LEARFIELD
The Social Scoop
Digital & Social Activation
Instagram Introduces New
Reminder Ads & Promoted
Search Results
Instagram’s launching two new ad
options, with Reminder Ads, that enable
users to opt into alerts ahead of an
event, and ads in search results, helping
to better connect with users in a
discovery mindset.
First, as you can see below, Reminder Ads
will enable users to opt into alerts about
specific events in the app.
As per Instagram: “Reminder ads, rolling
out to all advertisers as an option in feed,
help advertisers build awareness,
anticipation, and consideration for
upcoming moments." Once a user opts-in
via the ad CTA, they’ll then receive three
subsequent notifications of that event,
with the first coming a day before, then
another 15 minutes ahead of the start
time, with a final alert as it begins.
Reminders can be set up to three
months ahead of time, and once you’ve
added a reminder to a post, you can
create additional posts with reminders
for the same event, without adding new
event details. The event time will also be
displayed in local time equivalent: “For
example, if you’re in New York City and
select 8pm as the event time, the event time
will be set as 8pm EST. But someone who’s
in Los Angeles will see the event time as 5pm
PST.” A new way for brands to encourage
engagement and better promote events!
Finally, Instagram is launching new ads in
search results, helping to connect with
users based on contextual keywords.
“Ads will show up in the
feed that people can
scroll when they tap
into a post from
search results" says
Instagram. Providing
another way to get
promotions in front of
users as they go looking for
specific content. This new
placement is more specific, with the
ads showing up when users tap into
a specific post from the Search results.
 What's New & Coming Soon
TikTok Adds New Audio
Options for Brands via ‘
Sounds for Business’
TikTok is looking to help more businesses
incorporate audio into their promotions,
with a new collection of free-to-use audio
elements to incorporate on your content
and align with popular trends in the app.
The new Sounds for Business offering,
available in TikTok’s Commercial Music
Library, will incorporate a range of audio
elements, including voice-over clips,
music, and more! Now providing new
options for your creations that will give
businesses more ways to lean into key
presentation styles and trends, with
TikTok looking to add more audio options
to help businesses stay up to date.
Audio is an important consideration on
TikTok, with TikTok noting that 68% of
users are more likely to remember a
brand if they utilize audio elements.
TikTok is also increasingly becoming a
central platform for brand discovery, with
58% of users saying that they have found
new brands and products on the
platform. It makes sense, then, to
incorporate audio where you can. And
while brands can’t just use the latest
Quinn & Taylour's
Quality Tip!
Keep in mind, the audience expansion tool is only
required during the initial ad built if the general
audience has a potential reach under 100k.
If the general audience is over 100k without
the expansion on, leave it off to avoid having
too broad of a target audience which can
potentially lead to poor performance results!
trending tracks, like regular users can,
options like this provide another way to
produce engaging, interesting clips, that
can help to hold user attention in-stream.
The new Sounds for Business options will
be available in TikTok’s Commercial Music
Library, and will be available for use in
organic and paid content.
Meta’s Oversight Board
Announces New ‘Expedited
Review’ Process
Meta’s Oversight Board has announced a
change in approach, which will see it hear
more cases, more quickly, enabling it to
provide even more recommendations on
policy changes and updates for Meta’s
apps. The Oversight Board says that it will
now also implement a new expedited
review process, in order to provide more
advice, and respond more quickly in
situations with urgency.
What the Tech are Meta
Inventory Filters?
To ensure brand safety in ad placement, Meta
has launched Inventory Filters to provide a way
for brands to avoid unwanted association with
potentially offensive content. By enabling
advertisers to choose one of three settings
for their desired placement safety level.
(Expanded, Moderate, or Limited Inventory).
