Xavier University – Ateneo de Cagayan

Corrales Avenue, Cagayan de Oro City

ENTREPRENEURSHIP

Business Plan
Marketing Mix

Paner, Earl Dominic

Paquinol, Frence Venci

Pino, Kara Mikhaela

Ponteras, Earl Jhonas O.

Subrado, Kenn Zyndryx

Tacbas, Alexandria

Valdehueza, Sher Loisse

Vergara, Lorenz

Date:

December 2, 2021
 I. Introduction

Description
ComTech

Our service is called ComTech. ComTech offers a communication technology

service, wherein we provide virtual E-load as an alternative for those who have a 0.00
E-load balance in their account. This process works by users viewing ads to get points
where it can be used to avail the virtual E-load for texting and calling.

The raw materials that are used include internet connection, mobile phones,
and desktop devices. Our target customers are the people who use smartphones. The
customers are expected to experience excellence, and if they use our product they will
have the highest quality advance communicating technology.

History

During the month of October 2021, our narrative begins, where our team was
conducting research on how to own E - load in a simple and inexpensive
manner. Our company is built to create a service to assist people in
communicating with their friends, family and others. Our business name was
constructed through the abbreviation of communication technology. “ Com “ for
communication and “ Tech “ for technology, and we then combine both. As we
continue with our business planning, we began conducting surveys and
analysis from respondents, as a result of the data collected, we were able to
obtain additional ideas and develop different tactics. As long as we achieve the
demands of the society, we will progress as individuals and use this to acquire
more innovative and sustainable strategies for improving our ComTech.

Financial Overview

The gross profit per month is 93,614 pesos. The net income for the first month
is 3,934 pesos because of our pre-operating expense which is 31,180 pesos
and our marketing expense for the month of January is 7,500 pesos. However,
for our second month we can recover our money from 3,934 pesos to 42,614
pesos. Furthermore, our gross profit for 2022 is 1,123,373 pesos and our net
income for Year 2022 is 460,093 pesos
 II. Management and Organization Plan

Company Name: ComTech

Company Logo:

Company Tagline: Load? You bet!

MISSION:

ComTech will provide an advanced system of communication technology

that is dedicated to the highest quality of advertisement points for e - load
delivered with innovation, originality, and creativity.

VISION:

Inspired by this Mission, ComTech aims to be the ideal partner of our next
generation when it comes to loading business.

BUSINESS LOCATION

HOME - BASED ( Tomas Saco St. 15th St. in Cagayan De Oro )

BUSINESS TYPE

CORPORATION

All of us will be the owner and contribute to the capital of our business.

MANAGEMENT AND ORGANIZATION:

Key Personnel:

Member Company Position Roles and

Responsibilities

Frence Venci Paquinol Chief Executive Officer He is responsible for

managing the overall
operations of ComTech.

Earl Jhonas Ponteras Chief Operations Officer The Chief Operating

Officer (COO) is a senior
executive in charge of a
company's daily
administrative and
operational functions. The
COO usually reports
directly to the CEO and is
regarded as the second in
command in the chain of
command.

Alexandria Tacbas Chief Marketing Officer The Chief Marketing

Officer (CMO) is in charge
of all marketing activities at
the Cometech organization
and oversees them.
 Lorenz Kris Vergara Chief Technology The Chief Technology
Officer Officer (CTO) is in charge
of monitoring the
development and
dissemination of
technology for external
customers, vendors, and
other clients in order to
help the company improve
and grow.

Sher Loisse Valdehueza Chief Financial Officer The Chief Financial Officer
(CFO) is in charge of
overseeing cash flow and
financial planning, as well
as analyzing and
suggesting strategic
initiatives based on the
company's financial
strengths and
shortcomings.

Earl Dominic Paner Investor An investor is a person

who invests money in a
company or other entity in
exchange for a profit. Any
investor's principal goal is
to minimize risk while
maximizing return. In
contrast, a speculator is
someone who is ready to
put money into a risky
asset in the hopes of
making a bigger profit.
Kenn Zyndryx Subrado Investor An investor is a person
who invests money in a
company or other entity in
exchange for a profit. Any
investor's principal goal is
to minimize risk while
maximizing return. In
contrast, a speculator is
someone who is ready to
put money into a risky
asset in the hopes of
making a bigger profit.

