Professional Documents
Culture Documents
SESSION #
I. OBJECTIVES
A. Content Standards The learner demonstrates an understanding of contextual clues and different propaganda techniques.
B. Performance The learner can construct presentation using types of propaganda involving contextual clues and
Standards critique an image evaluating some of its types.
C. Learning Learning Objectives
Competencies At the end of the lesson, the learner is expected to:
identify the context in which a text was developed
distinguish and apply the different types of propaganda in an activity.
II. CONTENT Reading and Writing
III. LEARNING
RESOURCES
A. Resources UPHS-LMS Reading and Writing Topic 6. Building Powerful Words for Effective Discourse
(References)
B. Other Learning
Resources
IV. PROCEDURES
A. Introduction Daily Routine
Greetings
Prayer
Attendance
Classroom Management
Motivation
Word War: Different Words, Same Meaning
Each student must type words in chat box which are synonymous to the word which will
be shown for each slide in one minute.
The teacher will evaluate the answers per word or slide.
Student with the most number of correct synonymous words wins.
- Procrastination
- Negligence
- Hasty
- Amiable
- Clever
CONTEXTUAL CLUES
- These are the words and phrases that serve as clues to the meaning of an unfamiliar words or
expressions in a given discourse.
IDENTIFYING ROOTS
- The root of a word is the body or basic structure of that word. Every word has a root and
often attach to the root word are affixes which become a significant part of the word.
HOMONYM
- It came from a Greek word homonumos meaning "common" or "same" and onoma which
means "name".
- It refers to two or more distinct concepts "sharing the same name”.
present -a gift
present -to give a talk
Heterograph son, sun bear, bare
Capitonym church -an organization
church -a building
TYPES OF PROPAGANDA
PROPAGANDA DEVICES
is a secret action.
expression of opinions or actions carried put deliberately by groups or individuals to
influence the actions or opinions of others for planned purposes.
1. NAME CALLING
People can be persuaded to reject ideas, organizations, or persons they know nothing
about by the use of a name that may carry a negative connotation, e.g., Communist, Red,
Lestists, Rightist, and Sissy
EXAMPLE:
It's a communist plot to destroy the Filipino way of life.
2. CARD STACKING
Propagandists select and use facts to give a false or misleading idea through card
stacking. Only those facts favorable to their person, views, or product are used, i.e., partial
quotations may be used out of context to twist their meanings. Context is not just the words
that come before and follow a statement but everything that happens with it, such as time,
place, gesture, facial expressions, and the like.
EXAMPLE:
Money is the root of all evil. (This quotation left out the words that come before it
"The love of...")
3. TRANSFER
This creates an association between a person, product or ideas and something good
and respected and which people already feel strongly about.
EXAMPLE:
A person is photographed standing near a church to give an honest, trustworthy
impression.
4. TESTIMONIAL
A testimonial uses snob appeal and desire for admiration. It quotes or pictures famous
or beautiful people or important organizations recommending or supporting an idea, product
or person. This suggests that the celebrity or organization believes in an idea, uses a product
or supports a cause.
EXAMPLE:
Vilma Santos has a schoolgirl complexion. She uses Eskinol facial lotion.
5. PLAIN FOLKS
An effort is made to win the public confidence on the basis that a person's ideas and
morals are good because he/she belongs to the common people and lives like them.
6. BANDWAGON
When the public is urged to follow the crowd and accept propagandist's ideas and
leadership. No reason or logic is used.
7. GLITTERING GENERALITY
A high-sounding word is connected with an idea to make it sound better, so people
will accept it without examining it.
EXAMPLE:
The word independence has been used among colonized people to drive them to
revolutionary action. They are led to change one master to another by this magic
word. The new tyrant never says exactly what the people will be "independent" of.
8. REPETITIONS
A name or word is repeated constantly, and people vote or buy a product because
they think a candidate or an item must be good to be so well-known.
9. POSITIVE REINFORCEMENT
This is an educational method that rewards behavior we want repeated. This can be in
form of praises, rewards or medals.
10. RATIONALIZATION
A person tries to use false excuses to justify his/her actions.
EXAMPLE:
A student who failed his exam blames his failure on the hot classroom and noisy
environment instead on his own lack of preparation for it.
14. NON-SEQUITIR
A speaker uses a remark that has no bearing on what has just been said.
EXAMPLE:
Your children deserve the best burger. Buy mushroom burger!
2. Type of Propaganda:
3. Type of Propaganda:
4. Type of Propaganda:
5. Type of Propaganda:
D. Assimilation As a consumer, who buys goods and other products, what do you think is the importance of
knowing propaganda technique?
V. REMARKS
VI. REFLECTION
A. No. of learners who
earned 80% in the
evaluation
B. No. of learners who
require additional
activities for
remediation
C. Did the remedial
lessons work? No.
of learners who have
caught up with the
lesson
D. No. of learners who
continue to require
remediation
E. Which of my
teaching strategies
work well? Why did
this work?
F. What difficulties did
I encounter which
my principal or
supervisor can help
me solve?
G. What innovations or
localized materials
did I use/discover
which I wish to share
with other teachers?
BENICE G. BALLEGA
Subject Teacher Coordinating Teacher Principal II