Media and Information

Literacy
Quarter 4– Module 1:
Power of Media and Information to Affect Change
 What I Need to Know
This module was designed and written with you in mind. It is here to help you
master the Power of Information and Media to Affect Change. The scope of this module
permits it to be used in many different learning situations. The language used
recognizes the diverse vocabulary level of students. The lessons are arranged to follow
the standard sequence of the course. But the order in which you read them can be
changed to correspond with the textbook you are now using.

The module contains only 1 lesson, which is:

 Lesson 1 – Power of Information and Media to Affect Change

After going through this module, you are expected to:

1. Find given words in the letter pool;
2. Match words to complete compound nouns;
3. Identify situations that show good or bad usage of media;
4. Explain and expound tendency of man to commit crime online;
5. Draw a poster and slogan; and
6. Write a short poem about proper usage of social media.
What I Know
Directions: Choose the letter of the best answer. Write the chosen letter on a
separate sheet of paper.

1. Copyright simply means what?

a. right to advertise c. right to post
b. right to copy d. right to property
2. Cybercrime is done on what “world”?
a. cyber world c. planet mars
b. midgard d. underworld
3. Which of the following is an example of cybercrime?
a. Illegal selling of weapons online
b. Posting of pictures of pets online
c. Selling of medicine at pharmaceuticals
d. Talking to people under a tree
4. Which of the following is an example of modern media?
a. Letters c. papyrus
b. newspaper d. television
5. Which of the following is an example of traditional media?
a. computer c. radio
b. newspaper d. television
6. The clipped term site is unclipped as what?
a. satellite c. significant
b. sightings d. website
7. Identity theft is the case where one is what?
a. Identify and info are deformed c. Identify and info are sold
b. Identify and info are replaced d. Identify and info are stolen
8. What do you call people who illegally access websites and other online
accounts from various websites?
a. entrepreneurs c. hackers
b. gardeners d. occultist
9. Comments are people’s way of expressing their what?
a. food c. opinions
b. instructional materials d. photographs
10. Polls are often used during what significant annual event?
a. Christmas c. Independence
b. Election d. Valentine’ s
11. Is patent the same as Copyright infringement?
a. Absolutely impossible c. No
b. Never d. Yes
12. Which of the following option falls under SOCIAL?
a. Educational tools c. Polls
b. Internet d. Tourism
13. Which of the following option falls under POLITICS?
a. Educational tools c. Polls
b. Internet d. Tourism
14. Which of the following option falls under ECONOMY?
a. Educational tools c. Polls
b. Internet d. Tourism
15. Which of the following option falls under EDUCATION?
a. Educational tools c. Polls
b. Internet d. Tourism
16. What is illegal content?
a. type of content that could sell insurance to people both young and old.
b. type of content that could promote skilled workers to apply abroad
c. type of content that could potentially hurt and damage others in any
form
d. type of content that could advertise whitening and beauty products
online
17. What is cybercrime?
a. act of doing illegal acts legally
b. act of doing illegal acts offline
c. act of doing illegal acts online
d. act of doing illegal acts personally
18. What is copyright?
a. right to apply c. right to copy
b. right to concede d. right to deposit
19. What is infringement?
a. action of breaking terms of cosmic universe
b. action of breaking terms of earth and mars
c. action of breaking terms of gravity and physics
d. action of breaking terms of law or agreement
20. What is identity theft?
a. act of stealing someone’s food
b. act of stealing someone’s information
c. act of stealing someone’s lover
d. act of stealing someone’s purse
 Media and Information
Lesson Literacy: Media and
1 Information and its
Influence to Change
Media and information has greatly influenced the world in various fields and
aspects, particularly the way how humans live alongside the usage of various
technological devices. One form is the use of media and information to relay and share
various topics.