Kara Mikhaela Pino Investor An investor is a person

who invests money in a
company or other entity in
exchange for a profit. Any
investor's principal goal is
to minimize risk while
maximizing return. In
contrast, a speculator is
someone who is ready to
put money into a risky
asset in the hopes of
making a bigger profit.
Organizational Chart:

BUSINESS CAPITAL:

ComTech does not have employees, therefore ComTech will base their expenses on
the monthly materials used.

ComTech Capital = Php 80,000.00

Business Capital:

Name

Frence Venci Paquinol 10,000.00

Sher Loisse Valdehueza 10,000.00

Alexandria Tacbas 10,000.00

 Lorenz Kris Vergara 10,000.00

Earl Jhonas Ponteras 10,000.00

Kara Mikhaela Pino 10,000.00

Kenn Subrado 10,000.00

Earl Dominic Paner 10,000.00

Total 80,000.00

III. Production Plan

PURPOSE OF THE PRODUCTS TO THE CUSTOMERS:

The sole purpose of ComTech is to reach the needs of our user through offering E –
load without spending even a single coin from their wallet. If a particular user has no
E – load balance with them, they can gain Load through watching our ads without the
use of data or Wi-Fi. This way, the user can be satisfied by obtaining free E – load
balance and use it as they see fit.

Product unique feature over existing products:

The unique feature of ComTech is that it does not require data or Wi-Fi. The users
can earn points unlimitedly, and the more points they have, the more call and text
options they have.

PRODUCTION PROCESS:

a. Research

We will search for the same previous projects and learn how they processed it. In
this process, the team will also learn how to program.

b. Apply

We will search for the same previous projects and learn how they processed it. In
this process, the team will also learn how to program.

c. Upgrade
We will search for the same previous projects and learn how they processed it. In
this process, the team will also learn how to program.

d. Release

The team will release a beta version of the application, with a limited number of
people that can use it. (Pilot Test)

e. Official Release

The team will review the suggestions, comments and etc. of the pilot test. Then
apply which is best and release the official version.

Production Cost (Monthly expenses)

Unit Number of Cost per Unit Daily Basis Monthly

Units Used Basis

Electricity ~6W/h For 24 ~Php ~Php 1.32 ~Php 39.45

(WiFi) hours 9.00/kWh

Electricity ~120W/h for 8 ~5.00/kWh 4.87 146.10

(Computer) hours

WiFi 1 unit ~ 2500.00/unit ~83.33 2,500.00

(100mbps)

Total Daily Cost: ~Php 89.52

Total Monthly Cost: ~Php 2,685.70

Note: Utility usage isn’t used everyday, thus monthly cost may vary.
Regulatory and other compliance:

ComTech will be registered as a General Partnership enterprise with the Department

of Trade and Industry provincial Office. A Barangay Clearance will also be secured
before it applies for a Mayor's Permit to operate as a Small-micro enterprise. The BIR
Registration will be done after getting all the crucial registration documents from DTI,
Barangay, and the Mayor's Office. The managers will be registered to the Social
Security System.

IV. Marketing Plan

ComTech aspires to be the ideal partner of our next generation when it comes to
loading business by providing virtual E-load as an option for individuals who have a
0.00 E-load balance in their account.

Marketing Analysis

Comtech aims to fulfill our customers' wants, as we also provide a convient way to buy
E-loads. Here at ComTech, we strive to guarantee quality experience and
convenience. Therefore as a company, we can assure quality and convenience.
Our app is useful for everyone since we communicate everyday either by call or text.
The business world currently is very popular, creative, diverse and competitive. There
is a competition in creating a unique business in our society.

