Cover Page

Acknowledgements
Executive Summary
Contents
Acknowledgements.................................................................................................................. 2
Executive Summary................................................................................................................. 2
List of Pictures, Figures and Tables.........................................................................................4
List of Abbreviations.................................................................................................................4
1.0 Introduction to Entrepreneurial Business Venture..................................................................5
2.0 New Product Development (600 words)................................................................................6
2.1 NPD Process of “Venture Name”.......................................................................................6
3.0 Sources of funding (350 words).............................................................................................7
4.0 Intellectual Property Tools (350 words)..................................................................................8
5.0 Barriers.................................................................................................................................. 9
6.0 Conclusion (150 words).......................................................................................................10
7.0 Reference List...................................................................................................................... 11
List of Pictures, Figures and Tables
List of Abbreviations
1.0 Introduction to Entrepreneurial Business Venture (200 words)
- Introduce the venture (replicating the ppt)
- Be careful of the word count.
- Logo’s/ concept model pictures, etc are acceptable (reference pictures if not designed by
you)

Build a detailed Innovation Business Case which includes how to measure its overall effectiveness using
appropriate techniques available to test, iterate and improve
2.0 New Product Development (600 words)
- Introduce the process (find citations)
- Explain (NPD)
- Advantages of NPD
- Steps of NPD model
- Explain the importance of the commercial funnel
- Explain commercial funnel
- application of New Product Development (NPD) processing for commercialisation of innovation.
-

2.1 NPD Process of “Venture Name”

- Apply each step to your business venture (be concise in the explanation)
- How concept development and idea generation important to comer
-
3.0 Sources of funding (350 words)
- Structure 1 – explain in 4 paragraphs the advantages and disadvantages of 4 types of
funding, and the last paragraph with the funding selected for your entrepreneurial
venture.

- Structure 2 – introduce each type and list the advantages and disadvantages (table if
you wish) of each with a brief explanation for each and a final paragraph with the funding
selected for your entrepreneurial venture.
- Build an Innovation Business Case for an organisation, including ways to access funding.
4.0 Intellectual Property Tools (350 words)
- Explain the 4 types and explain how each could be applied to your venture (comment
applicable or not).

- Explain 04 different tools that organisations can use to develop, retain and protect knowledge
and intellectual property and
- explain how they can be used in relation to the Entrepreneurial Business venture that will be
commenced by you
which includes how to measure its overall effectiveness using appropriate techniques available to test,
iterate and improve.

- Regression
- Benchmarking
- Use canves method
- Analytics (metrics , Discriptive (current situation of org eg current financial position) , DIyonotic
(identiy issues, Pedictive (we forcast the future)
- Analyse mKt sales , customer satisfaction using descriptive
- Ajail Tool tool

Present supported evidence-based evaluation of these different tools in the context of the wider business
environment.

Critically evaluate the nature of innovation and the context in which it is developed, providing evidence-
based judgements

 Nature of innovation
 Increental / Radical (comeing up with a huge change which is new) … Evidence
….recomendation
 Justify
 Both positive and negative

(
5.0 Barriers (350 words)
- Explain 3 barriers with their practical implications that you expect
- What are your recommendations to mitigate these barriers?
- developed, providing evidence-based judgements on how organisations can overcome challenges
to develop successful innovations
- barriers for innovation in business venture
- evidence based
6.0 Conclusion (150 words)
- Conclusion of the main themes of the report
7.0 Reference List

http://www.bernardjjansen.com/uploads/2/4/1/8/24188166/jansen_buying_funnel_jecr.pdf

https://reader.elsevier.com/reader/sd/pii/S1877042812006817?
token=F031B8784DC3054C2CA6659F4DD26A3ADA04DB3AEDA10EED6CAE882A475CC8A7
51360F62BA2466FEFE82FCCA5ED1A4C4&originRegion=eu-west-
1&originCreation=20230114043253

https://www.emerald.com/insight/content/doi/10.1108/APJIE-12-2016-002/full/pdf?
title=improving-new-product-development-npd-process-by-analyzing-failure-cases