 What's New & Coming Soon
As per Meta: “Meta will refer cases for Twitter Adds New Tweet
expedited review, which our Co-Chairs will
'Bookmark Count' Data to
decide whether to accept or reject. When we
accept an expedited case, we will announce
the Details View
Musk has been focusing on giving users
this publicly. A panel of Board Members will
further context about how their tweets
then deliberate the case, and draft and
are shared, or not, in hopes that it'll
approve a written decision. This will be
increase interest and make people
published on our website as soon as
inclined to tweet more often.
possible. We have designed a new set of
procedures to allow us to publish an
In attempt to initiate this motive, Twitter’s
expedited decision as soon as 48 hours
latest update has provided a new display
after accepting a case, but in some cases, it
of 'Tweet Bookmarks' within the details
might take longer – up to 30 days." The
view (the tweet info seen when you tap to
board says that expedited decisions on
expand a tweet). The details view of a
whether to take down or leave up
tweet is a display of metrics publicly
content will be binding on Meta.
visible to all users. As you can see in the
example below, users are now able to
In addition to this, the board will also now
view total: Retweets, Quote Tweets, Likes,
provide more insights into its various
Bookmarks, and View Counts.
cases and decisions, via Summary
Decisions. After Meta's Case Selection
Committee identifies a list of cases to
consider for selection, Meta sometimes
determines that its original decision on a
post was incorrect, and reverses it. To
help Meta avoid making these mistakes in
the future, these will be selected and
further reviewed as Summary Decisions. As of right now, Bookmarks are counted
as their own individual metric, but are not
particularly valuable as a reporting stat
quite yet. Though more data is always
better, the accessibility to this element is
currently limited to iOS only. However, in
efforts to make Bookmarks a bigger
element, eventually we can expect this
metric to be acquired through the web
It’ll be interesting to see how this change within ads manager. Thus, enabling
in approach, in order to facilitate more, advertisers the capability to obtain full
and faster decisions, affects its capacity insight on tweet performance in efforts
to provide a true perspective and further to better understand and differentiate a
explanations on these jilted ad reviews. campaigns engagement elements.
 Campaign Highlights
Georgia +
Kroger
Prize Details:
Chance to win (2) game day
tickets + (2) VIP pre-game
hospitality passes + a (2) night
hotel stay + a $500 Kroger gift
card + a UGA swag bag!
Key Stats to Know:
Most Engagements, Link
Clicks, and Entries
Best CVR 38% Above Average
Best CTR 84% Above Average
Best ERI 74% Above Average
Top 10 Ranked Sponsor Opt-
In Rate 8% Above Average
Iowa +
US Cellular
Prize Details:
Chance to win (2) Iowa bowl
game tickets + a (3) night hotel
stay in Nashville + a $1,000 gift
card for travel accommodations!
Key Stats to Know:
Best CVR 39% Above Average
Best CTR 97% Above Average
Best ERI 94% Above Average
Most Entries of the Week
2nd Most Engagements &
Link Clicks of the Week
Iowa State +
Scheels
Prize Details:
Chance to win (2) basketball
tickets vs. Baylor + (1) parking
pass + a $100 Scheels gift card!
Key Stats to Know:
2nd Best ERI 64%
Above Average
3rd Best CTR 71%
Above Average
3rd Best CVR 36%
Above Average
Top 10 Ranked Sponsor Opt-
In Rate 16% Above Average
3rd Most Link Clicks &
Entries of the Week
Enter to Win
Lead Generation | MMR Region
Activated By: Chase Morgan
Aggregate Metrics:
Demo Link
Reach: 137,976
Impressions: 202,167
Engagements: 25,108
Engagement Rate: 12.42%
Link Clicks: 17,395
Click Through Rate: 8.60%
Entries: 11,707
Conversion Rate: 80.67%
Sponsor Opt-In Rate: 39.92%
Enter to Win
Lead Generation | MMR Region
Activated By: Aubrey Slavin
Demo Link
Aggregate Metrics:
Reach: 50,368
Impressions: 131,596
Engagements: 11,925
Engagement Rate: 9.06%
Link Clicks: 5,298
Click Through Rate: 4.03%
Entries: 4,216
Conversion Rate: 81.50%
Sponsor Opt-In Rate: 27.37%
Aggregate Metrics:
Enter to Win
Lead Generation | MMR Region
Reach: 48,806
Activated By: Brenna Mason
Impressions: 158,310
Demo Link
Engagements: 10,087
Engagement Rate: 6.37%
Link Clicks: 4,614
Click Through Rate: 2.91%
Entries: 3,451
Conversion Rate: 79.42%
Sponsor Opt-In Rate: 43.47%
 Campaign Highlights
Butler +
Bulldog Bar & Lounge
Prize Details: Aggregate Metrics:
Chance to win either a $5 or
$50 Bulldog gift card, a Bulldog
t-shirt, or a free appetizer!
