“Año del Fortalecimiento de la Soberanía Nacional “

FACULTAD DE NEGOCIOS

CARRERA DE ADMINISTRACIÓN Y NEGOCIOS INTERNACIONALES

DOCENTE:

DEISY GIOVANNA SALDAÑA RODRIGUEZ

CURSO:

GLOBAL MARKET PERSPECTIVES

T3
Expositores

❖ MINCHOLA NINAQUISPE KRISTHEL VIVIANA N00192142

❖
❖ RIQUEROS CRUZ MARYURIN FIORELA N00198258
❖
❖ ROMERO HUYHUA VICTOR HUGO N00192061
❖
❖ ALFREDO JESUS FLORES RAFAEL N00166938

Lima - Perú
2022
Presentación de un análisis de los diferentes tipos de consumidores y su
comportamiento en el país de la empresa elegida.

Consumer analysis is what provides you with the necessary consumer trend data on
the people who buy your brand, in this case Ajegroup. It reveals their relationship with
the products: the value they place on them, their reasons for buying, their perceptions
of the brand, and how it makes them feel about your consumers.

Although there is no global classification of consumers, it is possible to group them

according to their characteristics and behaviors within the chosen market; AJEGROUP
in Spain so that companies can recognize and attract them. Accepting that the
consumer is at the center of all marketing activity, there is no doubt about the
importance of understanding how consumers are motivated, how they buy and how
they use the products they purchase. This involves answering the following questions:
What do you buy, why do you buy it, how do you buy it, where do you buy it, how much
do you buy, how often do you buy it, how do you use it, etc.

Tipos de consumidores:

 Seasonal consumers. Many consumers buy and consume products on a

seasonal basis. They buy at certain times, when the need for certain goods
arises.
 Individual consumers. Ajegroup that sells products to this class of customers
constantly seeks ideas for upgrades and add-ons to enhance the appeal of its
products in order to stimulate sales.
 Organizational consumer. Products sold to organizational consumers often
must meet very strict standards. They may need to be tailored to meet the
buyer's specific requirements and specific prices may need to be negotiated on
a case-by-case basis.
 Impulse buyers. Products that consumers buy on impulse are not initially in their
plans, so product placement is very important. Manufacturers targeting impulse
buyers need their products to appear prominently in a store.
 Consumers seeking to satisfy needs. The need for a certain product will require
its purchase immediately for a certain purpose. The challenge here is to create
a sense of need to promote the sale of products and services.
Improvement Project for the internationalization of a product to a new market and to
formulate a management strategy according to the market

Large Peruvian companies are taking advantage of globalización, trade treaties and
bilateral agreements to boost their internationalization.

Acquisition of land
Another modality consists of setting up their own plants in other countries, such as
Spain. The company dedicated to the manufacture and sale of beverages could
internationalize through projects and ignagurar in which the per capita consumición of
soft drinks and carbonated waters is higher.

The cost leadership strategy

is based on achieving a minimum final cost with respect to the competition, which,
together with an acceptable quality and pricing policy, makes it possible to achieve
sales volumes and profitable market share growth.
Cost leadership is perhaps the clearest of Porter's three generic strategies. A company
aims to be the lowest cost producer in its industry. With lower costs, it also has the
option of offering its products at lower prices than its competitors.

Convenience stores

Convenience stores-To facilitate accessibility The proposal is to establish numerous

convenience stores offering, in addition to its carbonated, non-carbonated and
alcoholic beverages, other consumer products. Flavors and presentations-In terms of
flavors, the proposal is for the company to integrate "diet" or "light" products into its
offerings in response to the growing interest and competition in this type of beverages.
On the other hand, it is advisable for internationalization to include a local approach to
the flavors offered in each country. In other words, the variety of flavors offered should
respond to local tastes. Advisory services - due to the emergence of family businesses
started by the initiative of an entrepreneurial member, AJEGROUP should create a
branch of advisory and consulting services for small and medium enterprises with
growth and internationalization initiatives.

Penetration strategy

It is important to note that a characteristic of this strategy is to avoid a head-on collision

with the large bottlers (Coca-Cola and Pepsi), which is achieved by choosing as target
purchasing opportunities the C, D and E segments, which are not the target purchasing
opportunities of Coca-Cola and Pepsi, and to achieve a share of purchasing
opportunities such that they do not represent a sufficient threat to the large bottlers to
make them interested in purchasing AJEGROUP's operations in each country. Many
different revenue streams would be created through smaller stakes in several
countries.
Penetration in the different countries can be done through strategic alliances with local
investors or through the purchase of bottling operations already operating in the
country. It is important to look for a local partner who knows the popular beverage
business in the country where the operation is being started.