TEAM BALDWIN-1

HETUL MINESH PARIKH

DEVBRATA DAS BISWAS
PRAGYA SHARMA
RISHIKA KOTHARI
SOUBHIK SARKAR
ARUSHI AGARWAL
ROHITH R
STRATEGY

Product Differentiation
Gain market share
Competitor Analysis
COMPANY'S PERFORMANCE IN R&D AREA

LOW TECH
Revisions were done once every two years

post 4th year since the size and performance

were not important criteria for this segment.

High on automation but made sure that

revision date is within august end each year

COMPANY'S PERFORMANCE IN R&D AREA

HIGH TECH
The product was made almost exactly as
required by the market since it was the
most important criterion for this segment.

Low on automation so revision date was

within may end so product reaches

market early
4 PS OF MARKETING INDUSTRY AVERAGE: $120,631
Product: Baker ( Low Tech)
Bold (High Tech)
Price: Baker- Industry Average
Bold- Maximum of Industry Average
Placement: Low Tech & High Tech
Segments
Promotion: 100% Customer Awareness
COMPANY'S PERFORMANCE IN FINANCE AREA
KEY CHALLENGES SOLUTION
Forecasting Increasing production
Ending Inventory Increasing accessibility
Market Share Increasing reliability for low tech

Customer Satisfaction segment

Updation dates
IF YOU HAD OPTION TO ACQUIRE, MERGE,
JOINT VENTURE OR LIQUIDATE WHAT WILL
YOU DO?
We look forward to merge with the Erie as it will help us
to gain access to the high tech markets as they are with
16.6 % market share and we are with 13 % market
share.

We are having good market share in the low tech

markets with about 20 % as they are at 14%.

We can possibly capture about >35% market share in

total becoming the single largest player.

MERGER WITH ERIE

Q&A?