Philippine Air Lines also known as PAL started in 1941, is the flag carrier

and national airline of the Philippines, headquartered in Pasay City. It maintains

aircraft with the highest degree of airworthiness, reliability and presentability in
the most cost-effective manner. Also, it continues to achieve on-time performance
on all flights it operates, as well as providing safe, quality, and cost-effective
inflight service for total passenger satisfaction.
PAL offers services at reasonable but competitive prices without sacrificing
the quality of flights. It satisfies the needs of the public for moving people, goods,
and information. The company’s products and services are the core strength since
these are what they offer, thus it is where the company generates its profit.
Philippine Airlines is performing above average in the Philippine airline industry.
This indicates that the company has strong internal position in a way that it has an
above-average-ability to respond to external factors that could affect its operations.
Also, PAL has a strong competitive position in the market with rapid growth; thus,
it needs to use its internal strengths, take advantage of opportunities, gain mastery
over internal weaknesses, and avoid external threats to further innovate a market
penetration and development strategy. This may include service development
based on clients’ feedback and collaboration with other companies. On the other
hand, PAL still must improve itself with regards to the critical success factors.
For the Philippine Airlines to maintain its position in the industry, they
should pursue strategies focused on increasing market penetration, employee
management, and product development. PAL must know very well how to handle
their employee in a way that they are also satisfied by the benefits the company
offers, they must understand the needs of their clients and should continue to
develop their services based on what is needed at hand.