Normative Theory

By: John Albert Montances

 What is Normative Theory?
Normative ethics is the study of ethical
behaviour and is the branch of philosophical
ethics that investigates the questions that arise
regarding how one ought to act, in a moral
sense.
 Types of Normative
Utilitarian Ethics
Normative ethics has three major subfields:
Virtue ethics, Deontology, and
Consequentialism.
 Virtue Ethics is an approach to ethics that
treats the concept of moral virtue as
central. Virtue ethics is usually contrasted
with two other major approaches in ethics,
consequentialism and deontology, which
make the goodness of outcomes of an
action (consequentialism) and the concept
of moral duty (deontology) central.