Archdes Comfirm

COLLEGE OF ENGINEERING AND ARCHITECTURE
ARCHITECTURE DEPARTMENT
ARCH511: BUSINESS MANAGEMENT & APPLICATION FOR ARCHITECTURE 1
ArchDes
ComFirm
JANUARY, 2023
BRGY. POBLACION, ALUBIJID
MISAMIS ORIENTAL, PHILIPPINES 9000
+123-456-7890
archdes.comfirm@gmail.com
www.archdescomfirm.com
1
TABLE OF CONTENTS
Executive Summary………………………………………………………………...1
1. Company Description.……………………………………………………….....2
1.1 Mission and Vision………………………………………………………..2
1.2 Objectives………………………………………………………………...3
1.3 Keys to Success……………………………………………………….….4
2. Organization and Management Team……………………………………..8
2.1 Organizational Chart……………………………………………..……..8
2.2 Roles and Responsibility…………………………………………………9
2.3 Company Ownership…………………………………………………..11
3. Products and Services………………………………………………………..12
3.1 Company Location………………………………………………….…12
3.2 Company Facilities……………………………………………………..13
3.2.1 Hardware………………………………………………………20
3.2.2 Software………………………………………………………..21
3.3 Service Description……………………………………………………..22
3.4 Firm Capabilities…………………………………………………….…..30
4. Market Analysis………………………………………………………………..31
4.1 Marketing and Sales Strategy………………………………………..31
4.2 Positioning Statement………………………………………………….32
4.3 Competitive Advantage……………………………………………...33
4.4 SWOT Analysis……………………………………………………………34
4.5 Marketing Plan…………………………………………………………..36
4.5.1 Product………………………………………………………….36
4.5.2 Pricing……………………………………………………………41
4.5.3 Promotional…………………………………………………….43
4.5.4 People…………………………………………………………...48
4.5.5 Process…………………………………………………………..52
4.5.6 Physical Evidence……………………………………………..54
4.6 Logistics and Operations Plan………………………………………..59
4.6.1 Technical………………………………………………………..59
4.6.2 Operational…………………………………………………….61
5. Financial Plan and Projections……………………………………………..63
5.1 Projected Financial Statements……………………………………..63
ii
TABLE OF CONTENTS
5.1.1 Income Statements…………………………………………..64

5.1.2 Cash Flow Statements……………………………………….66
5.1.3 Balance Sheets………………………………………………..68
5.1.4 Assumptions to Projected Financial Statements…….….70
5.2 Break-even Analysis……………………………………………………74
5.3 Return on Investment Analysis……………………………………….76
5.4 Return on Equity Analysis……………………………………………..77
5.5 Source and Uses of Funds…………………………………………….78
5.6 Summary of Analysis…………………………………………………...79
APPENDICES……………………………………………….………………………...80
A. Company Brochure and Magazine Mock Up……………………..80
1. Company Brochure Template………………………………80
2. Company Magazine Mock Up……………………………...81
B. Curriculum Vitae of Key Employees………………………………….82
C. Certificate of Business Name Registration………………………….90
D. List of Company Equipment…………………………………………...91
E. Copy of Advertisements………………………………………….…….99
F. Information Supporting the Growth of your Industry and/or
Product and Services…………………………………………….101
G. Key Company Agreements such as Leases, Contracts, etc…..104
H. Company Logo and Business Card…………………………………108
I. Audit Certification………………………………………………………..111
J. Plagiarism Detector Result……………………………………………..112
K. Result for Grammar and Proofreading……………………………...113
RESOURCES………………………………………………………………………….114
1. Company Firm Benchmarking Tool………………………………….114
2. Company Compensation Report…………………………….……..115
3. Charging of Services……………………………………………………124
4. Salary Breakdown…………………………………………………...…..126
5. Projected Annual Revenue……………………………………..….....128
REFERENCES…………………………………………………………………..….…133
iii
TABLE OFTABLES
LIST OF CONTENTS
LIST OF TABLES
Table Number Page Number
1 Competitive Advantage 34
2 Pricing for Furniture Products 41
3 Pricing for Interior Design Services 42
4 Pricing for Consultation both Furniture & Interior 42
5 Comparative Analysis for Pricing Rates 43
6 Income Statement 64
7 Cash Flow Statements 66
8 Balance Sheet 68
9 Assumptions on Projected Income Statements 70
10 Assumptions on Furniture Pricing Rate 71
11 Assumptions on Annual Expenses 72
12 Break-Even Analysis 74
13 Return On Investment Analysis 76
14 Return on Equity Analysis 77
15 Sources and Uses of Funds 78
Appendix D List of Company Equipment 91
Resources 2 Employee Compensation Report 116
Resources 3.1 Furniture Products Pricing Rates 124
Resources 3.2 Interior Design Pricing Rates 125
Resources 3.3 Consultation Pricing Rates 125
Resources 4 Salary Breakdown 126
Resources 5 Projected Annual Revenue 128
iv
TABLE OF CONTENTS
LIST OF FIGURES
LIST OF FIGURES
Figure Number Page Number
1 People 4
2 Innovation 5
3 Passion 6
4 Efficiency 7
5 Organizational Chart 8
6 Site Proximity 12
7 Company Location 13
8 Reception Area 14
9 Showroom 15
10 Conference Room 15
11 Small Conference Room 16
12 Drawing Studio 17
13 Executive Design Director’s Office 17
14 Studio 1 18
15 Studio 2 19
16 Breakroom 19
17 Furniture Design Build Services 20
18 Software Services 21
19 Furniture Design & Build 1 22
v
TABLE OF CONTENTS
LIST OF FIGURES
LIST OF FIGURES
27 Interior Design Services 29
28 RACE Framework 31
29 SWOT Analysis 35
30 Interior Design Project 1 36
33 Furniture Design Products 39
34 Personal Selling 44
35 Instagram Online Marketing 45
36 Facebook Online Marketing 46
37 Sales Promotion 47
38 Individuals 48
39 Organizations 49
40 Person with Disabilities (PWD) 50
41 Children 50
42 Elderly 51
43 Process 52
44 Physical Evidence 54
vi
TABLE OF CONTENTS
LIST OF FIGURES
LIST OF FIGURES
45 Site Development Plan of Studio/Design Firm 55
46 Ground Floor Plan of Studio/Design Firm 56
47 Second Floor Plan of Studio/Design Firm 56
48 Front Elevation 57
49 Right Side Elevation 57
50 Rear Side Elevation 58
51 Left Side Elevation 58
52 Technical 59
53 Operational 61
54 Breakeven Chart 79
vii
EXECUTIVE SUMMARY
ArchDes ComFirm is a proposed venture that will offer furniture design and
build services for individuals and exceptional cases such as persons with disabilities,
children, and elderly in Alubijid, Misamis Oriental, Philippines, that will focus on the
solutions through the use of architectural approaches. In addition to offering both
interior and furniture design consulting services, the company will make available
a range of complementary goods that, taken together, will provide customized
solutions that are both desirable and affordable to the target market.
The firm also centered its mission and vision on providing high-quality
ergonomic furniture design solutions utilizing cost-effective and efficient
products and services by concentrating on its core competencies, its most
important clients, and the fundamental core values that underlie the
company. Business owners and any person wanting to translate their design
ideas and aspirations into realistic, achievable, and attainable solutions for
their company's interior and furniture design needs are the company's ideal
customers and clients. Hence, the company focuses on interior and
furniture design for businesses.
ArchDes ComFirm will provide top tiers of furniture and interior design
service to meet the needs of both large and small enterprises and make its
services available to people with special needs. The company will use fast-
moving Software such as AutoCAD, SketchUp, Photoshop, Lumion, and
Enscape, amongst other digital tools, to fulfill the requirements of its
customers. As a result, the primary functions of the company center on
architectural services, environmentally responsible design, project
management, and the manufacturing and conceptualization of
architectural goods.
1
1. COMPANY DESCRIPTION
The planned business, ArchDes ComFirm, will provide services mainly

to Persons with disabilities (PWDs), children, and the elderly in Alubijid,
Misamis Oriental, Philippines, with a full range of furniture services through
architectural acoustics. Aside from that, the company will also offer interior
design planning and consulting to other sectors that contribute significantly
to the firm's goals. By focusing on its strengths, most valuable customers, and
guiding principles, the company will be able to achieve its goal and
objective of providing high-quality architectural furniture design solutions at
competitive prices.
1.1 Mission and Vision
MISSION
To build a prosperous companion design firm that offers excellent

and high-quality goods and services, meeting the requirements and needs
of its clients in a manner that transcends their expectations. The company
will also keep a high level of ethics, collaboration, and professionalism by
securing a dominant market share with appropriate returns while displaying
robust ethical business procedures that will allow the company to
demonstrate good ethical business practices.
VISION
A globally competitive design firm that helps its target clients in
achieving their hopes and ambitions by being the industry leader in
providing outstanding quality, service, and value. The long-term objective
of the company is to provide a working and business environment that is
secure, productive, and satisfying for all of the organization's stakeholders.
2
1.2 Objectives
Here you will find ArchDes ComFirm's near-term and far-range goals.
This was done with the twin aims of realizing the firm's mission and vision
and the realization of the client's hopes and dreams. This business strategy
section details the firm’s short- and long-term goals. These aims were
established to assist in realizing the firm's mission and vision while also
achieving the dreams of the company's clientele.
SHORT TERM OBJECTIVES
1. To offer architectural and acoustic solutions to our target customers,

which will assist those customers in reliving the creative concepts and
goals they have for their places.
2. Our goal is to design ergonomic furnishings and interior designs that

will successfully fulfill the needs of each of our clients.
3. Create a plan for service delivery that considers quality, risk, contract,
and safety parameters. Carry out the services in a way that is both
efficient and effective in meeting the company's requirements.
4. Provide services that can be expanded and improved within the

allotted time frame and implement any necessary new procedures
to cut down on the expense of doing so.
LONG TERM OBJECTIVES
1. When it comes down to it, ArchDes ComFirm's primary goal is to build

financial services that give high quality to meet the demands of the
industry. In addition to being a design servicing firm that is
competitive worldwide, it should make sure that the services and
furniture designs that will be provided are affordable and pertinent
to the clients.
3
1.3 Keys to Success
The company measures its success by its ability to meet the needs of
its clients, and providing those clients with the highest quality services
possible is how this goal is realized. The company has been able to keep
providing the service its customers require by listening to their feedback
and responding with new ideas and practical solutions to their
architectural difficulties. A genuine interest in what you do can help you
build a solid business and expand your definition of success.
Source: https://tribune.net.ph/2022/10/06/malabon- Source: http://metronewscentral.net/manila/metro-

ensures-seniors-health/ cities/pwds-in-manila-receives-p10000-aid-
Source: https://www.philstar.com/headlines/ Source: https://filipinotimes.net/feature/2019/09/

2018/06/02/1820850/best-worst-countries-children- 19/come-filipinos-live-extended-families/
philippines-falls-104th
Figure 1. People
4
As shown in the figure 1, people are the key to success of the business
because they first-handedly make up the business in every aspect. When
talking about people, they do not simply refer to our target customers and
clients but also include our organization and suppliers. It is important that
they are given priority and given the right benefits and compensation they
deserve for their hard work. In this firm, we focus on building better
connections with our people not only through wages but, most importantly,
through flexible communication and openness to change.
Figure 2. Innovation
5
Figure 2, on the other hand, shows the Innovation of the firm. From
that, the company considers all possible forms of service innovation,
including how we improve methods of designing and producing products
and services through the provision of customized services and the use of
locally sourced materials. The company strongly emphasizes cutting-edge
exterior architecture and the design of imaginative and lively interior
spaces.
Source: https://upmb.net/upaa-mb- Source: https://www.rmjeconstruction.com/

congratulates-our-registered-architect-dennis-flores
Figure 3. Passion
Moreover, Figure 3 indicates that passion is the best way to achieve

your goals for the sake of your love for the clients and the field in which you
dwell. Taking into consideration the best possible solutions that benefit the
clients and giving justice to the planning and design is what passion means.
6
Source: https://www.filecenter.com/blog/productivity-vs-
efficiency-which-is-more-important-and-why/
Figure 4. Efficiency
In the figure 4 above, it implies that in every business, efficiency is

always an indicator of success. Efficiency at work not only reduces
workload but also reduces stress and improves performance. Therefore,
with its business nature, the firm needs its employees to be efficient in most
of its design process, especially when it comes to acquiring resources. Given
that the design process is already enough workload for everybody in the
firm, team building was indulged at least once a year for the welfare of
every employee. After all, team buildings are a significant activity done
mainly by companies to recharge from work stress.
7
2. ORGANIZATION AND MANAGEMENT TEAM
This section presents the organizational chart (figure 5), roles and
responsibilities of each management team, and company owners.
Indicating this chart and the positions will help illustrate the reporting
relationships and chains of command within the organization and the
business ownership, which refers to the legal control over the business.
Organizational Chart
Figure 5. Organizational Chart
8
2.1 Roles and Responsibility
2.2.1 Design Executive Director - The Design Executive Director is the

individual who is ultimately responsible for managing the firm's overall
responsibilities. The executive director is responsible for leading
discussions and holding meetings with the board of directors, as well as
assigning and distributing the duties of the company to its members.
2.2.2 Design Project Director - A design project director's role in the

firm includes several responsibilities, such as bringing together a team
of architects, engineers, designers, contractors, suppliers, and other
personnel with a significant job description for the firm in every design
process. The design project director will also be the one who ensures
that the client's needs are met through constant communication with
them, giving updates regarding the progress of the design until the
completion of the project.
2.2.3 Financial Estimate Director - The financial estimate director