What’s In
Directions: Find the given words in the letter pool. Write your answer on a paper.
C D G B N T F S S Z
O N L I N E B I G N
N J A X H G D N B V
T B S D R B G F S S
E F V B B D J R S A
N S R G H V T I C X
T A F W I A G D Y T
F V G A J S D G D F
A S N W T L W E S E
K C E S N Y D M C H
V E M S D C A E E T
R V I C S O C N H Y
H E R S Z P G T J T
Q B C F W Y E S T I
A R R N C R G U G T
E S E J B I N Y D N
F A B Y N G T R S E
D C Y O T H J D G D
H S C P E T R N N I

CONTENT CYBERCRIME ONLINE

COPYRIGHT INFRINGEMENT IDENTITY THEFT

What’s New
Directions: Match the items in Column A with the words that will complete them
under Column B. Use a separate sheet of paper to answer.
Column A Column B
1. YOUTUBE a. RIGHT
2. ILLEGAL b. CRIME
3. FACEBOOK c. LITE
4. CYBER d. CONTENT
5. COPY e. CHANNEL
 What is It
The Media and Information can function to strengthen and enrich the
connections between citizens and intermediary organization including political parties,
social movement, as well as the economy.
The spread of new freedoms and extent of frontiers of freedom that the public
authorities have often attempted to control; religious, freedoms, gender, ethnicity and
sexual freedoms based on social and cultural identities.

ECONOMY

o New Industry
o Film Production
o Entertainment Programs
o Print
o Broadcast
o Mobile Communication
o Internet
o Advertising; and
o Public Relations

Economic Impact
o Economic actors need accurate and timely information to allocate
resources efficiently, investors and other groups increasing value and
demand a governance-monitoring role from the media. A free and
independent press can provide information and monitoring to the
economic policy development process leading to more effective
economic policies. It can also reduce political risk and increase good
governance- conditions that are important for robust economic
development.
o Media improves the efficiency of the economy by providing actors more
and better information with which make decisions and improving
stability.
 Media enhances political coordination in the development of
sound economic policy
 Media sector development can reduce political risk, increasing
stability for higher risk countries.

EDUCATION

In Sites Using Video

o As we know from the recent ubiquity of online digital video, video has
become a compelling tool for educational representation. Students use
it in their projects: teachers and pre-service teachers use it to study
pedagogy; and researchers use it for capturing and examining how
learning happens, as they unfold.

The Perspectivity Framework

o Perspectivity frames how learners, teachers and researchers make
meaning of events from both individual and multiple points of viewing.

The Highly Visual Evolution

o Learners have been able to integrate a variety of digital media forms
into documents. Multimedia, hypermedia, new media are the terms we
have used to describe this use of visual media in learning. Of course,
this is not the beginning of our use of a variety of media to learn. People
 have always use diverse visual media to communicate with one another
and learn.

SOCIAL

In today's world, media becomes as essential as our daily needs. Media of

today is playing an outstanding role in creating and shaping of public opinion and
strengthening of society. Media is the sword arm of democracy. Media acts as
watchdog to protect public interest against malpractice and create public awareness.
- Tourism
- Communication
- Freedom of Expression

POLITICAL

The political landscape has changed quite a bit in the last couple of decades.
The internet has played a large role in this transformation. Social media, in particular,
is now a serious factor in political campaigns and in the way people think about issues.
Candidates and their supporters constantly post their views on Facebook and
Twitter. Each party has its own pages, from which it broadcasts propaganda and
requests for donations. Let’s look at some of the leading ways that social media
influences politics today.
- News Around the Clock
- Demographics and Targeting
- The Impact of Polls
- Direct Interaction With Politicians

News Around the Clock

o One of the ways that social media has transformed politics is the sheer
speed at which news, poll results and rumors are shared. Whereas in
the pre-internet days, people had to wait for the next newspaper or TV
news show to get the latest information, online news is a 24/7
phenomenon.
o Social media has taken this a step further. While you can access news
on many websites at any hour, most people spend more time on sites
such as Facebook and Twitter than they do on serious news or political
websites. This means that you get all of the latest trending news stories
and opinions shared by your friends whenever you log on

