STRATEGIC MANAGEMENT 2132

GROUP 4: MEMBERS
1. AGPOON, CHRISTIAN Z.
2. BOQUIRON, WILSON M.
3. ABANTO, IZZA MARIE
4. MALIPOT, JUDY
5. REPOTENTE JULIE
6. BONION, IRISH OLIVA
7. Don Octavio
8. Mia Taloban Felipe

❖ Name of the Product: EVER- GREEN DISINFECTANT SOLUTION

❖ Reasons why opt to propose this product: Amidst pandemic, it creates a complex environment
that is seen to be alarming to every citizen. The state-mandated a strict health regimen that
resulted in various economic lockdowns in response to the containment of the virus. This virus
has created mental illnesses such as anxiety, stress, and depression. A lot of people have a
bottom line on whether they can catch the disease, maybe they’re encountering a possible
carrier, and the likes of tantamount queries as regards this virus. The catastrophic aftermath
when the virus takes birth does not just feel the first pinch on the ordinary citizen, even the
business sector declared bankruptcy and lost tens of billions, with that being said, many
households lessen possibilities of having and maintaining social hierarchy and sustainability. The
failure to accumulate much financial figures impact the internal and external expenses, in effect
it creates a line of limitation of jurisdiction with respect to the basic and public goods. The
inoculation program of the government will help to eradicate the virus, but it should fasten its
belt in hitting the herd immunity. Since vaccines are not yet possibly dominant, it’s a great thing
to have the first defense mechanism to ensure immunity and health assurance that will let this
republic increase its mobility and fasten the growth of the economy out of recession. Many
disinfectants have been tagged as predators on their bulk of success in maintaining their
wavelength in the market, what makes EVER- GREEN a product in oppose to the existing
competition is the viable sense of environmental protection that uses products not harmful in
the balance of the ecosystem and its market stability that can offer a much cheaper price to
 address households financial constraint. Let these disinfectants roar to fight diseases without
sacrificing pockets and environmental lives.
Properties of the product:

TAKE NOTE: IT COMES FROM VARIOUS SIZES AND SCENTS (UNDER THE PROCESS OF INNOVATION)
EVER- GREEN ISOPROPYL ALCOHOL 70% SOLUTION
❖ FORMULATION:
- Each 500ml contains 70 ml Isopropyl alcohol
❖ APPLICATION/BENEFITS/USES:
- For disinfection, sterilization, hygienic purposes, antiseptic.
- For household use only for disinfecting purposes.
- kill microorganisms
- cleaning makeup brushes
- remove ink and permanent marker stains
- removing stickers
- cleaning stainless steel
❖ DIRECTION:
- Pour on hands or use cotton and rub liberally on the skin,
- Avoid in damage skin, irritation might occur
❖ PRECAUTIONS:
- Do not swallow or use near eyes. For children, use under the supervision of an adult.
- Keep tightly closed and store at a temperature not exceeding 30 degrees celsius.
❖ MANUFACTURED:
- Ever- Green Naga City, Philippines
❖ ADDED VALUE:
- Cheaper Cost is given (ingredients are abundant)
- Environmental protection
❖ INGREDIENTS/PROCESS:
- Formula: C1_V1=C2_V2,
● where C1 and V1 are the starting concentration and volume of the solution and
● C2 and V2 are the final concentration and volume of the dilution.
● For the purpose of this example, the initial solution is 100 percent isopropyl
alcohol, creating a final volume of 500 mL of 70 percent isopropyl alcohol.
- Take Note: Put on protective goggles and gloves before working with any liquids.
 ● Identify the initial concentration of the 100 percent isopropyl alcohol, which is
the C1 variable in the equation. The variable C1=100.
● Determine the desired concentration and volume of the final solution to obtain
C2 and V2. In this instance, the final concentration C2 is 70 percent and final
volume V2 500 mL; So C2=70 and V2=500.
● Solve the equation C1_V1=C2_V2 for the unknown variable of V2. Substitute
known variables: 100_V1=70_500, V1=35000/100, V1= 350. It is determined
that 350 mL of 100 percent alcohol is needed for the preparation.
● Add 350 mL of 100 percent isopropyl alcohol to a 500 mL graduated cylinder.
Ensure that the measurement is read at eye level with the meniscus, the bottom
of the curved liquid, at 350 mL.
● Add an additional 150 mL of water to the graduated cylinder for a total volume
of 500 mL, again measured at eye level.
● Add 0.30gram Scent
● Pour 2grams Glycerine
● Pour the remaining solution into a new beaker marked 70 percent isopropyl
alcohol and stir with a glass rod.

