Branding 

is the process of creating a strong, positive perception of a company, its products or

services in the customer's mind by combining such elements .

 A brand is the identity and story of a company that makes it stand out from other companies that
sell similar products or services

Branding is the process of creating a strong, positive and distinct perception of a company, its
products or services in the customer's mind . This consist of the company's name, logo, mission,
visual design, symbol or any other feature that differs ones product or services from others.
Example: Apple, Nike and Coca-Cola.

Copyright is the complete and assignable legal right given to the original owner for a fixed period or
number of years. It gives the owner the rights to copy, distribute, adapt, display, print, publish,
perform, film and record a creative work usually for a limited time. The creative work may be in a
literary, artistic, educational or musical form.

Patents is a right granted for an invention that is new and useful. In other word it is the protection
granted for new invention, processes