Professional Documents
Culture Documents
Heritage, Health and Wellbeing: A Heritage Alliance Report
Heritage, Health and Wellbeing: A Heritage Alliance Report
and Wellbeing
A Heritage Alliance Report
Foreword
Foreword
Message from the Chair
Joy, happiness and thoughtfulness The case-studies contained within
have rarely been more needed this report demonstrate the
than now. We have all faced our transformative power of heritage.
own challenges this year. But our What do an evening of Zen,
country’s heritage has still provided bellringing, Stonehenge and digging
much needed respite. Heritage is not the battlefield of Waterloo have in
just old stuff. It connects us, provides common? You’ll find out here.
a sense of rootedness and place,
and is vital to understanding who I hope that our recommendations
we are and what we would like to will increase our sector’s potential to
become. From historic landscapes, help those who need help most.
beautiful places and objects, to
a wealth of online resources, our Peter Ainsworth
shared history has provided the Chairman, The Heritage Alliance
backdrop to supporting our nation’s
wellbeing at a time of crisis.
Foreword
Message from the Minister for Sport, Heritage and Tourism
Heritage forms an essential part DCMS sectors, from Arts and
of Brand Britain. It is the envy of Heritage to Tourism and Sport are
the world, with our outstanding often seen as ‘nice to haves’, but “It is too easy to take our
built history and breath-taking for many they are an essential part heritage and its benefits for
landscapes. Heritage is also unique of what makes life worthwhile. As granted, what this report
in its ability to combine the tangible argued in DCMS’ 2016 Culture White demonstrates is a proactive
with the creative, supporting both Paper, culture creates inspiration,
and creative sector that is
physical and mental wellbeing in a enriches lives and improves our
myriad of ways. outlook on life. I hope that this relevant to the needs of our
report gives confidence to heritage communities and actively
The last few months have made organisations and health services contributing to society.”
many of us reflect on our own alike that innovative partnerships
wellbeing like never before. Many can - and will - bear fruit.
Louise Stewart,
have turned to their local heritage
sites for support. Where they Nigel Huddlestone MP CEO, Alexandra Palace
have been able to remain open, Minister for Sport, Tourism
urban parks and open spaces have and Heritage “This report confirms what
provided a lifeline for communities. anyone working in heritage
Our magnificent historic gardens
already knows: that places
have been the setting for reunions
with families and friends, and virtual look after people as much
exhibits have provided imaginative as people look after places.
resources for those of us who have Health and wellbeing are
been home-schooling our children. at the very top of public
Digital courses and resources have
policy concerns right now,
entertained and inspired those
unable to venture out. and the heritage sector has
a huge amount to contribute
As we move forward, heritage should given the significant levels
remain instrumental to supporting of personal satisfaction that
our wellbeing and building a
working in and with the
brighter future for our nation.
past brings. By refocusing
Heritage helps to strengthen our on personal health and
towns and cities, levelling up places wellbeing, heritage sites
across the country and fostering can explore new operational
close community cohesion. This
models that will help to
report demonstrates the fantastic
work that is happening right across make them more sustainable
this country and highlights the in the longer term.”
huge potential benefits of effective
partnerships. Ben Cowell, Director
General, Historic Houses
Closer collaboration across the
heritage and health sectors will
be more important than ever
before, and is something that I am
passionate about supporting.
Introduction
Our heritage is our national story. Heritage has a unique role to play This report includes
And as we rebuild our society after in promoting both societal and three sections:
the impact of the COVID-19 crisis, individual wellbeing. It offers the “Our national heritage is
it has an integral role in the nation’s intangible: a sense of rootedness our biggest attraction to
1. A brief overview of the
future wellbeing. From the physical and identity, of place and
intersection between heritage
overseas visitors. It is our
benefits of exploring heritage understanding. It can also provide calling card to the world,
and wellbeing and the work that
landscapes, to the positive impact tangible benefits; volunteers at
has been completed to date, making an unmatched
historic sites can have on mental heritage sites feel more confident,
and a summary of our findings. contribution to our quality
health, there is clearly a role for and volunteering boosts their
the past to play as we move into a social skills. Providing spaces and of life, well-being, mental
2. A set of case studies to illustrate
healthier, happier future. activities which offer these benefits
the huge amount of work taking
health and social cohesion.”
will be more important than
place that promotes wellbeing
Our 2017 Heritage Debate - Is ever as we move away from the
across the heritage sector. Lord Kirkham,
Heritage Good For Your Health? - immediate impact of COVID-19.
explored the ways in which heritage We predict a concerted focus Lords Debate 21 May 2020
3. A series of recommendations for
can improve individual wellbeing.1 on health as we move out of the
the heritage sector, the health
This report builds on that work, and pandemic, and organisations that
and care sector, and government
showcases some of the best practice put wellbeing at the forefront of
to properly celebrate and
and innovation by Alliance members their future strategy are likely to
embrace the role heritage can
across the country. Members engage thrive. Research commissioned by
play in boosting wellbeing.
with local communities in a variety of specialist insurer Ecclesiastical and
ways - through projects empowering The Heritage Alliance (carried out “What the NHS does is
disabled adults to put on a club before lockdown) discovered two- life-saving. But what the arts
night in Alexandra Palace, or Yoga thirds (69%) of heritage organisations and social activities do is
classes in the historic Powderham that responded prioritise wellbeing
life-enhancing.”
Castle, and photography sessions to as an outcome of their work, while
understand our historic environment. two in five (40%) say wellbeing is
‘extremely’ or ‘very’ prioritised as the Matt Hancock
outcome of their work. (Secretary of State for
Health and Social Care),
Despite this, there is more that can
Speech 6 November 2018
be done. Heritage organisations
need to continue to consider
wellbeing as fundamental in their
future organisational strategies as
the sector rebuilds after COVID-19.
Equally, the health and care sector
must harness the unique offer of
heritage, and recognise the multiple
benefits interacting with heritage can
bring. True collaboration - a proper,
joined up approach between the
heritage and health sectors - is to the
benefit of all. This report considers
these challenge and proposes a
number of recommendations to
address them.
4 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: The
Inspiring
Heritage
Creativity,
Alliance:Heritage
Heritage,
& The
Health
Creative
and Wellbeing
Industries 5
What Do We Know?
What Do We Know?
What do we mean In 2008, the UK Government What is the policy context? 2010, in an initiative from the UK
by wellbeing? commissioned NEF to develop government, the Office for National
accessible but evidence-based Good health and wellbeing for all, at Statistics (ONS) was asked to lead
Wellbeing is both an individual and actions for wellbeing, comparable every stage of life, is Goal 3 of the the Measuring National Wellbeing
a societal state. The World Health to the ‘five-fruits-and-vegetables- UN’s 2030 Agenda for Sustainable project and develop measures of
Organisation (WHO), in a statement a-day’ campaign. NEF found that Development, a set of 17 urgent subjective wellbeing.11 This project
which has not been altered since positive relationships, community global actions that was adopted by defined wellbeing by reference to 10
1948, defines health as a ‘state interactions, movement, learning, Member Nations in 2015.6 In the last dimensions, which cover areas of life
of complete physical, mental and and mindfulness promoted two decades, wellbeing has played such as health, natural environment,
social wellbeing and not merely the happiness, self-esteem, and an increasingly important role in personal finances, and crime, using
absence of disease or infirmity’.2 In life satisfaction, with enhanced policy formulation around the world. both subjective and objective
2020, WHO added that health and individual and community wellbeing data. In 2018, the UK Government
wellbeing ‘are influenced by a range overall. NEF’s report, Five Ways In 2008-9, the Commission on updated the Treasury’s Green Book
of biomedical, psychosocial, social, to Wellbeing, identified five key the Measurement of Economic (the framework it uses to appraise
economic and environmental factors actions: ‘connect; be active; take Performance and Social Progress policies, programmes and projects)
that interconnect across people in notice; keep learning; give.’2 (also known as the Stiglitz-Sen- to include specific reference
differing ways and at different times Fitoussi Commission) was created to wellbeing.12 The devolved
across the life course.’3 The case studies included in our by the French Government to governments have also developed
report show that engagement investigate alternative measures their own specific frameworks which
Chiefly, according to the New with heritage can facilitate, often to GDP, which was felt to be are used to incorporate wellbeing
Economics Foundation (NEF) simultaneously, all five of inadequate in capturing all elements into policy outcomes: the Scottish
definition, ‘wellbeing comprises two these actions. of living standards and inequalities.7 National Performance Framework,
main elements: feeling good and Countries across the world and and the Well-being of Future
functioning well.’4 These depend several international bodies have Generations (Wales) Act (2015).13
on mutually reinforcing factors such developed national strategies
as personal security, employment, and alternative sets of indicators, Whilst wellbeing has been
environment, community, and intended to boost individual and recognised as a key indicator
health. As a result, wellbeing is societal wellbeing.8 The Organisation of progress, this has not always
both a symptom and a cause of for Economic Co-operation and translated into positive policy action.
all-round optimal functioning Development (OECD) Better Life In a comprehensive overview of
at both individual and societal Initiative, for example, developed different countries’ approaches, the
levels. The What Works Centre for in 2011, identifies 11 dimensions OECD notes that ‘there is currently
Wellbeing states that, ‘simply put, as being essential to people’s lives no blueprint or “best practice”
it’s “how we’re doing” as individuals, “here and now”, ranging from model for successful implementation
communities and as a nation, and health status and education, to the of well-being policy’, and that
how sustainable that is for the quality of the local environment, and countries follow different paths for
future.’5 subjective well-being.9 ensuring that wellbeing is integrated
into government strategy.14
In the UK, interest in wellbeing has
taken a similar trajectory. In 2007, In the UK, the What Works Centre
the Warwick-Edinburgh Mental for Wellbeing (established in 2014)
Wellbeing Scale (WEMWBS) was shares research with government,
developed following an initiative businesses, and third sector
from NHS Health Scotland. The 14- organisations to aid decision-
item and 7-item scales can be used making and provide support
in a variety of locations and contexts, during programme formulation and
and enable the measurement of evaluation phases. Its belief is that
general population wellbeing ‘improving people’s wellbeing is the
and the evaluation of individual ultimate goal of effective policy and
policies and programmes.10 In community action.’15
6 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 7
What Do We Know?