Key Stats to Know:
Best Sponsor Opt-In Rate
49% Above Average
2nd Best CTR 96%
Above Average
3rd Best ERI 56%
Above Average
Top 10 Ranked CVR 21%
Above Average
Marshall +
West Virginia Lottery
Prize Details: Aggregate Metrics:
Chance to win free game day
tickets + Marshall swag + a WV
lottery prize and more with a
new prize unlocking each day!
Key Stats to Know:
Best ERI 69% Above Average
Best CTR 78% Above Average
3rd Most Engagements, Link
Clicks, and Entries
2nd Best CVR 40%
Above Average
Top 10 Ranked Sponsor Opt-
In Rate 37% Above Average
Penn State +
Pennsylvania Pork Producers Council
Prize Details: Aggregate Metrics:
Chance to win a Pork Pack
including a smoker, pork swag,
and pork products!
Key Stats to Know:
2nd Best Sponsor Opt-In
Rate 44% Above Average
2nd Most Engagements &
Link Clicks of the Week
Top 10 Ranked ERI 45%
Above Average
Top 10 Ranked CTR 56%
Above Average
Top 10 Ranked CVR 25%
Above Average
Spin to Win
Digital Game | MMR Region
Reach: 31,176 Activated By: Chase Morgan
Impressions: 85,120 Demo Link
Engagements: 4,984
Engagement Rate: 5.86%
Link Clicks: 3,384
Click Through Rate: 3.98%
Entries: 2,918
Conversion Rate: 67.59%
Sponsor Opt-In Rate: 60.93%
Enter to Win
Lead Generation | MMR Region
Activated By: Jessica Dowell
Reach: 32,192 Demo Link
Impressions: 102,727
Engagements: 10,765
Engagement Rate: 10.48%
Link Clicks: 6,370
Click Through Rate: 6.20%
Entries: 5,352
Conversion Rate: 82.43%
Sponsor Opt-In Rate: 53.68%
Enter to Win
Lead Generation | MMR Region
Reach: 76,976 Activated By: Miranda Myford
Impressions: 270,489 Demo Link
Engagements: 14,094
Engagement Rate: 5.21%
Link Clicks: 6,711
Click Through Rate: 2.48%
Entries: 4,339
Conversion Rate: 70.45%
Sponsor Opt-In Rate: 57.94%
 Campaign Highlights
Western Kentucky +
Kentucky Beef Council
Prize Details: Aggregate Metrics:
Each day Kentucky Beef will
pick a lucky winner to receive
a free prize pack!
Key Stats to Know:
2nd Best CTR 69%
Above Average
3rd Best ERI 97%
Above Average
3rd Best CVR 35%
Above Average
Top 10 Ranked Sponsor Opt-
In Rate 32% Above Average
Texas Tech +
Texas Farm Bureau Mutual Insurance
Prize Details:
Chance to win (2) game day
basketball tickets for Texas
vs. Texas Tech + a hotel stay
+ and a $500 gift card!
Key Stats to Know:
Best ERI 90% Above Average
Best CTR 72% Above Average
Best CVR 44% Above Average
Most Engagements, Link Clicks,
and Entries of the Week
Georgia +
Kroger
Prize Details:
Chance to win (2) on-field
tickets at Sanford stadium
+ (2) VIP pre-event hospitality
passes + a $500 Kroger
gift card + a UGA swag bag!
