PRODUCT AND SERVICES MARKETING

PROPOSAL FOR RMD RONIAN

CORPORATION

PREPARED BY:
CLIFFORD A. MACA

PREPARED FOR:

RONILO M. DIAMANTE
 COVER LETTER
To the BODs of RMD RONIAN CORP, promoting another item or service in the present
profoundly cutthroat climate can be a test to any new or mature business. It is a specialized
task to position your brand for maximum visibility and increased customer respect due to the
volatile market and a highly informed and spoiled for choice customer base. It would be
favorable if we create a new way of marketing our product and services rather than following
the race of client searching with the other established companies. I’m hoping that this proposal
will be discussed on board meetings for perusal.

I’m hoping that this proposal will be discussed on board meetings for perusal.

Sincerely,
Clifford Maca
 EXECUTIVE SUMMARY
PROBLEM

In today's business environment, launching our brand or services can be a daunting task. In
almost every industry, there is fierce competition. We need to make sure that our marketing
strategy and business plan are in sync from the beginning if we want to create our own niche in
a highly competitive market.
Costumers today are impacted by a few components starting from the distinguishing proof of a
brand's logo to how and where they experienced special messages. Marketing our goods and
services is now a full-fledged activity that is essential to the promotion of a business, in addition
to running our small or medium business. The promotional messages must be developed with
the current competitive environment in mind and a solid understanding of the preferences of
potential customers in mind. One should know pretty much everything there is to know about
their objective market to impact it the manner in which they want.
We may have the best products and services on the market, but without well-thought-out and
well-executed marketing strategies, we won't be able to show customers why we're better than
other brands or businesses. The business's marketing entails persuading these customers to use
our products and services due to their advantage over our rivals.