volume of $543 million, with the support of famous brands such as Ubisoft, Warner Bros, and
HSBC. Decentraland, on the other hand, has taken its place as the project with the largest
transaction volume among metaverse projects with a transaction volume of 913 million dollars.
(March 2022)
 
The

Sandbox, which exchanged parcels for an average of 2500 dollars in October 2021, started to
exchange parcels for an average of 14976 dollars, with an increase of approximately 600 2%, as
of December 2021.
 Important brands and names like Adidas, Atari, The Walking Dead, Snoop Dogg, and Smurfs,
have taken part in The Sandbox’s virtual world

 What are the characteristics of the gaming business that are paving the way for
Blockchain?

✔ Creating and monetizing games ensures a safe, secure, and isolated environment, even though

players must sell and buy assets within the game.

✔ For gaming, you’ll need a big wad of cash. The majority of players pay money to buy in-game

items.

✔ Interoperability: A function that allows users to create various profiles while participating in

multiple games.

✔ Putting a monetary value on intangibles. As individuals value intangible assets, we will witness

real money being spent on virtual games. When a sector enters this phase, disruption is likely to

occur.

✔ Virtual gaming assets must be secured when not playing the games to keep the hacker party at

bay.

✔ In-game assets and gaming firm ownership are priorities for players now more than ever. More

technical disruptions are possible as a result of it.

✔ With blockchain, games can no longer be stopped, nor the rules be changed without the

participation of players.

✔ The opportunity to work in fascinating professions will be made available to talented game

developers.

✔ This will forever revolutionize gaming if technology allows players and developers to

collaborate more closely.

✔ Blockchain has the potential to change the gaming industry completely in a number of ways,

including giving developers the freedom to construct rare collections and blocking the paths of

fraudulent transactions.

 In Zage's special report on the future of blockchain, Qtum Foundation CIO Miguel Palencia
says that the gaming industry can seize the biggest opportunities for blockchain technology in the
next 5 years.

According to datas of coindesk :