Why is wellbeing important? Black, Asian and Minority Ethnic and mental health conditions Social prescribing is a means for
communities and people from have an overall economic cost of healthcare professionals to refer
The COVID-19 pandemic has disadvantaged socio-economic £105bn a year.27 Pre-dating the patients to link workers, who can “Yet these places
compounded years of health groups are less likely to engage COVID-19 pandemic, the House direct them to programmes such as [museums, galleries,
21
inequality in the UK and crises in the with heritage, and this must be of Lords Select Committee on the arts activities, community gardening, historic buildings] can
NHS. It has increased mental and addressed as a priority if the sector Long-term Sustainability of the or volunteering in social enterprises.
help with recovery
physical ill-health across populations is to support wellbeing and work NHS reported that, ‘Our NHS, our One aim is to relieve pressure on
and caused delays to normal towards social justice. Inclusivity “national religion”, is in crisis.’28 The GPs: up to a fifth of patients see from the current crisis
healthcare provision, with significant will be considered in more detail as Committee noted that spending their GP for non-medical issues, by bringing benefits to
long-term impacts on both we consider the challenges facing projections made by the Office for with an estimated total cost of national mental well-
individuals and health and social care heritage organisations later in this Budget Responsibility (OBR) were £400 million per annum.34 Although being with relaxing,
services.16 Wellbeing has never been report. ‘equivalent to a real increase in more evidence is needed on the
peaceful, unpressured
more important and must be part of health spending of almost £100 effectiveness of social prescribing,
the strategy for recovery. Later in this Good physical and mental health billion over the next 15 years’,29 the Social Prescribing Network but stimulating
report, we show emerging evidence are essential components of and as the OBR predicts a renewed (launched 2016) found a social environments.”
that heritage is playing a part in the wellbeing. In the last few decades, ‘pressure to devote a higher share return on investment (SROI) of
recovery effort by providing a space chronic conditions such as diabetes, of GDP to the NHS and wider care £1.20 to £3.10 for every £1 invested Baroness Altmann, Lords
for people to meet outdoors in a cardiovascular disease, and cancer services’ as a result of COVID-19, within the first year.35 While social
Debate 21 May 2020
controlled environment. have increasingly impacted the this will likely only increase.30 prescribing could, in some cases,
population, accounting for an shift the financial burden of care
In 2010, the Commission on the estimated 89% of deaths in the In order to address both ethical from the NHS to organisations
Social Determinants of Health UK.22 Meanwhile, 1 in 6 adults and financial considerations, that cannot afford it, it can provide
published Fair Society, Healthy experiences at least one diagnosable the government and the NHS an opportunity for the heritage
Lives: The Marmot Review, which mental health condition in any given have committed to personalised, sector to demonstrate its capacity
demonstrated how people from year.23 Although there are complex, place-based, and preventative to support wellbeing. Indeed,
disadvantaged backgrounds are systemic causes of these conditions, models of health and social care much work is already taking place
disproportionately affected by promoting wellbeing as a goal centred around wellbeing and the that could be “on prescription”,
17
poor health. Despite the review’s encourages people to engage in community.31 These objectives have but this has not been properly
recommendations, the 2020 health-enhancing behaviours, and a been established by several policy documented with outcomes. This
follow-up, The Marmot Review high level of wellbeing in turn makes documents including the NHS Five may be facilitated in future by
10 Years On, found that ‘years these behaviours more sustainable. Year Forward View (2014) and the the National Academy for Social
in ill health have increased According to the Public Health NHS Long Term Plan (2019).32 In Prescribing, which was established
and inequalities in health have White Paper 2010, wellbeing brings 2018, DCMS launched A Connected in October 2019 to standardise the
18
widened.’ This has been tragically ‘reduced health risk behaviour (such Society: strategies for tackling social prescribing practices available
shown by the disproportionate as smoking), reduced mortality, loneliness, which highlights the links and promote partnership across
impact of the coronavirus upon improved educational outcomes and between people’s social relationships the health, local government, and
disadvantaged communities, and increased productivity at work.’24 and ‘social wellbeing’ to their overall cultural sectors.36
on people from Black communities health and wellbeing. The strategy
in particular.19 Although the causes In addition to the impact upon aims to reduce the stigma around
of these inequalities are systemic, individuals and communities, the loneliness, support schemes to
The Marmot Review 10 Years On increasing incidence of chronic reduce loneliness at the local level,
explores a ‘health-in-all-policy’ conditions, alongside an ageing and expand social prescribing, a
approach to addressing them, in population and funding pressures, growing component of the shift to
which stakeholders at national and have placed unprecedented financial personalised care.33
local level must all work towards strains on the NHS. 70% of total
20
wellbeing goals. In order for the health and care expenditure in
heritage sector to join these efforts, England is associated with the
it must confront challenges to treatment of long-term health
inclusivity and access. The DCMS conditions;25 obesity alone costs
Taking Part Survey has found that the overall economy £27bn,26
8 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 9
What Do We Know?
How can heritage support Heritage’s offer is varied and 75% of volunteers reported a Museums are not the only heritage Heritage offers many opportunities The 2019 Heritage Counts research
wellbeing? provides opportunities for all significant increase in wellbeing spaces to have offered wellbeing- for connection, activity, mindfulness, from Historic England has shown
five of NEF’s wellbeing actions – after a year, and 60% reported focused programmes. This learning, and giving, in part because that the re-use and retrofit of
It is already recognised that culture connection, mindfulness, activity, sustained wellbeing for 2-3 years report showcases the benefits of of its links to shared histories and historic buildings can significantly
can support wellbeing. In 2016, the learning, and contributing to the afterwards. 30% of volunteers soon archaeology for the mental health identities, and its ability to connect reduce carbon emissions and
DCMS Culture White Paper argued community – and often several found employment as a result of of former soldiers: ‘Operation places and people. Heritage support wellbeing. However, as
that culture ‘creates inspiration, at once. This means that overall skills gained, which is itself a key Nightingale’, established in 2012 makes an environment special to ‘poor retrofit and poorly considered
enriches lives and improves our wellbeing returns may be greater determinant of wellbeing.44 by the Defence Infrastructure its community and pleasurable solutions [...] threaten the building
outlook on life’, fosters social than those for sport or arts alone, Organisation in conjunction with the to experience, both of which and the wellbeing of its occupants’,
cohesion, and contributes to the and Fujiwara et al have found that Heritage can provide healing spaces Rifles Regiment, and enabled by are important for wellbeing. The responsible refurbishment and
economy.37 In 2017, the report of visiting heritage sites has a positiveand activities for people living heritage organisations like Wessex National Trust’s Places That Make retrofitting should be a priority in
the All-Party Parliamentary Group on impact on wellbeing equal to or with particular conditions, such as Archaeology, is a programme of Us report (2017) showed that the the shaping of a healthier and more
Arts, Health and Wellbeing, Creative larger than doing other activities, dementia and post-traumatic stress archaeological excavations intended amygdala (an area in the brain which sustainable environment.58
Health, found that, ‘engagement such as playing sports or visiting disorder (PTSD). This work has been to support the recovery of service processes emotion) was activated
in the arts is consistently seen to libraries.41 Visiting is only one way spearheaded by Professor Helen personnel and veterans experiencing by any place deemed special by The 2019 Taking Part survey
enhance wellbeing and quality of to access the wellbeing benefits Chatterjee and her colleagues at physical and mental trauma. The an individual, and their subsequent highlighted that the key reasons
life in people of all ages’, and that – heritage offers opportunities University College London and programme reduced symptoms report, Why places matter to people people visit heritage sites are to
this is essential for the prevention for volunteering, involvement in several partner organisations. They of anxiety, depression, and post- (2019), found ‘a link between having spend time with family and friends
and treatment of chronic health community projects, and treatments led the three-year Museums on traumatic stress disorder, renewed a deep-rooted emotional connection (42.4%), and a general interest in
conditions.38 for health conditions, and it forms anPrescription project, which involved skills, and gave participants a sense to a place and having a better sense heritage or history (41.6%). Taking
essential part of the built and natural
86 social prescribing schemes of self-purpose.52 of wellbeing.’54 Of people surveyed part in sport and a desire for a
A growing body of evidence environments. in museums, outcomes of which in the report, 58% were connected second visit were also key factors
has demonstrated how heritage included improved mental wellbeing Historic England, in a comprehensive to aspects of natural heritage (11.9% and 17.4%, respectively).59
in particular is beneficial for Heritage volunteering, which and reductions in depression.45 overview of heritage and wellbeing such as coastlines, farmland, and Simply put, the power of heritage
wellbeing. Heritage and Society accounts for 5.5% of all voluntary Further research has investigated research (2018), has suggested woodland, 36% to urban locations, lies in its ability to combine these
(2019), produced by Historic work undertaken in England, can the benefits of object-handling for a mixture of ‘transactional’ and towns, and villages, and 15% to a interests: five ways to wellbeing, and
England on behalf of the Historic have particular wellbeing benefits.42 people receiving care or medical ‘emotional’ benefits at play in these specific historic building or grounds. all in one place.
Environment Forum as part of their Interest in heritage unites people: treatment, including women projects. ‘Transactional’ benefits Over two thirds of the total said
Heritage Counts series, found an investigation of 32 East Anglian undergoing treatment or screening include social inclusion, new skills, they would be negatively affected
that engaging with or living near voluntary conservation groups found for ovarian cancer,46 mental exercise, a sense of purpose, career if their special place disappeared,
heritage is associated with higher life that interest in heritage was the health service and neurological progression, intergenerational which is higher (74%) among those
satisfaction and quality of life. The common denominator that brought rehabilitation clients,47 inpatients in contact, and community connected to a historic site.55
43
research highlighted the therapeutic people together on projects. a large central London hospital,48 development. The emotional,
effects of historic landscapes and Heritage sites offer volunteers dementia patients,49 and socially ‘intangible’ benefits range from As 99.3% of people in England
‘blue’ and ‘green’ spaces (such as opportunities to develop new skills, isolated older adults.50 The studies connection to a place and feelings live less than a mile from a listed
canals, rivers, and historic parks), connect with new people and places, have demonstrated a statistically of stability or comfort, to a stronger heritage asset,56 and the 2016/17
and the importance of shared access enjoyable physical activity, significant increase in participant sense of community identity, Taking Part survey showed that 94%
identity and connection.39 Increased and give back to the community. As wellbeing, and suggest that heritage and perspective gained through of adults agreed or strongly agreed
wellbeing also benefits the NHS and showcased later in this report, the can have a therapeutic impact in exploring past narratives and that ‘“It is important to me that
the wider economy: a 2015 study Inspiring Futures project, a training part through the opportunities for lives.53 The complexity of emotional heritage buildings or places are well
led by Daniel Fujiwara estimated and volunteering programme which reminiscence and reflection that it experience means that causality is looked after,” heritage is clearly a
that visiting heritage sites saves the ran across ten heritage sites in provides.51 hard to measure, but both visiting vital and highly valued component of
NHS over £193.2 million through Greater Manchester, calculated an statistics and studies suggest that our towns and cities that should be
reductions in GP and psychotherapy SROI of £3.50 for every £1 invested. these intangible properties give considered when assessing building
appointments, with a further heritage its unique appeal and bring use and town planning.57
contribution of £105.1 million from significant wellbeing benefits.