determines the factors that determine expenses, such as the amount
of time spent producing the product, the materials used, and the
amount of labor. To create estimates, the financial estimate director
must read blueprints and technical documentation. Engage
cooperatively with clients, engineers, architects, and contractors.
Calculate, analyze, and adjust estimates.
2.2.4 Design Consultant Director - The design consultant director

provides expert advice to clients about how to meet their audience's
needs by blending aesthetics and functionality into a space or
product. Design consultant directors give clients suggestions to
successfully create an area or product that combines form, usefulness,
and aesthetics.
9
2.2.5 Furniture Design Director - The furniture design director plays a
crucial role in a firm. The furniture design director holds meetings with
production, design, and sales workers to get recommendations for
new designs and customer demands. The director of furniture design
is responsible for creating aesthetically pleasing and practically
helpful furniture and related goods for people of all ages, including
those with impairments, children, and the elderly. Aside from that, the
director is responsible for designing bespoke items or styles
appropriate for a particular era. In addition, before beginning
production, either building or supervising the development of
prototypes and computer-aided design models is required.
2.2.6 Sales Marketing Director - The Director of Social Marketing's

responsibilities include coordinating efforts with other departments.
Contribute to the development of proposals and presentations for
high-profile customers. Provides a repository of visual assets and use
cases for sales teams. Maintains control of the brand's assets and
ensures they adhere to brand guidelines. Facilitate the submission of
high-quality thought leadership content, eye-catching visuals, and
timely publication by coordinating with third-party PR agencies and
the needs of media partners. The director of social marketing will
collaborate closely with the product management and design teams,
the president, and third-party vendors. The successful candidate will be
responsible for creating online and print case studies, sales
presentations, proposals, and other marketing materials. The director
will also work closely with an outside tech support team and website
designer, develop a marketing plan and manage an editorial
calendar.
10
2.2.7 Interior and Spatial Director - Interior design directors are tasked
with coordinating design duties in interior spaces for the company they
work for. They make critical design decisions for the project based on
their understanding of internal design needs and best practices.
Design directors for interior design are tasked with coordinating design
duties in interior spaces for the company they work for. They make
critical design decisions for the project based on their understanding
of interior design needs and best practices.
2.2.8 Quality Control Director - A program will be developed, put into
action, and regularly evaluated by the Director of Quality Control to
ensure that the production operations of the organization, beginning
with the raw materials and ending with the finished products, meet the
quality, integrity, and productivity standards that the organization has
established. Performs an analysis of the quality control
documentation's efficiency, correctness, and applicability, which may
include checklists, logs, and reports. Carries out inspections at random
and performs quality control checks. Ensures that executive leadership,
as well as regulatory bodies, are kept up to date on the state of quality
control and operations regularly.
2.2 Company Ownership
Jannica Jones Gucor founded ArchDes Comfirm, a sole

proprietorship business, in 2022. She did so in remembrance of the hopes
and ambitions of her friends, who are also interested in architecture and
design. ArchDes Comfirm is an architectural design and furniture design
consulting firm. Many construction businesses and local customers have
suggested it as one of the most popular interior and furniture design firms in
Cagayan de Oro City because it has grown into a well-known firm over
many years in the city.
11
3. PRODUCTS AND SERVICES
This subsection of the business plan consists of the company location

and facilities, including the hardware and Software used in the business
operations. It provides service descriptions of the business to maximize its
scope of interest further.
3.1 Company Location
Figure 6. Site Proximity
The figure 6 shown above indicates the site proximity of the company
location which also shows the nearest landmark in the company. As stated
above, the site is located a few kilometers away from Alubijid Municipal Hall
and the Alubijid Public Market. Aside from that, the site is also adjacent to
the National Highway. To stay updated on and organize the people and
processes involved in running your organization on a daily basis, the firm
identified the site proximity. It will also guide the target clients if ever they
want to visit the office directly.
12
Figure 7. Company Location
As we can see in Figure 7, the company location is in Barangay

Poblacion is located in Alubijid, in the province of Misamis Oriental, Northern
part of Mindanao in the Philippines. Located west of Cagayan de Oro City,
Alubijid is a seaside municipality and a charming hamlet in Misamis Oriental,
sandwiched between El Salvador City and Laguindingan, where the brand-
new Cagayan de Oro International Airport can be found. Due to the
passage of time, this once unassuming community has blossomed into a
picturesque and forward-thinking settlement.
This location was purposefully picked out even though it is not in the
middle of a city; this is because rent in the countryside is far lower than in
the city itself. The company, which was starting, chose this site to cut down
on its overhead costs and take advantage of the fact that potential
customers did not have to come to the office physically.
13
3.2 Company Facilities
The company facilities that can be found inside the ArchDes

ComFirm Office are broken down into the following figures. The spaces that
are described in the facilities are the essential ones that are required for the
employees to carry out their responsibilities as expected.
Figure 8. Reception Area
The figure 8 above shows the interior perspective of the firm’s

reception area. This space is use for greeting attendees may be greeted
and directed to their scheduled rooms from this area. Not only may it serve
as an introduction to the workplace, but it can also serve as a waiting space
for visitors, package delivery, and parcel pickups. This area was laid out and
decorated to give off an air of friendliness, and it's large enough to meet
the needs of your business and those of your clients and other business
acquaintances. The reception area's warm and inviting vibe will have a
similar effect on your staff, making them feel valued and appreciated.
14
Figure 9. Showroom
Moreover, figure 9 shows the area where clients who will visit the
office will be received and will be shown to the catalogue, magazines and
any other materials that will be relevant for their needs. This area will also be
a visitor room where the architects and clients can discuss about business.
Figure 10. Conference Room
15
The interior of the design company featured a conference room, as

shown in figure 10, are available for use for various types of professional
gatherings. The employees and the customers will benefit from the room's
ability to facilitate the safe exchange of ideas and invigorate the design
thinking process. It demonstrates a connection to nature while
simultaneously emphasizing a sense of calm.
Figure 11. Small Conference Room
As we can see in Figure 11, you may use the small conference room
for everything from a phone conversation to a board meeting to a
management discussion to a conference with the board. The workers and
the clients may use the tiny conference room for private meetings. The
conference room contains a wide variety of reception desks, chairs, and
other office furniture pieces so that our clients may construct waiting areas
that are uniquely suited to their needs in terms of size, shape, color, and
style.
16
Figure 12. Drawing Studio
The drawing studio that shown in figure 12 is where creative thinking

takes place. It is the stage of the design process in which the designers put
the ideas they have developed into practice. This area is off-limits to
anyone other than staff members. The living room is connected to the
outside world through present glass windows, and the interior has been
updated to provide and encourage users to concentrate on themselves.
Figure 13. Executive Design Director’s Office
17
Figure 13 reflects the Executive Design Director's office in which it is

known as a private space reserved only for those with the most senior
position within the team. This office is the location of significant transactions
as well as approval. A contemporary design has been incorporated into
the room to produce an official atmosphere that encourages focus and
concentration.
Figure 14. Studio 1
The perspective view of the studio space, as shown in figure 14, is

where the various tools and supplies required for the drawing and design
process. The multiple stages of the project's development are being worked
on in this room. Studio space is assigned daily in a completely spontaneous
approach. Therefore, the concept of a fixed workplace has been
superseded by that of a fluid, non-territorial, and diverse workplace. The
layout as a whole promotes open lines of contact among workers and with
the management, who are also situated in the natural environment.
18
Figure 15. Studio 2
Figure 15 shows the perspective of Studio 2. The office exists primarily

to facilitate the work of those who work here. Viewed from the design
studio, where the creative process takes place, a standard office
workspace is utilized for more mundane tasks like reading, writing, and using
a computer. Rendering and 3D modeling are two of the studio's most
prominent offerings.
Figure 16. Breakroom
19
The figure 16, on the other hand, is the breakroom that provides the
employees with a place to relax, have their meals, and even engage in
conversation with one another when they are on break. It is a communal
space where the staff members can freely interact with one another and
have friendly conversations.
3.2.1 Hardware
The following hardware services were the products that the firm
provides to its target clients. It upholds made-to-order products
designed according to the client's needs.
Figure 17. Furniture Design Build Services
The hardware that the business possesses is the furniture that the firm
creates. As shown in Figure 17, the furniture was designed for the needs of
the clients. The table that the firm makes caters to people with disabilities,
children, and the elderly to accommodate their needs and wants.
20
3.2.2 Software
The following Software is the firm's application to produce high-
quality services for target clients. These Software may vary according to
what is available and convenient to use.
Figure 18. Software Services
For our designs to be easily understood and visualized by our clients,

Figure 18 shows the modeling software such as ArchiCAD, AutoCAD,
SketchUp, Revit, etc., that are being used in the design process. Moreover,
for rendered drawings, Enscape, V-Ray, Lumion, Photoshop, etc., are being
practiced by the architects and designers of the firm.
21
And if, by chance, there is a need for other Software to be used that
is way more convenient and where the idea can be presented better, then
the firm will be open to learning new modeling strategies, and everyone will
be encouraged to adapt to this change.
3.3 Service Description
The following is a list of the services that the company can provide
for its customers. These include services in interior design, the design, and
construction of furniture, as well as design consultation for interior and
furniture design. Although the professionals involved in these services
take various approaches, each is well-trained and effective in providing
the service in question.
Figure 19. Furniture Design & Build 1
22
The design of this built-in furniture showed in Figure 19 is that
children are free to explore. It serves different purposes like reading,
sleeping, seating, etc. It imagines a contemporary "bahay-bahayan"
where children are free to play.
This furniture in figure 20 serves as a bed/chair for children. The

design incorporates a safe and interactive design which also provides
a playful concept for the liking of children. Wooden materials are used
to ensure durability and safety.
23
Figure 21 shows the furniture that is electric-powered and manual

ergonomic bed designed to make getting in and out of bed less of a
struggle for the elderly. This equipment is customized to the mobility
requirements of older people or for person with disabilities, allowing them
greater independence through simple manual operation. A platform on
which to sleep or move easily with one's loved ones is provided by the
modern, ergonomically designed bed. These bed frames and headboards
provide extra space by extending the floorboards past the foot of the bed.
24
The furniture shown in the figure 22 that can be found above is a

wooden sofa. The elderly population was considered during the design
process for this bench, which offers both comfort and a feeling of the old
days thanks to its inspiration from traditional bamboo benches in rural areas.
We can't replace the timeless elegance and practicality of a sofa made of
wood. A sofa is a staple piece of furniture in any living room because of its
aesthetic value. There are many high-quality alternatives to wood for sofa
sets on the market, but most people still prefer it. Wood's warm tones and
varied grain pattern are aesthetically pleasing. As an added bonus, the
finish of a wooden furniture is quite pleasant to the touch.
25
A basic design of a rocking chair made for the use of the elderly is
shown in Figure 23. Its piece of clothing can be adjusted on the upper
portion so the user can lie down a bit. It can also be used temporarily for
sleeping children. Experience the soothing motion of rocking chairs
modeled after historic masterpieces of interior design. The cushion is
upholstered in gray cotton, while the seat itself is composed of soft material.
The rods are made of stainless steel, while the ceiling is made of beech.
Given its size and padding, this rocker is really relaxing to sit on.
26
Figure 24 is a bed design for restricting children from going out of

bed. This bed aims to control the zone where the child can venture and
take action. It ensures the child's safety while the parent has an errand.
They were associated with the comfort property of the bed, so the child
won't feel isolated while being isolated. A wooden or metal frame is the
foundation of the bed. Fabric or leather can be used for upholstery.
Paying close attention to the materials used in the construction of a bed
is essential if you want to ensure and provide you with a good night's
sleep.
27
While the world is moving forward, furniture preference also

elevates. This chair in figure 25 is designed to help the elderly relax
aesthetically. The tail acts as a stopper and supports the chair in
balancing while racking. The seat is more rubberized and bouncier to
ensure comfort while eliminating irritation caused by caution foams for
the elderly. Fine texture and attractive design come together in this
hardwood chair. This seat was crafted by gluing together individual
planks of wood. These pieces are so well-crafted that they may be
utilized both indoors and out.
28
An interior design intended for a chic boho concept. Figure 26

shows the effect when light shades are incorporated with rose shades
of furniture to match and balance the distinctive intense color of yellow
to emphasize highlight.
Figure 27. Interior Design Services
29
Figure 27 shows the Interior Design Services of the company. In
addition to making its services accessible to Persons with Disabilities (PWDs),
children, the elderly, and business owners. The firm will provide the highest
service levels, including furniture and interior design. These higher levels of
service are intended to meet the needs of both large and small businesses.
To satisfy its clients' requirements, it will use various cutting-edge digital tools,
including AutoCAD, SketchUp, Photoshop, Lumion, and Enscape, as well as
other programs that update rapidly.
Consequently, the company's primary functions center on

architectural services, environmentally responsible design, project
management, manufacturing architectural goods, and conceptualizing
architectural ideas. The company also offers design consultation and
customization that will allow clients to engage in the design process.
Furthermore, the firm's mission and vision are to provide high-quality
architectural interior design solutions through cost-effective and efficient
products and services by focusing on its core competencies, most
important clients, and core values.
3.4 Firm Capabilities
The organization can design and create a wide variety of furniture

suitable for people of all ages and abilities, including those with
impairments, youngsters, and the elderly. The firm's primary objective is to
provide services for the modification of furniture in a way that satisfies the
requirements of the target audience. In addition, the company intends to
provide design and consultancy services to regular people. One
component of these services is creating a bespoke design for the client's
area, which is accomplished with the support of trained and experienced
personnel.
30
4 . MARKET ANALYSIS
Our market analysis is designed according to what the