The Impact of Polls

o Political polls are an important part of every campaign. They are often
confusing, because you can often find multiple polls with contradictory
results posted on the very same day.
o As with other types of political news, the internet has greatly increased
the number of poll result as we see each day. Social media has
accelerated this even more. Not only do social media sites report the
results of polls, you can actually participate in Facebook polls.
o Polls results have a big influence on elections. This is true even if they
are flawed. A poll can be a self-fulfilling prophecy. For example, if
people think one candidate is far ahead in the race, they might conclude
there’s no point in voting for the underdog. When people are posting the
latest poll results on social media throughout the day, there’s a great
deal of pressure on candidates to pull ahead of their opponents.
 Direct Interaction with Politicians
o One of the positive effects that social media has on politics is the
opportunity for voters to interact more easily with candidates and
elected officials. Traditionally, if you wanted to meet a politician or
candidate, you need not to attend a live event. Not everyone is able to
do this. With modern technology, it’s now possible to attend virtual
events where you can participate in live streaming events and interact
with politicians and candidates.

Demographics and Targeting

o Targeting is used throughout the advertising industry to make sure that,
ads and messages reach the right audience. Politicians do this as well.
In the age of social media, politicians and people running for office are
able to target their campaigns.
o If a candidate wants to address the concerns of women, college
students, retired people, Latinos or any other group of voters, they can
now tailor their messages. Just as advertisers on Facebook are able to
use analytics and targeted advertising, so can candidates and
politicians. Thus, if you notice that political messages seem to be talking
to you personally, this is no accident.

CHALLENGES

Illegal Content
 It’s any type of content that could be damaging to young people,
including:
o Real or simulated violence
o Sexually explicit content
o Illegal images of child sexual abuse
o Content promoting hate based on race, religion or sexual
preference
o Content instructing or promoting crime or violence
o Content promoting violent extremism
o Content that advocates unsafe behavior like extreme dieting or
drug taking

Cybercrime
o Criminal activity or a crime that involves the Internet, a computer
system or a computer technology

Copyright Infringement
o It is the use of works protected by copyright law without
permission, infringing certain exclusive rights granted to the
copyright holder, such as the right to reproduce, distribute,
display or perform the protected work, or to make derivative
works.
Identity Theft
o It is the deliberate use of someone else's identity, usually as a
method to gain a financial advantage or obtain credit and other
benefits in the other person's name, and perhaps to the other
person's disadvantage or loss.

POWER

'Media power' means here the concentration of symbolic power in media

institutions, particularly those of television, radio and the press (the common-sense
definition of 'the media'), although the long-term impact of new media on media power
is considered.
 Business
 Strategy
 Business Strategy

It’s a trend that is already spreading to businesses beyond the newsroom, whether
it is because of digital marketing or new customer service communication channels

Banks of the Future

o Social media is transforming banking relationships in very significant
ways, from improving customer service to allowing users to send money
to others via online platforms. New financial technology companies are
using social media to help people simply open a bank account. Social
media can even impact your ability to get a loan.

Health Care & Public Health

o Social media has been responsible for relevant changes in both
personal and community health, especially by making it easier for large
numbers of people to rapidly share information.

What’s More
Directions: Write GOOD if media is used properly and BAD otherwise.
Write your answer on a separate sheet of paper.

__________1. Multiple Facebook dummy accounts were made to scam others.

__________2. There is bashing on Twitter.
__________3. NGO promotes COVID- 19 awareness online.
__________4. Illegal drugs are sold at a higher price online.
__________5. Copying online videos without consent from content creator.

What I Have Learned

Directions: Explain and expound the answer to the question given. Write your answer
on a separate sheet of paper.
“Why do people tend to do illegal cyber- related acts”?
Needs
Excellent Very Good Fair
Criteria Improvement
5 4 3 2
1-10 11- 20 More than 21
No grammatical
grammatical grammatical grammatical
inconsistencies
inconsistencies inconsistencies inconsistencies
Grammar were found all
were found all were found all were found all
throughout the
throughout the throughout the throughout the
write- up.
write- up. write- up. write- up.
Most of the Some of the Few to None of
All of the ideas
ideas included ideas included the ideas
included in the
in the write- up in the write- up included in the
write- up were
were were write- up were
Logical strategically and
strategically and strategically and strategically and
Arrangement logically
logically logically logically
of Ideas arranged to
arranged to arranged to arranged to
create a
create a create a create a
wholesome
wholesome wholesome wholesome
idea.
idea. idea. idea.
 1- 10 Non- 11- 20 Non- More than 21
English was English English Non- English
Use of used all terminologies terminologies terminologies
Language throughout the were used all were used all were used all
write- up. throughout the throughout the throughout the
write- up. write- up. write- up.

