After the fast food giant declared it will cut global greenhouse gas emissions to net-zero

by 2050, a leading climate organisation accused McDonald's of yet another

greenwashing effort. "This is another stunt in a long line of greenwashing trends from

McDonalds," said Jennifer Molidor, senior food campaigner at the Center for Biological

Diversity, in a statement. "Net zero is not a climate solution, it's an accounting trick. The

company's beef footprint alone produces more than 22 million metric tons of

greenhouse gases annually. If McDonald's changed its menu immediately it would make

a big difference but waiting until 2050 is insufficient to avoid climate catastrophe. We

don't have 30 more years to get this right."

It seems only natural that McDonalds become green in the face of mounting worries

about global warming, pollution, deforestation, animal extinction, and resource

depletion. Furthermore, McDonalds have realised that doing good may benefit their

bottom line. According to research, corporate social responsibility (CSR) programmes

may improve a company's reputation, purchasing intent, and customer loyalty. (Aguinis

& Glavas, 2012; S. Du, Bhattacharya, & Sen, 2010; Smith & Langford, 2009; Torres,

Bijmolt, Tribó, & Verhoef, 2012). Despite the fact that McDonald's objectives and KPIs

are complex and contentious, they have tremendous marketing values since they offer

the impression of actual progress to a common man. McDonald's has been dealing with

a negative sustainability image for years and has launched a green campaign to set

substantial "green" and "ecological" targets for the future.