organization thinks is an effective strategy, especially for our business.
Market analysis is essential for the industry to thrive and helps the
organization make wise decisions that align with what is best for the firm
and its people. Since we engage in the customization of interior space
and furniture, we considered understanding our target market's
preferences, our competitors in the field, and the possibility of the firm
expanding in the future for the organization to rely only on practical and
sensible decisions.
4.1 Marketing and Sales Strategy
Figure 28. RACE Framework.
RACE is an acronym that describes each of the four stages of the

marketing framework. Several steps involve making contact, taking action,
converting prospects, and finally becoming engaged. The cultivation of
leads is a multi-stage process with the end objective of converting
prospects into devoted customers or advocates of the brand.
31
4 . MARKET ANALYSIS
REACH. During this stage, also known as the Exploration Stage, the company
will publish and market its products and services, sharing this information with
other networks to entice more individuals to use its offerings.
ACT. This stage is also known as the Decision-Making stage, and it is during
this stage both the company and the client decide whether or not to move
forward with the project and plan the things the client wants to achieve.
CONVERT. At this point, the company will begin to perform and convert the
architectural solutions they agreed upon with the client. Additionally, they
will start to produce the design, both in interior and furniture, that the client
wants.
ENGAGE. Upon the finalization of the project, the firm will ask the clients to
provide feedback and engage with potential customers through social
media, referral methods, and other marketing opportunities.
4.2 Positioning Statement
We need more places to promote user-specific furnishings in

neglected areas, and we can fill that void. At ArchDes ComFirm, we're
dedicated to achieving a user-specific interior design by offering
ergonomic furniture to particular sectors in Misamis Oriental, such as mental
hospitals, orphanages, and facilities for people with disabilities (PWD) or
individuals who need their furniture customized.
32
4 . MARKET ANALYSIS
4.3 Competitive Advantage
The firm's direct competitors are the firms offering the same services,
such as interior design companies that reside in the exact area of our
operations; it includes freelance practitioners such as independent
architects and interior designers. Furniture companies are also competitors
considering they offer to sell ready-made products in the markets and shops
in which the company specializes and focuses.
ArchDes ComFirm, located in the provinces of Misamis Oriental, is not

the first and only firm specializing in customizing interior spaces and
furniture. Among its local competitors in the interior design field are Interior
Design Decorator/Consultants and Furniture Designers, which all got at least
a 4-star review on their social media accounts, while the competitors in the
furniture design field are the local branches of established companies like
Our Home, Mandaue Foam Furniture and Fourlinq. What makes our business
nature unique from the competitors, as mentioned earlier, and all the other
local competitors, is that the business offers people their service according
to what they strongly prefer and need, especially Persons with Disabilities
(PWD). Our products and services will not only provide them with ready-
made designs and furniture but could also modify some features and add
modifications that are still in compliance with the standard design.
33
4 . MARKET ANALYSIS
Table 1. Competitive Advantage
Business +What you’re best at +Why
ArchDes is best at offering Because of the highly skilled local

Comfirm innovative interior and designers who are experts in cutting-
furniture designs edge design software, as well as the
innovative vernacular materials that
will be used for sustainable
construction techniques
Freelance is best at designing, Because of their bachelor's degree in

Interior decorating, and interior design and several years of
Designers furnishing specific types experience.
of buildings. They are
more exposed with more
artistic interior design
techniques. .
Furniture is best at providing ready- Because of the large selection of

shops made furniture products items available, and the possibility to
find something that meets the needs
of the business and the space
specifications without the need for
customized furniture.
This table outlines the benefits of the client selecting the right business
or individual to meet their needs. The following table provides an overview
of the competitive advantages enjoyed by ArchDes Comfirm's key and
secondary competitors. This will demonstrate what kind of service the
customer requires to satisfy their requirement.
4.4 SWOT Analysis
The primary objective of ArchDes ComFirm's SWOT analysis is to

determine the relative merits of the many factors that make up the
company and the business itself (SWOT). The success or failure of an
enterprise may be gauged by doing a SWOT analysis.
34
4 . MARKET ANALYSIS
In the firm, we considered this analysis as the business’ lifeline where

we could, perhaps, treat it as the foundation of all the countermeasures
we opt to do and practice in our firm throughout its operation. We mustn't
act out of complacency, but we also examine its downside that may
affect the firm in the long run. That way, efficient operation, and mitigation
measures will be provided.
Figure 29. SWOT Analysis
The company is very good at coming up with creative ideas that will
positively affect society. Despite this, the company faces a significant
obstacle in the form of constitutional restrictions and budgetary concerns,
which could impede its ability to reach the consumers they are trying to
achieve. On the other hand, there are a variety of external circumstances
that have an immediate influence on the company. The virtual reality (VR)
and augmented reality (AR) technologies would significantly increase the
opportunity for the company to expand its expertise while simultaneously
increasing the demand for the service itself. Because of this, we only
consider these to be drawbacks. Furthermore, we cannot argue against
the fact that unanticipated client preferences and rivals offering similar
services at lower costs would pose a danger to the business.
35
4 . MARKET ANALYSIS
4.5 Marketing Plan
A company's marketing plan may call for various tactics employed

by multiple departments to achieve that goal. In business, it serves as a
road map for planning, implementing, and assessing marketing efforts. A
marketing strategy is a strategic document that outlines how an
organization intends to reach out to potential customers and advertise its
products or services to attract a particular consumer.
4.5.1 Product
ArchDes Comfirm will offer services, including customized furniture

products, interior design, and consultations, making it accessible
specifically for Person With Disabilities (PWDs), children, and the elderly.
ArchDes will provide complete architectural interior design services,
furniture design, and products to prospective customers. The company will
also serve as an architectural consultant to clientele who need effective
architectural solutions.
Figure 30. Interior Design Project 1
36
4 . MARKET ANALYSIS
The interior design showed in figure 30 is a perspective of a modern

condo unit. The design exhibits a tranquil, healthy, and safe space for the
user as well as a cozy atmosphere. The living room has undergone major
changes over time, going from a space that relied heavily on high-quality
materials and elaborate decor to its current form as a simple, modern
hideaway from the day-to-day. Gradually, modern touches have been
incorporated, striking the ideal balance between aesthetics and
practicality without sacrificing elegance.
Figure 31 is the perspective of the project created for a children's

learning classroom. The project exhibits furniture and interior design that
promotes safety, ergonomics, and function according to the use of the
space. It has also an big open space where the children can easily and
directly communicate with their classmates and friends which is very
important for the development of the child.
37
4 . MARKET ANALYSIS
Aside from housing and institutional projects, figure 32 shows the

project we design for a Greenhouse which is dedicated for therapeutic
rehabilitation center of Person with Disabilities. Ergonomic furniture is
furniture that is created or designed to provide comfort for humans were
provided as we aim to connect nature with the daily activities of the users.
This interior design is designed to prevent certain uncertainties, such as
muscular and skeletal pains, depending on its target customers. Thus, there
were sitting nodes and fixtures where the users can sit comfortably while
enjoying the scenery and plants in the greenhouse. Creating a greenhouse
that is both cost-effective and environmentally friendly requires
compromise on factors such as the ideal climate for plant growth, the
greenhouse's aesthetic appeal, and its overall size. Sturdy-built has
extensive knowledge in greenhouse construction and can advise
customers on how to maximize energy efficiency.
38
4 . MARKET ANALYSIS
Figure 33. Furniture Design Products
The design concept of the furniture in figure 33 is a children's chair. It

is designed as a modern-designed hammock. It provides an interactive and
child-friendly design for children. The chair is made of bamboo and rattan,
durable materials that highlight local identity.
4.5.1.1 Furniture Design and Products Category
The subsection below is the category of furniture design and

interior design services that will be used as a guide for the payment of
the clients. It was based on materials, complexity, demand, and other
considerations the client sought for the end product.
39
4 . MARKET ANALYSIS
Category 1- Person with Disabilities
Category 2- Children; and
Category 3- Elderly
4.5.1.2 Furniture Design Considerations
✓ Raw Materials Used
✓ Complexity
✓ Dimension
✓ Type of Furniture
4.5.1.3 Interior Design Categories
Category 1- Includes less intricate, functional smaller designs.
⚫ Bedrooms
⚫ Living Room
⚫ Office
⚫ Study Area
⚫ Toilet & Bath, etc.
Category 2 - Average complexity structures
⚫ Classroom
⚫ Lecture Hall
⚫ Museum
⚫ Commercial Spaces
⚫ Libraries etc.
40
4 . MARKET ANALYSIS
4.5.2 Pricing
ArchDes ComFirm, aside from being a customized furniture design

and interior design firm, naturally offers consultation and inquiry for its
clients. As a result, there are also different ways in which pricing is
determined, first is through how many hours a consultation lasts, second is
through the complexity of a project, and third is through fixed pricing. Below
is how the pricing of services will be determined:
4.5.2.1 Furniture Products Pricing Rates
Table 2. Pricing for Furniture Products

Product Category Pricing
Category 1: Person with Selling Price per Furniture = [ Total Cost for
Disabilities Raw Materials + (25% of Cost for Unit for
Outsource Craftsman)] + (50% Mark Up of
Total Cost per Unit)
Category 2: Children Selling Price per Furniture = [ Total Cost for

Raw Materials + (25% of Cost for Unit for
Category 3: Elderly Selling Price per Furniture = [ Total Cost for

Raw Materials + (25% of Cost for Unit for
41
4 . MARKET ANALYSIS
4.5.2.2 Interior Design Pricing Rates
Table 3. Pricing for Interior Design Services
Pricing Category Price per project
Small Projects (Area within 75 sqm.) Php500 per square meter
Average Projects (Area within 76- Php750 per square meter

150 sqm.)
Semi-Complex Projects (Area within Php1,000 per square meter

151-300 sqm.)
Complex Projects (Area within Php1, 500 per square meter

301sqm and avove)
1st Revision per project Free
2nd Revision per project Php1, 000 per hour
4.5.2.3 Consultation Pricing Rates
Table 4. Pricing for Consultation both Furniture & Interior
Furniture Design Consultation Minimum of Php500 per hour
Interior Design Consultation Minimum of Php1,000 per hour
42
4 . MARKET ANALYSIS
4.5.2.4 Comparative Analysis for Competitor’s Pricing Rates
Table 5. Comparative Analysis for Pricing Rates
Company / Firm Pricing

1. Furniture Product Pricing
ArchDes ComFirm Minimum of 25% Total Mark Up to 50%
Total Mark Up
Other Furniture Shops Cost Price + Target Gross Margin
Percentage (50%) - Sales Tax Rate
2. Interior Design Pricing
ArchDes ComFirm Minimum of Php500 per square meter -
Php1, 500 per square meter
Other Interior Design Firm Minimum of Php500 per square meter -
Php5, 000 per square meter
3. Consultation Pricing Rate
ArchDes ComFirm Minimum of Php500- Php1,000 per hour
Other Interior Design Firm Minimum of Php500- Php1,500 per hour
4.5.3 Promotional
Through a variety of marketing channels, the firm hopes to reach its

intended audience. This will aid in informing as many people as possible
about the company's brand, product, or service and, in turn, boost sales.
Business promotion is an umbrella phrase for the many marketing strategies
used to raise awareness of a company's goods, services, events, and
brands. Advertising, campaigns, and branded promotional items are all
part of this category. Therefore, the promotion of the firm includes personal
selling, online marketing promotions, and sales promotion.
43
4 . MARKET ANALYSIS
4.5.3.1 Personal Selling
Figure 34. Personal Selling
Although costly, Personal Selling which is showed in figure 34 is a

direct approach to reaching clients is the most effective form of marketing.
The buyer and the seller can gauge whether the other party can be trusted
before doing business together. In-person interactions are advantageous
for establishing rapport and learning more about one another between
business partners. Methods used in marketing, sales, and customer service
to foster positive feelings of trust and loyalty in customers and the firm.
44
4 . MARKET ANALYSIS
4.5.3.2 Online Marketing Promotions
This is one of the most cost-effective marketing strategies in the

market. With the aim to reach out to many people, especially to its target
end users, the firmwill be taking its designs into the applicable social media
applications such as Facebook and Instagram.
Instagram Link:
https://instagram.com/archd.es?igshid=NDk5N2NlZjQ=
Figure 35. Instagram Online Marketing
45
4 . MARKET ANALYSIS
Figure 35 is the feed of the Instagram account of the firm where

the completed projects and services were posted to show to the target
clients. Timeline feed of the design firm social media account on
Instagram for online marketing purposes. This allows potential clients to
see the firm project and exhibit the services provided.
Facebook Link:
https://www.facebook.com/archdes.design?mibextid=ZbWKwL
Figure 36. Facebook Online Marketing
Layout of the Facebook account of the design firm is shown in figure

36 as for promotion of services and online marketing. This serves as a social
media platform for potential clients to reach the design firm to avail of the
offered services.
46
4 . MARKET ANALYSIS
With its account on both social media platforms, the firm will be
posting about what the business is about, its services offered, its customized
designs, and other information about the firm that is necessarily delivered
to the people. One of the marketing strategies of the firm will be advertising
through these platforms, where information is quickly and easily
disseminated to various people in various places. The images above are
the sample social media accounts created by the firm's marketing team.
The same team will also handle these accounts, from posting content and
updating its advertising strategy to dealing with inquiries and queries from
people on both platforms.
4.5.3.3 Sales Promotion