Key Stats to Know:
2nd Best ERI 72%
Above Average
2nd Best CVR 36%
Above Average
3rd Best CTR 70%
Above Average
3rd Most Entries of the Week
Top 10 Ranked Sponsor Opt-
In Rate 14% Above Average
Enter to Win
Lead Generation| MMR Region
Activated By: Leslie Fuentes
Reach: 22,424
Demo Link
Impressions: 82,183
Engagements: 7,778
Engagement Rate: 9.46%
Link Clicks: 3,687
Click Through Rate: 4.49%
Entries: 2,940
Conversion Rate: 78.48%
Sponsor Opt-In Rate: 51.02%
Enter to Win
Lead Generation | MMR Region
Activated By: Jessica Dowell
Aggregate Metrics: Demo Link
Reach: 64,320
Impressions: 195,359
Engagements: 17,002
Engagement Rate: 8.70%
Link Clicks: 9,729
Click Through Rate: 4.98%
Entries: 8,117
Conversion Rate: 86.14%
Enter to Win
Aggregate Metrics: Lead Generation | MMR Region
Reach: 90,958 Activated By: Chase Morgan
Impressions: 146,003 Demo Link
Engagements: 10,226
Engagement Rate: 7.00%
Link Clicks: 4,221
Click Through Rate: 2.89%
Entries: 2,897
Conversion Rate: 78.64%
Sponsor Opt-In Rate: 42.46%
 Campaign Highlights
St. John's +
Follett Higher Education Group
Prize Details: Aggregate Metrics:
Scratch to Win
Digital Game | MMR Region
Campus store prizes include, Reach: 38,752
Activated By: Katelyn Nelson
a Coach Mike Anderson cup, Impressions: 106,008
Demo Link
St. John’s Bobblehead, St. John’s Engagements: 6,389
Sports Bottle, St. John’s coffee Engagement Rate: 6.03%
mug, Plush Johnny Bear, and Link Clicks: 4,633
(1) grand prize set of tickets to Click Through Rate: 4.37%
the St. John’s men’s basketball Entries: 3,183
game on January 16th + a $100 Conversion Rate: 58.33%
St. John’s Campus Store gift card! Sponsor Opt-In Rate: 63.90%
Key Stats to Know:
2nd Best CTR 68% Above Average
2nd Most Entries of the Week
3rd Best ERI 59% Above Average
Top 10 Ranked CVR 6% Above Average
2nd Best Sponsor Opt-In Rate 54% Above Average

Montana +
DoubleTree by Hilton
Prize Details:
Chance to win (2) men's
basketball game tickets vs.
Montana State + (1) night stay
at the Double Tree Hotel +
$50 to the Finn restaurant!
Key Stats to Know:
2nd Most Engagements
& Entries of the Week
3rd Most Link Clicks
Best ERI 95% Above Average
Best CTR 80% Above Average
2nd Best CVR 37% Above Average
Enter to Win
Lead Generation | MMR Region
Activated By: Katelyn Nelson
Demo Link
Aggregate Metrics:
Reach: 62,913
Impressions: 146,287
Engagements: 13,536
Engagement Rate: 9.25%
Link Clicks: 4,786
Click Through Rate: 3.27%
Entries: 3,335
Conversion Rate: 80.15%
Sponsor Opt-In Rate: 27.53%

Iowa +
Scheels
Prize Details:
Chance to win (2) basketball
tickets vs. Illinois + (1) parking
pass + a $100 Scheels gift card!
Key Stats to Know:
Top 10 Ranked CVR 40%
Above Average
3rd Most Link Clicks
Most Engagements &
Entries of the Week
Top 10 Ranked Sponsor
Opt-In Rate 20% Above Average
2nd Best ERI 51% Above Average
3rd Best CTR 15% Above Average
Enter to Win
Lead Generation | MMR Region
Activated By: Brenna Mason
Demo Link
Aggregate Metrics:
Reach: 47,904
Impressions: 209,468
Engagements: 11,523
Engagement Rate: 5.50%
Link Clicks: 3,390
Click Through Rate: 1.62%
Entries: 4,071
Conversion Rate: 82.19%
Sponsor Opt-In Rate: 44.98%