Marketing Plan for WhatsApp

 WhatsApp
o WhatsApp is an American freeware, cross-platform centralized messaging
and voice-over-IP (VoIP) service. It is owned by Facebook. Inc.  
 Explanation of business
o It allows users to send text messages and voice messages, make voice and
video calls, and share images, documents, user locations, and other content.
WhatsApp's client application runs on mobile devices but is also accessible
from desktop computers, as long as the user's mobile device remains
connected to the Internet while they use the desktop app. The service
requires a cellular mobile telephone number to sign up. In January 2018,
WhatsApp released a standalone business app targeted at small business
owners, called WhatsApp Business, to allow companies to communicate with
customers who use the standard WhatsApp client.

Company mission
 Company mission
o WhatsApp started as an alternative to SMS. Our product now supports
sending and receiving a variety of media: text, photos, videos, documents,
and location, as well as voice calls. Some of your most personal moments are
shared with WhatsApp, which is why we built end-to-end encryption into our
app. Behind every product decision is our desire to let people communicate
anywhere in the world without barriers.
 Marketing department mission
o Summarize how the marketing department contributes to your organization’s
mission.

Business objectives and services

 Company initiatives
o List your organization’s major priorities and initiatives for the year.
 Goals of initiative
o Include any specific, measurable results your organization hopes to achieve.

SWOT analysis
 Strengths (internal), including: 
o Free to Use
o Video Call and Content Sharing
o Pics Shared Instantly
o Groups and Business
 o Track Location
o Advertisement free
o New Business-related features
 Weaknesses (internal), including: 
o The stalkers and cyber attackers are using WhatsApp Online Status Tracker
websites and apps
  WhatsApp Discord Google Hangout Slack
Direct Competitors
WhatsApp is free Discord is a voice, Google Hangouts Slack is the
and offers simple, video and text keeps in touch with collaboration hub that
secure, reliable communication one person or a brings the right
messaging and service used by over group. Access people, information,
calling, available on a hundred million Google Hangouts and tools together to
Company
phones all over the people to hang out with a free Google get work done. It is
Profile
world. and talk with their account (for used to connect
friends and personal use) or companies’ teams,
communities. Google Workspace unify their systems,
account (for and drive their
business use). business forward.
Platforms: Platforms: Platforms: iOS, Platforms: Chrome,
Company
Android, iOS, Web, Android, iOS, Android, Mac, iOS, Android, Mac
Highlights
Mac, Windows, Linux, Mac, Windows, Linux, OS, Windows
Windows Phone Windows Web End-to-end
End-to-end End-to-end End-to-end encryption: No
encryption: Yes encryption: No encryption: No Service integrations:
Key
Audio recording: Video Service Yes
Competitive
Advantage Yes conferencing: Yes integrations: No Screensharing: Yes
Video Audio recording: Audio recording: Audio recording: No
conferencing: Yes, No No
up to 8 people File Size: 8 MB
free, 50 MB paid
Groups: yes

Target Age range between Age range between Age range between Age range between
Market 14-30 14-30 14-40 14-30
Digital marketing, Digital marketing, Digital marketing, Digital marketing,
Market Google ads, Google ads, Google ads, E-mail Google ads, Facebook
Information Facebook ads, Facebook ads, marketing, Blogs ads, YouTube ads,
Marketing
YouTube ads, Blogs YouTube ads, Sponsorships with
Strategy
Sponsorships with Sponsorships with Businesses, Affiliate
Bloggers Bloggers, Affiliate marketing
marketing
Products & Product WhatsApp Discord Google Hangout Slack
Services Information App + Web App + Web App + Web App + Web
Free Free as well as a Free $6.67 per user /
Pricing paid premium month (or $8/ month)
version for $9.99
Distribution
Online Download Online Download Online Download Online Download
Channels
(WhatsApp) (Discord | Your (Google Hangouts) (telegram.org)
 Place to Talk and
Hang Out)
 Opportunities (external), including: 
o Penetration in the developing countries
o Connecting Facebook and WhatsApp feature: Status visibility on Facebook  
 Threats (external), including:
o New competitors to enter the digital market
o Continuous innovation might distort the simplicity

Market research
 Industry
o WhatsApp is a part of cross centralized instant messaging online application
market. New applications are continuously entering the market but it has still
maintained its position as the most widely used application.

 Target audience/buyer persona definition

o Young adults (age 14-19) mostly students use such platforms
o Adults (age 20-30) mostly university students and office employees
o Students usually use such applications as to stay in contact with the fellow
students while office employees use such applications for business and also
for casual purposes.
 Competitive analysis

o Who are your current and potential competitors?

o Describe their strengths and weaknesses. 
o Identify their key strategies for competing in the market. 

Strategic marketing goals

 Briefly detail your major strategic marketing goals for the year
o How do these marketing goals align with your company’s overall business
objectives?

Key marketing metrics

 Metrics you’ll measure for each strategic marketing goal
o What quantitative measures will you use to track success?

Marketing channels
 Channels/social networks that will be used
o Explain the purpose of each channel.
 o Indicate the success metrics for each channel.

Budget
 Departmental budget
o Outline the total budget for your department or team.
 How you will allocate the budget?
o List ongoing expenses.
o Estimate the cost of potential new initiatives.