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  • Resort Visit ICE

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    Sakthivelayudham Bhyram
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    The document outlines 5 hypotheses a major resort company wants to test regarding factors that impact customer propensity to visit their resort: 1) income, 2) attitude towards travel, 3) importance of family vacation, 4) household size, and 5) age of head of household. The data to test these hypotheses is contained in a file called "resort visit.sav". The document asks how the data would be analyzed and hypotheses tested and what technique would be used, along with results, recommendations, and confidence in results/recommendations. It also asks whether a new customer with given characteristics would be likely to visit the resort.

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    The document outlines 5 hypotheses a major resort company wants to test regarding factors that impact customer propensity to visit their resort: 1) income, 2) attitude towards travel, 3) importance of family vacation, 4) household size, and 5) age of head of household. The data to test these hypotheses is contained in a file called "resort visit.sav". The document asks how the data would be analyzed and hypotheses tested and what technique would be used, along with results, recommendations, and confidence in results/recommendations. It also asks whether a new customer with given characteristics would be likely to visit the resort.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    15 views1 page

    Resort Visit ICE

    Uploaded by

    Sakthivelayudham Bhyram
    The document outlines 5 hypotheses a major resort company wants to test regarding factors that impact customer propensity to visit their resort: 1) income, 2) attitude towards travel, 3) importance of family vacation, 4) household size, and 5) age of head of household. The data to test these hypotheses is contained in a file called "resort visit.sav". The document asks how the data would be analyzed and hypotheses tested and what technique would be used, along with results, recommendations, and confidence in results/recommendations. It also asks whether a new customer with given characteristics would be likely to visit the resort.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Resort Visit ICE

    A major resort company wants to know what are the factors that impact resort visit (i.e. whether
    someone will visit a resort or not). Based on qualitative research and a lit review, its managers
    hypothesise that:

    H1: There is a positive relationship between income and propensity to visit a resort.

    H2: There is a positive relationship between attitude to travel and propensity to visit a resort.

    H3: There is a positive relationship between importance of family vacation and propensity to visit a
    resort.

    H4: There is a negative relationship between household size and propensity to visit a resort.

    H5: There is a positive relationship between age of head of household and propensity to visit a resort.

    The data are in the file “resort visit.sav”.

    a) How will you analyse the data and test the hypotheses? What technique will you use? What are
    the results and what are your recommendations to the company? What is the confidence you
    have in the results and the recommendations?
    b) One day, a new customer walks in to their office. His income 50, his attitude towards travel is 5,
    his importance of family vacation is 4.5, household size is 4 and age is 50. Is he likely to visit the
    resort or not?

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