Promotions encourage purchasing and sales by providing discounts,
rewards, free shipping, gifts, and other incentives. It's also beneficial for
mediators, who can execute their duties more effectively.
Figure 37. Sales Promotion
47
4 . MARKET ANALYSIS
The figure shown in figure 37 is the fundamental goal of sales

promotion which aims to boost product sales by creating demand among
consumers, merchants, and other company customers by offering
discounts, prizes, free shipping, gifts, and other incentives to buy the
product. It's a useful addition to traditional marketing methods like ads and
cold calling.
4.5.4 People
The customers of ArchDes ComFirm will belong to all domains but also
prioritize People with Disabilities (PWDs), the Elderly, and for the comfort of
children. The recurring and targeted customers of the start-up will be:
Source: https://www.bria.com.ph/articles/living-in-the-
philippines-one-of-the-friendliest-countries-in-the-world/
Figure 38. Individuals
Figure 38 refers to the people who require and desire the company's
services. These folks include everyone purchasing service packages or
design services from the company.
48
4 . MARKET ANALYSIS
Source: https://primer.com.ph/study/2016/02/01 Source: https://fnbreport.ph/10951/why-restaurant-

/oisca-manila-japanese-kindergarten/ reinvention-is-a-big-deal-for-business-success/
Source: https://worldincare.com/blog/ Source: https://illuminated-integration.com/

care-home/blessed-family-home-care-facility/ project/faith-assembly-of-god-hazleton-pa/
Figure 39. Organizations

The photos shown in figure 39 are one of the target clients which are
the organizations such as food businesses, educational institutions, religious
assemblies, and home care institutions, are the firm's main target customers
and clients because they require a space that must encourage a certain
feeling and aura. They may also prefer their furniture to be ergonomically
designed, especially in home care facilities, wherein, as much as possible,
specific people need their furniture conveniently. One of an interior
designer's duties is to decorate, but that's not all they do. Whether working
on a commercial or residential project, interior designers must take the time
to fully immerse themselves in the client's world to fully grasp their wants and
needs in order to implement those wants and needs into the finished space.
49
4 . MARKET ANALYSIS
Source: https://www.manilatimes.net/2022/06/01/
news/national/online-discount-for-pwds-seniors-approved/1845749
Figure 40. Person with Disabilities (PWDs)
Person with Disabilities (PWDs), as shown in figure 40, are the

individuals that have a physical deformity in addition to one or more
medical problems that contribute to an individual's impairment. These
individuals might purchase services based primarily on the level of quality
and convenience that the company's product can provide for them.
Source: https://www.unicef.org/philippines/world-childrens-day
Figure 41. Children
50
4 . MARKET ANALYSIS
Figure 41 are the target client or users which as in the category of

children. These are students specifically at an elementary school. These
students can range in age from 5 to 10, typically in kindergarten to 5th
grade; 11 to 13, in grades 6-8; and 14 to 18, who are in grades 9-12. Knowing
that their academic growth at this stage is crucial, they will benefit from
quality school furniture to aid their learning.
Source: https://filipinoguideph.com/good-news-philippines-senator-
pushes-bill-for-senior-homes-give-home-t
Figure 42. Elderly
The figure 42 refers to the elderly who are probably one of those
target customers who will be most interested in our business nature.
Because they are likely fragile, physically, and emotionally, they need their
environment to be peaceful and harmonious, especially their personal
spaces. Although these older people are not necessarily limited to those
who stay at home, some still work or do business and would want their
offices or working stations modified.
51
4 . MARKET ANALYSIS
4.5.4 Process
In availing of the services offered by the design firm, there is a specific

transaction process that clients and customers must follow. These steps are
to be followed to ensure quality results of the projects requested from the
design firm. In Figure 40, the transaction process is shown where initial
consultation is specified to the Final phase of the transaction process.
Figure 43. Process
Figure 43 shows the planning and consultation for the final

recommended plan which are agreed upon throughout the design
development stage. The last quotation can be released if everything is
settled on the design. After that, you will be able to draft a contract for legal
and commercial endeavors, such as obtaining a business license and other
essential paperwork.
52
4 . MARKET ANALYSIS
After the completion of the building project, the final payment should
be made, and then everything will be finished. During the construction
process, the final product is created under the direction of the specialists.
Initial Consultation. The company is required to go over the client's

requests and concerns and confirm the project transaction while they
are conducting the initial consultation.
Contract Binding. After all of the essential information has been

gathered, the client and the architect in charge of the project will sign
a contract in which all of the terms and conditions from both sides will
be spelled out in full.
Initial Downpayment (50%). To ensure that they will be working on the

project, the client must pay a deposit equal to fifty percent of the total
price of the quotation before work can begin. If the initial down
payment is not made, the company will not start designing and
producing the goods.
Design Process. Following the collection of the initial payment, the

company will move on to the phase consisting of planning and design
following the timeline devised for a specific project. On occasion, the
architect and the client will have contrasting opinions on a particular
aspect of the building's design or construction. Because of this, it is
crucial to take into account the client's preferences and to offer ideas
in a compelling manner.
53
4 . MARKET ANALYSIS
Final Payment (50%) and Delivery. Once the desired project is done,
and the contracts are met, the firm should remind the client to pay the
rest of the fee before handing out the service or the product. Specific
considerations and changes might also be applied as both parties
agree.
4.5.5 Physical Evidence
This section shows the specifics of the central area or the physical
evidence of the realization of the design firm and studio. A planned building
is designed for the firm or studio where customer and staff transactions
occur. Figure 41 shows the physical evidence of the Design Studio and the
firm of the main building.
Figure 44. Physical Evidence
The figure 44 above shows the actual office of ArchDes ComFirm

where the services and transactions will take place. Since the business is a
furniture and interior design firm, the office is designed to showcase the
ability and capabilities of the company.
54
4 . MARKET ANALYSIS
Also crucial are the style and layout, which should work together to
make the whole thing simple and straightforward for the consumer.
Customers will only go elsewhere if they can locate the required products
or services. The clients must find any physical proof to be appealing. In
addition, it should mirror the image the company wants to convey to its
clientele. (For more details of the office facilities, check Section 3.
Subsection 3.2 Company Facilities)
The following working drawings below are the details for the
renovations and improvements of the physical evidence as part of the
market analysis.
Figure 45. Site Development Plan of ArchDes ComFirm
The site plan in figure 45 is the plan of the overall main building of the
design firm. The figure shows the area surrounding the main building and
the amenities present for the customers, and the needs for business
transactions.
55
4 . MARKET ANALYSIS
Figure 46. Ground Floor Plan of ArchDes ComFirm
The ground floor plan which shown in figure 46 comprises public and
semi-private spaces and offices accessible to employees and clients. On
this floor, rooms such as reception, showroom, breakroom, and other public
spaces were located.
Figure 47. Second Floor Plan of ArchDes ComFirm
56
4 . MARKET ANALYSIS
Figure 47 shows the second-floor plan of the studio or design firm. This
is where the main offices of the staff are located. It focuses on the private
spaces that will not be easily accessible for the public.
Figure 48. Front Elevation of ArchDes ComFirm
A plan showing the elevation of the design firm's primary building and
the surrounding property is shown in figure 48. This view from above reveals
the entrance to the area and the primary structure.
Figure 49. Right Side Elevation of ArchDes ComFirm
57
4 . MARKET ANALYSIS
Elevation plan of the main building and site of the design firm is shown
in figure 49. The elevation shows the right side of the area and the main
building.
Figure 50. Rear Elevation of ArchDes ComFirm
Elevation plan of the main building and site of the design firm. The
elevation shows the rear side of the area and the main building is reflected
in figure 50.
Figure 51. Left Side Elevation of ArchDes ComFirm
Elevation plan of the main building and site of the design firm. The
elevation shows the left side of the area and the main building is shown in
figure 51.
58
4 . MARKET ANALYSIS
4.6 Logistics and Operations Plan
This subsection gives the technical and operational plan of the

company, which explains how the design and production processes are
carried out in the business. In this section, every step that must be taken to
complete the task at hand will be broken down and presented in the form
of a flowchart.
4.6.1 Technical
In this section, specifics of the technical aspects of the business are

shown as well as the process of design realization in logistics and
operational plans. In figure 51, the step-by-step process of the concept to
rendering and modeling process is specified.
Figure 52. Technical
59
4 . MARKET ANALYSIS
The procedure used during the design phase, as shown in figure 52, is
regarded as technical because it is one of the crucial phases in bringing
the finished service or product to completion. In both furniture and interior
design, the process of coming up with a plan and designing it based on the
client's requests and requirements involves brainstorming. However, it is also
essential to remember that even though the company is geared toward
serving the needs of its customers.
Manual Sketch. Sketching is an excellent tool for defining an idea, for giving
form to an abstract concept that has so far only existed in the designer's
head during the conceptualization phase of interior design and
architecture. Most importantly, throughout that time of freehand drawing,
ideas were being developed by manual sketching.
2D Software. A 2D software helps the designer space plan display a

fundamental overview of the layout in a way that is both obvious and
precise, enabling customers to focus on the essentials without becoming
distracted by the minute details.
3D Software. The ability of interior/furniture designers to successfully

communicate their concepts to their clients through three-dimensional
visualization using 3D Software is a powerful tool that can increase the rate
at which projects are approved. Clients can change or adapt designs in
3D interior design, which gives them more influence over the final product.
Rendering Software. A rendered image allows designers to develop

incredibly detailed and lifelike designs, which they can then share with their
customers. The efficient and effective communication of ideas enabled by
these precise graphics results in cost savings for your initiatives.
60
4 . MARKET ANALYSIS
4.6.2 Operational
In this section, the operation process is specified into four steps, from
which the planning occurs to the delivery phase of the operational process.
Figure 52 shows the step-by-step flow of the operational process of the
transactions taking place for each project.
Figure 53. Operational
The particular actions that must be taken to acquire the services or

furniture goods offered by the firm are detailed in the Operational plan
which is shown in figure 53. The procedures include the planning phase, the
designing phase, the payment phase, and the delivery phase. These are
the four steps that make up the operations.
61
4 . MARKET ANALYSIS
Planning Phase. When the company takes on a project for interior and
furniture design drafting services, they first either check the job site and
carry out a walk-through or talk with the customer face-to-face about the
factors that are important for them to take into account. In contrast to
construction, interior design is a highly individual endeavor. You must get to
know your customer to put yourself in the customer's position.
Designing Phase. Once the client has approved the pre-design, the
designer can let their imagination run wild and begin the actual design
process. Adding the finishing touches to your design is the primary focus of
the design development phase. The goal is to provide a design that is a
synthesis of the client's authorized design and the architectural style of the
building.
Payment Phase. The payment phase refers to the payment transaction in

which the client must pay the whole amount in two parts, with the first
payment accounting for fifty percent of the total and the remaining
balance accounting for the remaining fifty percent.
Delivery Phase. After the design or the furniture product is completed, it will
be ready to be sent to the customer. After the first three (3) months of
business operations, the customers will be responsible for paying for the
delivery service of furniture goods; nevertheless, the company will continue
to cover the delivery cost during the first three (3) months of business
operations. In terms of the design services, the completed design will be
printed out in the form of a blueprint, and this blueprint will be handed over
to the customer in person during the transaction.
62
5. FINANCIAL PLAN AND PROJECTIONS
In this section, the assumptions underlying the financial statements,

are shown and explained. In addition, the analysis of the company's break-
even point, its return on investments and equity, and its sources of funding
and uses of the company's money will be presented in this section.
5.1 Projected Financial Statements
This subparagraph will concentrate on the company's predicted

financial statements and make projections regarding the firm's incoming
and outgoing funds. Aside from that, the sole purpose of this subsection is
to supply the essential facts that will be used to project the balance sheets
and assumptions of anticipated financial statements.
63
5.1.1 Income Statements
Table 6. Income Statements
ArchDes ComFirm
INCOME STATEMENT
For the month ended: December 31, 2022
TOTAL
Service Revenues
Furniture Design + Products ₱ 5, 073, 437.5
Interior Design Services ₱ 2, 628, 750
Consultations ₱ 23, 000
Total Revenue: ₱ 7, 725, 187.50
Less: Annual Expenses
Outsourcing ₱ 1, 243, 750
Utilities Expenses ₱ 78, 000
Internet Expenses ₱ 30, 000
Salary Expenses ₱ 2, 833, 989.60
Computer Equipment ₱ 700, 000
Depreciation ₱ 500, 000
Rent Expense ₱ 240, 000
Load Allowance ₱ 32, 400
Office Supplies ₱ 120, 000
Transportation Fare Expense ₱ 19, 200
Prepaid Insurance Expense ₱ 500, 000
Sales & Marketing Strategy ₱ 50, 000
Annual Total Expenses ₱ 6, 347, 340

Income Before Tax ₱ 1, 377, 847.90
Income Tax (32%) ₱ 440, 911.33
Net Income ₱ 936, 936.57
64
The table above shows the income statement of the firm from
January 1, 2022 until December 31, 2022. As recorded in the data
above, the services revenues of the company focus on the three
services that the firm offers such as the furniture design and products,
interior design and consultation services. The total accumulated
revenue of the first is ₱ 7,725,187.50.
Aside from that, the income statement also presents the

summary of the annual expenses of the company. Before starting the
business, the company spent ₱240,000 for the rent of the office, buying of
computer equipment, printers and other necessary equipment for the
company which costs a total of ₱700,000, with a depreciation of ₱500,000.
Aside from that, the table also shows the expenses in terms of utilities,
internet, load allowance, office supplies, transportation fare of employees
during client meetings, and the prepaid insurance of the company.
Moreover, it also shows how the business give importance to its marketing
strategies as they spent a total of ₱50,000 for the whole year. The
outsourcing expenses, on the other hand, refers to the fees that the
company has paid to the outsourcing craftsmen who built the customized
furniture. Lastly, the salary expenses of the employees were also included in
the statement which cost ₱ 2,833,989.60 for the whole year of working within
the company.
For all the revenue and expenses that the firm collected and spent
during the whole year. It was actually ₱1,377,847.90 but since the firm has
an obligation to pay for the tax as a sole proprietorship business, 32% of the
income before tax were deducted which gave a remaining net income for
the firm of ₱936,936.57. As a startup business, the company believes that it
is already good enough knowing that the business market of the company
is unique.
65
5.1.2 Cash Flow Statements
Table 7. Cash Flow Statements