❖ The significance of distribution in the marketing mix can indeed be overstated. Retailers don't
sell products they can't deliver, and salespeople shouldn't keep commitments they can't possibly
keep. Clients can be lost in the process of late deliveries and abandoned agreements. The
success of the product relies on careful order filling and billing, excellent service, and cautious
arrival.
❖ Supply Chain Management:
● We need to coordinate all relevant actions in a smooth process to meet the
changing needs of our clients. Because consumers are the ones who will utilize
and patronize our products, our clients are a crucial variable in controlling our
supply chain. During production, there must be a customer-driven approach that
is reliant on the degree of consumption of the people. It is seen to have a
significant correlation on why the alcohol will be distributed in the right time
and place, and it will mitigate some problems like having a surplus of this
product, through the channel partnership of suppliers, manufacturers,
 wholesalers, and retailers along the entire supply chain who work together
toward the common goal of providing for the customer's need. The
establishment of a supply chain will allow us to interact effectively with our
prospects, allowing us to better promote our new offering and market trend.
❖ Here is the specific key point to can use to standardize the supply chain management:
● Coordinating the sourcing and procurement of raw materials, scheduling
production, processing orders, managing inventory, transporting and storing
supplies and finished goods, and coordinating customer-service activities.
● Coordinates with our external parties, such as merchants, and sari-sari store
owners to better comprehend the emergence of the people's needs. We should
maintain communication to check on the level of consumption, legislation, and
competition trends in the business environment on a regular basis.
● I can also imagine the local government and the school intervening in this
feasibility to play a viable role, given that they gain from our taxes, therefore
they should develop a new platform and devote some investment to the
Ever-Green industry to make it more integrated and industrialized.
● We should communicate with different channels to widen our reach of the
market (shopee, lazada, food panda). We can make use of social media
platforms to connect with the people who highly need alcohol, therefore, they
can assure that they have the proper place to deliver.
● We can even use our creative skills to create a new product out of the offering.
The market is eager to have new enticing variations on their naked eyes because
anytime a new product is released in the store, they will be eager to test it and
purchase it. It must also delight customers by offering a variety of scents.
❖ COVERAGE:
● Have a presence in other rural areas to expand the market's reach and provide
more chances to seek by the customer as well as to reduce internal and external
costs.
❖ PLACEMENT:
● Consider various outlets to offer the product adjacent to the customers like the
sari-sari store and online shopping platform.
❖ VOLUME:
● To avoid or mitigate inefficiencies we are going to employ an inventory system to
systematically manage the supply and every transaction made.
● The Inventory Management System ensures that things are ordered as they are
sold.
● Designation of at least some of the members to create an inventory system,
ensuring that we were supplying the correct quantity.
❖ DISPLAY:
● Ever- Green Alcohol must be exhibited in an immediately recognizable way, and
the price and quality specifications must be examined since people have an
import addiction, and whoever believes the product is a new arrival and of good
quality will choose this over other varieties of disinfectants. To better entice
prospects, we producers must provide a variety of products such as offering
various scents and shapes of the containers.
❖ PRICING:
● Consider the current market situation, in which competition is a major worry.
They must compete on price, and they must be strategic in delivering the price,
as well as reductions if available. Consider offering buy one, get one deal and
coupons to assist customers in making product selections. Price is beyond the
control of any single person. The price of these products is affected by the
supply of a product, demand for the product, and the cost of production.
❖ GOODWILL:
● We should engage with our channels on a regular basis by offering them a free
product and assisting one another to ensure that they have the relationship
necessary to improve the transaction and discuss any potential issues that may
emerge. By any chance we are suffering from financial constraints, we can ask
the third party if we can pay whenever the money is available. We
Manufacturers will be able to ease the weight of our burden by granting some
exceptions after we develop a stronger bond with their partners.
● We manufacturers must learn to manage risk and protect ourselves against
judgments made today without knowing what will happen tomorrow. Risk
management solutions are critical for us to anticipate potential problems and
avoid adding to the burden. If Ever-Green is no longer earning as much as it once
did, we can hunt for an alternate disinfectant solution and introduce another set
of variations with more market stability. Nowadays, we must learn how to react
to rapid changes in the business ecosystem. Once we are orientated, we will
have a greater possibility to eliminate unpredictable events. The problem can be
alleviated or eliminated depending on an individual's perspective of life, which is
why knowledge is essential. Just like how Ever-Green is essential.