Professional Documents
Culture Documents
Chapter 2
Framing Business Ethics:
Corporate Responsibility, Stakeholders, and Citizenship
Lecture 2
Overview
• Analyse the notion of responsibility for
corporations;
• Distinguish the various concepts of CSR;
• Present the stakeholder theory of the firm;
• Outline the concept of corporate accountability;
• Critically examine the notion of corporate
citizenship;
• Discuss implications of these – mostly US-born –
concepts for different regions
Towards a framework for business
ethics
What is a corporation?
Key features of a corporation
• A corporation is essentially defined in terms
of legal status and the ownership of assets
• Corporations are typically regarded as
‘artificial persons’ in the eyes of the law
• Corporations are notionally ‘owned’ by
shareholders, but exist independently of them
• Managers and directors have a ‘fiduciary’
responsibility to protect the investment of
shareholders
Can a corporation have social
responsibilities?
• Milton Friedman’s classic article is “The social
responsibility of business is to increase its
profits” (1970)
• Friedman vigorously argued against the
notion of social responsibilities for
corporations based on three main arguments:
– Only human beings have a moral responsibility for
their actions
– It is managers’ responsibility to act solely in the
interests of shareholders
– Social issues and problems are the proper
province of the state rather than corporate
managers
Can a corporation be morally
responsible for its actions?
• Evidence to suggest that legal designation of a
corporation makes it unable to be anything but
self-interested (Bakan 2004)
• Long, complex debate but generally support from
literature for some degree of responsibility
accredited to corporations. Argument based on:
– Every organisation has a corporate internal decision
structure which directs decisions in line with
predetermined goals (French 1979)
– All organisations manifest a set of beliefs and values
that lay out what is generally regarded as right or
wrong in the corporation – organizational culture
(Moore 1999)
Corporate Social Responsibility
Why do corporations have social
responsibilities?
• Business reasons (‘enlightened self-interest’)
– Extra and/or more satisfied customers
– Employees may be more attracted/committed
– Forestall legislation
– Long-term investment which benefits corporation
• Moral reasons:
– Corporations cause social problems
– Corporations should use their power responsibly
– All corporate activities have some social impacts
– Corporations rely on the contribution of a wide set of
stakeholders in society, not just shareholders
What is the nature of corporate social
responsibilities?
Corporate social responsibility includes the
economic, legal, ethical, and philanthropic
expectations placed on organizations by
society at a given point in time
(Carroll and Buchholtz 2009:44)
Carroll’s four-part model of corporate
social responsibility
Desired by society
Philanthropic
Responsibilities
Expected by society
Ethical
Responsibilities
Required by society
Legal
Responsibilities
Required by society
Economic
Responsibilities
Source: Carroll (1991)
CSR in an international context
• CSR strong in US. Influence elsewhere is more recent.
This is partly explained by explicit vs. implicit CSR
• Regional differences exist with respect to all CSR levels:
– Economic responsibility
• Focus in USA on shareholders; France has extensive responsibility for
employees; India has tradition of investment in the local community
– Legal responsibility
• State seen in Europe as key enforcer of rules; elsewhere government seen
with more scepticism (e.g. corrupt, interfering with liberty)
– Ethical responsibility
• Wide range of local ethical values & preferences: expectations vary
– Philanthropic responsibility
• Europe tends to compel giving via legal framework; elsewhere (e.g., USA,
India, China), companies are expected to share their wealth.
CSR and strategy: corporate social
responsiveness
• Corporate social responsiveness refers to
the capacity of a corporation to respond to
social pressures (Frederick 1994)
• 4 ‘philosophies’ or strategies of social
responsiveness (Carroll 1979)
– Reaction
– Defence
– Accommodation
– Proaction
Outcomes of CSR: corporate social
performance
Shareholders Customers
Firm
Suppliers Employees
Stakeholder theory of the firm
Government Competitors
Shareholders Customers
Firm
Suppliers Employees
Civil
society
Stakeholder theory of the firm:
A network model
Customer
stakeholder 1
Government Competitors
Customer
Customers stakeholder 3
Shareholders
Firm
Employee
Suppliers stakeholder 1
Employees
Civil society
Supplier Employee
stakeholder 1 stakeholder 2
Civil society
Civil society stakeholder 1
stakeholder 2
Why stakeholders matter
• Milton Friedman – businesses should only be
run in the interests of their owners
• Freeman - others have a legitimate claim on the
corporation
– Legal perspective
• ‘Stake’ in corporation already protected legally in some way
(e.g. legally binding contracts)
– Economic perspective
• Externalities – outside contractual relationships
• Agency problem – short term interests of ‘owners’ vs. long
term interests of managers, employees, customers etc.
A new role for management
• According to Freeman, this broader view of
responsibility towards multiple stakeholders
assigns a new role to management.
• Rather than simply being agents of
shareholders, management has to take into
account the rights and interests of all
legitimate stakeholders:
– Stakeholder democracy
– Corporate governance
Stakeholder thinking in an
international context
• One could argue that although the
terminology of stakeholder theory is
relatively new in places like Europe or Asia,
the general principles have actually been
practised for some time:
– German supervisory board includes employee
representatives
– ‘Keiretsu’ system in Japan (Chaebol in Korea), a
network of banks, manufacturers, suppliers and
service providers
Different forms of stakeholder theory
• Donaldson & Preston (1995):
– Normative stakeholder theory: attempts to
provide a reason why corporations should take
into account stakeholder interests
– Descriptive stakeholder theory: attempts to
ascertain whether (and how) corporations actually
do take into account stakeholder interests
– Instrumental stakeholder theory: attempts to
answer the question of whether it is beneficial for
the corporation to take into account stakeholder
interests
Corporate accountability
• Government failure
– Risk society thesis
• Rise of ‘subpolitics’
• ‘Organized irresponsibility’
• Corporate power on the rise
– Liberalization and deregulation results in more power
and choice for private actors
– Privatization of ‘public’ services
– Responsible for employment decisions
– Globalization
– Governments increasingly encourage self-regulation
The problem of democratic accountability
Citibank Banking & We define citizenship as the positive impact that Citi has on society and the 2007 Citizenship
financial environment through its core business activities, philanthropy, diversity efforts, Report
services, USA volunteerism and public policy engagement, as well as the philanthropic initiatives
undertaken by the Citi Foundation.
Microsoft Software, USA Microsoft’s endorsement of the UN Global Compact signifies that we are Citizenship
committed to aligning our business operations and strategies with 10 established Report 2009
principles […] Principles – which correspond with Microsoft’s global corporate
citizenship values – help guide our efforts to achieve greater accountability and
drive continuous improvement of our business practices.
Total Oil & gas, Total is committed to contributing to the sustainable development of host CSR Report,
France communities around the world. In addition to being a normal part of good 2007
corporate citizenship, this policy fosters good relationships with neighbors and
greater acceptance of our operations.
Toyota Automobiles, The Corporate Citizenship Division was organized in January 2006 as a Sustainability
Japan specialized division to reinforce corporate social contribution activities and Report, 2008
integrate corporate social contribution functions that had been performed by
multiple divisions.
Three views of corporate citizenship
Focus Philanthropy, focused on All areas of CSR Citizenship: social, political and
projects, limited scope civil rights
Main Local communities, Broad range of stakeholders Broad range of citizens; society
stakeholder employees in general
group
Moral Reciprocity, i.e. ‘putting Duty to be responsible and Grounding is not moral, but comes
grounding something back’ avoid harms to society from changes in the political arena
An extended view of CC
Corporate citizenship