ArchDes ComFirm
Cash Flow Statement
For the year ended: December 31, 2022
Cash Flows from Operating Expenses

Cash Received from Clients ₱ 7, 725,187.5
Payments to Outsource - ₱ 1, 243, 750
Payments to Employees - ₱ 2, 833,
989.60
Payments for Prepaid Insurance - ₱ 500, 000
Payments for Utilities - ₱ 78, 000
Payments for Internet - ₱ 30, 000
Payments for Office Supplies - ₱ 120, 000
Payments for Load Allowance - ₱ 32, 400
Payments for Transportation Fare - ₱ 19, 200
Payments for Rental Fee - ₱ 240, 000
Payments for Sales and Marketing
- ₱ 50, 000
Strategy
Payments for Office Renovation - ₱ 1, 000, 000
Net Cash Provided by (used in)
₱ 1, 577, 847.9
Operating Activities
Cash Flows from Investing Activities

Payments to Acquire Computer
(₱ 1, 200, 000)
Equipment
(₱ 1, 200, 000)
Investing Activities
Cash Flows from Financing Activities

Cash Receives as Investment by Owner ₱ 5, 000, 000
₱ 5, 000, 000
Financing Activities
Net Increase (Decrease) in Cash

Cash Balance at The Beginning of The
₱ 5, 000, 000
Period
Cash Balance at The End of The Period ₱ 5, 377, 847.9
66
Cash flow is the net inflow and outflow of currency and other liquid
assets for a certain period. Inflows are defined as cash received, while
outflows are defined as cash spent. The table above shows the cash flow
statement of the company at the end of the year which is on December
31, 2022. At the start of the cash flow from operating expenses of the
company, the cash received from clients were indicated which is
₱7,725,187.50. From that amount, deductions were maid for the payments
to outsource partners, wages of the employees, insurance of the company,
utility fees, internet, office supplies, load allowance of the employees,
transportation fare, rental fee of the office, sales and marketing strategy
and lastly is the office renovation. Those operational expenses which leaves
a net cash of ₱1,577,847.9.
And from the remaining cash that was received from the clients, a
total amount of ₱1,200,000 were deducted for the payments to acquire
computer equipment. This deduction was called the cash flows from
investing activities and the remaining net cash from the company is only
₱377, 847.9. As such, the cash flow form financing activities shows the
amount of money that the owner invested in the company. The cash
receives as investment by owner was ₱5,000,000 cash.
The next part shows the net increase of the company’s cash flow
which shows that at the beginning of the period which is January 1, 2022,
the company has a total fund of ₱5,000,000 and with all the deductions
and expenses for the operation of the company, the remaining cash from
the revenues which is ₱377, 847.90 were added to it which shows a total
amount of ₱5, 377, 847.90 and this means that it is the cash balance at for
the end of the period of December 31, 2022.
67
5.1.3 Balance Sheets
Table 8. Balance Sheet

ArchDes ComFirm
BALANCE SHEET
As of January 1, 2022
ASSETS
Current Assets
Cash in Bank ₱ 5, 827, 847.9
Prepaid Insurance ₱ 500, 000
Total Current Assets ₱ 6, 447, 847.9
Non-Current Assets
Computer Equipment ₱ 1, 200, 000
Total Non-Current Assets ₱ 1, 200, 000
TOTAL ASSETS ₱ 7, 647, 847.9
LIABILITIES
Currents Liabilities
Accounts Payable ₱ 1, 500, 000
Notes Payable ₱ 1, 027, 847.90
Petty Cash ₱ 120, 000
TOTAL LIABILITIES ₱ 2, 647, 847.9
OWNER’S EQUITY
ArchDes Confirm Capital, December 31, 2022 ₱ 5, 000, 000
TOTAL LIABILITIES AND OWNER’S EQUITY ₱ 7, 647, 847.9
68
The balance sheets of the company as shown above reflects the

firms’ assets and liabilities since January 1, 2022. As the assets indicates, the
current assets of the firm were only in cash in bank, which is ₱5,827,847.90,
the office supplies which is ₱120,000 and the prepaid insurance which is
₱500,000. The assets that are considered current assets are those that you
anticipate either converting to cash or using within the next year or within
one business cycle. Moreover, the non-current assets of the company is only
the computer equipment which costs ₱1,200,000 along with its
depreciation costs.
Liabilities are the opposite of assets in this context. A company's

liabilities are the sums of money that it is legally obligated to pay at some
point in the future. Liabilities that are considered current are those that are
anticipated to be paid off within the next year or within one business cycle,
whichever comes first. The company has accounts payable totaling
₱1,500,000. While the amount of the notes payable is ₱1,027,847.90 and the
amount of the petty cash available for emergency situations is ₱120,000. As
a result, the combined sum of the company's liabilities is ₱2,647,847.90. The
firm can learn a lot about the valuations used to assets and the reasons why
we could differ from our own expectations by reading the notes that
accompany the financial statements. Many liabilities, like many
advantages, are obvious. The company may not view something as a
liability, yet it still needs to be recorded as such.
As for the owner’s equity as of December 31, 2022, the owner

releases the amount of ₱5,000,000. From this, the total liabilities and owner’s
equity is ₱7,647,847.90 at the end of the year. The company have assets if
they own something of value. Equity held by firm owners acts more like a
debt. It is a measure of the owner's interest in the company's residual value
after all liabilities have been satisfied.
69
5.1.4 Assumptions to Projected Financial Statements
Table 9. Assumptions on Projected Income Statements
ArchDes ComFirm
ASSUMPTIONS TO PROJECTED FINANCIAL STATEMENT
ASSUMPTIONS:
1. Increase in net assets of furnitures by 25% costs of goods and services
will also increase and revenue for interior design will increase
2022 2023 Remarks

PROJECTED INCOME
STATEMENT
Net Sales of Furniture ₱ 3, 023, 562.50 ₱ 3, 779,453.12 25% increase
Costs of Goods & ₱ 1, 243, 750 ₱ 1, 554, 678.50 COGS
Services increase for
Furniture
Gross Margin of ₱ 1, 779, 812, ₱ 2, 224, 774.62 Revenue
Furniture 50 increase 25%
Net sales for Interior ₱ 2, 628, 750 ₱ 2, 891, 625 Revenue

Design Service increase 10%
Net Sales for ₱ 23, 000 ₱ 23, 000
Consulting Services
Total Annual Revenue ₱ 4, 431, 562.50 ₱ 5, 139, 399.62 Increased
From the assumptions of projected financial statement above, it

shows the increase or decrease of the financial status of the company
in the year 2022 and 2023. As indicated, the firm expects an increase of
25% in the furniture industry's net assets for the year 2023. The prices of
goods and services will likewise go up, while the amount of money
made from interior design projects will rise. As projected, there is a 25%
increase in the net sales of the furniture in the year 2023. On the other
hand, as the sale increase, the costs of goods and services also increase
as they are connected to one another.
70
Aside from that, the firm also expects a 25% increase in the gross
margin of furniture. Moreover, the company also projected that the net
sales for interior design service will increase for 10%, and the next sales
for the consulting services will remain the same from the year 2022 since
it is only an extra income from the company. Therefore, the firm
concludes that the total revenue from 2022 to 2023 will eventually
increase.
Table 10. Assumptions on Furniture Pricing Rate

ArchDes ComFirm
ASSUMPTIONS:
2. Increase of Pricing Rate for Furniture Goods by 5% and Interior Design
Rate by 10%
2022 2023 Remarks

Pricing Rate of
Furniture
Fee for Outsource 25% of Total 30% of Total Increase by
Craftsmen Cost of RMs Cost of RMs 5%
Rate for Small Projects ₱ 500 per ₱ 510 per Increase by
square meter square meter 10%
Rate for Average ₱ 750 per ₱ 825 per Increase by
Projects square meter square meter 10%
Rate for Semi- ₱ 1,000 per ₱ 1,100 per Increase by
Complex Projects square meter square meter 10%
Rate for Complex ₱ 1,500 per ₱ 1,650 per Increase by
Projects square meter square meter 10%
The next assumptions focus more on the pricing rate of furniture

products. The firm expects a five percent increase in the rate of pricing
for furniture goods and a ten percent increase in the rate for interior
design. In the table above, there was an increase of 5% in the fee for
outsource craftsmen. And another 10% increase from the rate of small
projects. Moreover, there is also a 10% increase for both average, semi-
complex and complex projects in furniture design and products.
71
Table 11. Assumptions on Annual Expenses
ArchDes ComFirm
ASSUMPTIONS:
3. Due to increase of demand in service, utilities will also increase
4. Expand the reach of social media marketing strategy.
5. Additional budget for Office Supply.
2022 2023 Remarks

Annual Expenses
Annual Payment for ₱ 60, 000 ₱ 72, 000 Increased
Electricity
Water
Internet
Total Utility Expenses ₱ 108, 000 ₱ 141, 000 Increased
Sales and Marketing ₱ 50, 000 ₱ 75, 000 Increased by

Strategy 25%
Office Supplies ₱ 120, 000 ₱ 150, 000 Increased by
25%
Outsourcing Fee ₱ 1, 243, 750 ₱ 1, 243, 750
Salary Expense ₱ 2, 833, ₱ 2, 833,
989.60 989.60
Computer Equipment ₱ 700, 000 ₱ 700, 000
Depreciation ₱ 500, 000 ₱ 500, 000
Rent Expense ₱ 240, 000 ₱ 240, 000
Load Allowance ₱ 32, 400 ₱ 32, 400
Expense
Transportation Fare ₱ 19, 200 ₱ 19, 200
Expense
Prepaid Insurance ₱ 500, 000 ₱ 500, 000
Expense
Total Amount of Annual ₱ 5, 847, 340 ₱ 5, 935, 340 Annual
Expenses Expenses
Increases
72
As the rate of the services increases, the firm also projected an

increase in the company’s annual expenses. Utilities will go up in price
as a direct result of the growing demand for their services. In addition to
this, the company intends to broaden the scope of the social media
marketing campaign and provide additional funds for office supplies.
As shown in the table above, the annual payment for electricity,

water, and internet will increase in the year 2023. Aside from that, the
sales and marketing strategy budget will also increase for about 25% as
the firm decide to expand their services in different areas in the
Philippines. On the other hand, as the projects increase, the office
supplies are also expected to increase its budget since they will be the
most used in the company. Though the data also shows that the other
expenses such as the outsourcing fee, salary expense, computer
equipment, depreciation, rent expense, load allowance, transportation
fee and insurance fee will remain the same for the two consecutive
years.
All in all, the firm expects an increase in the total amount of the
annual expenses. Management's optimistic view of the company's
financial future as of a specified future date is reflected in the projected
financial statements, which factor in the most recent trends and
forecasts. The income statement and balance sheet in the planned
financial statements will be at the summary level. A revenue trend line
and expense percentages based on current ratios are commonplace
ways to calculate these figures. Indeed, one of the most important
foundational documents that a new firm must have is a business plan.
The financial estimates for the first two years have to be one of the
primary components of this document.
73
5.2 Break-even Analysis
Table 12. Break-even Analysis
ArchDes ComFirm
Break-Even Analysis
12/31/2022
Yearly Amounts
ACTUAL OR FORECASTED TOTAL YEARLY SALES ₱ 7, 725, 187.50
VARIABLE COST
Cost of Goods/Services Sold ₱ 1, 243, 750
Salaries-Direct ₱ 2, 591, 399.60
Payroll Taxes and Benefits-Direct ₱ 242, 590
Utilities ₱ 108, 000
Office Renovation ₱ 1, 000, 000
Other Variable Costs
Total Variable Costs ₱ 5,185,739.60
Variable Cost Percentage 67%
FIXED COSTS
Occupancy (Rent/Mortgage Payments) ₱ 240, 000
Insurance ₱ 500, 000
Business Licenses and Permits ₱ 2, 000
Advertising, Marketing & Promotion ₱ 50, 000
Transportation Fare ₱ 19, 200
Computer and Laptop ₱ 700, 000
Internet ₱ 30, 000
Depreciation ₱ 500, 000
Telephone/Load Allowance ₱ 32, 400
Other Fixed Costs
Total Fixed Costs ₱ 2, 193, 600
BREAK-EVEN POINT (Sales Required) ₱ 6, 673, 092.72
74
The results of a break-even analysis can be used as a basis for other

considerations, such as the setting of prices and costs. You'll be able to
determine whether or not it's worthwhile to pursue the endeavor at all, as
well as whether or not you'll need to take out loans to keep your company
afloat until it begins to generate profits. The break-even analysis of the
company, which is displayed in the table that is located above, displays
the point in time at which the initial investment is repaid in full, meaning that
you have neither made nor lost any money as a result of the enterprise.
The table above shows that the actual forecasted total yearly sales of
the company in December 31, 2022 is ₱ 7,725,187.50. From that sales, the
total variable costs was ₱ 5,185,739.60. And its variable cost percentage
from the company’s total yearly sales if 67%. Aside from that, the total fixed
costs was also indicated which now includes the common expenses of the
company with a total fixed costs of ₱2,193,600.00.
The calculation considers unit price, as well as both fixed and variable
costs. In contrast to variable costs, fixed costs don't change based on sales
volume. Expenses that don't fluctuate much over time include things like
rent or mortgage payments, equipment purchases, employee wages,
interest on capital, and insurance premiums. Expenses that go up and
down with revenue are called "variable." Payroll expenses for hourly
workers, sales commissions, and the prices of raw materials, utilities, and
shipping all fall under the category of variable costs. What goes into making
a single unit of your product are known as variable costs, and they include
things like labor and materials. With the information above, the firm
received a break-even point of ₱6,673,092.72.
75
5.3 Return on Investment Analysis
Table 13. Return On Investment Analysis

