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  • ERP-L - 03-Business - Model-3-Design Thinking

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    Viet Hoa
    10 views30 pages
    The document provides an overview of business models and designing a business model. It begins with defining a business model as a representation of how an organization creates, delivers, and captures value. It then outlines key questions around what value is provided to customers, who the target customers are, and how the business will be profitable. The document also discusses components of a business model like channels, customer relationships, revenue streams, and pricing models. It concludes with presenting examples of designing a business model.

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    ERP-L_03-Business_Model-3-Design thinking

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    The document provides an overview of business models and designing a business model. It begins with defining a business model as a representation of how an organization creates, delivers, and captures value. It then outlines key questions around what value is provided to customers, who the target customers are, and how the business will be profitable. The document also discusses components of a business model like channels, customer relationships, revenue streams, and pricing models. It concludes with presenting examples of designing a business model.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views30 pages

    ERP-L - 03-Business - Model-3-Design Thinking

    Uploaded by

    Viet Hoa
    The document provides an overview of business models and designing a business model. It begins with defining a business model as a representation of how an organization creates, delivers, and captures value. It then outlines key questions around what value is provided to customers, who the target customers are, and how the business will be profitable. The document also discusses components of a business model like channels, customer relationships, revenue streams, and pricing models. It concludes with presenting examples of designing a business model.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 30

    Business model

    Design thinking

    1
    Contents

    • What is BM?
    • Key questions
    • Designing a BM
    • Presentation of BM

    2
    What is BM?
    • Model = Something that represents another thing, either as a physical
    object that is usually smaller than the real object, or as a simple description
    that can be used in calculations
    • Business model
    Description of the rationale of
    how an organization creates, delivers, and captures value

    3
    Key questions

    What? Who?

    BM
    How? Profitability?

    4
    What?
    Is this what the customer want?

    Value proposition
    • Offering • Value

    Back
    5
    Who?
    Who is the target customer?

    Market segmentation

    Back
    6
    How?
    How to produce the product/to provide the service?

    …
    Back
    7
    Profitability?

    Pricing/Revenue models
    Cost & Revenue

    cost

    revenue
    Back
    8
    9 blocks

    9
    Designing a BM

    10
    Designing a BM

    11
    Designing a BM

    12
    Designing a BM

    13
    Designing a BM

    14
    Designing a BM

    15
    Designing a BM

    16
    Designing a BM

    17
    Designing a BM

    18
    Designing a BM

    19
    Designing a BM

    20
    Designing a BM

    21
    Designing a BM

    22
    Channel phases
    Awareness
    How do we raise awareness
    about our company’s
    products and services?

    Evaluation
    How do we help customers
    evaluate our organization’s
    Value Proposition?

    Purchase
    How do we allow customers
    to purchase specific
    products and services?

    Delivery
    How do we deliver a Value
    Proposition to customers?

    After sales
    How do we provide
    post-purchase customer
    support?
    Back
    23
    Customer relationship

    Personal
    assistance

    Dedicated
    Co-creation personal
    assistance

    Customer
    relationship

    Communities Self-service

    Automated
    service
    Back
    24
    Revenue streams

    • Asset sale
    • Usage fee
    • Subscription fee
    • Brokeage fee
    • Advertising
    • Licensing
    • Lending/renting/leasing

    25
    Pricing model

    Fixed menu pricing Dynamic pricing


    Predefined prices are based on Prices change based on market
    static variables conditions

    • List price • Negotiation


    • Product feature dependent • Yield management
    • Customer segment dependent • Real-time-market
    • Volume dependent • Auction

    Back
    26
    Presentation of BM

    27
    Model of bicyle

    28
    Model of bicyle

    29
    Examples

    Back
    30

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