1 - Foresight à A structured reflection on the future aiming at preparing present decisions

“A strategy explains how an organization faced with competition will achieve superior results”

2 - Scenario à As the future is open, it is interesting to clarify alternative possible futures

3 - Business Strategy à Set of choices about what business it will be in, which products and services it
will offer, which customers it will seek to serve, where it will operate, and which of the activities that are
needed to realize these plans it will undertake itself rather than leave to others

4 - Strategic competition à Choosing a different path from others => Value Creation

Strategy:

a. Goal à What to Achieve

b. Scope à Define Activities

c. Competitive Advantage à How will the firm create value

d. Logic à Why the firm will achieve its competitive advantage

PESTEL Strategy PARC

Environment Organization
Policy Goal People
Technology Scope Architecture
Public Relation Competitive Advantage Culture
Ecology Logic Process and Procedures

5 - Vertical Integration (Make or Buy)

6 - Vertical Relations (Markets or Contracts)