What I Can Do
Directions: Draw a poster and slogan that promotes any of the given topics. Write
your answer on a separate sheet of paper.
 Anti- Identity theft
 Anti-Infringement
 Anti-Copyright
 Anti-Cybercrime

Needs
Excellent Very Good Fair
Criteria Improvement
5 4 3 2
The poster is The poster is
The poster is
very intriguing The poster is somehow
Visual Impact not visually
and eye- eye- catching. catchy to the
appealing at all.
catching. eyes.
The slogan’s The slogan’s The slogan’s
The slogan’s
content deeply content content has
content is
Content and dramatically dramatically somehow
influenced the
influenced the influenced the influenced the
viewers
viewers viewers viewers
Exceptional use Good use of Average use of
No use of new
of new ideas new ideas and new ideas and
ideas and
Originality and originality to originality to originality to
originality to
create poster create poster create poster
create slogan.
and slogan. and slogan and slogan.

Additional Activities
Directions: Write a short poem promoting the proper usage of social media and
information dissemination. Write your answer on a separate sheet of
paper.
Needs
Excellent Very Good Fair
Criteria Improvement
5 4 3 2
The poem’s The poem’s The poem’s
The poem’s
meaning has meaning has meaning has not
meaning has
been coherently somehow been been coherently
Content been aligned
aligned with the aligned with the aligned with the
with the given
given theme/ given theme/ given theme/
theme/ lecture.
lecture. lecture. lecture at all.
All of the Most of the Some of the Few to None of
necessary necessary necessary the necessary
elements to be elements to be elements to be elements to be
Use of Poetic applied in the applied in the applied in the applied in the
Elements creation of the creation of the creation of the creation of the
poem was poem was poem was poem was
technically used technically used technically used technically used
and observed. and observed. and observed. and observed.
Assessment
Directions: Write the letter of the correct answer on a separate sheet of paper.
1. What does Media Power mean?
a. belief that all forms of media will cease to exist due to the
advancement of technology
b. concentration of symbolic power in media institutions, particularly
those of television, radio and the press
c. concocted superstition that all forms of media are indispensable and
are functional to benefit the few.
d. systematic belief that all forms of media are equal and unifying
2. What is something new and difficult which requires great effort and
determination?
a. challenges c. power
b. political d. social
3. Complete the statement, Candidates and their supporters _______post their
views on Facebook and Twitter?
a. constantly c. interrogatively
b. derogatively d. periodically
4. Complete the statement, Media is the sword _____of democracy?
a. arm c. legs
b. head d. torso
5. What is referred to as the concentration of symbolic power in media institutions,
particularly those of television, radio and the press?
a. challenges c. power
b. political d. social
6. What kind of poll is an important part of every campaign?
a. challenges c. power
b. political d. social
7. Tourism falls under what?
a. challenges c. power
b. political d. social
8. Campaign falls under what
a. challenges c. power
b. political d. social
9. On how many fields can media power be associated to?
a. 1 c. 3
b. 2 d. 4
10. How many identified challenges are there?
a. 1 c. 3
b. 2 d. 4
11. You wanted to reproduce a certain product. What is the first thing you must
do?
a. Go to the factory and steal some products for personal use.
b. Ignore your plan and keep calm.
c. Write a letter to the inventor of the product.
d. Threat the inventor of the product.
12. A guideline was provided for you to follow. What will you do?
a. Follow the guidelines accordingly. c. Just assemble the item.
b. Ignore the guidelines. d. Write your own guidelines.
13. You plan on producing a product but the inventor of the product did not give
you permission to do so. What will you do?
a. Continue the plan. c. Keep calm and drink tea.
b. Discontinue the plan. d. Plan another plan of action.
14. If a person invented something, what does that person make?
a. inventor c. sommelier
b. restaurateur d. writer
15. What right does the person who invented an invention have over his/ her
invention?
a. annihilate it c. reproduce it
b. burn it d. sell it
16. Which of the following best describes cyber bullying?
a. Arson c. Physical abuse
b. Being mean online d. Verbal abuse
17. Which option best describes copyright?
a. Another person was given the opportunity to reproduce a certain item.
b. Another person stole and reproduces a certain item or product.
c. A person killed the inventor and took the owner’s place as the new
owner.
d. A person promoted the new item or product.
18. Which of the following shows mobile addiction?
a. Always holding the phone for use.
b. Ignoring the notification on the phone and playing outside.
c. Never uses cellular phones.
d. Not bringing the phone every time.
19. What is cyber bullying?
a. A crime committed cybernetically. c. A crime committed physically.
b. A crime committed mentally. d. A crime committed verbally.
20. Which of the following shows social media bullying and abuse?
a. Destroying one’s reputation online.
b. Giving compliments to someone.
c. Providing online assistance to those in need.
d. Sending them pictures of gifts and chocolates online.
Key to Correction
What I know
1. B 11. C
2. A 12. B
3. A 13. C
4. D 14. D
5. B 15. A
6. D 16. C
7. D 17. A
8. C 18. C
9. C 19. D
10. B 20. B

