Ethical Objectives

1. A concept of acceptable behaviors and a set of organization's goals that

comply with fair business practices, ethical guidelines and established moral
principles. The rules identify what is considered 'wrong' and 'right' in the
company, but are not necessarily lawfully required.
2. Setting ethical goals helps keep the company acting in an ethical manner. It
avoids the damage that comes from doing the wrong thing. It builds loyalty
from customers, investors and employees and can improve customer service.
3. Ethical objectives create a positive company image, increases employee
motivation, and can help in attracting employees.
4. The main difference between business ethics and social responsibility is that
the concept of business ethics is to know what is right or wrong for the
company and its workers, while the concept of social responsibility is knowing
what impact one's business is making in the society and whether it is right or
wrong.