ArchDes ComFirm
RETURN ON INVESTMENT ANALYSIS
NET INCOME
Net Income Before Tax ₱1,377,847.90
Tax Rate 0.32
Income Tax ₱440,911.33
ANNUAL NET INCOME ₱936,936.57
RETURN ON INVESTMENT
Net Income ₱936,937
TOTAL ASSETS
Computer Equipment ₱700,000
Total Assets ₱700,000
RETURN ON INVESTMENT 1.34%
It's crucial to keep a few things in mind when assessing return on

investment figures. To start, a percentage is a more straightforward
representation of ROI than a ratio. Because investment returns can be
both positive and negative, the net return is factored into the numerator
when calculating return on investment. In some cases, the simplicity of
the ROI formula is deceiving. Calculating the return on investment for a
business endeavor is one example where this is more difficult to do.
As indicated in the table above, the annual net income of the firm
is around ₱936,936.57. And for the return on investment, the next income
was deducted with the total assets which only includes the computer
equipment since they are the only one that can be used for a long time.
In conclusion, the percentage of the return on investment of the
company is 1.34% from the annual net income.
76
5.4 Return on Equity Analysis
Table 14. Return on Equity Analysis

ArchDes ComFirm
RETURN ON EQUITY
Net Income ₱936,937
Total Assets ₱7,647.847.9

Total Liabilities ₱2,647,847.90
Owner’s Equity ₱5,000,000
RETURN ON EQUITY 18.74%
Due to the fact that the firm has total assets worth ₱7,647,847.90
pesos, which are derived from its base owners' equity amounting to
5,000,000 pesos and its total liability amounting to ₱2,647,847.90 pesos,
the company is in a position to conduct business in accordance with
the overall expenses and labor wages. Its yearly break-even analysis of
the financial plan has shown that its overall liabilities are in line with what
was expected. Approximately ₱936,937 pesos is the amount that can
be considered the firm’s net income. After considering items like as
taxes, interest, and operational costs, a company's net income is the
entire amount of money it made in a specific time period.
One measure of a company's financial health is its Return on Equity,

or ROE, which looks at how much money it made relative to how much
money its owners put in. Return on Equity (ROE) is a measure of a
company's profitability relative to its stockholders' equity expressed as a
percentage of net income. The company's return on equity is 18.74
percent, and its net income accounts for around 12.25 percent of the
company's total assets. The return on equity is 18.74%, meaning that for
every ₱100 in share capital, the company makes ₱18.74 in profit.
77
5.5 Source and Uses of Funds
Table 15. Sources and Uses of Funds
ArchDes ComFirm
SOURCES AND USES OF FUNDS
CATEGORY FUNDS
SOURCES OF FUNDS
Income from Furniture Goods ₱5,073,437.50
Income from Interior Design ₱2,628,750
Income from Consultations ₱23,000
Owner’s Equity ₱5,000,000
Depreciation ₱500,000
TOTAL SOURCES OF FUNDS ₱13,225,187.50
USES OF FUNDS
Fixed Assets ₱1,820,000
Operational Costs ₱3,977,340
Sales and Marketing Strategy ₱50,000
TOTAL USES OF FUNDS ₱5,797,340
The initial source of capital for the newly formed company is the
proprietors' equity, which is valued at 5 million pesos. The production of
furniture goods, which is the company's primary business objective, will bring
in revenue for the company during the business process. The interior design
work and project advice that is carried out in accordance with the situation
will constitute the second source of revenue. There are fixed assets that exist
over a business, and in the case of the firm, operation costs are something
that would cause a run for money. This means that so long as the business
continues to function, its operation costs will always play a part in the
company's usage of funds. The final one is on its sales and marketing
strategy, and the reason why this area uses funds is because business
changes over time, and one way to stay on track is to elevate the
competition by investing in its marketing and sales strategy.
78
5.6 Summary of Analysis
6,000,000.00
5,000,000.00
4,000,000.00
3,000,000.00
BREAK-EVEN POINT
AT EARLY 2022
2,000,000.00
1,000,000.00
0.00
Year 2022 Year 2023
Total Revenue Total Cost Fixed Cost Variable Costs
Figure 54. ARCHDES COMFIRM Break-even Chart
As indicated in the figure 53, the black broken line represents the total
revenue, the red line represents the total costs, the green line represents the
fixed costs, and the purple broken line is the variable costs. According to
the preceding graph, the break-even point is reached when total revenues
are equal to total costs, both fixed and variable. The point at which a
company breaks even is the point at which it no longer loses money. This is
why the term "no-profit”, or "no-loss point" is commonly used to describe the
moment at which a business is no longer making a loss.
The figure above shows the summary of analysis for the revenue and
expenses of the firm the year 2022 and 2023. The point where the purple line
(total revenue) meets the red line which is the total cost. The figure above
implies that there is an increase in the sales by the start of the year 2022
and the end of the year 2023. With an average number of twenty-six (26)
clients per year for the furniture and interior design and twenty (20) clients
for consultation, the firm expects more than a million of increase in the sales.
79
APPENDICES
A. Company Brochure and Magazine
1. Company Brochure Template
80
APPENDICES
2. Company Magazine Mock-up Sample
81
APPENDICES
B. Curriculum Vitae of Key Employees
JANNICA JONES QUAIO GUCOR

Design Executive Director
RESEARCH INTEREST
Architecture, Interior Design, Climatic
Architecture, Business Management
Jannica Jones Gucor

RESEARCH SUB-INTEREST Design Executive Director
Entrepreneurship, Project Management
Contact Info:
Purok 3A, Gusa, Cagayan
REGIONS
de Oro City
Cagayan de Oro City, Region X, Philippines
0935-670-4513
jannica.gucor123@gmail.
com
BIOGRAPHY
Jannica Jones Gucor is an architectural and business executive that
specializes in developing and implementing strategies that bring
together processes, design, planning, and people in order to take
ArchDes to the next level of growth and profitability. She holds multiple
credentials, including those of a registered architect, a Certified Project
Management Professional, and a Bachelor of Science degree in
Business Management. Her expertise, which spans a wide range of fields
thanks to her more than a decade of professional experience, includes
areas such as organizational development, business operations,
corporate sustainability, and learning strategy.
EDUCATION
Gusa Elementary School
Misamis Oriental General Comprehensive High School
PHINMA-Cagayan de Oro College (STEM Strand)
University of Science and Technology of Southern Philippines
(BS Architecture)
Xavier University (BS Business Management)
82
APPENDICES
RAYEUNICE KEREN
VALDEHUEZA TAPERLA
Design Project Director
RESEARCH INTEREST
Blue-Green Architecture, Circular
Sustainability, Urban Planning: Mobility and
Safe Space
Rayeunice Keren V. Taperla
RESEARCH SUB-INTEREST Design Project Director
Gender, Race, Social Hierarchy, Politics,
Contact Info:
Psychology F. Delima St. New Wineskin
Christian Church Lumbia,
Cagayan de Oro City
REGIONS
0935-555-3528
Rural Areas, Northern Mindanao
rayeunicetaperla@
gmail.com
BIOGRAPHY
Rayeunice Keren Taperla, is a Design Project Director working in
ArchDes design studio and has been working as a research architect for
five years. Her research had been focused on finding sustainable
methods through architecture that could mobilize urban solutions. She
is also teaching at a state university as a part time job.
EDUCATION
Secondary School - University of Science and Technology of Southern
Philippines 2018
Tertiary School - University of Science and Technology of Southern

Philippines, BS Architecture, 2025
83
APPENDICES
NORMAN JESS GALOS LADAO

Interior and Spatial Designer
RESEARCH INTEREST
BIM Modelling and Design, Interior and
Furniture Design
RESEARCH SUB-INTEREST Norman Jess G. Ladao

Software Modelling and Design Interior and Spatial Designer
Contact Info:
REGIONS
Blk 3, Lot 20 Phase 4
Cagayan de Oro City, Region X, Philippines Bloomingdale Subdivision,
Iponan Cagayan de Oro
Cit
0906-850-1278
normanjessladao01@
gmail.com
BIOGRAPHY
Norman is an architect whose competence in managing the software
modelling team will be crucial to the firm's success. He guides talented
designers and modelers as they translate designs and present them to the
key stakeholders within the company. Norman is skilled in resolving issues
with BIM and other architectural software. He graduated from the University
of Science and Technology of the Southern Philippines with a bachelor's
degree in architecture.
Education
City Central School
Misamis Oriental General Comprehensive High school
84
APPENDICES
JERIEL COMINGUEZ
MAGLANGIT
Furniture Design Director
RESEARCH INTEREST
Interior Design, Design Innovation, Engineering
science and technology, Analytical Thinking
Jeriel C. Maglangit
RESEARCH SUB-INTEREST Furniture Design Designer
Leadership, management, Furniture Design

Contact Info:
032 V.Castro Street
REGIONS Carmen Cagayan de Oro
Cagayan de Oro City, Region X, Philippines City
0906-413-1904
jeryelmaglangit26@
gmail.com
BIOGRAPHY
Jeriel Cominguez Maglangit is a passionate architect who specializes in
design engineering and innovation. He holds a master's degree in project
management and has extensive project management, architecture, and
construction work experience. Currently, he is honing his leadership and
adaptability abilities while also contributing his knowledge to the ArchDes
Comfirm's strategic planning as a Furniture Design Director that specialized
for Person with Disabilities (PWD), children and elderly.
EDUCATION
West City Central School
Misamis Oriental General Comprehensive High school
85
APPENDICES
LEONARD YARE CABABASADA JR.

Design Consultant Director
RESEARCH INTEREST
Project Control, Interior Designing, Material
Quality, and Furniture Designing
RESEARCH SUB-INTEREST Leonard Y. Cababasada Jr.

Cost and Budgeting, Management Furniture Design Designer
REGIONS Contact Info:

Blk10, Lot 11, Phase1,
Relocation Site, Calaanan,
Canitoan, Cagayan de oro
City
0927-839-6916
cababasadaleonard@
gmail.com
BIOGRAPHY
Leonard Yare Cababasada Jr. is an enthusiastic Architect who is just
beginning his career and is currently working on a number of different
projects. Leonard is an architect who specializes in interior design, which
includes outfitting rooms with technologically advanced furnishings. Up till
the present day, he is carrying on his career in ArchDes ComFirm in the
same capacity as a Design Consultant Director.
EDUCATION
Pedro Oloy N. Roa Sr. Elem. School
Canitoan National High School
Cagayan de Oro College
86
APPENDICES
MARIEL ESPINOSA PACULANAN

Quality Control Manager
RESEARCH INTEREST
Quality Control, Market Analysis, Content
Creating, Interior and Furniture Design
RESEARCH SUB-INTEREST Mariel E. Paculanan

Quality Assurance, Project Management Quality Control Manager
Contact Info:
Blk 4, Bldg. 6, House 5, Fil/Chi
REGIONS Relocation, Calaanan,
Cagayan de Oro City, Region X, Philippines Canito-An Cagayan de Oro
City
0955-627-1922
paculananmariel@
gmai.com
BIOGRAPHY
At ArchDes ComFirm, Mariel Paculanan oversees the quality control of the
end-product of both interior design and furniture. She is someone who is
driven to use her experience to complement the mission of the company.
She is also eager to contribute to positive change, whether on a personal
or professional level. Her extensive experience spans a variety of fields,
including social media, marketing and advertising, media planning, sales,
writing and editing, and strategy.
Mariel's outstanding interpersonal abilities have helped her get to where

she is now and greatly improved the professional image of the company.
She holds a bachelor's degree in architecture from the University of Science
and Technology of the Southern Philippines and a Certified Project Quality
Management in the same university.
EDUCATION
The Sisters of Mary School Girlstown Inc.
87
APPENDICES
NIKKI LISETTE PARAY ACOL

Sales Marketing Director
RESEARCH INTEREST
Market Analysis, Content Creating, Interior and
Furniture Design
RESEARCH SUB-INTEREST
Social-Media Involvement, Marketing, Business
Nikki Lisette P. Acol
Management
Sales Marketing Director
Contact Info:
Lirio St., Carmen, Cagayan de
REGIONS Oro City
0916-966-7194
acol.nikkilisette@gmail.
com
BIOGRAPHY
Nikki Lisette P. Acol is a versatile architect who continuously expands her
knowledge on different projects since the start of her career. She took her
Master of Business Administration (MBA) several years after she became a
Licensed Architect and is currently working on her skills in furniture design.
From this time forward, Nikki is at her stable zone in ArchDes ComFirm mainly
working as the Sales Marketing Director yet, from time to time, contributes
to the planning and design projects of the firm.
EDUCATION
Kibogtok Elementary School
San Isidro High School
PHINMA-Cagayan de Oro College
88
APPENDICES
JHESSA MAE ANDEBOR