→ The valuation of Axie Infinity is 3 billion dollar

→ The valuation of Bomb Crypto is 1.6 billion dollar

→ The valuation of CryptoKitties is 2 billion dollar

→ The valuation of Decenterland is 1.4 billion dollar

→ The valuation of Gods Unchained is 2.5 billion dollar

→ The valuation of The Sandbox is 4 billion dollar

.
Rival Analysis
Ultra (Oyun sahiplerine ve geliştiricilere yönelik bir anlatım)
 Accesible with single login.
 Shows a social platform feature like "Twitch" by offering the opportunity to watch live
broadcasts and interact with influencers.
 Encourages gamers and influencers to promote the platform by allowing them to earn
money by promoting and gain privileges by being on the platform.
 Allows 3rd party companies to publish their own games on the platform.
  Here are the things it promises 3rd party companies as advantages of publishing their
games on Ultra: wide audience of gamers, better tools for exploration and filtering, reduce
development time and costs (12% distribution fee), making a profit every time that a
game is resold.
 No matter how much time passes, a system has been established that will continue to
make money for its publisher as long as the game is sold.
 Ultra is not just a showcase for games, it is a full ecosystem suitable for supporting the
business of game developers with its advanced marketing tools and structure suitable for
different business strategies.
 By inviting friends to the platform, trading in game assets, participating in beta tests and
watching ads, players earn Ultra Coins.
 Game specific clubs, forums, newsletters, chats and other tools. It offers the opportunity
to interact with its players and build a community as if the game developers own the
platform.
 Offers players the opportunity to resell the games they bought to other players on a
second-hand basis.
 Ultra's Game SDK allows games or applications on platforms such as Steam, XBOX,
Playstation to be transferred to Ultra in an easy and effective way.
 The application, which is currently only active on desktop computers, will be included in
the mobile game market with its application called Ultra Go Mobile in the coming years.
Mythical Games (Rakipleri Riot Games, Blizzard Entertainment gibi şirketler)
 A full-service system for developers and publishers to build or integrate blockchain-
based play-to-earn economies into their games, increasing engagement and unlocking
new business and game models by making blockchain accessible and allowing players
to become stakeholders in their favorite games.
 Marketplace tools provide fraud detection, fee optimization, buyer and seller pricing
recommandation, an exchange for fiat and cyrpto currency.
 Balance primary and secondary economies, and boost primary revenue based on real-
time data with effect of decision management support.
 Their simple-to-use verified wallet ensures easy pay-in and payout of both fiat and
crypto currencies.
 With its various and different Marketplace services such as full customer service, desicion
management support, fraud management support, it not only provides a good gaming
experience to players, but also enables developers to increase their income.
 A platform like Steam, but on this platform, a structure such as Google Analytics that
stores and analyzes user data has been established.
 Platform famous for NFL Rivals and Blankos Block Party games.
Spintop (Daha sosyalist eşitlikçi bir yapı)
 A structure such as a blog-forum has been created within its structure, with articles and
game analyzes written by professional people, peer reviews and comments attributed by
the Community.
  Guilds, in which many players are members and allow members to use loan-based in-
game assets, make blockchain games more accessible by sharing the expensive NFTs
required to play the game on the Spintop platform and the assets needed in the game with
their members.
 Even if Spintop is played with different tokens, it has a wallet that automatically converts
the purchases and earnings made in all games within its structure to SPIN tokens.
 Spintop allows players to invest in games with its superior search and filtering features.
 Spintop also plans to establish a multi-chain connection with Polygon, Avalanche and
OKC in the future.
Troverse (Oyun)
 A game designed in the form of discovery and conquest of more than 10,000 planets with
their own resources in the galaxy by the players.
 Through OpenSea, planet-specific features such as oxygen level and ring shape are
offered for sale as NFT.
Chromia (Teknik özelliklerin iyileştirilerek farklı oyunlara blockchain entegrasyonu)
 A distinctive platform with its structure that supports Massively Multiplayer Online
Games and is suitable for playing these games without cheating.
 Has excellent data read-write capacity, thus it’s uniquely suitable for applications which
require operating on large amounts of data. (High read & write capacity upwards of 100k
updates per second)
 Allows both fast queries and fast confirmations. Thus it is suitable for interactive
applications where data needs to be displayed and updated within seconds. (Fast game
client load)
 Is database-centric, as such it is particularly suited for applications which are similar to
databases in their nature, or deal with complex data schema, complex queries, indexing
and so on.
 The price is adjusted in the game according to the increasing and decreasing demand, and
price movements are made in a smooth way as long as there are no extreme situations in
the game.
 Single sign on.
 Provides services in different areas such as DeFi, fair application, enterprise and games by
taking advantage of various features of blockchain technology.
 Developed the Rell software language because it offers the opportunity to use different
features of the blockchain technology together and improves the technical features such as
the faster running of the games and the opportunity to be played with more people.
Nakamoto Games (Whitepaper’da AppStore’a ürün yapıldığından bahsetmiş)
 The winners of the weekly competitions are given NAKA Tokens from the prize pool.
 NAKA Token holders will also participate in the governance of the platform, voting on
proposals such as the burning of NAKA Tokens and structure of the weekly prize pools.
 Offers game developers the opportunity to develop mobile games with their own SDKs
and publish them on the Google Play Store.
  Has always been underlined that they have created very lucrative economic models for
gamers.
 States that in the game model, which earns money by performing in-game tasks, players
detect system loopholes. It solves this problem by creating a competitive ecosystem and
rewarding players with weekly tournaments and competitions.
 3rd party companies also publish their games on their platforms.
 Have a Ticket Support System in place which has been implemented to organize high
request volumes while maintaining customer support standards.
 The live chat feature has also been enabled for multiplayer game rooms to ensure constant
communication among players, adding a fun factor to P2E gaming.
 Have a project called Nakaverse that they aim to establish a metaverse.
GameStarter
 Long-term Game Coin holders will get discounts in the NFT Marketplace.
 Payments via traditional methods like a credit card, PayPal, etc. are automatically and
transparently converted to GAME Coins (by purchasing them from coin holders) which
are then used to complete the transaction.
 Opportunites to Earn Game Coin:
1. Referral of players
2. Participate in betas
3. Watch advertisements
4. Trade digital goods
5. Participate in our rewards program
6. Report bugs
7. Write reviews
8. Share content on social networks
9. Compete in contests
 API for mobile games. GameStarter API integrations for iOS and Android game
development.

