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  • Marketing Cheat Sheet - SIP2021

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    This document provides a marketing cheat sheet for SIP 2021 interviews. It outlines questions that may be asked during CV-based, BQ-based, light domain-based, and heavy domain-based interviews. For CV-based questions, be prepared to discuss achievements, relevant experiences, and challenges. BQ-based questions relate to the written BQs submitted. Light domain questions relate to the company and industry. Heavy domain questions require thorough knowledge of marketing concepts and frameworks from sources like the Maxi Pocketbook. Developing a marketing strategy is useful for case-based group discussions or interviews.

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    marketing material prep

    Original Title

    Marketing Cheat Sheet_SIP2021

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    This document provides a marketing cheat sheet for SIP 2021 interviews. It outlines questions that may be asked during CV-based, BQ-based, light domain-based, and heavy domain-based interviews. For CV-based questions, be prepared to discuss achievements, relevant experiences, and challenges. BQ-based questions relate to the written BQs submitted. Light domain questions relate to the company and industry. Heavy domain questions require thorough knowledge of marketing concepts and frameworks from sources like the Maxi Pocketbook. Developing a marketing strategy is useful for case-based group discussions or interviews.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Marketing Cheat Sheet - SIP2021

    Uploaded by

    shubham49908
    This document provides a marketing cheat sheet for SIP 2021 interviews. It outlines questions that may be asked during CV-based, BQ-based, light domain-based, and heavy domain-based interviews. For CV-based questions, be prepared to discuss achievements, relevant experiences, and challenges. BQ-based questions relate to the written BQs submitted. Light domain questions relate to the company and industry. Heavy domain questions require thorough knowledge of marketing concepts and frameworks from sources like the Maxi Pocketbook. Developing a marketing strategy is useful for case-based group discussions or interviews.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    SIP 2021: MARKETING CHEAT SHEET

    CV BASED QUESTIONS

    Be thorough with your CV. Have a narrative for each point.

    - What achievements are you most proud of?


    - What experiences are related to the company/role you are applying for?
    - Walk me through XYZ point. What challenges/learnings did you have?

    BQ BASED QUESTIONS LINK TO BQ DRIVE MATERIAL

    1. Tell me about yourself. Make a 30 sec & 90 sec version, to be used based on interviewer’s
    interest. It is NOT a collection of facts or a summary of your CV! Use it to subtly answer the
    question “Why should we hire you?”.
    2. Tell us something about you that’s not on your CV. Can be anything interesting- a relevant skill,
    a cause you’re passionate about, a quirky hobby etc.
    3. WHY? ‘Why’ questions- Why Marketing? Why MBA? Why XLRI?
    4. Online MBA journey so far?
    5. Go through the written BQs submitted to CRISP.
    6. End of an interview- Do you have any questions for us?

    LIGHT DOMAIN BASED LINK TO PAST INTERVIEW EXPERIENCES | LINK TO COMPANY REPORTS

    1. Read at least the company report before going into the interview. Know their COVID response.
    2. Be well versed with the company’s brands. “What are your favourite brands/ad campaigns of
    our company/in general?”
    3. What is marketing? Sales? Difference?
    4. How has COVID affected the company/that industry/FMCG? FMCG & e-Commerce?
    5. Be thorough with PMK project & concepts used.

    HEAVY DOMAIN BASED LINK TO MAXI POCKETBOOK (Your Bible)

    Typical
    FMCG
    Structure

    Developing a Marketing Strategy (Useful during case-based GD/PI questions)

    BONUS: LINK TO GUESSTIMATES

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