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    Lioni Pku
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    This document analyzes PT Unilever using the VRIO framework to determine sources of competitive advantage. It finds that Unilever's marketing and advertising is valuable and rare but easily imitated, providing only a temporary advantage. Customer and supplier relationships also provide temporary advantage. However, brand image and innovative capabilities are valuable, rare, difficult to imitate, and there are no substitutes, resulting in sustained competitive advantage.

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    This document analyzes PT Unilever using the VRIO framework to determine sources of competitive advantage. It finds that Unilever's marketing and advertising is valuable and rare but easily imitated, providing only a temporary advantage. Customer and supplier relationships also provide temporary advantage. However, brand image and innovative capabilities are valuable, rare, difficult to imitate, and there are no substitutes, resulting in sustained competitive advantage.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    10 views1 page

    Vrio

    Uploaded by

    Lioni Pku
    This document analyzes PT Unilever using the VRIO framework to determine sources of competitive advantage. It finds that Unilever's marketing and advertising is valuable and rare but easily imitated, providing only a temporary advantage. Customer and supplier relationships also provide temporary advantage. However, brand image and innovative capabilities are valuable, rare, difficult to imitate, and there are no substitutes, resulting in sustained competitive advantage.

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    © All Rights Reserved
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    of 1

    MANAJEMEN STRATEJIK

    ANALISIS VRIO PT

    UNILEVER

    Competitive
    Valuable Rare Inimitable Nonsubstituable Implication

    Pemasaran dan
    periklanan √ √ Temporary advantage

    Hubungan
    dengan
    pelanggan dan √ √ Temporary advantage
    pemasok

    Citra merek √ √ √ √ Sustained advantage

    Kemampuan
    inovasi √ √ √ √ Sustained advantage

    This study source was downloaded by 100000832608315 from CourseHero.com on 04-01-2023 11:34:45 GMT -05:00

    https://www.coursehero.com/file/30022787/ANALISIS-VRIO-PT-UNILEVER-Kel-8docx/

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