GUINITA
Financial Estimate Director
RESEARCH INTEREST
Financial Reporting and Budgeting, Business
Activity Reports, Financial Statements, Interior
Designing
Jhessa Mae A. Guinita
Financial Estimate Director
RESEARCH SUB-INTEREST
Furniture Designing, Financial Management Contact Info:
Corrales Extension, MesaVerte
Residences, Barangay 26,
Cagayan de Oro City
REGIONS
0956-064-0437
jhesguinita@gmail.com
BIOGRAPHY
Jhessa Mae A. Guinita is a dedicated architect who has worked on a wide
range of projects since the beginning of her career, which has allowed her
to expand her expertise in her field. She has considerable experience in the
areas of project management, estimation, planning and design, design
strategy, and creative design. She is appointed to the position of Financial
Estimate Director at ArchDes ComFirm on account of her proficiency in
these areas.
EDUCATION
Owak Elementary School
Saint Francis Academy - Balamban, Cebu
University of Science and Technology of Southern Philippines - CDO

Campus
89
APPENDICES
C. Certificate of Business Name Registration
90
APPENDICES
D. List of Company Equipment
Equipment Specs
1. Computer
Processor: Intel® Xeon® Gold 6230R (35.75 MB cache,
Dell Precision 26 cores, 52 threads, 2.10 GHz to 4.00 GHz
7920 Tower Turbo, 150 W)
Operating Windows 11 Pro for Workstations (6 cores
System: plus), English, French, Spanish
Ports: Front
1 SD card slot; 2 USB 3.2 Type-A ports; 2 USB
3.2 Type-C ports (1 with PowerShare); 1
Workstation
Universal Audio Jack
4 PCIe slots in PCIe enabled chassis for M.2
Dimensions:
and U.2 (future) PCIe SSDs
433x218x566mm
Internal
Weight: 20.4Kg
1 USB 2.0
1 USB 2.0 header. (requires 3rd party; splitter
Quantity: 8
cable to support 2 x USB 2.0 Type A ports); 8
SATA @6Gb/s plus 1 SATA for optical
Rear
6 USB 3.2 Type-A ports (1 support smart
Power-On); 1 Serial port; 2 RJ45 Network (1
managed optionally); 1 PS/2 Mouse port; 1
PS/2 Keyboard port; 1 Audio Line-out port; 1
Audio Line-in/Microphone port; 1 Security
cable slot
Graphics NVIDIA® T1000, 8 GB GDDR6, 4 mDP to DP
Card: adapters
Memory: 32 GB, 4 x 8 GB, DDR4, 2933 MHz, ECC
Hard 512 GB, M.2, PCIe NVMe, SSD, Class 40
Drive:
Keyboard: 512 GB, M.2, PCIe NVMe, SSD, Class 40
Mouse: Mouse included with Keyboard
Slots: All slots PCIe Gen 3:
2 PCIe x16; 2 Additional x16 slots with 2nd
CPU; 1 PCIe x8 open ended; 1 x16 wired as x
4; 1 x16 wired as x1; Up to 4 PCIe slots in PCIe
enabled chassis for M.2 and U.2 (future) PCIe
SSDs
91
APPENDICES
2. Laptop
Dell XPS 17 9710 Processor: 11th Generation Intel Core i9-
11980HK
Operating system: Windows 10 Pro, 64-bit
Memory: 64 GB, 2 x 32 GB, DDR4, 3200
MHz, dual-channel
External Ports: USB ports
Audio port
Video port/ports
Dimensions: 19.05 Media-card reader
mm x 374.45 x 248.05 Power-adapter port
mm Security-cable slot
Storage: M.2 2280 solid-state drive
Weight: 2.21 kg
PCIe NVMe Gen4 x4, up to 64
Quantity: 2 Gbps
Up to 4 TB
Display: Ultra High Definition (UHD+)
Height: 366.34 mm (14.42 in.)

Width: 228.96 mm (9.01 in.)
Diagonal: 432 mm (17 in.)
92
APPENDICES
3. Printer –
Scanner Functions: Print, copy, scan, fax
Print Speed: 20ppm-39ppm

HP OfficeJet Pro
Resolution: 1200 x 1200 rendered dpi
9025e All-in-One
Up to 4800 x 1200 optimized dpi
Printer
on HP Advance Photo Paper
1200 x 1200 dpi input
HP Thermal Inkjet
Monthly Page Up to 2000
Volume:
Print Technology: HP Thermal Inkjet
Display: 2.7" (6.86 cm) Capacitive
Touchscreen CGD
Processor: 1.2 GHz
Number of print 4 (1 each black, cyan,
Dimensions: cartridges: magenta, yellow)
Maximum (W X D X
Print languages: HP PCL3 GUI
H)17.20 x 21.54 x
Mobile Printing Chrome OS; HP Smart app;
12.53 in
Capability: Apple AirPrint™; Wi-Fi® Direct
Printing; Mopria™ Certified
Weight: 25.65 lb
Connectivity, 1 USB 2.0; 1 Host USB; 1 Ethernet;
standard: 1 Wireless 802.11a/b/g/n; 2 RJ-11
Quantity: 2
modem ports
Compatible Windows 11 Windows 10
operating systems: Windows 8 Windows 7
ChromeOS
Envelope input Up to 30 envelopes
capacity:
Borderless printing: Yes, on photo and brochure
paper only, up to 8.5 x 11 in (US
letter), 210 x 297 mm (A4)
Media sizes, Tray 1: N/A. Tray 2: 3 x 5 to 8.5 x
custom: 14; 5 x 8.3 to 8.5 x 14 in
Scanner type: Easy slide-off glass, single-pass 2-
sided ADF
Scan resolution, Up to 1200 x 1200 dpi
hardware:
Power: Input voltage: 100 to 240 VAC
(+/- 10%), 50/60 Hz. Not dual
voltage, power supply varies by
part number with # Option
code identifier.
93
APPENDICES
4. 3D Printer
Build Volume: 25×21×21 cm (9.84"×8.3"×8.3")
Original Prusa i3 Nozzle: 0.4mm default, wide range of
MK3S+ 3D printer other diameters/nozzles
supported
Supported materials: Wide range of thermoplastics,
including PLA, PETG, ASA, ABS,
PC (Polycarbonate), CPE,
PVA/BVOH, PVB, HIPS, PP
(Polypropylene), Flex, nGen,
Nylon, Carbon filled, Woodfill
and other filled materials.
Max travel speed: 200+ mm/s
Layer height: 0.05 - Max nozzle 300 °C / 572 °F
0.35 mm temperature:
Max heat bed 120 °C / 248 °F
Filament diameter: temperature:
1.75 mm Extruder: Direct Drive, Bondtech gears,
E3D V6 hotend
Print surface: Removable magnetic steel
sheets(*) with different surface
finishes, heatbed with cold
corners compensation
Printer dimensions 7 kg, 500×550×400 mm;
(without spool): 19.6×21.6×15.7 in (X×Y×Z)
Power consumption: PLA settings: 80W / ABS settings:
120W
94
APPENDICES
5. Computer
Software Software System Requirements
Lumion: A PC with this hardware can handle
- Lumion ultra complex designs
- CADD and projects with several high-end
- Sketchup features, such as: A detailed city,
airport or stadium.
A detailed multi-floor building with
interiors made up of many models
and HD textures.
A detailed landscape made with
high-end Lumion features, such as
high-detail trees and 3D Grass.
Internet connection
The PC running Lumion must be
connected to the internet
Graphics card
A GPU scoring a G3DMark of 20,000
or higher with up-to-date drivers.
(Such as the NVIDIA GeForce RTX
3080, NVIDIA Quadro RTX 6000,
NVIDIA RTX A4000, AMD Radeon RX
6800 or better).
Graphics card memory
11 GB or more
Operating system
Up-to-date Windows 10 64bit or
newer
CPU (processor)
Intel/AMD Processor scoring a single
thread CPUMark of 2,600 or higher.
(Such as AMD Ryzen 7 3700X, Intel
Core i7-7700K or better)
Screen resolution
Minimum 1920 x 1080 pixels**
System memory
(RAM)64 GB or more
Hard drive
SATA3 SSD or NVME m.2 Hard Drive
Hard drive Space Minimum 40 GB of
free disk space in the drives where
the Windows User Account and
Documents folder are located in.
95
APPENDICES
5. Computer
Software
AutoCAD: Operating
- Lumion System
- CADD 64-bit Microsoft® Windows® 11 and
- Sketchup Windows 10.
Processor
Basic: 2.5–2.9 GHz processor
Recommended: 3+ GHz processor
Memory
Basic: 8 GB
Recommended: 16 GB
Display
Resolution
Conventional Displays:
1920 x 1080 with True Color
High Resolution & 4K Displays:
Resolutions up to 3840 x 2160
supported on Windows 10 (with
capable display card)
Display Card
Basic: 1 GB GPU with 29 GB/s
Bandwidth and DirectX 11
compliant
Recommended: 4 GB GPU with 106
GB/s Bandwidth and DirectX 12
compliant
Disk Space
10.0 GB
96
APPENDICES
5. Computer
Software Sketchup: Software
An internet connection is required
- Lumion to install and authorize SketchUp
- CADD and to use some of the features.
- Sketchup SketchUp Pro requires .NET
Framework version 4.5.2. For more
information about the .NET
framework, click here.
Recommended hardware
2+ GHz processor
Discrete Graphics card such as a
current generation AMD or NVIDIA.
8+ GB RAM
2GB of available hard-disk space
3D class video card with 1 GB of
memory or higher and support for
hardware acceleration.
Minimum hardware
1 GHz processor
4GB RAM
1GB of free hard-disk space
3D class video card with 512 MB of
memory or higher and support for
hardware acceleration.
97
APPENDICES
6. Stationery
Bond papers: Sizes:
- Bond A0 (33.10 x 46.80 in)
papers A1 (33.10 x 23.40 in)
- Blueprints A2 (16.54 x 23.39 in)
A3 Ledger Size (11 x 17 in)
A4 Letter Size (8.5 x 11 in)
A5 (5.83 x 8.27 in)
A6 (4.13 x 5.83 in)
A7 (2.91 x 4.31 in)
Quantity:
10 rims each
Blueprints: Size: 18” x 24” and 24” x 36”
Quantity:
10 rims
7. Storage
Equipment
Body: All-Metal
Hashim Steel
Office Storage
Cabinet
Mechanism: Key-Lock
Country of Manufacturer: China
Color: Gray
(WDH):
35.83″ x 18.11″ x
72.83″
Quantity: 5
98
APPENDICES
E. Copy of Advertisements
99
APPENDICES
100
APPENDICES
F. Information Supporting the Growth of your Industry and/or

Products and Services
Architecture Industry
As more Filipinos participate in international contests and
expos, the country's architectural and interior design scenes are
beginning to mature (Chek, 2022). Since we are a design business
and part of the architectural sector, ArchDes ComFirm wants to
spread the word that working as an interior designer in the Philippines
is a great way to make a living. The company is interested in creating
visually appealing environments that encourage visitors to pause,
relax, and absorb it all through their senses. Designers will ensure that
sensory approaches to interior design are prioritized, even as they
focus on lighting and the brightness of space. In adapting buildings
and environments to new uses, the firm seeks to imply that certain
design tendencies will influence how we view and use these places
in the future.
101
APPENDICES
Competition and Industry Information
The furniture and interior design firms that offer design

consulting services are the direct competitors of the design firm
because they provide the same services. In addition to that, furniture
designers were thought of as another direct competitor of the
company.
The do-it-yourself (DIY) industry is typically the only arena

where interior design firms face indirect competition from other
businesses (Research Dive, 2022). The company aims to assess the
more involved "do-it-yourself" and "buy-it-yourself" options that
customers will find available. On the opposite end of the spectrum is
the client who wants to "just get it done." Archdes ComFirm can help
this client find resources to decorate their homes and offices in an
inspirational, inviting, and motivating style.
Industries reliant on people's ingenuity and originality make up

what is known as the creative economy, which can produce both
money and employment via the creation of intellectual property
(FutureLearn, 2022). The Creative Economy Outlook was released in
2018 by the United Nations Conference on Trade and Development
(UNCTAD). It was calculated that the creative economy in the
Philippines is responsible for Php177, 650,000 in exports and
Php50,325,000,000 in services. An estimated 7% of GDP comes from
the creative sectors. Although the numbers look good at first glance,
the Philippines is far behind the other ASEAN countries, contributing
only 2% of the total.
102
APPENDICES
With a CAGR of 11.6% between 2014 and 2018, the global

market for design services was worth almost Php8,426,000,000 billion
in 2018. By 2022, that number is projected to rise to nearly
Php13,722,500,000,000, a whopping 13% increase (The Business
Research Company, n.d). Strong economic growth in emerging
economies, fast technical advancements, demographic
upheavals, and the expansion of the design industry all contributed
to the increase during the epoch's historical era. Lack of trained
personnel and phony products slowed development during the
period in question.
103
APPENDICES
G. Key Company Agreements such as Leases, Contracts, etc.
CONTRACT FOR ARCHDES COMFIRM SERVICES