museums.40
10 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 11
Our Findings
Our Findings
There is a huge amount of work This had obvious physical benefits Heritage helps individuals who Wellbeing should be at the
already going on across the Alliance - steep steps to climb to the top would otherwise be at risk of heart of the strategy of heritage
membership to boost wellbeing. As of bell towers, combined with the exclusion from mainstream society organisations as we rebuild the “The social benefits of
already discussed, the importance physical exertion of ringing heavy by teaching them new skills. These sector after COVID-19. People are heritage range from
placed on measuring and improving bells. skills stay with participants long focused on their own physical and increased social cohesion
wellbeing has only increased in into the future. For example, the mental wellbeing, as well as that of
and a greater sense of
the last decade, and in the face Heritage is unique in providing a Inspiring Futures project, aimed at their loved ones, after COVID-19,
of COVID-19, this trend is likely sense of community cohesion, an supporting volunteers into long- and will be seeking ways to improve identity to improved
to continue. This report contains opportunity for reflection, and an term jobs, provided ten weeks of it. By placing wellbeing at the centre wellbeing and better
over 30 case studies from across understanding of place. In Layers training and a six-week placement of a future strategy, as venues such learning and skills
the sector, supporting wellbeing of History, Heritage Lincolnshire at a partner organisation. The as Powderham Castle and Alexandra outcomes.”
in a myriad of ways. Despite tapped into the role of heritage in programme provided participants Palace have done, heritage
differing approaches and aims, understanding our place in the world with high improvements in their self organisations can thrive.
many organisations have similar by offering over 200 volunteers the confidence, sense of purpose, and DCMS Heritage Statement
experiences. opportunity to discover, understand, sense of belonging.60 This report, and the case studies it
and investigate the less obvious contains, demonstrate the positive
Heritage organisations are already historical features of Lincolnshire’s A focus on wellbeing can also work Alliance members are carrying
supporting the nation’s physical Bardney Limewoods. This greatly improve the sustainability of out to improve and support
and mental wellbeing through benefitted the wellbeing of those heritage organisations. For wellbeing in their communities.
a huge number of projects and who took part, with one participant example, in the Seventeen Nineteen Many of the case studies in this
schemes. To take just one example, calling it a ‘very magic moment’. Craft Skills Programme, construction report were made possible through
in Human Henge, walking with Historic places of worship, like apprenticeships, practical learning effective collaboration between
intent in ancient landscapes, people Gloucester Cathedral, provide a sessions, and a programme of hard organisations. Working together,
with mental health conditions living backdrop to supporting individual hat tours provided concrete skills for the heritage sector can support our
locally met over ten weeks at the and community wellbeing. the individuals who took part, and nation’s wellbeing, and indeed by
historic sites of Stonehenge and also helped to protect Holy Trinity focusing on wellbeing in their future
Avebury. This creative exploration The wellbeing benefits of heritage Church from falling into disrepair. strategies, heritage organisations can
of the historic landscape provided are amplified if participants are By encouraging the development help to build their own resilience.
significant improvements to the allowed the autonomy to guide of new skills in a heritage context, Support from the government in
participants’ mental health when their own learning. In the Churches the sector can boost its own recognising the role heritage can
examined one year later. Conservation Trust’s Quay Place, sustainability, while at the same time play would be welcome, as well
the Sporting Memories charity ran a supporting the future of the young as greater understanding in the
For many, this is not an explicit weekly session for individuals living people involved. medical community of the benefits
goal - but the benefits are still with dementia to reflect on their of interaction with heritage.
there. Work carried out by heritage memories of playing or watching
organisations is not always done sport. The weekly activity was led
so with wellbeing in mind, but the by the membership - who resisted
positive impact is still apparent. some initiatives and embraced
For example, many historic houses others more willingly than expected.
across the country host parkruns, This demonstrates that by giving
weekly 5km running events that are participants the space to shape their
free to enter and run by volunteers. experiences, the potential increase
In 2018, one-hundred years after the in wellbeing is multiplied.
end of WWI, Ringing Remembers
brought together over 2,000 ringers
to ring bells to mark the centenary of
the Armistice.
12 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 13
Case Study
COVID-19 lockdown The online response was multi- A “Well-City” digital pilot A key insight was creating the
Image: L-R ”Well City” Pilot - Drawing of a
measures forced Wessex faceted, and costs were absorbed was created to see if Wessex psychological safety for this group
Anglo-Saxon Workbox by a participant with a as R&D time. One product was Archaeology in partnership with to participate online via a pre-meet
vision impairment achieved by manipulating Archaeology to stop all a ‘Moment of Calm’ series of Salisbury Museum could offer to familiarise participants with the
a Sketchfab rendering of the artefact. Bath
Abbey colouring sheet. Lost & Found session
public engagement events. 360-degree panoramic videos of an online heritage engagement platform. Feedback on access and
participants. © Wessex Archaeology Ltd In response, they had to heritage landscapes uploaded on activity and help fill gaps in routine inclusion informed the development
rapidly find new ways their YouTube Channel and shared for individuals with mental health of the Historic England Emergency
to maintain their public on social media. This simple mindful challenges stuck at home and unable Fund “Lost & Found” project
offering resonated with the public, to access local support services. enabling online participants to
benefit outputs by creating significantly increasing digital For five participants, over the discover and learn about artefacts
innovative digital solutions, engagement figures. Another was course of five facilitated 90-minute hidden in archives and then
and targeting those who ‘Drawing on Heritage’: a creative sessions, Wessex Archaeology selecting objects to be curated via
could no longer access offering on social media converting shared heritage images, videos, 3-D scanning as exhibits in a virtual
heritage and whose health heritage sites and artefacts into participant’s work and 360-degree museum gallery.
line drawn versions for colouring, Sketchfab objects, with optional
and wellbeing was being promoted with videos of their tasks to do between sessions. “I like the virtual tour – it
affected by social isolation. production and blogs. A series Evaluation was conducted using the made me feel like I want to
of webinars were held to deliver short WEMWBS tool and qualitative
heritage talks to online audiences assessment forms via email before, learn more. A real chance to
working with partners such as after and between sessions. This see behind the scenes …..
Bristol Libraries. This had the effect allowed participants to respond One of the joys of this pilot
of supporting other organisations to the session immediately thus is that there’s things to do.”
lacking the resources and increased enabling us to capture fresh and
audience numbers and geographical up to date feedback, all of which
reach. was informative and encouraging; “Good to see everyone
the course was having the positive again …. That was
effects we set out to achieve in therapeutic for my brain –
relation to wellbeing through thank you.”
participation in the programme.
14 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 15
Case Study
Alexandra Park and Palace, Wild in the Park provides children with mental health issues and people Evaluating the impact of the
located in North London, and young people with opportunities with dementia and their careers, programme is challenging, Images:L-R Creative Learning ©Lloyd Winters
to explore their own creativity and as well as conservation initiatives particularly measuring wellbeing
was created in the mid/ wellbeing through outdoor learning such as monitoring bird migration, over short timeframes. Attendance
late 1800s for the purposes and environmental consciousness building insect hotels, den-making, and retention is also challenging,
of public entertainment, raising activities. The programme seed bombing, wildlife garden, as many young people with social,
education and recreation. grew from a pilot project that sought growing fruit and vegetables. emotional and behavioural issues
Following years of to combine regular outdoor learning All activities are focused on enabling will experience difficulties in
and ongoing therapeutic support for young people to bond through regularly committing to sessions.
dereliction caused by fire young people with emotional and shared experiences, to develop The observations of the tutors
and financial difficulties behavioural difficulties between the resilience and make life-long and support workers, and their
that left the Palace on the ages of five and sixteen years. friendships through accomplishing knowledge about the young
Heritage at Risk Register, unique challenges. people’s progress, has so far
‘Ally Pally’ has been The programme was designed and is provided the best measure of the
regularly reviewed through extensive As the programme continues to programme’s impact.
reinvigorated as consultation with local young grow, participants can see that their For example, one teacher in the
a successful venue and people, Haringey Pupil Referral work leaves a footprint on the park Pupil Referral Unit said: ‘we’ve
cultural destination in the Unit, Forest and Family, and local and a lasting legacy for future park seen a significant shift in the pupil’s
past two decades and stakeholders. users and communities to enjoy. This behaviour back at school’.
restoration continues. was seen as an essential feature of
Participants on Wild in the Park the programme design by tutors
programmes collaborate with a working with children with social,
range of specialists from different emotional behavioural needs.
fields including artists, art therapists,
life coaches, forestry school
educators and wildlife/conservation
experts. Activities range from
designing public art trails, creating
sensory trails for people who live
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Rhythm Stick
Rhythm Stick is a club night Rhythm Stick is designed to combat A steering group, made up of that “(The best thing about being
run by and for people with loneliness and isolation for adults ambassadors from the local disabled involved in Rhythm Stick) was to
in the disabled community, as well community including local specialists get to know people with different
disabilities. The project as provide opportunities for them working within this field, oversee learning difficulties. Making friends
creates a regular social space to develop a greater sense of social the project. The steering group and enjoying the company. Make
for people with disabilities independence by supporting the have helped design the training people feel they are welcome.”
in Alexandra Palace’s newly development of work-based skills, programme, and act as advocates
restored theatre. employment opportunities and for the event. While the project has been an
improved social capital. extremely positive experience for
The Steering Group contributes participants and people attending
Leading up to each live event, 15 and monitors project design, the event, the relationships they
participants come together once a delivery and evaluation. The group have built and the skills developed
week over ten weeks to participate has contributed to setting initial need longer term support. The
in a training programme in events outcomes, targets, baselines and programme is currently funded until
management, including shadowing evaluation techniques for the November 2020, and there has been
opportunities, placements, talks and programme. The steering group some interest in it from other trusts
visits. Alexandra Palace world-class continually reviews and monitors and foundations, but this has not yet
events teams use their expertise, success against agreed outcomes led to additional funding beyond this
network and influence to develop and targets. year. Alexandra Palace has secured
and deliver the training programme, funding for portable winches and
and support the participants to The feedback of all those working changing benches so that they can
develop skills that will enhance their on the event was overwhelmingly take Rhythm Stick on tour to venues
future employment opportunities, as positive. One programme producer with challenging access needs.
well as make new friends by bonding commented that the thing ‘that
over the unique experience of stuck out for me is the ways in which
making Rhythm Stick. inclusive spaces are positive and
rewarding experiences for everyone
(disability or not).” Similarly, one
participant in the programme said
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The award-winning The upsurge in casualties arising Outcomes included improving the Individuals have shared experiences
Operation Nightingale from the Afghanistan and Iraq health and wellbeing of participants of military life, from a distinctive
conflicts prompted the establishment and finding routes into further vocabulary to banter and black
was established in 2011 of Operation Nightingale as a education or employment. Research humour. As one project participant
by The Rifles, an Infantry non-medicalised, heritage-based from two published evaluation indicates, “it allows me to switch off
Regiment, and the Defence response in supporting their studies has reported mental from my own head, to talk to others
Infrastructure Organisation recovery process. Eligibility soon health and wellbeing benefits in going through similar experiences
(DIO) to aid the recovery extended to include veterans from as participants; a qualitative study and generally be what I consider to
far back as the Falklands War. conducted in 2015 (Finnegan)61 and be normal again”. The tribal nature
of wounded, injured and a quantitative evaluation utilising and alpha-based social structures of
sick service personnel Participants took part in recognised mental wellbeing scales the military world carry with them
through engagement archaeological excavations on sites in 2018 (Everill et al, 2020).62 their own risks, which might serve
with archaeology. Serving run by professional archaeologists, to exclude individuals or ‘outside’
personnel and veterans like Wessex Archaeology, with The peer support and social aspects groups. From personal observation,
logistical and pastoral support of the projects are a critical success however, the mixed military
from all three services provided by the Army and factor as has been the selection of and archaeological community
experiencing physical subsequently charities such as Help the volunteers and support staff participating on BGH projects seems
and mental trauma were for Heroes and Breaking Ground who enable the archaeological work to be inclusive and equal, regardless
invited to get involved with Heritage CIC (BGH). Camping has to accommodate the individual of time served, rank, arm of the
archaeological projects on proved an important ingredient in needs of the participants, be they service or disability. A recurring
boosting camaraderie and peer emotional or physical. Overcoming phrase, which underscores both
Ministry of Defence (MOD) support. Feedback from early dependency on Operation the great strength of the project
land. participants helped to develop the Nightingale has been a challenge community and efficacy of the peer
programme. DIO fund projects on and achieved by encouraging support it engenders, is “that was
the military training estate and public participants into supporting roles the first time I have told anyone
donations channelled through BGH or signposting into employment or that.”
have funded projects elsewhere. further education.
