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    Zahra زاهرا
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    The document provides instructions for a marketing assignment asking students to conduct a SWOT analysis for a chosen product or brand. Students are asked to present the SWOT analysis in a grid format with short bullet points for each category. They then must explain in a one paragraph detailed analysis how they used tools like PESTLE analysis, Porter's five forces, customer research, competitor analysis, and market analysis to identify the strengths, weaknesses, opportunities, and threats. The analysis should focus on macro factors for opportunities and threats, micro factors for all four SWOT categories, and internal resource analysis for strengths and weaknesses. Students must submit a 1-2 page word or PDF file individually uploaded to the LMS.

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    POM 1

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    The document provides instructions for a marketing assignment asking students to conduct a SWOT analysis for a chosen product or brand. Students are asked to present the SWOT analysis in a grid format with short bullet points for each category. They then must explain in a one paragraph detailed analysis how they used tools like PESTLE analysis, Porter's five forces, customer research, competitor analysis, and market analysis to identify the strengths, weaknesses, opportunities, and threats. The analysis should focus on macro factors for opportunities and threats, micro factors for all four SWOT categories, and internal resource analysis for strengths and weaknesses. Students must submit a 1-2 page word or PDF file individually uploaded to the LMS.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Pom 1

    Uploaded by

    Zahra زاهرا
    The document provides instructions for a marketing assignment asking students to conduct a SWOT analysis for a chosen product or brand. Students are asked to present the SWOT analysis in a grid format with short bullet points for each category. They then must explain in a one paragraph detailed analysis how they used tools like PESTLE analysis, Porter's five forces, customer research, competitor analysis, and market analysis to identify the strengths, weaknesses, opportunities, and threats. The analysis should focus on macro factors for opportunities and threats, micro factors for all four SWOT categories, and internal resource analysis for strengths and weaknesses. Students must submit a 1-2 page word or PDF file individually uploaded to the LMS.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    Karachi Institute of Economics and Technology - City Campus

    Course: PRINCIPLES OF MARKETING


    Faculty: AISHA SAQIB Max Duration
    Class ID: 112281 Total Marks:
    Examination: ASSIGNMENT 1 Date:

    Student Name: Student ID:

    DERIVE A SWOT ANALYSIS FOR ANY CHOSEN PRODUCT/BRAND


    (GROUP ASSIGNMENT)
    SHOWCASE YOUR SWOT ANALYSIS IN A GRID FORMAT – PRESENT SWOT CONTENT IN SHORT BULLETS

    BELOW YOUR SWOT ANALYSIS IN A DETAILED PARAGRAPH EXPLAIN HOW YOU ANALYSED THE PESTLE
    ANALYSIS, PORTER ANALYSIS, CUSTOMER RESEARCH, COMPETITORS ANALYSIS, MARKET ANALYSIS &
    INTERNAL RESOURCE CAPABILITIES TO PIN POINT OPPORTUNITIES, THREATS, WEAKNESSES AND
    STRENGTHS.

    FOCUS ON:

    1) MACRO ANALYSIS (O & T)


    2) MICRO ANALYSIS (S, W, O & T)
    3) INTERNAL RESOURCE ANALYSIS (S & W)

    MENTION REFERENCE LINKS SUPPORTING YOUR RESEARCH

    1-2 PAGES

    WORD FILE - PDF FORMAT

    UPLOAD ON LMS

    EVERY STUDENT NEEDS TO UPLOAD THE ASSIGNMENT INDIVIDUALLY

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