What’s in
C D G B N T F S S Z
O N L I N E B I G N
N J A X H G D N B V
T B S D R B G F S S
E F V B B D J R S A
N S R G H V T I C X
T A F W I A G D Y T
F V G A J S D G D F
A S N W T L W E S E
K C E S N Y D M C H
V E M S D C A E E T
R V I C S O C N H Y
H E R S Z P G T J T
Q B C F W Y E S T I
A R R N C R G U G T
E S E J B I N Y D N
F A B Y N G T R S E
D C Y O T H J D G D
H S C P E T R N N I

What’s New
1. E
2. D
3. C
4. B
5. A

What’s More
1. BAD
2. BAD
3. GOOD
4. BAD
5. BAD
What I Have Learned
Primarily, because of poverty, entertainment and personal satisfaction and/ or
exploratory purposes
T/N: Any answers related to the correct answer will be considered.

What I Can Do
T/N: Any poster and slogan related to what is required will be considered.

Additional Activities
T/N: Any poem related to what is required will be considered.

Assessment
1. B 11. C
2. A 12. A
3. A 13. D
4. A 14. A
5. A 15. C/ D
6. B 16. B
7. D 17. A
8. B 18. A
9. C 19. A
10. D 20. A
References

Opportunities, challenges and power of media and information. Retrieved

November 12, 2020 from https://prezi.com/p/5h35qdwoa2iq/opportunities-challenges-
and-power-of-media-and-information/
Media and information literacy (MIL)-8 Opportunities, challenges and power of
media and information. Retrieved November 12, 2020 from
https://www.slideshare.net/arnielping/8-media-and-information-literacy-mil-
opportunities-challenges-and-power-of-media-and-information
e- Learning guide on media and information literacy. Retrieved November 12, 2020
from https://sites.google.com/view/elearningmil/lessons/the-opportunities-challenges-
and-power-of-media-and-information
How media affects social change. Retrieved November 12, 2020 from
https://www.tccgrp.com/insights-resources/insights-perspectives/how-media-affects-
social-change/
Perceptions of media and media effects. Retrieved November 12, 2020 from
https://onlinelibrary.wiley.com/doi/pdf/10.1002/9781444361506.wbiems995
Responsible use of information resources. Retrieved November 12, 2020 from
https://spg.umich.edu/policy/601.07
Social media adulating. Retrieved November 12, 2020 from
https://www.justadulting.com/social-media-responsibility/