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  • Driving Forces

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    The Kindle Fire faces several driving competitive forces that push it to innovate: 1) Apple's iPad and iPad Mini control much of the tablet market and have better capabilities, forcing Kindle to try new strategies to gain market share. 2) Barnes & Noble's Nook tablet is more comparable to Kindle Fire and offers features like Hulu Plus and Netflix that Kindle must match or exceed. 3) E-books originally drove Amazon's entry into the tablet market to further innovation in digital reading, but Kindle must continue advancing to stay ahead of competitors in the e-book industry. 4) Barnes & Noble dropping Nook prices below cost pressures Amazon to ensure consumers prefer Kindle over Nook to avoid

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    The Kindle Fire faces several driving competitive forces that push it to innovate: 1) Apple's iPad and iPad Mini control much of the tablet market and have better capabilities, forcing Kindle to try new strategies to gain market share. 2) Barnes & Noble's Nook tablet is more comparable to Kindle Fire and offers features like Hulu Plus and Netflix that Kindle must match or exceed. 3) E-books originally drove Amazon's entry into the tablet market to further innovation in digital reading, but Kindle must continue advancing to stay ahead of competitors in the e-book industry. 4) Barnes & Noble dropping Nook prices below cost pressures Amazon to ensure consumers prefer Kindle over Nook to avoid

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    6 views1 page

    Driving Forces

    Uploaded by

    Matt Smith
    The Kindle Fire faces several driving competitive forces that push it to innovate: 1) Apple's iPad and iPad Mini control much of the tablet market and have better capabilities, forcing Kindle to try new strategies to gain market share. 2) Barnes & Noble's Nook tablet is more comparable to Kindle Fire and offers features like Hulu Plus and Netflix that Kindle must match or exceed. 3) E-books originally drove Amazon's entry into the tablet market to further innovation in digital reading, but Kindle must continue advancing to stay ahead of competitors in the e-book industry. 4) Barnes & Noble dropping Nook prices below cost pressures Amazon to ensure consumers prefer Kindle over Nook to avoid

    Copyright:

    © All Rights Reserved
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    Driving Forces

    One of the biggest driving forces for the Kindle Fire is Apple. More specifically, the Apple iPad and more
    recently the Apple iPad Mini. Apple controls most the tablet market. Their product has more capabilities
    as well as better processors and battery life. Also, their newer iPad Mini is more competitive with the
    Kindle Fire due to the size and price difference in it and the regular size iPad’s. The driving force is cause
    Kindle to try to innovate in new ways to the market to try to capture a larger market share to compete
    with Apple.

    Another driving force for the Kindle Fire is Barnes & Nobles Nook. The Nook is more comparable to the
    Kindle Fire in its capabilities than the iPad. This makes it a greater competitor to the Kindle Fire because
    it is more in their strategic group within the industry. With some similar features and prices, it is a
    competitive market between the two products. Two aspects that drive this competing force causing the
    Kindle Fire to lose ground is the fact that the Nook offers Hulu Plus and Netflix capabilities on its tablet
    as well has having a larger RAM. The Kindle Fire will need to keep up or set itself apart with other
    features to stay competitive with the Nook.

    Another driving force for the Kindle Fire is the e-book. The e-book is the driving force that has driven the
    entire product into existence. The Kindle Fire has been Amazon’s way of being the next big innovation in
    the e-book industry. From the time e-books were introduced with the classic E-Ink look the industry took
    off. Amazon has managed to be one of the best innovators in this industry, but now they are in a position
    of trying to stay ahead of the curve within the industry.

    A last driving force for the Kindle Fire is the Nook dropping its prices to lower than its cost to gain sales
    in e-book. Since the Nook is a strategic group competitor with the Kindle Fire, this is critical to Amazon’s
    success. They could start to see their market share fall to the Nook if they are not able to have consumers
    choose their product over Barnes & Nobles’.

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