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Bell ringing is a British When the bells rang out on 11 for volunteers to learn something Nikki Thomas, Manager of the
tradition, and the British November 1918 they announced new and give themselves a full Mancroft Ringing Centre said:
the end of the most catastrophic mental workout. Bell ringers of all
Isles are home to a war the world had yet seen. 1,400 capabilities and experience levels “They have made new
distinctive style of bell bell ringers hailing from across the have to concentrate fully and listen friendships and that has
ringing called ‘change UK died during the First World carefully to what they are ringing.
been really important. I
ringing’ which produces a War. Ringing Remembers sought The impact on lonely or isolated
to recruit 1,400 new bell ringers in ringers was also significant, with had somebody last night
peal of bells, part of our
their memory. All new ringers rang increased confidence and improved who apparently was a very
national soundscape. The together across the country on social skills. New ringers who quiet, shy person who didn’t
act of bell ringing is both a 11 November 2018 as part of the were recently bereaved said that mix with people and yet
social and physical activity, national commemorations to mark this project provided them with
last night she was there at
with health and wellbeing the centenary of the Armistice. a new hobby. Similarly, ringing
is an intergenerational activity, the Mancroft Centre and
benefits for the participants.
2,792 ringers were eventually transcending age gaps and barriers she was ringing on her
recruited to be part of this unique with young people learning to own, she was laughing, she
nationwide project, fostering a ring alongside their parents and was having a go at things,
sense of community cohesion, interacting with other older members
galvanising local communities to of the team. she’s been successful and
acts of remembrance. For those apparently her family
individuals involved, there was are amazed at her
also a clear benefit to their health improved confidence.”
and wellbeing. Firstly, the physical
and mental benefits of bell ringing
are obvious — there are often
steep steps to climb, prolonged
periods of standing and repetitive
movement when ringing. Equally,
this project provided an opportunity
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Images: © Adam Winfield The Layers of History Starting in 2017, and funded by the Setting up a timetable for the event One participant commented “I
project (Layers) was National Lottery Heritage Fund (and was a little bit of a leap of faith for would like to talk about my time I
others), Layers set out to engage the team as they did not know the spent with [the Layers team]. I was
created to give volunteers over 200 volunteers during a three- exact target audience. They did in a women’s refuge after 24 years
the opportunity to year period. The project aimed know they needed vehicle access, of domestic violence. I was so lost
discover, understand and to show volunteers how to study disabled toilets, shelter, transport inside and needed to find myself
investigate those aspects and research the landscape using and as much access to the woods as again and I’ve always been in tune
of Lincolnshire’s historic archaeological surveying techniques physically possible. Flexibility was with nature and I love history and
and other research tools, and it key and the ability to adapt sessions love learning even now in my 50s,
landscapes that are less achieved this through online courses as different groups expressed you’re never too old to learn.”
obvious, perhaps only and local workshops. an interest proved invaluable to
a few lumps or bumps the team. A variety of workshops
in the ground, or an The project also aimed to reach out were run including landscape
abandoned lump of concrete to new target audiences. One of the photography, historic cookery,
project’s match funders, Lincolnshire woodland craft reminiscence,
with mysterious metal County Council, suggested coppicing and lantern making.
protrusions. collaboration with a charity called
The People’s Partnership, who By making something accessible
specialise in enabling ‘access and for as many harder to reach people
amplifying the voice of hidden and as possible, the event becomes
hard to reach people of Lincolnshire’; accessible to all. This requires a
as a result, a special one-off event significant change of mindset in
was held at Southrey Woods, one how you approach things and it is
of Layers’ existing study sites. The something Heritage Lincolnshire will
team (advised by The People’s take forward into the future.
Partnership) worked hard to ensure
the event enabled access for all,
where possible.
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The Community Access The programme is for groups that After the visit, each group member One group leader, from the Terence
Scheme (CAS) is a experience a barrier to engagement. receives two £1 cards that allow Higgins Trust, commented Images: © Community Access Scheme at
This could be financial, social, them to return to the palace with a Historic Royal Palaces
programme for community cultural, intellectual or physical. friend, sharing the experience with “When I first joined the
groups local to Kensington Group leaders are the gatekeepers someone new, only paying £1 per programme I wasn’t in the
Palace, Tower of London to HRP’s local communities and person. Lastly, the communities team
and Hampton Court Palace. are integral to influencing the provides ongoing support for group right place mentally and
programme. This can range from leaders through networking events, physically. The training
CAS aims to engage and
participating in advisory groups, co- special projects, newsletters, and and group visits here at
empower local communities creating resources and content for one-to-one meetings so that they Kensington Palace and the
to access, interpret, and exhibitions. feel confident leading their visits. people here made me feel so
experience sites in ways that
welcome. I felt that I could
are relevant to them. The Community Access Scheme CAS is core-funded and makes
engages participants in several use of HRP’s in-house evaluation be part of society again.”
ways that encourage, empower and methodology, the ‘Learning
enable group leaders and members Journey’ framework. This provides A challenge of the programme is
to regularly, continuously and quantitative and qualitative feedback to accept that group leaders may
independently visit and access the to measure the levels of ‘discovery, not share the histories and stories
palaces’ historic spaces and their participation and transformation’. entirely accurately. HRP’s role is to
stories. Firstly, group leaders attend Self-completion surveys are support their independence whilst
a training that includes historic and completed as part of visits and still maintaining the integrity of their
thematic overviews of the palace, training days. sites.
hands-on activities to inspire
creativity and skill-building, and
practical guidance for planning and
leading a visit to the palace. After
the training, group leaders work with
the communities team to plan and
deliver group visits to the palace.
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Burgh Castle Almanac Connect Be Active Take Notice Keep Learning Give
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Connecting through Craft Skills Connect Be Active Take Notice Keep Learning Give
at Seventeen Nineteen
The All Churches Trust
Craft Skills Programme is
part of construction work
at Holy Trinity, Sunderland
and offers engagement
activities for diverse
audiences to enhance
skills and understanding
of traditional crafts. It
includes construction
apprenticeships, practical
learning sessions, and a
programme of hard-hat tours
and tasters for local people.
Hundreds of people have
engaged, connecting with
each other and craftspeople,
discovering more about
local heritage, and The All Churches Trust Craft Skills “I’m not sure anyone else “We all have our good and
Images: © MV Photography Programme was developed in has noticed yet BUT my bad days but being in this
developing their skills in response to entrenched local issues
traditional making. of low skills. Teachers, tutors, local
confidence has definitely building just makes me feel
heritage organisations and craft skills improved…I was working good – gives me a little
specialists were consulted during with Shortie earlier (the boost when I need it. If
development. Evidence is emerging stone mason) and watching you’re having a dark day it
that it is having a positive impact him work whilst he fixed gives you a lift.
on the wellbeing of those involved,
creating supportive opportunities
one of the columns – this
for people to engage with their local afternoon he let me have It’s a bit like CCT are
environment, connect with others, a go, he trusts me to learn nurturing the church and
and develop new skills. from him and this is giving giving it a new life, at the
me confidence too.” same time there’s a calmness
This is particularly true for their two
young apprentices, who are gaining
to the building that is
The project is enhancing the nurturing me, making me
confidence, work, and life skills. The
wellbeing of local people. more confident and happier,
nurturing relationships with older
Participants have tried their hand
tradespeople, the sense of pride in
at making stained glass, carving I’m much more chatty and I
their own work, and the feeling of look people in the eye now.”
stone, and caring for historic
being trusted with a special building
objects, gaining confidence as they
is what makes the difference.
master something new. It is perhaps
Chris (micro-volunteer) who most
eloquently expresses the impact of
taking part:
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Heritage Open Days Connect Be Active Take Notice Keep Learning Give
38 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 39
Case Study
Powderham Castle in
Devon follows a broad and
inclusive approach to health
and wellbeing as part of
their mission to embed
Powderham at the heart of
their community. Welcoming
almost 40,000 visitors a
year, Powderham works
closely with local groups and
partner charities to develop Powderham has developed a Bringing a whole new meaning “Where you practise makes
Image: L-R Powderham Castle © The Curries. programme of wellbeing-focused to ‘hot yoga’, Powderham offers a big difference - a bland
“Powderham castle, South West, England” by inclusive programmes that events at the castle, including ‘An popular weekly fireside yoga classes
giborn_134 is licensed under CC BY-ND 2.0 engage all sections of the Evening of Zen’ – a mindfulness in its dining room. The ‘hygge’
leisure centre does not
community. inspired evening including inspired classes are lit by soft have the same effect as
meditation in the pleasure gardens candlelight, often accompanied a panelled room full of
The castle places a strong emphasis and outdoor Tai Chi sessions. A by live music from a local cellist, beautiful paintings, or a
on educational partnerships, new sensory garden installation, adding to the relaxation of body breezy lakeside listening
welcoming groups from near developed with Dr Diana Waters, and mind. Feedback from the
will include a soundscape of participants showed that the
to the rustling of ancient
(local primary schools) and far
(University of Pennsylvania post- audio triggers to help participants historic surroundings of the classes trees. Yoga at Powderham is
graduates). They recently signed with memory engagement and contributed to their wellbeing not just yoga, it’s a spiritual
an exciting new Memorandum of meditation. This garden is also benefits. One participant said, journey into history. When
Understanding with the University intended to provide an immersive the lesson starts, I forget
of Exeter, which will include further experience for local dementia
groups such as Mede Care Home,
where I have been and
research into the untold LGBTQ
histories of the Courtenay ancestors. which Powderham hosts for regular where I need to be, I feel
Powderham is active in the LGBTQ social meetings. safe and at peace.”
community, regularly hosting
local youth group X-Plore for their
fundraising events, and supporting
Pride events throughout rural Devon.
Powderham also offers a Pride Tour
of the castle, which helps visitors
engage with historic sexuality
conversations.
