What is 'Marketing'

Marketing
Have you seen advertisement boards around you or emails and calls asking
you to try a newly launched product or buy an insurance cover from them?
Well, no matter how annoying we find these, all of these are part of
marketing campaigns for a brand.
Marketing is an integral part of business, and with the cutthroat competition
that exists in the business world, marketing has the power to make or break a
venture.
Marketing involves a slew of steps. Through effective campaigns, the market
is studied initially. From the surveys, the required services or products are
presented to the consumers and strategies are prepared to increase the
consumer base and boost sales to generate more revenues and leads.

What is marketing?
Marketing definition includes activities undertaken by a business
establishment or an individual to promote their services and products.
Marketing includes promotion, advertisement and selling products and
services to the consumers.
Marketing is the key component of any venture and includes aspects like
writing product descriptions, designing website pages, improving customer
services, establishing business & market segments and conducting market
research. Marketing involves strategies that aid in the growth of a business
venture.