7P: MANGO IN

SYRUP

YINETH VALENCIA GARCIA

 INTRODUCTION

• The investment project is about the Production of Mango in SYRUP in the City of Cali and
its commercialization in the markets of the same city.
• The competitive advantage offered by the project to distinguish itself from the rest of the
products in this area and from those that are competitors in the target market, is the easy
accessibility to the raw material, variety, quality and prices.
• Our goal is to produce and market canned mango in syrup in glass containers from the fruit
available in the Valle region, with high quality standards and at competitive prices. All this
in order to satisfy the needs and expectations of consumers, to consolidate the brand.
 MISSION

• The purpose of the company “FRUTAS DEL VALLE”, specialized in the production of
mango in syrup, is to bring home to our consumers a delicious 100% natural craving with
the authentic flavor of the fruit. In addition, Strengthen leadership in the Colombian
market through the quality of our products.
 VISION

• To be recognized nationally as a leading company in the production of fruits in 100%

natural syrup, ensuring that in each home they enjoy a delicious sweet fruit to delight the
family.
 7P: PRODUCT

• MANGOS PASIÓN are ripe and julienned green mangoes preserved in a juicy syrup. It is
selected from a biche mango and / or a mango with a suitable degree of maturity, healthy,
fresh and clean, which have been previously selected and peeled.
• Use:
• Product for direct consumption.
• Once the container is opened, consume in the shortest possible time.
• The product should be stored in a dry, clean, ventilated environment, away from the
incidence of sunlight.
 7P: PRICE

• Production Cost
DIRECT COSTS + INDIRECT COSTS Production Cots
$6.585 + $3.000 $9.585

• Cost per unit of product.

PRODUCTION COSTS / QUANTITY OF PRODUCTS TOTAL

$9.585. / 10 958.5
 7P: PRICE

• Cost per unit of product.

The sale price of the product to obtain a profit of 30%.
I calculate 30% like this: COST OF A PRODUCT X 30% + cost of a product.
SALE PRICE = $ 958.5 X 30% + $ 958.5 = $ 1,246
Calculate the profit when selling the quantities of products that I pay.
Sales price x No. Products - production cost
SALES PROFIT = $ 1,246 x 10 - $ 9,585 = $ 2,875
Precio del mango maduro: $ 8060
Precio del mango biche: $ 7020
 7P: PLACE, PROCESS AND PHYSICAL
ENVIRONMENT
An internet blog will be used: www.mangospasion.jimdo.com to:
• Provide information about the organization.
• Provide information about the products and their unique characteristics.
• Sell our products.
• Create a database which serves to communicate with the client.
• Capture the attention of many people making them future clients.
• The client will also be able to comment and rate the company on their satisfaction with
the quality of the product and the service provided.
 7P: PROMOTION

Every beginning has its ups and downs, therefore, the fight for a position will be constant,
and this will be reflected in the product that the company FRUTAS DEL VALLE will
provide as this will make a difference with respect to the competitors in the sector, in
addition to use of tactics and strategies such as advertising, low prices, high quality and
promotions that will make our product the consumer's first choice.
Banners will be used to promote the products.
We will use radio advertising to reach different audiences and capture their attention.
Social networks why:
• It is a medium of great coverage.
• It is an interactive medium to spread the benefits and characteristics of our product.
 7P: PROMOTION

• LABELS
• Presentation of ripe mango in syrup:

• Presentation of mango biche in syrup:

 7P: PROMOTION

• BANNER: • WEB PAGES:

• RADIO:
 7P: PEOPLE

• Canned fruit in syrup is the product made with fruit pulp adding syrup, a mixture of
sugar, water and citric acid. Aimed at consumers interested in a healthy and natural
lifestyle.

• Due to its potassium content, it has a diuretic effect. A ripe mango provides vitamin C and
vitamin A. It is ideal for people who cannot tolerate other sources of vitamin C. Mangoes
have phenols that are powerful antioxidants. It is rich in iron, magnesium and selenium. It
helps to have a good digestion.