Project Seed (Asıl amaç mobil uygulamala geliştirmek)

 A mobile application development platform that is currently active in the Asian market
and will be included in the US and European markets in the coming years, aiming to
integrate traditional games with blockchain.
 Their aim is to integrate traditional games into the blockchain, allowing traditional players
to play blockchain-based games and earn money without even realizing it, thus attracting
traditional players to their ecosystems easily.
 Game types that can be created with the facilities of Project Seed:
1. Role-Play Gaming
2. Massively Multiplayer Online Role-Playing Games
 3. Multiple Online Battle Arena
4. Battle Royal
5. First Person Shooter
6. Real Time Strategy
7. Fighting Game
8. Arcade Style Flight Action Game
 Cross-Chain bridge for NFT and Tokens into marketplace. Thus, it allows people who
hold different assets on different blockchains to shop.
 A merchant application to specifically boost Merchant profitability and exposure to the
players across ecosystem.
My Neighbor Alice (Oyun)
 Will use the existing game platforms, such as Steam, to sell items, in particular first hand
items collections and in-game currencies. This is important for onboarding of non-
cryptocurrency users.
Bit Hotel
 A monthly distribution of usable NFTs will be made to keep players in the game.
 For companies to gain players:
1. Building online presence  Monthly NFT drops, Cyrpto influencer campaigns,
NFT ranking sites
2. Search Engine Optimization  Organic search, Optimized page markup,
Backlink & Contents
3. Distribution Partners  Paid articles (Coindesk, Forbes, Cointelegraph), Affiliate
networks, Mutual linking sites
4. PR  Company blog/medium, Cross-promotion & e-mail
5. Online Advertising  Facebook & Instagram, Twitch, Youtube, Google Search,
Native Adds

Company Mobile Desktop Token Own Own Wallet

Name Application Application NFT Network Connection
Series
Ultra No (but it Yes Yes (UOS) No Yes Own Wallet
will) (Ultra
Blockchain
)
Immutable No Yes Yes Yes No MetaMask
(IMX) (Ethereum)
Mythical No Yes No Yes Yes Own Wallet
Games
Chromia No Yes Yes No Yes Own Wallet
(CHR)
Spintop No Yes Yes No Yes Own Wallet
(but it (Spintop (Spindex
will) Network) Wallet)
Troverse No Yes No Yes No MetaMask
WalletConnect
Coinbase
Wallet
Phantom
Glow
Nakamoto Yes Yes Yes No No MetaMask
(NAKA) (but it (Polygon
will) Network)
GameStarter Yes Yes Yes Yes Yes MetaMask
(GAME) WalletConnect
Trust Wallet
Vulcan Forged No Yes Yes Yes No Own Wallet
(PYR, (Polygon (Venly Wallet)
LAVA) Network)
Project Seed Yes Yes Yes Yes No Own Wallet
(O2, (Solana
SHILL) and BNB
Blockchain
)
My Neighbor No Yes Yes Yes No MetaMask
Alice (ALICE) (Chromia
Blockchain
)
Enjin Starter No Yes Yes Yes Yes MetaMask
(EJS) (Jumpnet
Blockchain
)
AnRKey X No Yes Yes Yes No MetaMask
(Coming (ANRX) (Polygon WalletConnect
soon) Network) Coinbase
Wallet
WAM Yes Yes Yes Yes No WalletConnect
(WAM) (Binance MetaMask
Smart
Chain)
Bit Hotel Yes Yes Yes Yes MetaMask
(Coming (Coming (BTH) WalletConnect
 soon) soon) Trust Wallet
Thetan Arena Yes Yes Yes Yes MetaMask
(THC) Coinbase
Wallet
Emporia Yes Yes Yes MetaMask
Warena (RENA,
WARE)
Game Station Yes Yes Yes Yes No MetaMask
(2022 (GAMER) (2022 (Polygon,
Q1/Q2) Q1/Q2) BSC,
Avalanche)
Play Life No Yes Yes Yes No MetaMask
Beyond (LBToken) (Polygon) WalletConnect

Conclusion
 In general, desktop compatible games, although some claim to serve mobile platforms, I
have not seen games or systems made under their own names in the google play store.
 There are claims that companies' general offers can be supported by advertising
campaigns in which games will be easy to discover, they offer the opportunity to increase
your income by tracking data instantly with advanced marketing tools, the opportunity to
expand to another market, less commission and a large part of the income will be
allocated to the manufacturer or person.
 In order to grow the community, there are usually award-winning competitions and a
monetization model for those who bring referral players.
 The aim of most of them has produced solutions to the cost of playing blockchain play to
earn games.
 Most of the games that are played on desktop have metaverse projects for this reason.
 In the ecosystem created by all of them, shopping is done with their own tokens. Some of
them have created privileges by establishing systems that allow shopping with real
money.
 Most companies have a marketplace feature where they buy and sell assets collected or
produced in-game.
 In addition, systems that convert money into tokens used in the game are generally
installed on these platforms.