FOREIGN STUDIES

Title Author/s Date Statement of Problem/Objective Relevant Findings of Study Reference In Text Citation.
Published (for Foreign and Local Study) (Use citethisforme.com)
INFLUENCE OF
PRICING
STRATEGIES ON . Illuminata 2017 . The purpose of this study was to fill a Considering the data supplied by the
CONSUMER Mbuya Njeru knowledge gap about how pricing supermarket management,
PURCHASE tactics affect Customer purchasing The supermarkets have placed less emphasis on Njeru, I. M. (n.d.). Influence of pricing strategies on
DECISION: A CASE decision educating the public about their pricing policies consumer purchase decision: a case of supermarkets in
OF The study's primary goal was to and more on advertising and running promotions. Nairobi County. Influence of Pricing Strategies on
SUPERMARKETS determine how often Daily Low Consumer Purchase Decision: A Case of Supermarkets in
IN NAIROBI Price Strategy and High-Low The descriptive analysis showed that Every Day Nairobi County.
COUNTY Pricing Strategy were used in Low pricing strategy does influence consumer https://su-plus.strathmore.edu/handle/11071/5585
Nairobi County's supermarkets. purchase decision specifically the purchase
amount and product choice
The second goal was to Descriptive analysis showed that High-Low pricing
determine how much Nairobi strategy does influence consumer purchase
County consumers are decision to a great extent.
influenced by the Daily Low
Pricing policy when making
purchases. Finally,

The third goal was to ascertain

how much High-Low pricing
tactics in Nairobi County have
an impact on consumer
purchase decisions.
Marketing Bayad Jamal 2021 The current study aimed to The current study aimed to examine pricing Ali, B. J., & Anwar, G. (2021, May 7). Marketing Strategy: Pricing
Strategy: Pricing Ali , Govand examine pricing strategies as a strategies as a determining factor in influencing Strategies and Its Influence on Consumer Purchasing Decision.
strategies and its Anwar determining factor in influencing consumer behaviour. The present research Marketing Strategy: Pricing Strategies and Its Influence on
influence on consumer behavior. applied quantitative research method via adapting Consumer Purchasing Decision by Bayad Jamal Ali, Govand
consumer questionnaire from academic sources. The sample Anwar :: SSRN. https://papers.ssrn.com/sol3/papers.cfm?
purchasing size for the current study is 162 which gathered abstract_id=3837579
decision via random sampling method.The results show
that Penetration Pricing has significant positive
influence on consumer behaviour at 5% level. The
results show that Price Skimminghas significant
positive influence on consumer behaviour at 5%
 level. The results show that marketing sharing
sites has significant positive influence on
consumer behaviour at 5% level. The results show
that blog has significant positive influence on
consumer behaviour at 5% level. The results show
that Competitive Pricinghas significant positive
influence on consumer behaviour at 5% level.
Moreover, all beta value is higher than .001. All
models have very high adjusted R2 indicating the
ability of the models explaining the variation of
consumer behaviour due to variation of
independent variables is very high. The F-value
shows that the explanatory variables are jointly
statistically significant in the model and the
Durbin-Watson (DW) statistics reveals that there
is autocorrelation in the models.
A Review of The This study studied the effect of pricing It was found that a product's price strategy has a
Effect of Pricing tactics on the purchasing of consumer significant impact on the consumer's decision to
Strategies on The items. The impact of the internet buy the product. Both the buyer and the seller are
Purchase of (online presence) on well-informed concerned with price.
Consumer Goods purchase decisions is also studied in Consumers' preference sets are thought to be
this study. characterized by
specific prices and the consumer's wealth or
income
Most organizations, according to Docters et al.,
(2004) use more than one pricing strategy which
makes it is even more flexible. There are a lot of
strategies/policies a firm could adopt ranging
from competitive based, value based pricing,
prestige, dynamic, predatory, differential,
psychological pricing etc. to penetration and
skimming for new products.