40 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 41
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This case study meets the following This case study meets the following
5 Ways to Wellbeing: 5 Ways to Wellbeing:
Be Active Take Notice Connect Be Active Take Notice Keep Learning Give
42 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 43
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44 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 45
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Breaking Ground Heritage (BGH) Connect Be Active Take Notice Keep Learning Give
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The Grantham Canal Heritage The project commenced in 2015 Over 8,000 volunteer days have
Initiative involves the physical after a successful bid for £831k from been worked on the project to date Images: © Canal & River Trust
transformation of a section of the National Lottery Heritage Fund by more than 300 individuals. Many
canal from a derelict to a living and is scheduled to be completed of the volunteers had never been on
waterway by restoring valuable in late 2020. Locks 15 and 14 were a construction site before and they
heritage assets. This project aims to designed by the canal engineer have been trained in skills including
restore and reopen Locks 15 and 14 William Jessop in the 1790s, and bricklaying, lime mortar, health
of the Grantham Canal, and host a are unique because many of their & safety, archaeology and plant
programme of events and activities original features remain. The canal operation.
to raise awareness and encourage was closed to navigation in 1929
more community involvement and both locks had gradually fallen Works have had a significant positive
with the canal. The core rationale into dereliction with water levels impact on volunteers, who have
of the Grantham Canal Heritage maintained by concrete weirs. made friends, learnt new skills,
Initiative is to complete the work and gone on to gain employment,
with volunteers, not contractors. Lock 15 was completed in 2018. all while getting physical exercise.
This project is the first volunteer- The site work was completed Volunteer time is match-funding
led major canal restoration project by volunteers from partner towards the National Lottery
for the Canal & River Trust, and organisations with site supervision, Heritage Fund grant with a target
aims to create a long-lasting legacy technical support (heritage, value of £495,000 across the 5.5
with skills shared and enthusiastic engineering, ecological) and years of the project - this target was
volunteers committed to continuing project management by the Canal achieved in 2018 after just three
the restoration into the future. & River Trust. The Trust’s Heritage years. Work now continues to restore
Apprentices have also been Lock 14 to complete the project.
involved, including two apprentices
based on the site for a year.
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‘Creative Connections’
Gloucester Cathedral The project was enabled by NLHF Using a mixed evaluation method, One participant commented:
worked with Gloucestershire funding for Project Pilgrim with including one-to-one feedback
contributions from Adult Education sessions, group testimonial sessions, “It got me through the
County Council’s Adult (Ad Ed) and the Public Health surveys, and reflection reports, they
Education team to deliver a week. Helps me with my
Commissioning team who are both recorded outstanding outcomes
12 week Art Course at the Gloucestershire County Council local for all aims. Learners progressed to depression. This is the best
Cathedral for adults living authority funded services. become AIR (Artists in Recovery), a thing I have ever done in my
with, and in recovery from, self-directed art group who continue life. It stopped me drinking
They worked with 9 adults, referred to meet weekly and have started and using alcohol to cope.”
diagnosed mental health by Ad Ed via the Gloucestershire selling their artwork, cards and gifts
conditions. The Art Course Health and Care NHS Recovery at the Cathedral Christmas Craft fair.
responded to the Cathedral College. Ad Ed’s project team used a
as creative inspiration for co-produced approach to the course Overall, they learnt the importance
participants to express so, once registered, learners helped of consistency - any changes were
to plan, design and co-deliver the problematic and hard for learners to
their mental health journey course. manage. A tangible outcome - the
and recovery through art. exhibition - was a great focus, and
The project culminated in Intended outcomes were to develop helped the learners with something
a free exhibition of the new skills, self-worth, and self- to aim towards. Further progression
participant’s artwork at the respect, develop relationships opportunities (e.g. volunteering, the
with individuals who may not development of a self-led group) are
Cathedral on World Suicide normally visit the cathedral, and also essential.
Prevention Day (WSPD) to build partnerships and share
2017. expertise. Ultimately, the project
aimed to provide an accessible
public exhibition to raise awareness
and understanding of mental
health conditions, breaking down
associated stigma.
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In partnership with Suffolk Mind, Sporting Memories learned, through As a requirement of the Sport
the Churches Conservation Trust this group and others in the county, England funding, groups and group
embarked on an ambitious project that there is no single “best way” members are evaluated in terms of
in 2008 to transform the 15th of promoting and organising this the effects of the project on well-
century St Mary at the Quay building activity. The format of the group is being, physical activity and levels
into an award winning unique very much led by the membership of loneliness. This research is being
heritage and wellbeing centre: – participants have resisted some carried out over two years by Leeds
Quay Place. Completed in 2016, initiatives but have embraced Beckett University and will result in a
the project restored the historic others more willingly than Sporting comprehensive report in early 2021
fabric of the building. The stated Memories expected. of the efficacy of the sessions.
aim of the project was to ‘link the The building itself, being a church,
idea of wellbeing with our historic provides a sense of calm. The group
environment to create a long-term was not visible to passers-by, only to
future for a building suffering the other groups that might be using the
ravages of age’. premises. One member commented
that:
One group that used Quay Place,
Sporting Memories, harnessed the “Through this group, I have
rich history and heritage of sport to made many new friends,
support people over the age of 50
who enjoy reminiscing about their and our friendship goes way
experiences of watching or playing beyond Monday mornings
it. The clubs took place each week now. During the COVID-19
and provided a friendly, welcoming lockdown, we are in touch
environment. with each other regularly by
The initial aim of the project was to
establish an active group that would phone – it has made a real
become self-sufficient in terms of difference.”
leadership, mature in numbers, and
therefore succeed in its primary There is a growing awareness of
objective of promoting positive mental health needs across their
mental health in older members local community. In recent years,
of our community. From October the mayor launched the Ipswich
2017 to the start of the COVID-19 Dementia Action Alliance (IDAA), to
pandemic, the group at Quay make Ipswich a dementia-friendly
Place met on a weekly basis, with town. Membership included Ipswich
the objective of combating social Town Football Club, who committed
isolation and related mental health to actions which included sporting
conditions. reminiscence work with elderly
people.
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Prescribing Peel Hill Motte was an Residents began moving into the Here local communities and groups
archaeological project alongside facilities in August 2019. The motte such as the Thixendale Art Group
the construction of extra care became a ‘prescribed’ attraction – and the High Wolds Heritage
facilities in Thorne in 2017. It sought residents were able to take walks Group at Hanging Grimston were
to integrate the motte into the with accessible paths created during introduced to the wider project and
development to increase health and the project to increase their health hoped to deliver workshops and a
wellbeing and give new residents and wellbeing. Meanwhile local pop-up museum as part of ‘Food for
a unique environment to live in, archaeologists have had the chance Thought’.
providing them direct access to the to learn more about the monument
monument and using archaeology and its history. Findings from The project looked to facilitate
as a catalyst for social engagement archaeological fieldwork were later discussions amongst the local
and communication. The project has used in school workshops as well community about the archaeology
been supported by Historic England as activities designed for residents. and heritage of the Wolds,
and the Local Authority’s Housing Teaching collections were created for combining the innovative work of
department and was conducted in the primary and secondary schools archaeologists with the wellbeing
partnership with Housing & Care 21 in the areas, as well as a dementia needs and opportunities in the
and Doncaster Council. collection for the care facility. area. This was inspired in part by
the volunteers participating in an
Thorne is a town in South Yorkshire Throughout the project, various excavation at Hanging Grimston, led
which has faced economic decline outreach goals were set and by the High Wolds Heritage Group
and increased social deprivation monitored to ensure that the town’s and Thixendale Art Group, used
because of the declining coal-mining community could interact with their In 2018, Historic England materials from the site to create
Image: Peel Hill cc-by-sa/2.0 - © Jonathan industry. Land near the town’s historic environment. A team of Image: Yorkshire Wolds © Ian Wallman. commissioned York Archaeological tile art and a quilt inspired by the
Thacker - geograph.org.uk/p/2769410 medieval castle where the motte is community archaeologists set up Yorkshire Wolds by Keith Laverack is licensed Trust to research and create a archaeological findings.
located had been designated for a Facebook group joined by over under CC BY-ND 2.0.
new heritage research strategy for
redevelopment and when the Local 600 people during the project and the Yorkshire Wolds that would The approach of the project has
Authority proposed building extra delivered an open day attended by help “unlock its potential” for the been to both learn from the local
care housing, Historic England saw the local community and healthcare economy of the area. Food for community as well as increase
an opportunity to make the motte a providers. Thought aimed to involve the local awareness of the links with the
focal point of the wellbeing agenda community as well as specialist region’s past histories, especially as
of the new development. archaeologists to make an accessible the farms in the area are home to
project that would develop the many unseen archaeological sites.
heritage of the Wolds. Although Food for Thought has
been placed on hold as a result of
The project involved local COVID-19, it hopes to recommence
communities through public as soon as possible.
consultations.
This case study meets the following This case study meets the following
5 Ways to Wellbeing: 5 Ways to Wellbeing:
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Worcester Life Stories is a The project’s integrated approach While the project is a great Collaboration with Historic England
collaborative project between will provide a dynamic, ever-growing opportunity to make the wealth of and the University of Worcester
Worcester City Council’s Historic online resource, published book, historic images available, it also acts Association for Dementia Studies,
Environment Record (HER) and and fully accessible, sensory-audited as a catalyst to unlocking the wealth will support research into the impact
Worcestershire Health & Care NHS museum exhibition. Importantly, of knowledge embedded within of the project on the wellbeing of
Trust, bringing together archived development of this platform will the community to whom it relates. local people. Further collaboration
heritage, digital technology and facilitate the second phase – full Providing both the key to stimulating with community hospitals and social
community events to promote public co-production of the Worcester this knowledge and the mechanism housing providers will identify issues
health and wellbeing. National Life Stories platform. This NHS- for recording it, will ensure that the of digital exclusion and provide both
Lottery Heritage funding of £79,400 hosted portal will draw material heritage value within this collection access to technology and to the
and match and in-kind contributions from the KYP resource, facilitating is enriched immeasurably for support and training to make use
via a range of partnerships and digital Life Story work for people generations to come and together of it.
volunteer-based initiatives will living with dementia, carers, mental with the many community and
see the HERs collection of 35,000 health service users or those socially health based partners, will maximise
historic photos available online isolated. Supported by events, skills the impact that this collection
for the first time, via a bespoke workshops, arts and social media can have on the wellbeing of local
platform called Know Your Place initiatives across the city, Worcester people through the Worcester Life
(KYP) Worcester. This represents Life Stories uniquely brings together Stories platform.
a long-awaited hub for capturing health and heritage to enable
local knowledge, bringing together reminiscence, communication
‘official’ datasets with community and connectivity.
expertise and memory. The project
is co-led by Sheena Payne-Lunn,
Historic Environment Record Officer,
and Dr Natasha Lord, Clinical
Psychologist and lead for Older
Adult Mental Health.