Marketing Sales and Strategies

Month Marketing Activities

January 2022 Online Promotion

February 2022 Free 10 points

March 2022 Watch 5 adverts for 10 points

( Similar to buy 1 get _ in stores )

April 2022 Giveaways

May 2022 Music Video

June 2022 Jingle

July 2022 Coupons/Vouchers

August 2022 Poster

September 2022 Free 5 points for watching 5 adverts

in a row without using the skip
button. (Once a week)

October 2022 Get free 10 points for every friend

you refer

November 2022 Infographic

December 2022 Giveaway 100 points

Financial Plan

In our business we will gain our income based on the time duration of ads that are
watched by our users, so through ads our users can gain virtual E - load points, these
points can be exchanged for E - load balance. When users watch our ads we gain
income based on the time duration watched by our users.
This is our financial plan to gain money for us to continue our business and to have
more improvement for our users to have the best experience on using ComTech.

Pre-Operating Expense

Business Permit and Quantity Amount

Licenses

BIR Permit 1 Php 500.00

DTI Permit 1 530.00

Office Supplies

Ballpen 1 dozen 150.00

Chair 5 1,500.00

Table 3 1,800

Record Book 2 100.00

Gadgets:

Wifi Router 1 600.00

Smartphone 1 8,000.00

Desktop Laptop 1 18,000.00

Total 31,180.00
Annual Marketing Expense

Month Activities Cost (PHP)

January 2022 Online Promotion 7,500.00

February 2022 Free 10 points 0.00

March 2022 Watch 5 adverts for 10 0.00

points ( Similar to buy 1
get _ in stores )

April 2022 Giveaways 0.00

May 2022 Music Video / ad 10,000.00

June 2022 Jingle 2,000.00

July 2022 Coupons/Vouchers 5% 0.00

August 2022 Online Poster 500.00

September 2022 Free 5 points for watching

5 adverts in a row without 0.00
using the skip button.
(Once a week)

October 2022 Get free 10 points for 0.00

every friend you refer

November 2022 Infographic 100.00

December 2022 Giveaway 100 points 0.00

Total 20,100.00
Annual Administrative Expense

MONTH SALARY

January 2022 Php 50,000.00

February 2022 50,000.00

March 2022 50,000.00

April 2022 50,000.00

May 2022 50,000.00

June 2022 50,000.00

July 2022 50,000.00

August 2022 50,000.00

September 2022 50,000.00

October 2022 50,000.00

November 2022 50,000.00

December 2022 50,000.00

Total 600,000.00

Annual Production Cost

Month 30 DAYS

January 2022 Php 89.52 Php 2,685.6

February 2022 89.52 2,685.6

March 2022 89.52 2,685.6

April 2022 89.52 2,685.6

May 2022 89.52 2,685.6

June 2022 89.52 2,685.6

July 2022 89.52 2,685.6

August 2022 89.52 2,685.6

September 2022 89.52 2,685.6

October 2022 89.52 2,685.6

November 2022 89.52 2,685.6

December 2022 89.52 2,685.6

Total Php 32,227.2

TOTAL ANNUAL PRODUCTION IN UNITS

ANNUAL

2022 Php 35,449.92

2023 38,994.91
2024 42,894.40
2025 47,183.84
2026 51,902.23
Increase by … 10%

Cost of Goods Sold (Production Plan)

Cost of Making the Php 0.00

Product/unit

Multiply: no. of units to be 20-50 people = minimum Php 89.52

sold /day of 44 virtual e-load

Cost of Goods Sold /day Minimum of 44 virtual e-

load

Multiply: no. of selling Minimum of 1,320 virtual 30 Days

days /month e-load

Cost of Goods Sold Minimum of 1,320 virtual Php 2,685.60

/month e-load
INCOME STATEMENT: ADMINISTRATIVE EXPENSE/SALARIES AND WAGES
(MANAGEMENT AND ORGANIZATION)

Employee' Name

Frence Venci Pacquinol Php 10,000

Earl Jhonas Ponteras 10,000

Alexadria Tacbas 10,000

Lorenz Kris Vergara 10,000

Sher Loisse Valdehueza 10,000

Total 50,000

INITIAL INVESTMENT

Pre-operating Expense Php 31,180.00

Marketing Expense (January 2022) 7,500.00

Administrative Expense (January 2022) 50,000.00

Cost of Goods Sold 2,685.60

Rent Expense 1,000.00

Total 127,365.00

Income Statement
Statement of Cash Flows