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Customer Engagement: A Systematic Review and Future Research Priorities

Article  in  Australasian Marketing Journal (AMJ) · June 2020

DOI: 10.1016/j.ausmj.2020.05.004

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3 authors:

Sylvia C. Ng J. C. Sweeney
Asia School of Business (in collaboration with MIT Sloan) University of Western Australia
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Carolin Plewa
University of Adelaide
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Customer Engagement:
A Systematic Review and Future Research Priorities

Sylvia C. Ng, Jillian C. Sweeney and Carolin Plewa

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https://doi.org/10.1016/j.ausmj.2020.05.004