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George III: The Man Behind the Myth Connect Take Notice Keep Learning
To mark the 200th They worked collaboratively with • Personal Objects Exhibition
Image: George III, Kew Palace © Historic
anniversary of George III’ s local audiences to explore mental – A London-wide call out
Royal Palaces health journeys. This included: was carried out to receive
death, popularly known as object contributions that share
the ‘mad King’, HRP created • Object Interpretations – men individuals’ mental health
an exhibition to change with lived experience of mental journeys. This resulted in 10
perceptions of him and, ill health interpreted historic objects being chosen for display
through the inclusion objects, reflecting on how that included stories of breaking,
what we know about George’s coping, healing and moving on.
of contemporary voices, ill health speaks to their
create a forum for discussing experiences in the 21st century. The exhibition at Kew Palace has
and de-stigmatising mental This was delivered through a been postponed until Summer
ill health. series of workshops, led by 2021. The project was core-funded
practitioner Daniel Regan and and made use of HRP’s evaluation
With one in four people in the experts from HRP over 7 months. methodology, the ‘Learning Journey’
UK affected by mental ill health, HRP worked in partnership framework. Baseline data was
HRP hopes that this historic with local community groups collected at the start of the project,
exploration will contribute to a Richmond Mind, The Dalgarno and reflective data will be compiled
national conversation aimed at Trust, River House and SMART once the exhibition opens.
destigmatising mental health. London to co-create content for
the exhibition.
66 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 67
Case Study
Historic Royal Palaces (HRP) and The intended outcomes of Challenges and insights One ACFS Youth Worker
Action for Carers Surrey (AFCS) the project were to: commented:
worked in partnership to create In running the programme again,
a programme to support the “I have received very
• Deliver a high-quality experience provision would be made for
emotional wellbeing of local young positive feedback from the
resulting in an increased sense of increased discussion of the youth
carers. The pilot programme took leader role at the sessions. Different
place at Hampton Court Palace in
wellbeing for young carers. parents...and the young
youth leaders attended each session
autumn 2019. people themselves. They all
• Provide a programme that meets and inevitably understood their role
differently. This meant opportunities loved their time at Hampton
the needs of AFCS and results
HRP aimed, through the project, Court ... Friendships were
in young people wanting to visit to strengthen the impact of sessions
to develop new ways for people to were missed. made and trust was built
HRP again.
access and engage with the Palaces
which support mental health. AFCS’ between the young people,
• Design a sustainable, The evaluation highlighted that
aim was to create new channels to our organisation and
high-quality wellbeing links between the activities and
meet the needs of their young carers wellbeing/mental health needed to the palace, which is vital
programme for HRP.
in the context of funding cuts. be more explicit. Participants did when it comes to ensuring
The project was evaluated through not always pick up on that being engagement at future
AFCS recruited participants and the overall purpose. Overall, 84%
both organisations worked together
anonymous participant surveys events.”
at beginning and end of the of participants said they developed
to develop content and co-deliver social connections, and 89% felt
programme. The Project Manager
6 sessions for the group of young welcome at Hampton Court Palace.
kept reflective records and held
carers. It was funded by HRP.
reflective meetings with youth
workers at the end of the project.
68 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 69
Case Study
Waterloo Uncovered WU operates a year-round goal- Involvement in heritage and WU took pains to develop robust
(WU) is an award-winning orientated, personalised support archaeology can be a life-changing measures to evaluate their work.
programme for VSMP, around an experience: WU uses qualitative interviews and
archaeology charity focused annual two-week excavation and respected external methodologies to
on improving wellbeing for addressing five areas: health and “I was handed a lifeline. measure improvements in wellbeing:
Veteran and Serving Military wellbeing, recovery (mental and From day one, I felt myself in 2019 81% of VSMP personal goals
Personnel (VSMP). Founded physical), education, employment
again. I was smiling and
were achieved “in full or mostly”;
in 2014, WU brings together and vocation, and transition into mental wellbeing improved 29%
civilian life. WU collaborates with laughing with the feeling at the end of the excavation with a
an international team of veterans’ charities to support of being part of a team. 20% uplift sustained nine months
archaeologists, specialist participants from many countries, the The archaeology reignited later. Feedback from VSMP is used
wellbeing and support majority from the UK. Furthermore, my interest in history, and I to inform the development of the
staff, academics, students, wellbeing support is extended to all
found a new love of model
programme.
volunteers and VSMP to participants on the dig.
making and poetry. I’ve “As part of a rehabilitation
excavate the Waterloo WU works closely with organisations also been metal detecting
battlefield. or transition pathway,
in the heritage sector including the and have attended some
British Museum, the National Army archaeology with WU is a
excavations since returning. holistic experience that can
Museum and the Royal Armouries,
the University of Glasgow and All in all, the experience was act as a vehicle or catalyst
other universities in Belgium and invaluable in helping in my in promoting change in
the Netherlands. An important recovery.” wellbeing.”
mission is to communicate an
understanding of the archaeological WU Participant, 2019 David Ulke, Retired RAF Senior
heritage of Waterloo, and change Mental Health Nursing Officer.
attitudes about the physical and
mental impact of military service on
individuals.
70 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 71
Case Study
Local History Cafes Connect Be Active Take Notice Keep Learning Give
(Crafting Relationships)
Images: L-R © Local History Cafe
72 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 73
Case Study
Places of Joy:
The Role of Heritage After Lockdown
As lockdown is gradually The research uses the unique period visitor responses to key dates in
eased, people have been following the release of nationwide the process of lifting lockdown in Images: L-R Stansted Park © Stansted Park
lockdown, when access to heritage England, as well as to examine shifts Foundation. Stansted Park © Stansted Park
using heritage locations is regained after a period of in expressions of the valorisation
Foundation
as places of reunion, deprivation, to explore the potential of heritage as society gradually
sociality, and escape, but of heritage by examining: i) What reopens.
also potentially to satisfy motivates people to visit heritage
deeper psychological and spaces after lockdown, including At the time of going to press, the
what needs are being satisfied by project is ongoing, but preliminary
socio-cultural needs. A access to heritage spaces. ii) The role findings provide strong positive
collaboration between of heritage in wellbeing and how evidence for the role of heritage
researchers at University of heritage might be used to develop in wellbeing after lockdown.
Southampton, University of resilience during the pandemic. iii) Similarly, initial results show a
Cambridge and University Whether visits to heritage locations strong demand for heritage – many
at a time of heightened emotion of those surveyed have visited
of Surrey, and supported by are creating new forms of emotional heritage sites as many times in the
Historic England and The resonance and perceptions of first month since reopening as they
Heritage Alliance, Places of heritage, and how these may affect would normally in a year, or report
Joy: The Role of Heritage attitudes and visits to heritage sites increased frequency of visits. For
After Lockdown investigates going forward. some visitors, heritage sites have
provided a safe, transitional space
whether and why heritage The research has been co-designed between an enforced period at
appears as a joyful space with the heritage sector in England home and gradually re-entering
at a time of national crisis, and is being carried out at a series society. Others highlight how visits
and thus to understand of different heritage sites, including to heritage sites are important in
the specific characteristics both free and pay-to-enter. It regaining a sense of “normality”.
takes a longitudinal approach, Work will continue over the 2020
of heritage sites that may tracing responses to heritage from summer season, and a report on the
contribute to wellbeing. June to October 2020, to link findings will be released thereafter.
74 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 75
Challenges
Challenges
Inclusivity and access perceived barriers to heritage can showed that ‘Local Heritage is the Research challenges However, there is no one-size-fits-all,
remain in place, which limits youth common theme linking diverse and organisations should explore the
Heritage can be hugely beneficial interaction with heritage and impacts communities with any area [...] The APPG on Arts, Health and existing resources and guidance and
for people’s wellbeing, but inclusivity the next generation. regardless of their own individual Wellbeing (APPGAHW) has consider what fits their project.
should be a priority if the sector heritage, since it is the heritage of acknowledged the difficulties
wants to achieve these benefits and There are a variety of other barriers where they live’, and that protecting involved in undertaking research Critically, this should be
work towards a more equal society. to access. At the 2018 Heritage it can foster community cohesion.82 in the cultural sector. Randomised accompanied by partnerships across
Health inequality is worsening, and Alliance debate, ‘Diversifying control trials (RCTs), which gather sectors and with universities to share
despite the over-representation of Heritage in the 21st Century’, Heritage organisations should typically quantitative evidence using resources and expertise.88 The case
people from socio-economically the UK Government Disability focus on the overall social impact randomly selected groups and a studies in this report show how
disadvantaged groups and from Champion for Arts and Culture, of their projects and engage with control group, are often considered partnership is key to developing and
Black, Asian, and minority ethnic Andrew Miller, expressed that the intended beneficiaries from the ‘gold standard’ in the medical evaluating heritage and wellbeing
communities in healthcare services,74 heritage organisations must support the outset. Ongoing consultation and scientific professions. The programmes. Establishing credibility
evidence shows that these people “equality of experience” for all with community stakeholders and cultural sector, however, generally is important when approaching
tend to be under-represented in visitors, and promote equality in relevant partners from the health uses smaller sample sizes and potential partners or funders in the
cultural activities. the workforce.79 Despite efforts and third sectors is critical, and qualitative evidence, meaning that first place, but heritage organisations
from many organisations to organisations should invest time credibility and impact can be harder should be clear about the overall
DCMS’ Taking Part survey has promote inclusivity,80 these can be in developing these relationships. to prove to the health sector and to impact of their intended project
repeatedly found that visitors compromised by issues including the Accessibility should be a core aim funding bodies.83 and confident in the value of
to museums and galleries are physical accessibility of properties, during programme design and testimonials of lived experience.
disproportionately made up of material barriers such as the cost organisations should consider Several national bodies have Equally, commissioners and funders
well-educated professionals aged of transport or tickets, and a lack what aspects of heritage are hard reviewed the evidence base for should be aware of the challenges
55 to 75, who also visited museums of representation and training in to access and what they can do to heritage and wellbeing. Historic facing heritage organisations when
and galleries in their youth.75 The the workforce. Moreover, although improve equality of experience. England (2018) found limitations considering evaluation, and provide
Understanding Society Survey has it is a misconception that heritage including the lack of longitudinal guidance where possible.