INTERIOR DESIGN SERVICES
1. PARTIES
The parties to this contract are __________________________________ (the

client) and _________________________________, a/an _____________________
(design professional).
2. SCOPE OF SERVICES
(a) ArchDes ComFirm will provide the following design services: (1) initial
planning, (2) complete and rendered interior design, (3) one (1) revision (if
necessary), and (4) a printed copy of the working drawings..
(b) The designated Design Professional represents and warrants that all
design professional services will be performed by a firm duly licensed by the
Philippines to perform the services outlined in paragraph (a).
3. PAYMENT
(a) Compensation for services. The client shall pay for the services over two
(2) periods, with the initial payment representing fifty percent (50%) of the
total fee and the second payment representing the remaining fifty percent
(50%) due upon satisfactory completion of the services and delivery of the
work product.
(b) Attachment B contains a payment and fee schedule that the client must
use to pay for the services performed in accordance with the terms of this
agreement.
104
APPENDICES
(c) Reimbursement of Expenses. The payment for services includes all costs
and expenses incurred by the Design Professional in the performance of
those services.
(d) The Design Professional will be reimbursed for all actual, reasonable, and
necessary expenses incurred during the performance of services, in
accordance with the expense reimbursement schedule in Attachment B.
(e) Maximum Payment. The maximum amount payable under this

agreement for services and, if permitted, reimbursement of expenses shall
not exceed ₱____________________.
(f) Audit of Records. ArchDes ComFirm shall maintain complete and

accurate records of all payrolls, expenditures, disbursements, and other cost
items charged to the client or forming the basis of an invoice for a minimum
of four (4) years from the date of the final payment to the firm. All such
documents must be easily identifiable. Upon 24 hours' notice, the firm shall
allow the client's representative to inspect, examine, copy, and audit such
records during normal business hours.
4. TIME FOR PERFORMANCE

(a) The firm shall complete all services by ________________________________.
(b) Extension of time for unforeseen circumstancesDesign Professional shall

notify the Contract Manager if ArchDes ComFirm is unable to meet the
completion date or schedule of services, if any, due to circumstances
beyond the firm's reasonable control, such as war, riots, strikes, lockouts,
work slowdown or stoppage, except strikes, lockouts, or work slowdown or
stoppage of the firm's employees or subcontractors, acts of God, such as
floods or earthquakes, and electrical blackouts or brownouts.
105
APPENDICES
5. CONFIDENTIALITY
(a) Confidential Nature of Information. ArchDes ComFirm shall treat as
confidential and proprietary all information obtained from the client in the
performance of this contract. All records and work product created or
maintained by the firm in the performance of this contract are to be treated
as confidential.
(b) Limitation on use and disclosure. ArchDes ComFirm agrees that any
information obtained as a result of the performance of work will not be used
for any purpose other than the fulfillment of the firm's scope of work. Unless
specifically authorized in writing by the client, the firm will not disclose any
information prepared for the client, obtained from the client, or obtained
as a result of the performance of work to any person other than the client,
its own employees, agents, or subcontractors who have a need for the
information for the performance of work under this contract.
(c) Security plan. If requested by the Contract Manager, ArchDes ComFirm

shall prepare a security plan to ensure that information obtained from the
client or as a result of the performance of work is not used or disclosed for
any unauthorized purpose or to any unauthorized person. Any request for
disclosure of information or actual or potential disclosure of information will
be communicated to the client.
106
APPENDICES
6. SIGNATURES
The parties to this contract represent and warrant that they have the legal
capacity and authority to bind their respective legal entities.
IN WITNESS WHEREOF, the parties have executed this contract on the

following date.
DATED: _______________, 20______ CLIENT

_____________________________
BY: ________________________________
ARCHDES COMFIRM
_____________________________
BY: ________________________________
Approved and notarized by:
____________________________________
Attorney-in-charge
107
APPENDICES
H. COMPANY LOGO AND BUSINESS CARD
COMPANY LOGO
108
APPENDICES
BUSINESS CARDS:
109
APPENDICES
110
APPENDICES
I. AUDIT CERTIFICATION
AUDIT CERTIFICATION
We have audited the financial statements of ARCHDES COMFIRM

which comprise the statement of financial position as of December 31,
2022, and the statement of comprehensive income, statement of changes
in equity and statement of cash flows for the year then ended, and notes
to the financial statements, including a summary of significant accounting
policies.
This certifies further that the accompanying financial statement

presents fairly, in all material respects and provide comprehensive picture
of financial situation as presented in the financial position of ARCHDES
COMFIRM as of December 31, 2022, and its financial performance and its
cash flows for the year then ended in accordance with International
Financial Reporting Standards (IFRS).
TORR AURELIO M. ARDON, CPA

Auditor
111
APPENDICES
J. PLAGIARISM DETECTOR RESULT
112
APPENDICES
K. RESULT FOR GRAMMAR AND PROOFREADING
113
RESOURCES
1. Company Firm Benchmarking Tool
Source: Strategic Management Insight
STRATEGIC BENCHMARKING. This method of comparison helps managers

find an edge in the marketplace. Successful business models are dissected
during the process and incorporated into the company' own strategic
planning. To identify alternative strategic options, it is normal practice to
compare strategic objectives.
PERFORMANCE BENCHMARKING. The focus is on contrasting the various

offerings from your business. Bogan and English (1994) state that the tool
can measure anything with measurable metrics, including processes, but
that its primary focus is on product and service quality, features, pricing,
speed, dependability, design, and customers' pleasure. By comparing our
results to those of our rivals, we can gauge how well we're doing in the
market.
114
RESOURCES
PROCESS BENCHMARKING. In order to enhance your own operations, you

need to examine those of other businesses in a comparable industry and
learn from their successes and failures. While there are many types of
benchmarking, performance benchmarking is the foundation for which
process benchmarking is built. This is because, first, businesses single out the
areas where their products or services fall short in comparison to the
competition, and then, second, they zero in on the most important methods
for improving those areas. Using performance comparison, a company
realizes that its product X is superior to the competition in terms of features,
manufacturing quality, and design, but it also costs more. The next step is
for the company to identify the procedures that contribute most to the final
price of the product, and then figure out how to make those procedures
more efficient by studying those used by other businesses that produce
similar goods or services for less money.
115
RESOURCES
2. Company Compensation Report
116
RESOURCES
117
RESOURCES
118
RESOURCES
119
RESOURCES
120
RESOURCES
121
RESOURCES
122
RESOURCES
123
RESOURCES
3. Charging for Services
3.1 Furniture Products Pricing Rates
Product Category Pricing

Category 1: Person with Disabilities Selling Price per Furniture = [ Total
Cost for Raw Materials + (25% of
Cost for Unit for Outsource
Craftsman) ] + (50% Mark Up of Total
Cost per Unit)
Category 2: Children Selling Price per Furniture = [ Total

Cost per Unit)
Category 3: Elderly Selling Price per Furniture = [ Total

Cost per Unit)
124
RESOURCES
3.2 Interior Design Pricing Rates
Small Projects (Area within 75 sqm.) Php500 per square meter
Average Projects (Area within 76- Php750 per square meter

150 sqm.)
Semi-Complex Projects (Area within Php1,000 per square meter

151-300 sqm.)
Complex Projects (Area within Php1, 500 per square meter

301sqm and avove)
1st Revision per project Free
2nd Revision per project Php1, 000 per hour
3.3 Consultation Pricing Rates
Furniture Design Consultation Minimum of Php500 per hour
Interior Design Consultation Minimum of Php1,000 per hour
125
RESOURCES
4. SALARY BREAKDOWN
126
RESOURCES
127
RESOURCES
5. PROJECTED ANNUAL REVENUE
128
RESOURCES
129
RESOURCES
130
RESOURCES
131
RESOURCES
132
REFERENCES
3d Printer (n.d) Retrieved from: https://www.prusa3d.com/product/original-

prusa-i3-mk3s-3d-printer-3/#specs
Autodesk Software (n.d) Retrieved from: https://icn.nl/pdf/system-

vereisten/System-requirements-Autodesk-Autocad-2022.pdf
Sketchup Software (n.d) Retrieved from:

https://help.sketchup.com/en/sketchup/system-requirements
Bogan, C. E., & English, M. J. (1994). Benchmarking for best practices:

Winning through innovative adaptation. McGraw-Hill
Chek, G. (2022). Understanding the architecture industry. ARCHLOGBOOK.

Understanding the Architecture Industry | Basics | ARCHLOGBOOK
Daily Tribune. (2022, October 6). Malabon ensures seniors’ health. Tribune.
https://tribune.net.ph/2022/10/06/malabon-ensures-seniors-health/
Dell (n.d) Computer. Retrieved from: https://www.dell.com/en-
us/shop/workstations-isv-certified/precision-7920-tower-
workstation/spd/precision-7920-workstation
Dell (n.d) Laptop. Retrieved from:
https://www.dell.com/support/manuals/en-us/xps-17-9710-
laptop/xps-17-9710-setup-and-
specifications/gpu%E2%80%94integrated?guid=guid-e0431804-
e795-4215-9cd1-1dfb991daa1d&lang=en-us
HP (n.d) HP Printer and Scanner. Retrieved from: https://www.hp.com/us-
en/shop/pdp/hp-officejet-pro-9025e-all-in-one-printer#techSpecs
Lim, M. (2018, July 26). PWDs in Manila receives P10,000 aid.

http://metronewscentral.net/manila/metro-cities/pwds-in-manila-
receives-p10000-aid-
133
REFERENCES
Lumion software (n.d) Retrieved from:

https://lumion.com/requirements.html
Report, S. (2019, September 19). How come Filipinos live with extended
families? The Filipino Times.
https://filipinotimes.net/feature/2019/09/19/come-filipinos-live-
extended-families/
RMJE Construction Services Corporation. (2020, November 1). RMJE

Construction Company Philippines | Design Construction Services.
Construction Service Philippines. https://www.rmjeconstruction.com/
Ronda, R. A. (2018, June 1). Best, worst countries for children: Philippines falls
to 104th. Philstar.com.
https://www.philstar.com/headlines/2018/06/02/1820850/best-worst-
countries-children-philippines-falls-104th
Technologies, L. (2022, March 28). Productivity Vs. Efficiency: Which Is More

Important and Why? FileCenter Blog.
https://www.filecenter.com/blog/productivity-vs-efficiency-which-is-
more-important-and-why/
Unknown. (2022). Do-it-yourself (DIY) home improvement retailing market

report. Research Dive. Global do-it-yourself (DIY) home improvement
retailing market trends by 2022 to 2030 (researchdive.com)
Unknown. (2022). The creative economy in the Philippines. FutureLearn. The

Creative Economy in the Philippines – FutureLearn
UPAA-MB Congratulates Our Registered Architect, Dennis Flores. (2012b,

June 14). UP Alumni & Associates in , Inc. https://upmb.net/upaa-mb-
congratulates-our-registered-architect-dennis-flores
134
DISCLAMER
suitability
of the templates orinformation onthe website.
own risk
135

Archdes Comfirm

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Archdes Comfirm

Uploaded by

Copyright:

Available Formats

COLLEGE OF ENGINEERING AND ARCHITECTURE

5.1.1 Income Statements…………………………………………..64

Table Number Page Number

2 Pricing for Furniture Products 41

3 Pricing for Interior Design Services 42

4 Pricing for Consultation both Furniture & Interior 42

5 Comparative Analysis for Pricing Rates 43

7 Cash Flow Statements 66

9 Assumptions on Projected Income Statements 70

10 Assumptions on Furniture Pricing Rate 71

11 Assumptions on Annual Expenses 72

13 Return On Investment Analysis 76

14 Return on Equity Analysis 77

15 Sources and Uses of Funds 78

Appendix D List of Company Equipment 91

Resources 2 Employee Compensation Report 116

Resources 3.1 Furniture Products Pricing Rates 124

Resources 3.2 Interior Design Pricing Rates 125

Resources 3.3 Consultation Pricing Rates 125

Resources 4 Salary Breakdown 126

Resources 5 Projected Annual Revenue 128

Figure Number Page Number

11 Small Conference Room 16

13 Executive Design Director’s Office 17

17 Furniture Design Build Services 20

19 Furniture Design & Build 1 22

20 Furniture Design & Build 2 23

21 Furniture Design & Build 3 24

22 Furniture Design & Build 4 25

Figure Number Page Number

23 Furniture Design & Build 5 26

24 Furniture Design & Build 6 27

25 Furniture Design & Build 7 28

26 Furniture Design & Build 8 29

27 Interior Design Services 29

30 Interior Design Project 1 36

31 Interior Design Project 2 37

32 Interior Design Project 3 38

33 Furniture Design Products 39

35 Instagram Online Marketing 45

36 Facebook Online Marketing 46

40 Person with Disabilities (PWD) 50

Figure Number Page Number

45 Site Development Plan of Studio/Design Firm 55

46 Ground Floor Plan of Studio/Design Firm 56

47 Second Floor Plan of Studio/Design Firm 56

49 Right Side Elevation 57

50 Rear Side Elevation 58

51 Left Side Elevation 58

The planned business, ArchDes ComFirm, will provide services mainly

1.1 Mission and Vision

To build a prosperous companion design firm that offers excellent

SHORT TERM OBJECTIVES

1. To offer architectural and acoustic solutions to our target customers,

2. Our goal is to design ergonomic furnishings and interior designs that

4. Provide services that can be expanded and improved within the

1. When it comes down to it, ArchDes ComFirm's primary goal is to build

1.3 Keys to Success

Source: https://tribune.net.ph/2022/10/06/malabon- Source: http://metronewscentral.net/manila/metro-

Source: https://www.philstar.com/headlines/ Source: https://filipinotimes.net/feature/2019/09/

Source: https://upmb.net/upaa-mb- Source: https://www.rmjeconstruction.com/

Moreover, Figure 3 indicates that passion is the best way to achieve

In the figure 4 above, it implies that in every business, efficiency is