INDIRA INSTITUTE OF MANAGEMENT-BBA

SY BBA- DBM-A
Question Bank--CONSUMER & AUDIENCE BEHAVIOUR
S.NO. QUESTIONS

1 What Is Consumer Behaviour?

2 Customers Versus Consumers?
3 What Are Consumer Motives?
4 What Are The Product Motives?
5 What Is The Need For Study Of Consumer Behaviour?
6 What Consumer Behaviour Importance In Day To Day Life?
7 What Is Organisational Buyer Versus Individual Buyer?
8 What Are The Buyer Characteristics?
9 What Are The Decision Process And Buying Patterns?
10 What Are The Causes Of Consumer Involvement?
11 What Is The Consumer Involvement?
12 What Are The Types Of Involvement?
13 What Is The Product Versus Brand Involvement Model?
14 Product Or Particular Brand, Consumer Types Can Be Divided Into Four Categories,what Are Those?
15 What Is Consumer Decision Making Process?
16 What Are The Steps In Decision Making Process?
17 What Is The Need Recognition?
18 What Is Information Search?
19 What Is The Evaluation Of Alternatives?
20 What Is The Purchase Decision?
21 What Is The Post- Purchase Behaviour?
22  What Are The Consumer Decision Rules?
23 What Are The Levels Of Consumer Decision Making?
24 What Is The Consumer Behaviour And Marketing Implications?
25 What Is The Consumer Behaviour And Marketing Strategies?
26 What Is The Consumer Behaviour And Market Segmentation?
27 Explain About Consumer Behaviour And Product Positioning?
28 What Is Consumer Behaviour And Marketing Research?
29 Explain About Consumer Behaviour And Non-profit And Societal Marketing?
30 Explain About Consumer Behaviour And Governmental Decision Making
31 What Are The Consumer Behaviour Models?
32 What Is The Cultural & Environmental Influences On Consumer Behaviour?
33 What Are The Characteristics Of Culture? Define Culture?
34 What Are Types Of Culture?
35 What Are Some Changes In Our Culture?
36 What Are Regional, Ethnic, And Religious Influences On Consumer Behavior?
37 What Are Age, Gender, And Household Influences On Consumer Behavior?
38 What Are Psychographics: Values, Personality, And Lifestyles?
39 What Are Cross Cultural Marketing: Objectives And Policies?
40 What Is Characteristic Features Of A Firm Going Global?
41 What Are Problems In Cross Cultural Marketing?
42 What Is Cross-cultural Consumer Analysis?
43 What Are Alternative Multinational Strategies?
44 What Are The Tangible Benefits Of Global Brand Building?