found that ‘adults were less likely to is predominantly palaces and study, small sample sizes, uncertainty
visit heritage sites […] if they were castles, heritage can often embody around the relationship between
aged 16 to 24 years, of Asian and historical power structures, and participant and facilitator, and the
Black ethnic origin, or in poorer so any repurposing or adaptation need to understand causation.84 The
financial circumstances’, and if of heritage sites for general or What Works Centre for Wellbeing
they had a long standing limiting wellbeing use must be sensitive to (2019) also found that evidence is
disability or illness.76 This has an this. of mixed quality, with a range of
impact on the next generation: methodologies used and under-
young people’s engagement is Heritage can, however, have representation of heritage sites in
higher where there is also adult significant benefits for wellbeing, regional, rural, and coastal regions.85
encouragement or participation.77 and particularly for people who The National Alliance for Museums,
This starts with making heritage sites are less well-represented. The Health and Wellbeing (NAMHW)
welcoming to adults with young What Works Centre for Wellbeing has identified challenges including
children. Research commissioned has found that in places of high participants’ own responses to
by specialist heritage insurer wellbeing inequality, ‘even if those observation, the definition of
Ecclesiastical, in conjunction with with lower life satisfaction are less wellbeing, and the difficulty of
the Heritage Alliance, found that likely to engage in these activities, building evaluation into the start of a
a lack of child-friendly activities, they yield greater wellbeing returns programme.86
cost, and a perception that heritage when they do.’81 While the value
organisations are not child friendly of heritage is subjective, heritage Solutions proposed by all three
are the top three reasons that encompasses everything from bodies include a focus on qualitative
prevent parents from taking their the ‘everyday’ built environment evidence using a combination of
children to heritage attractions.78 to places of worship to gardens. semi-structured interviews or focus
If this connection with heritage is Responses to The Heritage Alliance’s groups, and participant observation
not fostered from a young age, the heritage and health questionnaire and retrospective assessment.87
76 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 77
Challenges
Capacity Systems (ICSs) will bring together COVID-19 and increased loneliness becomes this will impact the people who can
local providers of primary and long-term, the risk of mental health most benefit from all that heritage
The culture and health sphere specialist care, physical and mental The COVID-19 pandemic has conditions such as anxiety and has to offer.
has grown in prominence since health services, and social care, with brought unprecedented challenges depression increases.99
the APPGAHW Inquiry in 2017, links to independent and third sector for the sector as well as the whole
which recommended a ‘cross- organisations.93 At the local level, of society. Where the wellbeing A key benefit of engagement with
governmental strategy to support Primary Care Networks (PCNs) within benefits of heritage are concerned, heritage is social connection and
the delivery of health and wellbeing ICSs will bring general practices continued social distancing will there are pre-2020 examples of
through the arts and culture.’89 together with other local providers, present a particular challenge in the remote-access heritage work for
Progress is currently led by the and support social prescribing. longer term. This is especially true those who cannot visit heritage sites
Culture, Health and Wellbeing for vulnerable and older adults, who themselves. The Wallace Collection,
Alliance, which shares research and As these are regional and local may have to continue to rigorously for example, loans themed resource
best practice with arts organisations structures, organisations should socially distance even after boxes to care homes and day
and encourages partnerships across reach out to their Primary Care restrictions are lifted. centres, which are specially designed
sectors and with local government.90 Networks, to link workers if they so that staff and volunteers can
want to be involved in social The impact on older adults will deliver museum sessions.100 Since
However, these developments are prescribing, and to local government also challenge the volunteering the start of the pandemic, the sector
in their early stages and capacity- and commissioners. It is important to base of the sector. The Heritage has displayed tremendous resilience
building remains a challenge. approach management levels rather Volunteering Survey for 2019 and innovation, particularly in the
The sustainability of wellbeing than individuals, as this is more likely found that the average value of digital space, with a range of online
interventions depends on structural to produce sustainable partnerships. volunteering for an organisation and offline resources. Immersive
and financial support from both Heritage organisations should is £61,903 per year (£246,000 for technology agency Arcade, for
internal and external sources, establish and promote credible over a quarter of organisations) and example, has created a digital
and short-term interventions have wellbeing programmes that will be 58% of those volunteers are over gallery for National Historic Ships
been shown to have a detrimental recognised by health and social care 55.95 Expanding and diversifying UK, enabling pupils from a local
effect on the wellbeing of the most providers, being clear about the the volunteering base will be key primary school to go on virtual
vulnerable participants in particular.91 unique attributes of heritage, and for heritage organisations moving school trips together, using only their
Partnerships are key to success, emphasising the overall impact and forward, and so organisations should web browsers.101 Efforts have been
but the NAMHW has observed benefits of their programmes. emphasise the wellbeing benefits of made across the whole country:
that respondents ‘found it difficult heritage and heritage volunteering. the Culture, Health, and Wellbeing
to navigate or build partnerships This in itself requires consultation Alliance has produced a report of
with the health sector.’ Similarly, with community stakeholders Loneliness and isolation were how arts and heritage organisations
organisations have experienced and evaluation incorporated from already key social issues before the have supported 100,000 shielding
trouble attracting funding or the start. This may be easier to pandemic, as shown by the DCMS and vulnerable people during the
interest from social prescribing achieve if wellbeing is embedded loneliness strategy, A Connected pandemic.102 The challenge will
commissioners, and needed to organisationally, and factored into Society,96 and Loneliness Annual be for organisations to continue to
find alternative sources.92 Both the recruitment, training, and support for Report (January 2020), which reach those people and places with
heritage and health sectors often staff at all levels. A survey conducted acknowledged that ‘A whole society fewer technological capabilities,
speak in remote terms, and operate by the NAMHW, however, found a approach is essential’ to addressing whilst they themselves have been
in different networks, which can ‘slow rate of organisational change’, the issue.97 Loneliness for some destabilised by the pandemic.
make them inaccessible to one and a ‘low visibility of health and groups has increased since the
another. wellbeing’ across the heritage start of the lockdown, however, and Heritage should be seen as an
sector.94 As the importance of may continue to do so. The Office important part of the COVID-19
These processes may become easier wellbeing has been made clearer for National Statistics has found recovery and as key to the creation
with the implementation of the than ever by COVID-19, this may be that 30.9% of people surveyed of community resilience. The sector
reforms laid out in the NHS Long a time for organisations to take stock reported that their wellbeing had will need continued investment and
Term Plan (2019), which aim towards and integrate wellbeing into their been affected through being lonely support in order for it to maintain
a transition to fully integrated and core aims. in the seven days beforehand,98 its organisational and programming
community-based health care over and the Mental Health Foundation abilities. If it does not, it will struggle
the next few years. Integrated Care has found that as social distancing to deliver wellbeing outcomes, and
78 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 79
Recommendations
Recommendations
For the heritage sector • Accessibility is paramount. Projects should be designed with
accessibility in mind, and should aim to tackle inequity and social
• Embed wellbeing into your organisation. By placing wellbeing at injustice. Prioritise groups that may not be heritage’s natural audience.
the centre of future organisational strategies, heritage organisations This includes demonstrating the breadth and variety of the heritage
can become more resilient into the future, by being more relevant and sector. It is more than just old stuff. But this is not always well known.
attuned to societal need. A focus on wellbeing provides opportunities
for groups not otherwise engaged in heritage to understand the • Ensure that your project is sustainable. Recognise that the focus
benefits it can provide, and can be a key part of a business case to should be on initiatives that are able to provide a sustained, i.e.
funding bodies. Recognise that this change will not happen overnight, enduring and repeatable, service to a community or constituent group
and will take an investment in organisational effort to achieve. This is locally, regionally or nationally in accordance with the size and reach of
likely to be most effective when considered at all levels - including in the heritage organisation. A ‘shot in the arm’ fix of heritage is unlikely
training and recruitment. to achieve lasting health and wellbeing benefits for participants.
A recurring criticism of research in this field has been the lack of
• Build in evaluation from the start. Invest time in considering the aims longitudinal analysis, which is critical for establishing causality.103
of your programme to determine the right evaluation methodology.
Selecting the right evaluation methodology will help make a more • Build a compelling narrative. There is so much fantastic work already
robust case to Clinical Commissioning Groups and others in the health taking place in the heritage sector to boost wellbeing, but this isn’t
and care sector, and grant making bodies. Explore the use of existing widely known. Heritage organisations need to work to celebrate their
tools - and use the one that fits best to your project. It is not always successes more vocally, sharing best practice with others and boosting
necessary to reinvent the wheel - incorporating an existing evaluation the impact of the sector. Clear marketing into health organisations,
method into the cycle of a programme will ensure measurable outcomes academia, and other potential cross-sector partners, setting out the
that can support heritage’s case for wellbeing. clear positive benefits of interaction with heritage is vital to gaining
support.
• Understand the power of partnerships. This report demonstrates that
projects completed with a series of partner organisations often have • Share existing expertise through training. Heritage professionals
a greater impact. Consider organisations that could work with you to with relevant work experience should share their best practice through
drive change. Consider partnerships with non-heritage organisations targeted training for other practitioners wishing to work in this space.
or groups to leverage different areas of expertise, skills, and The perceived barriers to entry in delivering wellbeing programmes
understanding. Focusing on senior-level buy-in will ensure your project can often be too high for many organisations, but this can be remedied
can develop with cross-sector support. through continuing professional training.
• Work with the local community. Working with local third-sector and
voluntary organisations can be a route to engaging with people who
would benefit from heritage based interventions. Similarly, getting to
know the health networks and systems in your local area will help you to
build more effective partnerships. Even small partnerships can snowball
into larger projects down the line.
• Engage with the intended audience from the outset to shape the
project. Your target audience is likely to know what will work for them.
By engaging with them from the very beginning, you can shape your
project to suit their needs most appropriately. This can also amplify
the wellbeing benefit of your project - as individuals feel empowered
in its delivery and maintenance. In addition, constant reflection,
evaluation, and consultation with relevant stakeholders during proposal
development are key criteria for funding bodies.
80 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 81
Recommendations
For the health and care sector • Promote the power of heritage in policy making. Recognise that the
heritage sector has a significant role to play in promoting health and
For social prescribing services wellbeing in society. We welcome the development of the National
Centre for Creative Health, but heritage must also play a part. The
• Recognise heritage’s positive contribution to wellbeing. This report government should work with the sector to develop a joint strategy
shows the work that heritage organisations in our membership have to promote heritage, culture and the arts as significant non-clinical
conducted to boost the wellbeing of their communities. Recognise this contributors to the health and wellbeing of the nation.
opportunity when planning and delivering social prescribing services to
meet the needs of local populations. • Ensure the right tools are in place for effective delivery. Social
prescriptions are a great way of engaging hard-to-reach audiences
• Build sustainable partnerships. Reach out to and work with local with heritage, but the proper funding must be in place for this to work
heritage organisations to better understand what their offer is, and how effectively. The government cannot simply pass on the cost of health
this can help those who would benefit from non-clinical interventions. provision to already struggling heritage organisations.
Stronger links between the heritage sector, Link Workers, and Primary
Care Networks will guide the development of future offers. Wider policy considerations
• Incorporate heritage approaches into training for healthcare • Heritage should be central to our post-COVID renewal. The
professionals. This is currently a priority in the Culture and Health field; heritage sector is ready and willing to support the nation’s post-
the unique attributes of heritage engagement (combining the historic COVID recovery in a myriad of ways. As discussed, this can be through
environment with place making activities and creative tasks) should be support for wellbeing, but also through capital heritage projects, and
highlighted in training and its value understood by staff and students. boosting digital skills for an increasingly online future. This report has
demonstrated that the value of heritage goes beyond just “old stuff” - it
• Support heritage organisations to obtain the evaluation data you can support society in many different ways. This needs to be supported
need. Be clear on the data needed to make the case for heritage. By by sustained investment to ensure that the sector is able to continue to
working with heritage organisations to properly design evaluation, deliver programming and support into the future.
effective data is more easily gathered and used. But also recognise that
lived experience is an important indicator of wellbeing, and qualitative
reporting should not be discounted.
82 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 83
Further Resources
Further Resources
Culture, Health and Wellbeing Alliance
https://www.culturehealthandwellbeing.org.uk
“Our cultural institutions,
Historic England, Heritage Counts (Heritage and Society, 2019) large and small, have
https://historicengland.org.uk/content/heritage-counts/pub/2019/heritage-and-society-2019/ played a critical part in
conservation, education...
National Academy for Social Prescribing
https://www.socialprescribingacademy.org.uk and, crucially, the well-
being of our citizens”
National Alliance for Museums, Health and Wellbeing
https://museumsandwellbeingalliance.wordpress.com Baroness Barrann DCMS
PUSS, Lords Debate
National Lottery Heritage Fund (Wellbeing Guidance)
https://www.heritagefund.org.uk/publications/wellbeing-guidance 21 May 2020
Full Bibliography
https://www.theheritagealliance.org.uk/wp-content/uploads/2020/08/Bibliography.pdf
84 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 85
Thanks
Thanks
We are very grateful to Wessex About the Authors About The Heritage Alliance
Archaeology, who have donated
their time and expertise in delivering This report has been worked on by The Heritage Alliance is England’s
this report. The production of various members of the Heritage largest coalition of heritage
this report would not be possible Alliance team over the last three interests. It brings together over 150
without their generosity and belief years. Most recently, this has been independent heritage organisations
in our aims for this project from the brought to fruition by Max Price, ranging from English Heritage,
outset. We’d also like to thank all a civil servant on secondment to the National Trust, The Canal &
the Heritage Alliance members who the Alliance, and Sophie Keynes, River Trust and Historic Houses,
have provided case studies and who has volunteered at the to specialist bodies representing
general advice in the production of Alliance since January 2020. Max visitors, owners, volunteers,
this report. has gained experience of policy professional practitioners, museums,
making in various roles across mobile heritage, funders and
About the Report government. Sophie graduated academics. Between them, over
in 2019 from the University of 7 million volunteers, trustees,
This report was first conceived after Oxford, where she is now due members and staff demonstrate the
the Heritage Alliance’s 2017 Heritage to begin a Masters in History. strength and commitment of the
Debate - Is Heritage Good for She is interested in the impact of independent heritage movement.
Your Health? which was generously Victorian culture on modern health Join us here.
sponsored by Ecclesiastical and care, and how history and
Insurance. Many members of the heritage can support public health. Heritage Alliance Members
Alliance’s team have worked on this Giles Woodhouse, Chief Strategy Involved
report in its various forms, including Officer at Wessex Archeology, has
(then) interns Katie Ramsey, Achim also provided wise counsel and Alexandra Palace
Schroer, and Francesca Benetti. guidance throughout the drafting Allchurches Trust
Initial work was completed over of this report, especially when Breaking Ground Heritage
2018, but work intensified over considering the recommendations. Canal and River Trust
the last six months. Case studies Giles is undertaking a part time Churches Conservation Trust
have been gathered from across professional doctorate in policy Council for British Archeology
the Alliance membership (and research and practice at Bath Heritage Lincolnshire
beyond), and we have worked with University and has a research interest Historic Houses
interested stakeholders from across in the role of heritage in promoting Historic Royal Palaces
the heritage and health sectors in health and wellbeing arising from National Trust
considering our recommendations. his involvement in Operation National Lottery Heritage Fund
Two well-attended round tables Nightingale and former employment Norfolk Archaeological Trust
were particularly useful in testing our at Help for Heroes. Prince’s Foundation
initial draft. The publication of this Restoration Trust
report - although a long time coming University of Oxford
- is not the end of the process, but University of Southampton
the start. We hope to continue to Waterloo Uncovered
make the case for heritage’s impact Wessex Archeology
on wellbeing far into the future
and to have given organisations
the inspiration to be creative in this
space.
86 The Heritage Alliance: Heritage, Health and Wellbeing The Heritage Alliance: Heritage, Health and Wellbeing 87
Notes
Paper: Healthy Lives, Healthy People: Our strategy 35: Polley, M. J., and Pilkington, K., A review of
Notes Government, https://gov.wales/well-being-wales,
accessed 20 July 2020. for public health in England (HM Government, the evidence assessing impact of social prescribing
prescribing schemes’, Arts & Health, 10/2 (June
2017), pp. 97-123.
(2019) https://historicengland.org.uk/content/
heritage-counts/pub/2019/hc2019-re-use-recycle-to-
1: ‘The Heritage Debates: Is Heritage Good for 2010), available at https://www.gov.uk/government/ on healthcare demand and cost implications reduce-carbon/ accessed 23 July 2020, p. 53.
Your Health?’ (2017) available at ‘The Heritage 14: Exton and Shinwell, ‘Policy use of well-being publications/healthy-lives-healthy-people-our- (University of Westminster, 2017), available at 46: Lanceley, A., Noble, G., Johnson, M., Balogun,
Debates’, The Heritage Alliance, https://www. metrics’, p. 6. strategy-for-public-health-in-england, accessed 22 https://westminsterresearch.westminster.ac.uk/item/ N., Chatterjee, H. J., Menon, U., ‘Investigating the 59: DCMS, Taking Part 2018/19: statistical release:
theheritagealliance.org.uk/heritage-debates/ July 2020, p. 14. q1455/a-review-of-the-evidence-assessing-impact- therapeutic potential of a heritage-object focused Heritage.
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2: World Health Organisation, ‘Constitution’, 22 June 2020. Health Committee: Second Report: Managing for Wellbeing Final Report 2013-2016, p. 23.
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amendments up to 31 May 2019) (Geneva: World 16: Charlesworth, A., ‘Shock to the system: Covid- (UK Parliament, 3 July 2014), available at https:// National Academy for Social Prescribing, http://www. G., Menon, U., Lanceley, A., Chatterjee, H. J., ‘Using 61: Finnegan, A., ‘The biopsychosocial benefits
Health Organisation, 2020), p. 1, https://apps. 19’s long-term impact on the NHS’, The Health publications.parliament.uk/pa/cm201415/cmselect/ socialprescribingacademy.org.uk, accessed 25 June Museum Objects to Improve Wellbeing in Mental and shortfalls for armed forces veterans engaged in
who.int/gb/bd/pdf_files/BD_49th-en.pdf#page=7, Foundation: newsletter blog, 28 May 2020, https:// cmhealth/401/40102.htm, accessed 23 May 2020, 2020. Health Service Users and Neurological Rehabilitation archaeological activities’, Nurse Education Today, 47
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to-the-system-covid-19s-long-term-impact-on-the- 37: Department for Digital, Culture, Media and 76/5 (May 2013), pp. 208-216.
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Notes
Sponsors
102: Culture, Health and Wellbeing Alliance, How
Wessex Archaeology
72: Brown, J., Brown, K., Clayton, D., Mcgill, G., 86: Desmarais, S., Bedford, L., Chatterjee, H. J.,
Padley, W., De Vries, K., Local History Cafes: An Museums as Spaces for Wellbeing: A Second creativity and culture are supporting shielding and
Evaluation of the Initial Programme (Leicester: Report from the National Alliance for Museums, vulnerable people at home during Covid-19 (2020),
De Montfort University, Faculty of Health and Life Health and Wellbeing (National Alliance for available at https://www.culturehealthandwellbeing.
Sciences, School of Nursing and Midwifery and Museums, Health and Wellbeing, 2018), https:// org.uk/how-creativity-and-culture-are-supporting-
Crafting Relationships Limited, 2019). museumsandwellbeingalliance.files.wordpress. shielding-and-vulnerable-people-home-during-
Wessex Archaeology is the UK’s leading archaeology and
com/2018/04/museums-as-spaces-for-wellbeing-a- covid-19, accessed 21 July 2020. heritage company and educational charity, seeking to
73: Ibid., p. 37; p. 21; p. 23. second-report.pdf, accessed 18 June 2020, p. 48.
103: APPGAHW, Creative Health; Historic England, enrich people’s lives through heritage. For over 40 years,
74: APPG Arts, Health and Wellbeing (APPGAHW), 87: APPGAHW, Creative Health, p. 36. Wellbeing and the Historic Environment; Desmarais
Creative Health, p. 85. et al., Museums as Spaces for Wellbeing; WWCfW, their expert teams have been generating knowledge about
88: Desmarais et al., Museums as Spaces for How does being around heritage places and objects our shared past in partnership with their commercial clients
75: DCMS, Taking Part 2018/19: statistical release Wellbeing, p. 48 impact our individual and community wellbeing?
(Heritage). and sharing this with local communities, enhancing sense of
89: APPGAHW, Creative Health, p. 154.
76: Lakey, J., Smith, N., Oskala, A., McManus, place, social cohesion, and health and wellbeing. They focus
S., Culture, sport and wellbeing: Findings from 90: ‘Culture, Health and Wellbeing Alliance’, The
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on inclusion and diversity, working within communities to
Research, 2017), available at https://natcen.ac.uk/ culturehealthandwellbeing.org.uk, accessed 19 June better understand their needs and to allow everyone to
our-research/research/culture-sport-and-wellbeing/, 2020.
accessed 19 May 2020, pp. 55-56. access and benefit from heritage. For more information
91: Desmarais et al., Museums as Spaces for
77: Historic England, Heritage and Society 2019, Wellbeing, p. 51. please visit www.wessexarch.co.uk
p. 8.
92: Ibid., p. 46, p. 51
wessex
78: ‘Are Britain’s heritage attractions child-friendly?’,
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96: DCMS, A Connected Strategy: a strategy for
tackling loneliness, p. 7 Le Lay Architects
97: Department for Digital, Culture, Media and
81: What Works Centre for Wellbeing (WWCfW), Sport, Loneliness Annual Report: The First Year (HM Buildings are about people – the people they belong to,
What drives wellbeing inequality at the local level Government, January 2020), p. 4, https://assets.
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the people who use them, the people that pass by them.
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82: ‘Social impact of participation in culture and
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March 2018, https://www.theheritagealliance.org.
uk/wp-content/uploads/2018/03/Social-impact-of-
April to 3 May 2020’, Office for National Statistics, 8
June 2020, https://tinyurl.com/ycdz6lag, accessed
stands the test of time. We bring a contemporary and
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pdf, accessed 7 July 2020.
99: ‘Loneliness during coronavirus’, Mental Health work in, using a strong research-based methodology to
83: APPGAHW, Creative Health, pp. 34-42. Foundation, 9 July 2020, https://www.mentalhealth.
org.uk/coronavirus/coping-with-loneliness, accessed
create architecture that is sustainable, flexible,
84: Historic England, Wellbeing and the Historic 13 July 2020. adaptive and responsive.
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100: ‘Learning (Community Programme)’, The
85: WWCfW, How does being around heritage Wallace Collection, https://www.wallacecollection.
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101: ‘The Arcade: a school trip with a difference!’,
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